Angel Montes de Oca Madrigal Licenciado en Mercadotecnia Insurgentes Sur No. 3493 Int. 5-403

Col. Villa Olimpica, Del. Tlalpan. CP. 14020 México, CDMX

Cel. 04455 1268 5865 angel.montesdeocamadrigal@gmail.com

PROFESSIONAL OBJECTIVE

Implement all my skills and contribute to the development of the organization, specifically in areas such as

Marketing, Strategic Planning, Sales and / or Public Relations. Participate and plan the best use of resources to

achieve excellent results. I have over 12 years experience and sound knowledge in brand management, PR,

sales and strategy comercial.Dirigiendo and working in multidisciplinary and multicultural teams.

PROFESSIONAL EXPERIENCE

SPOTPROMO DE MEXICO September 2015 – October 2016

Business Account Manager

Specializing in offering customized and complete solutions for managing point of sale, aligning strategies depending on the brand to maximize results through flawless execution process, overseen by technological tools company. Key Account Manager.

• Develop sales strategies focused on the needs of point of purchase.

• Identify needs at the point of sale, in order to provide immediate solutions and contribute in making

decisions of brands.

• Negotiation and space management at the point of sale.

• Operation and coordination payroll.

• Review, analysis and evaluation Sell Sell in and out.

• Development of strategic plans by category.

• Reporting and sales analysis

• Direct Reports:

o 3 supervisors.

o 85 sales promoters.

PENSIONISSSTE March 2010 – March 2015

Head of Department of Business and Marketing Strategy.

• Develop strategies that will enable the Fund to position itself as the best option in the market of

Afore.

• Conduct studies and reports on the behavior of participants in the Savings for Retirement, which

contribute to design advertising campaigns for retention strategy, registration and transfer of

workers.

• Develop behavioral studies Profile, perceptions and needs of workers;

• Coordinate the development, compilation and submission of documents and reports required time

set by the Central Administrative Units, Office of the Comptroller and administrative bodies or

judicial authorities;

• Define the media and develop advertising campaigns PENSIONISSSTE in selected media;

• Analyze the periodic reports on the behavior of competition, to propose strategies to promote,

disseminate and relevant advertising

• Supervise and coordinate the development of the content of advertising material to ensure that

the information addressed to the workers and the general public in compliance with applicable

regulations.

• Develop inter-institutional relations and events, fairs and other units of PENSIONISSSTE.

Area Manager Market Analysis

• To issue the necessary reports to support the strategies and actions Publicity Campaigns of

Commercial Branch, through the analysis of information and hard data.

• Define the distribution model for the material printed by analysis of the variables involved, in order

to disseminate and transmit the messages of the campaign.

• Analyze and present qualitative summary based on the reports and information generated by the

Commercial Team, in order to know and understand the perception of union members and

potential for services and their attributes, the intention of membership and permanence and

competitive conduct in relation to the Business Strategy and advertising.

DHL EXPRESS MEXICO October 2008 to February 2010

Key Account Manager

• Negotiating with transnational large corporate

• Development and maintenance of portfolio Industry Manufacturing & Automotive

• Developing sales strategies

• Development of strategic plans

• Reporting and sales analysis

Centricom Sep 2006 to October 2008

Operations Manager and Accounts

• Coordinate ad scheduling for each production of each of the accounts.

• Validate the outputs generated by production systems.

• Follow up to SEARS, GE and Frecuenta de Mexicana accounts.

• Generate sales report and billing.

• Manage budget for GE, Sears, Agua de Guadalajara and Frecuenta de Mexicana.

• Coordination and Operation of Special Projects (Tenencias DF, Veracruz, San Luis Potosi and

Leon Predial)

Account Manager GE

• Management of accounts and GE Money GE Automotive

• Search for suppliers who want to advertise in the statements of GE Money and GE Automotive

• Support for other accounts (Sears, Infonavit and Mexicana)

• Opening new business opportunity (Cinemex, Telefonica Movistar, Cablevision)

• Coordinate relationship with the company that manages the Data Mining Centricom.

• Manage budget for GE and GE Automotive

STUDIES

ITESM Campus Monterrey Aug 1997 - May 2002

BS - Marketing

DIPLOMA COURSES

Diploma in Management Skills Development May 2013 - October 2013

Universidad Nacional Autónoma de México

• Get practical and applicable tools to implement them in everyday activities through a gradual and

active process in place to confirm and strengthen the skills, talents and how they operate their

decisions to change in your organization and its people.

Diploma in Tourism. Aug 2001 - May 2002

ITESM Campus Monterrey

• Obtain necessary to perform the activities in the tourism sector, through an understanding of the

techniques of direction and management of tourism enterprises, from a practical perspective

mainly tools.

Moving the Organization to Client. Aug 2005 - December 2005

Competitive Development Group.

• Develop the individual's performance and transforming activity towards greater and better service.

Development and Management Launch New Products and Services. July 2004

Strategic Management International, Inc.

• Product Development: Processes, News, Releases, Brand Extensions, Measurement,

Characteristics.

ADDITIONAL INFORMATION

Tools: Office, Corel Draw, Adobe Photo Shop, SPSS, Retail Link, Nielsen.

Languages: Spanish (native),

English: Written 95%, Spoken 95% , Comprehension 100%

References upon request.