Attendees’ Profiles

ALFONSO RODES VILA Deputy CEO, Havas

CEO, Havas Media Previous to his move into Havas, Alfonso accrued over 15 years experience in the banking sector. In 1981 he spent 8 years as The Deputy Director at Banco de Progres, moving in 1989 to become Director of Banco Urquijo and Private Bank Cataluña until his departure in 1996. Alfonso‟s progress within the Havas Media team started over 15 years ago in 1996 with his appointment as Chief Corporate Development Officer of MPG, the founding media brand within Havas Media. At that stage MPG was operational in Spain, Portugal and Mexico. In 2001, with the group operating in over 13 markets, he also became Chief Executive Officer of MPG for Spain and Southern Europe, as well as Chairman of Havas Sports and Entertainment, the group‟s sports, sponsorship and entertainment network. During Alfonso‟s appointment as Chief Executive Officer of MPG Spain, the Spanish office doubled in size in both revenue and client portfolio. Alfonso became CEO of Havas Media, the global media network of Havas, in 2006. In March 2011 Alfonso was appointed Deputy CEO, Havas. Alfonso is a member of the Board of ISP. He is also a member of the Board of Fundación Nantik Lum (pioneering microcredits Foundation in Mexico), and a member of the Advisory Board of Arcano (Spanish investment Bank).

EUGENIO GOMEZ-ACEBO Director of Strategy, Havas Media Eugenio started his career working in the design and engineering of energy projects.

After a MBA at IESE, he joined the Corporate Development department Havas Media in 1999 working

on its geographical and service expansion and focusing on the development of new markets, alliances,

acquisitions and start-ups. He also led several strategic and organisational projects across the

organisation.

In 2006 he was named Director of Strategy for Havas Media, working for the CEO and the Executive

Committee in developing and implementing Havas Media´s strategic plan.

Eugenio lives in Barcelona with his wife and three children.

FREDRIK JOHNSSON SVP, Advisory Services – Havas Media Labs

Fredrik joined Havas Media in July of 2010 as a part of Havas Media Labs, focusing on developing our future vision as a group and on extending the range of services that we can offer to our clients and to media companies. Fredrik has over 15 years management consulting experience in more than 25 countries, including running an innovation consultancy, Node, founding the Creafutur Foundation, as the Partner responsible for the Scandinavian business at DiamondCluster International, and with Monitor Company. He also held several technology development positions in the field of laser-based medicine. Fredrik holds a degree in Aeronautical Engineering and an MBA, both from MIT. Fredrik was born in Sweden, raised in Canada and the US and has been living in Barcelona for the past 14 years.

MARC SCHADER Global Chief Commercial Officer, Mpg Marc Schader, Global Chief Commercial Officer. Marc spent 13 years in the creative agency business at Young & Rubicam, managing clients locally, regionally and globally at Y&R New York and Y&R London. In 2000 he was named Client Services Director for Y&R Spain and Global Account Managing Director on the Telefónica Corporate account. In 2004 he switched to the Media Agency business and joined MPG as SVP Global Network Development Director successfully overseeing business development for the MPG network internationally, leading major global wins such as Credit Suisse and Hyundai Kia, as well as overseeing global client relationships for key accounts such as Coca-Cola. In 2010 Marc was promoted to Chief Commercial Officer of MPG globally and named Media Innovator of the Year by the Internationalist magazine.

JUAN BASCONES GLEAVE Chief Media Investments Officer, Havas Media

Juan Bascones is the Chief Media Investments Officer of Havas Media and a member of the Executive Board.

He previously spent 16 years at Merrill Lynch, ultimately as MLBS Deputy General Manager and Head

of the Banking Services department in Geneva, Switzerland.

Juan holds a medical and surgery degree from the University Autónoma of Barcelona (Spain) and an

Accredited Degree in Medicine from the Stanley H. Kaplan in Los Angeles (USA). He also holds an

MBA from IESE Business School, University of Navarra, Spain.

He is married with three children and speaks Spanish, English, Catalán, French and Italian.

His interests include sports, classical music, computer games and reading. He is also author of the

novel “Mirando a los ojos”.

MARK EGAN SVP, Global Director of New Business Media Digital

Mark Egan serves as SVP, Global Director of New Business at Havas Digital, the interactive media

division of HAVAS. A key member of their corporate team, he is responsible for leading new business

efforts on a global level, drawing together local and global team resources for multiple-market pitches.

Due to his extensive knowledge of work undertaken globally and resources available from around the

Media Contacts network, he often provides consultation to locally-based new business pitches as well.

When not preoccupied with a pitch, Mark devotes his time towards analyzing Media Contacts‟ new

business performance overall, pinpointing synergies between markets and identifying Media Contacts‟

strengths and weaknesses based on larger performance trends. Currently based out of New York,

Mark is a 9-year veteran of Media Contacts and its sister offline agency, MPG.

Throughout his 15-year career in media, Mark has worked in both offline and online planning roles in

New York and San Francisco at other leading agencies including: J. Walter Thompson, Y&R, and

Organic.

STUART MITCHELL Executive Deputy Chairman, Aegis Media Pacific

Stuart Mitchell is the Executive Deputy Chairman of Aegis Media Pacific. He was formerly CEO of Mitchell Communication Group, which under his leadership grew to incorporate 21 separate but integrated businesses across a broad range of media and communication services.

Stuart has more than 19 years experience with the company across all aspects of media, from planning to negotiating annual buying deals with major media organisations.

Stuart led the diversification of the Mitchell Communication Group from a traditional and digital focus to cover all communication channels. Under Stuart‟s leadership, the Group expanded geographically into Western Australia and secured a market-leading position for a number of businesses.

VISHNU MOHAN CEO of Havas Media, Asia Pacific Vishnu took up the responsibility of setting up the media network from scratch for the Havas Group in Asia in 2005. The youngest international network has continued to grow aggressively under his watch. Today as the CEO of Havas Media, Asia Pacific, he oversees all of the 40 offices in traditional, digital, sports and entertainment marketing across 25 cities in the region running under the brand names of MPG, Media Contacts and Havas Sports & Entertainment.

Starting his advertising career in early 90s with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Singapore in 1995 to work with Euro RSCG. Over the nine years with the agency he took on multiple roles in media, strategic planning and account management before heading the agency in 2001. He ran the Philips and Dell business for the region and in his years at the helm of the agency, Euro RSCG grew to be one of the most successfully integrated 360 agencies winning the Agency of the Year at the very first Effies in Singapore.

In an earlier "avatar" as an offshore oil engineer, he had developed the ability to get to the core of a problem. In his post-MBA career of advertising, he has honed it to perfection. Little wonder then when his love for media saw him pioneer the formation of an independent media planning cell ahead of its times, he called it "precision media". The IIM- A alumni is an ardent believer of the co-existence of "innovation" and "accountability" and the only thing that drives him is his version of ROI - Return on Innovation.

RAJESH MALHOTRA Chief Financial Officer, Havas Media Asia Pacific Rajesh a commerce graduate and a Chartered Accountant by discipline, holds the responsibility of CFO of Havas Media Asia Pacific. Joined the group in 2006 as India CFO for Havas, was handed over the financial responsibility for Havas Media in the fresh and fast growing Asia Pacific region in 2007 as regional CFO. During this tenure there has been considerable growth in APAC region including new geographies along with stabilizing and streamlining processes and of course increasing profitability. He has a varied experience of different industries like F&B, NBFC, Manufacturing, Retail in his over 20 years of professional career in various corporate. Rajesh has expertise in Financial Analysis, Project Management, New Business Development, Financial Policies & Procedures, Corporate Finance, People Management, Legal and International Accounting. Among the various companies he worked with the most notable one is Schlumberger where he spent 9 years of professional career.

KRISTIAN BARNES Group Managing Director, MPG / Media Contacts Australia

Kristian has held a number of roles in the communications industry over the last 17 years, both in the UK and Australia. His current incarnation is as the Group Managing Director of MPG & MediaContacts Australia & New Zealand, where he has for the last 5 years focused on building an environment and business that truly combines the multitude of communication disciplines together into a collaborative, technology based and tailored service for his clients. He is also the co-founder of the YoungGuns International Award, the premier global award for young professional talent in creative, digital, design and media, as well student talent.

THOMAS WONG CEO of MPG Greater China

Since joining MPG in April 2009, I have tripled MPG China‟s billing and revenue based on new business development. Before I joined MPG, I left the media industry for 2 years as the Regional Managing Director of Rentokil North Asia from October 2006 to September 2008. As the Regional Managing Director of Rentokil North Asia, I had management, business development and acquisition responsibilities for China, Hong Kong, Taiwan, Korea and Philippines. I was based in Shanghai and Beijing to spear head not only business development but also acquisition and integration of acquired business. On the advertising front, I have extensive business account management experience for international clients like Nestle, General Motors and Coca-Cola in the Greater China region working with international communication group like McCann-Erickson of Interpublic and Carat of Aegis.At McCann-Erickson I held the position of Vice President of Account Management in Hong Kong & Taiwan and General Manager of McCann Erickson Beijing. At Carat, the last position I held was CEO of Carat China & Area Director of North Asia which I had responsibility for an array of communication companies in the discipline of Media, Event Marketing and Program Syndication. In 2004, I led Carat China to becoming an AA+ media agency rated by the RECMA Vitality Report.

LEON LU CEO of Media Contacts China Graduated from China Foreign Affairs University, and then obtained Master of EMBA from Guanghua School of Management of Peking University Worked in Ogilvy & Mather and Euro RSCG, as Managing Director of Motivator and Executive Partner of Euro RSCG. During 2005 to 2007, worked in Allyes AdNetwork as Co-Chief Operation Officer More than 16 years experience in strategic media planning and buying, and 14 years internet marketing experience in the area of online advertising, online PR, online event and brand web site construction Responsible for many major accounts in many sectors (Automobile – Mazda, Peugeot, Volvo; Tech – IBM, Dell, Intel, Cisco, Microsoft; Pharmaceuticals – Smith Kline & Beechen, Pfizer; FMCG - KSF, Kimberly-Clark; Mobile Phone – Moto, LG) 2006: Top 10 Media Innovators, 2008: 100 persons of internet in the past 10 years, 2010: Top 10 internet marketing leaders

ELIZABETH ZHOU General Manager of MPG China Joined MPG as the General Manager of China in 2009 Worked with Zenith, OMD, Carat. Before joining MPG, Elizabeth was the founding director of Vizeum China, the first Vizeum office outside Europe 17 years of experience in strategic media planning Clients ever serviced: BAT, Nokia, Heineken, Novartis, Epson, Cadbury, Compaq, Apple, Xi‟an Janssen, Bausch & Lomb, Yili, China Mobile

JASON KWONG General Manager, Media Contacts Hong Kong Jason began his career since 1996 and was engaged in the Octopus card project; to introduce the concept and usage of contactless smartcard in Hong Kong. He started his advertising career since 1999 and held serious positions in various Advertising Agencies (i.e. OgilvyOne Worldwide, JWT, Euro RSCG and Landor Associates). Over the years, Jason has worked with wide range of clients including: Banking and Finance (HSBC, Hang Sang Bank, Standard Chartered Bank, American Express), Telecommunications (PCCW, Smartone-Vodafone, Nokia, Motorola), Publications (SCMP.com, The Economist), Technology and E-Business (Microsoft, eBay), FMCG (Sony, Nike, Lucozade, Hoegaarden, TsingTao Beer), Luxury (Louis Vuitton), Automobile (Nissan China, Mercedes Benz), Public Utilities (MTR Hong Kong, China Light & Power), Entertainment (Ocean Park, Wynn Macao, Venetian Macao), Airlines (Air France, British Airways). Jason received the 4A‟s Interactive Award (CNN PDA campaign) in 2001. In 2007, he was awarded for the Spikes Best use Mobile Campaign Award (The Economist) and the HK4A‟s IDA Best Digital campaign of the year (scmp.com and launch campaign). Jason gained his Master of Marketing in Salford University in United Kingdom and postgraduate diploma of Chartered Institute of Marketing (CIM UK). He is also a full member of Chartered Institute of Marketing (CIM) since 2004.

DERYK TANG Managing Director of MPG Hong Kong

Deryk is an advertising and media veteran with over 20 years experience in advertising and media agency management, media planning and marketing in Hong Kong, Taiwan and China. Prior joining MPG HK in August 2010, Deryk was Managing Director of OMD and country manager for OMG Taiwan for 2 years between 2008 and 2010. Entering the advertising field with McCann-Erickson HK in 1984, Deryk was promoted to Media Department head in 1994. Deryk later joined as General Manager in 1997 the newly launched Carat Media Services in Hong Kong, and joined as management partner in 2001 Market Catalyst International, a local full services communication agency, which was merged with Bates 141 HK in 2004. Deryk continue to play the role of Executive Director at Bates until he relocated to Taiwan in mid 2008. Throughout his agency career, Deryk managed a diverse client portfolio of both local and international brands such as Alfred Dunhill, Café de Coral, Cathay Pacific Airways, Coca-Cola, Hang Seng Bank, Hennessy Cognac, Johnnie Walker, Knife cooking oils, Levi‟s, L‟Oreal, Nestle, Shiseido, Buena Vista International Film Distributor, UPS etc… Deryk holds an MA in Marketing from Lancaster University, UK and an Honours Diploma in Communication from Hong Kong Baptist University.

ANITA NAYYAR CEO of MPG India & South Asia Anita is a graduate in Microbiology Hons and has PG Diploma in Advertising & Marketing Management,Business Management and Advanced Management.and also has a Master‟s degree in Management. She combines 23 years of media planning, buying and strategy experience across India, Pakistan & Bangladesh. Anita has worked in Saatchi & Saatchi, Ogilvy, Initiative Media, Mediacom and Starcom She has more than 23 yrs of experience across several categories and brands and considerable experience in diversified media like online, sports, entertainment and rural. She has worked on practically all the big brands in the country - some of them being Nokia, Sony, Motorola, Oracle, Hugo Boss LVMH, Maruti Suzuki, LG electronics, Samsung, American Express, P&G, Nestle, McDonald‟s, Honda, GSK, Reckitt Benckiser, MTS, Hyundai She was voted the 2nd most influential media person in India in 2006 by The Brand Equity (Economic Times) survey.

MOHIT JOSHI Managing Partner of MPG India Mohit is an engineer from IIT Delhi and an MBA in Marketing and Communications from SP Jain Institute of Management and Research. He started his career on the shop-floor with Coats Viyella and later moved into the advertising industry post his MBA Mohit started his advertising/ media career with erstwhile HTA, which later became Mindshare. During his formative years, he worked on Smithkline Beecham (now GSK) and was instrumental in consolidating and managing the entire AOR operations for the client.

Mohit‟s next stint was with Universal McCann where he managed the Nestle- L‟Oreal business. The size of the business doubled in 2 years and so did his responsibilities. When Nestle decided to move to Zenith Optimedia due to an international alignment, Mohit was a key member who moved with the business to Zenith Optimedia. For the last 4.5 yrs he has been with MPG. Currently he is Managing Partner India MPG

Mohit has experience across several categories and brands and has successfully straddled between Strategic Planning, AOR Management and Buying functions ~ as per the need of the hour. He has worked on practically all the big clients in the Delhi market (GSK, Pepsi, Dabur, Hero Honda, Nestle, Reckitt Benckiser and Hyundai)

RUBY BANA Chief Intelligence Officer - APAC

Ruby and MBA, is an Alumnus of the TAPMI, and IIMA Ruby has 18+ year of experience in Marketing, Advertising and Media Planning, and during this time she has handled 5 of India‟s Top 10 Brands. Prior to joining Havas Media in 2006, Ruby was General Manager Maxus (Group M) for South India, and was responsible for aggressive growth of her unit consistently over 3 years winning for her office some of the largest accounts and turning the office into the largest media office in the south of India ahead of its sister agency Mindshare. At Havas Ruby has been driving the philosophy brand growth through consumer centered communication solutions and brand connections through media content. Ruby has been part of and driven some key new business pitches at Havas, notably, Hyundia, Danone, Reckit Benkiser, AXA…

SK BISWAS Area Director – Indonesia, Thailand, Vietnam Biswas has been with MPG since 2009 and looks after Indonesia, Thailand and Vietnam operations. Prior to joining MPG, he was with Starcom as Regional Managing Director on P&G and Managing Director Marketing Sciences Division. Biswas started his international career with IPG Indonesia in 1997. He joined FCB Indonesia as Client Services Director in 1997 and became CEO in 2001. When he left (early 2005), FCB Indonesia was an award winning agency (Cannes winner and Agency of the Year) with through-the-line capabilities. In early 2005, he moved on to become Beijing as North Asia Area Director, FCB interactive to look after digital and relationship marketing. He has worked on categories ranging from FMCG to Banking to Technology. And clients like P&G, Unilever, Kraft, Danone, SC Johnson, Citibank, VW, and Samsung.

TOSHIO NAKA Managing Director of MPG Japan 29 years veteran in the marketing communications business in Japan, spent mostly as account management in ad agencies, and including some with MTV Have been with various global communications networks, from Grey, DDB, FCB to Ogilvy, tasked with planning and execution of brands from P&G, Nestle, Digital, Helene Curtis, S.C. Johnson, Bristol-Myers Squibb, etc Other category experiences are diverse from Sunkist (citrus), Atari (video games), to 20th Century-Fox and Tetra (fish food) In 2008 met Vishnu by way of introduction over coffee, even paid for the coffee, and joined MPG in July.

SIVANATHAN KRISHNAN CEO of MPG/TRAPPER MALAYSIA The founder and CEO of Trapper, Siva has over 20 years experience in the Media industry. Before starting Trapper in 2002, Siva spent a good number of years in Carat working his way up from being a Media Buyer, Media Planner to an Account Director. Siva is a strategic planner and a champion of „Big Ideas‟. His passion for the business coupled with this entrepreneurial skills, his creative media executions and his consumer centric approach has earned Trapper a spot as one of the fastest growing local media specialists in the country. A firm believer in constantly raising the bar, Siva has expanded his Media expertise into the specialist areas of digital, sports management, ambient media and activation. Siva has been a council member of the Media Specialist Association since its inception. He is also the recipient of MMC 2008 Media Entrepreneur Of The Year Award.

DINESH SANDHU Country Director of Media Contacts Malaysia Dinesh Sandhu is a consumate adman. Dinesh started his career at McCann Erickson Malaysia working on primarily the UOB account. After some years there, Dinesh moved to Singapore where he had senior assignments at TBWA and JWT on regional Clients like Caltex, DHL and Absolut. Dinesh made a concious decision to immerse himself in digital six years ago by taking on a dual country new business role at Agenda/Wunderman. Dinesh's last role before joining Havas Digital was as Market Head of Starcom IP, Singapore. Dinesh is currently the Country Director for Malaysia and ASEAN New Business Director at Media Contacts.

STUART CLARK Managing Director, MPG Singapore Stuart has worked with MPG for 10 years. He began his time with the group at MPG in London, working mainly on the flagship Orange telcom account. After 3 years, Stuart moved into the MPG International division, responsible for such global and regional accounts as Airbus, InterContinental Hotels Group, Barclays, BAE Systems, Dresdner Kleinwort, and Orange Business Services. During his time in London, Stuart was nominated and won several industry awards, including being named one of the first ever "Global Agency Innovators" by The Internationalist in 2006. In 2007, Stuart moved to Asia to help launch the Singapore operations from scratch. Over the last 4 years, MPG has grown to become one of the most competitive agencies in Singapore, topping the new business rankings for 2009/10 and being the only agency to achieve 3 consecutive A grades on RECMA Compitches report. MPG Singapore clients - won through competitive pitches - include Singapore's largest retailer and South East Asia's largest banking group. Stuart is married with 2 young children, both born in Singapore.

EDUARDO MAPA, JR. CEO of Media Contacts Philippines Ed Mapa, Jr. is the current CEO and President of Media Contacts Philippines. One of the country's digital pioneers, he oversees all the work of the agency and has molded it into one of the most innovative creative shops in the country. Barely a year into its existence, they bested industry behemoths to win the 2009 Araw Media Agency of the Year at the Philippine Advertising Congress. At two years, their campaigns and work have merited awards from the Philippine Advertising Congress and from the Boomerang Awards, considered to be the Oscars of the local digital advertising industry. The agency is also a consistent topnotcher in the Havas Digital Network's international competition: the ICON Awards.

NUMAN NABI AHMED CEO of The Brand Partnership (Ptv) Ltd., 49 years old, married and a father of 4 children. Obtained a Commerce Degree from Karachi and having studied Advertising & Communication Management at California, Numan Nabi, as he is commonly known in the business circles of Communication in Pakistan, is an established entrepreneur who has many firsts to his credit. With a remarkable track record of turning around businesses and setting new trends in the World of Integrated Marketing Communication in Pakistan, Numan today heads one of the top 3 Companies in his Country. He has the unique distinction of: becoming the first and only individual in the Country who started as a trainee and later returned as CEO and Director of the same company where he started his career in the business, playing a key role in the opening of the exhibition and trade fair business in Pakistan, becoming the first independent ad sales representatives for international media channels, organizing World Class cricketing events in Pakistan and in Canada thus becoming the 3

rd in the World

and the 1st from Pakistan to have achieved this, managing sponsorships and revenue generations for major events and introducing a new culture in this business in Pakistan and above all establishing his Groups position as one of the top 3 in the Country in only 10 years.

ASIYA BAKHT Director – Marketing Communications Asia Pacific Asiya brings with her twelve years of experience from the media industry. She was most recently a senior reporter with Campaign Asia (formerly called Media), one of Asia's premier magazines on advertising and marketing industry, where she was covering Southeast Asia. She has an in-depth understanding of the marketing and media industry in Asia. During her time at Campaign Asia she won acclaim for incisive interviews and breaking a series of news stories. She has also worked for trade magazines like Television Asia and Charged. She began her career as

a broadcast journalist at ANI-Reuters.

RAJEEV BALA Managing Director - SE Asia & India Havas Digital Rajeev Bala heads Havas Digital for South and SE Asia. He comes from a strong search and analytics background. Rajeev leads a team of 80 spread across the region, with clients all over the world. While not getting excited with web technologies, Rajeev relaxes by speaking, training, writing, and occasionally playing the electric guitar.

GAUTAM DUTT Director, Media Contacts Singapore & SEA Gautam has 12 years of experience in marketing communications industry across Asia Pacific. He has worked across various markets in APAC like India, China, HK, and Singapore. Currently he heads the Singapore office of Mediacontacts. His previous assignments include setting up and managing the Shanghai office of MPG China and heading the media duties for Intel APAC based out of HK. He has also managed the Dell business in India and was seconded to Dell for 6 months working as their advertising manager.

Having worked on both traditional and digital media, he has a unique perspective on the challenges and opportunities facing digital media.

Gautam is a graduate in Physics from Delhi University and MBA from IIM Ahmedabad, India‟s premier business school.

Purple Kuo General Manager of MPG Taiwan

Over 20 years media experience. Burnet, Saatchi, OMD, Coke Cola, and Zenithmedia A wide range of categories experience from FMCG, Luxury goods to Banking. And clients like McDonald, LVMH, Richemont,

Jarat Pajjaisitthi Managing Partner of MPG Thailand

Joined MPG as Executive Director in 2010 Over 13 years of experience in Television & Broadcasting, Event & Activation Sponsorship, CG & Animation and OOH industry. Prior to joining MPG, he was Managing Director of Master & More, a joint venture company of Clear Channel and Master Ad Public Company, Thailand‟s leader in OOH industry Founder Committee of Thailand Animation and Computer Graphic Association (TACGA) since 2006-2008 Category Experience – PEPSI, Honda, Toyota, Meiji, etc.

TRONG HUNG CEO of MPG Vietnam

President of FSC GROUP VIETNAM BOM member of International Media Corp (joint venture between our group and MediaCorp Singapore)

UTKARSH SINGH CEO Fortis Sports and Entertainment

12 years across Media and Sports business in India / UK

Cross category experience across sunrise businesses and start ups, some of them amongst others as follows

o Brand Manager Ebay India o Digital Consulting Head – Starcom IP / SMG India o VP and Co owner – Idealake Internet technologies (Shopping Engine Technology

Vertical) o Head Biz Dev & Marketing – Rajasthan Royals o Marketing Director – Indian Premier League & Champions League T20

Sports fanatic, played soccer and squash on national level. Marathon runner and movie buff. Insomniac, book worm & believes there is intelligent life on other planets.

Speakers’ Profiles

MELVIN LIM Vice President of Consumer Marketing, CBG DBS Bank Melvin Lim joined DBS in 2009 and is currently the Head of Marketing in Singapore for DBS consumer banking group. Melvin is responsible for achieving business objectives through marketing, enhancing the bank's brand positioning and establishing a consistent brand identity across all businesses in Singapore. With over 15 years of Brand Marketing experience, Melvin has held leadership roles in a wide spectrum of marketing functions including Communications, Activation, Sponsorships and Research. Prior to DBS, Melvin was the deputy director for Segment Marketing & Communications at SingTel where he strategized the brand‟s direction in Singapore and globally. Before that, Melvin held both local and regional marketing appointments managing APB‟s flagship Tiger Beer Brand where his accomplishments included the “What Time Is It?” brand campaign, Tiger Nation and the leveraging of the English Premier League broadcast rights for Tiger regionally. In his free time, Melvin enjoys keeping fit through sports like soccer and golf or winding down with friends over a few (Tiger) beers or alone over a book.

ROBBIE HILLS Head of Rich Media, Asia Pacific Google Robbie Hills is recognized as one of the region‟s most authoritative digital marketing experts. In February 2011 he joined Google as Head of Rich Media ,Asia Pacific. Most recently he was the General Manager of RockYou APAC. RockYou is the leading innovator, creator, and distributor of content on the social web.

Prior to RockYou he was the CEO of WPP‟s Group M Search businesses across the Asia Pacific region and prior to that was managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company at the time.His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart‟s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond. Before Sensis, Hills worked at LookSmart Australia where he developed and launched LookListings, Australia‟s first pay for performance search marketing network.

Hills began his sales career in magazine publishing at Pacific Publications.Hills is a regular speaker on Digital Marketing at conferences across the region including; Ad:Tech Australia, China, India and Singapore, iStrategy, imedia Australia and Asia, SES China, Search Marketing Expo (SMX) China, Singapore and Australia and AIMIA.

REZA BEHNAM Founder & CEO of ADZ

Reza is the founder and CEO of ADZ, a marketplace for interactive advertising focused on the needs of buyers and sellers in the

Asia/Pacific region. Prior to his current involvement in ADZ, Reza was a venture partner with IDG Ventures SEA, a venture-capital fund focused on the technology, media, and telecommunication sectors in Southeast Asia. Prior to IDG Ventures, Reza held a number of senior roles at Yahoo! for over six years, where he was based at the company‟s headquarters in Silicon Valley as well Yahoo!‟s overseas offices; culminating in his assignment as Managing Director of Yahoo! Southeast Asia from 2004 to 2007 where he ran the end-to-end delivery teams, including product, engineering, sales, marketing, strategy and G&A teams. Reza is also an investor, entrepreneur, advisor and director in a number of companies, including MOL Global - an e-payments and game-distribution company, and well as StrikeAd - the first mobile-dedicated DSP. He is also a founding partner at Digital Direction - an executive advisory practice in the field of Digital Strategy and Execution. In this role, Reza advises the public sector, as well as CXO‟s of regional, and multi-national companies on overall strategy and execution. Reza graduated from Boston University with a MA in Economics and BA degrees in Mathematics and Economics. For a while, he dabbled with a PhD program in Marketing Science at UC Berkley. Reza is based in Singapore and is a frequent guest speaker at various digital media and entrepreneurship events.

FOFO SARIAATMADJA

President Director, SCTV, Indonesia

Mr. Fofo Sariaatmadja has been Operations Director of PT Elang Mahkota Teknologi Tbk since September 2009.

He also serves as Commissioner of PT Mediatama Anugrah Citra, Commissioner of PT Omni Intivision, President Director of PT Surya Citra Televisi (SCTV), Vice President Commissioner of PT Abhimata Persada and Director of PT Elang Graha Propertindo.

He was Commissioner of PT PP London Sumatera Tbk. He obtained a Bachelor of Engineering degree in 1985 and Master of Engineering Science in 1987 from University of New South Wales.

SCTV is currently number 1 TV station and they have acquired Indosiar (number 4) station.

GOH SHU FEN

Co-Founder & Principal, R3

A trained biologist with a commercial mind, ShuFen traded lab coats for consumer exploration. Her curiosity and passion for marketing helped her win over clients like Coca-cola, Unilever and BMW in Ogilvy and M&C Saatchi. In 2002, she founded R3 to help clients focus on improving ROI from their marketing, finally putting science back into the equation. With solid track record from Fortune 500 companies, and its heart in Asia, R3 has expanded globally, establishing its North American office in 2010 to better serve global marketing organisations. Based in Singapore, ShuFen continues to lead R3‟s global expansion whilst serving as independent marketing advisor to clients, particularly in aligning marketing to corporate financial goals and helping companies fast track capability in measuring marketing payback. ShuFen contributes actively to the industry as speaker, judge and facilitator of key events. She spoke at Cannes on Asian Advertising Trends, the first ever to address this emerging market, and was chairman of the inaugural APPIEs in 2010. She continues to champion the APPIEs as a regional platform for knowledge exchange and recognition of outstanding marketing successes.

JJ SAMUEL A. SORIANO Chairman of Snapworx JJ Soriano is a seasoned entrepreneur with extensive cross-border experience in business development, finance, marketing, property, real estate and information technology businesses. Having finished post-graduate studies in Japan, he founded PROJECT Corporation (Philippine Resource Organization on Japanese Enterprise, Capital and Technology) and has been President & CEO since 1989, successfully bringing together Japanese and Filipino companies for investments & joint ventures. His information technology business involvements include being Chairman of the In-store Digital Display International (IDDI) Group that operates the largest in-store digital signage network in the Philippines, Chairman of Snapworx, a pioneering mobile phone and digital marketing agency, and shareholder and former Director of IP E-Game Ventures, listed on the Philippine Stock Exchange. He is partnered with Dutch-based Sunconnex Capital BV and is President of Sunconnex Development Philippines Corporation which aims to develop solar energy power generating projects all over the Philippines as part of the renewable energy development program of the country. In addition, he is a member of the Board of Directors and business development adviser to other significant businesses in finance, real estate, tourism, distribution, life and non-life insurance, manufacturing, renewable energy, transport and logistics, among others.

ARTHUR POLICARPIO

Co – Founder & CEO, Snapworx Inc.

Mr. Arthur Policarpio is the co-founder and CEO of Snapworx, Inc., one of the pioneers and leaders in digital marketing in the Philippines. Established in 2003, Snapworx is the pioneer and leader in mobile marketing in the country. Snapworx offers end-to-end digital marketing solutions to top local and multinational clients, specializing in mobile, search and social media marketing. Mr. Policarpio has more than ten (10) years experience in marketing and business development. He is one of the pioneers and industry leaders in digital marketing in the Philippines - he is the co-founder of the Internet and Mobile Marketing Association of the Philippines (IMMAP). IMMAP is the leading association for digital marketing in the Philippines, with more than 100 member companies. Mr. Policarpio served IMMAP as founding Vice President in 2007 and 2008, and as President in 2009. Prior to setting up Snapworx in 2003, Mr. Policarpio worked with the Brand Management Department of Procter & Gamble Philippines from 1999 to 2003 as category marketing leader for laundry. He was part of the team that launched the highly-successful Ariel brand in the Philippines. He was also part of the team that won the prestigious President's Cup Award - the highest regional annual marketing award for P&G - also for the Ariel launch. Mr. Policarpio graduated with honors (cum laude) from De La Salle University, with a double degree in Philosophy and Business Management.

MARCUS LUER

Group CEO, Total Sports Asia

Marcus Luer has been passionate about sports his entire life, from actively participating in competitions to being an avid fan of almost all major sports. This passion has turned into a life-long commitment to revolutionize the sports marketing industry in Asia. With a Bachelor’s degree in Marketing from Germany and an MBA degree from TCU in the United States, Marcus combines his academic background with his practical hands-on experience to further develop the Asian sports marketing industry.

Marcus has more than 16 years of working experience in the sports marketing field, having worked with international companies like American Airlines (CONCACAF Gold Cup, 1993) and ISL Marketing (FIFA World Cup ‟94, USA) in his early career. Marcus has been working in Asia for over 15 years. He first came to Hong Kong in 1994 as the Regional Director of Sales for the World Sport Group (WSG), working with the Asian Basketball Confederation and Asian PGA Tour. At the end of 1997, Marcus founded Total Sports Asia Ltd (TSA) in Malaysia. The Company has since witnessed tremendous growth and today, TSA is recognized as the leading, independent sports marketing company and sports program distributor in Asia. TSA has over 70 dedicated sports marketing professionals which operate across its 4 offices in the region (Kuala Lumpur, Beijing, Mumbai, and Delhi).

BHASKAR DAS Executive President Bennett Coleman and Co. Ltd. (The Times Of India Group)

As the Executive President of Bennett, Coleman & Co. Ltd. (BCCL), Bhaskar Das is responsible for maximization of the company's volume & value market share, by ensuring quality service to business constituents and driving value innovations.

Being a member of the Management Committee of BCCL enables him to leverage his skill sets across the Group's businesses. Apart from being integrally involved in the broad strategic direction of the company, Bhaskar is also a board member of ZOOM Entertainment Network Pvt. Ltd., Times Guaranty Ltd., Optimal Media Solutions Ltd., World Wide Media (a BCCL – BBC joint venture company marketing the Group's magazines) and Vijayanad Printers Ltd.(a recentacquisition of BCCL).

With media being at the center of all his activities, he is also a part of various significant industry bodies. He is currently the Chairman of Advertising Standards Council of India (ASCI), a council member at All India Management Association (AIMA), a Board member at Media Research Users' Council (MRUC), President of The Ad Club (Mumbai) and editor of Solus (the Club's magazine).

Bhaskar has been awarded the 'Marketing Professional Of The Year' at the India Brand Summit 2006 and the 'Outstanding Marketing Professional Of The Year' at the Indira Marketing Awards 2007. Apart from his professional calling, Bhaskar's other passion lies in sharing his knowledge and experience of branding & marketing at industry forums and also with the student fraternity at reputed business schools like MIT, IIM, amongst others.

CHENG SHI CHEN

Head Marketing & Planning Kan Shi Fu

17 years solid experience in marketing & communication filed in China Built up strategic marcom planning for President & KSF local brands Integrate modern marketing know-hows to the features of China local market & successfully

launched President 100 Instant Noodle, Iced Tea, “One Bucket” Instant Noodle, KSF Green Tea, Iced Tea, Mineral Water

1994年-1999年 Strategic Planning Manager, South China, President Food Enterprise, China

1999年-2005年 National Strategic Planning Director, KSF China

2006年 Integrated Resource to Build up “Brain Marketing Team”

2007年-2008年 Was in charged of strategic planning for San-lu Yogurt Drink & successfully

achieved 50% growth in 1st quarter of 2008 after its sales dropping for 3 consecutive years

Launched the new food line adapting Japanese cartoon character popular in China- Nowara Shinnosuke & successfully expand market share & increased profit Firstly introduced new mar-com concept & created successful brands in China

Firstly introduced brand licensee marketing & integrated strategic alignment cross-over with other industry; created new routes of integrated marketing communication to increase the

brand’s influence & efficiency of communication

MICHAEL DE SOUZA

Vice President (Media) BuzzCity Pte Ltd

Michael heads up BuzzCity‟s Media team, an incubator that develops new mobile media properties. These properties aggregate and syndicate content including games, music and video to a global audience of mobile internet users. The team also manages the ongoing activities of BuzzCity's social network, myGamma.

While completing a Bachelor of Arts degree at the University of the Witwatersrand, Michael‟s attention swung firmly towards digital media, where it has stayed ever since. He has experience in both publishing and agency environments, and prior to joining BuzzCity, was Digital Media Director at Trigger Communication Consulting / Isobar South Africa. He holds a postgraduate degree in Management from the University of the Witwatersrand Business School, Johannesburg. He managed BuzzCity‟s South Africa office, before relocating to Singapore to take up this position

PRATIK SEAL

Head of Marketing, Micromax Informatics Ltd.

A result oriented professional with 13 Years of experience in Brand Management, Strategic Planning, Advertising & Communication, Key Account Management, Product Development Insights, Media

Planning, Event Management and Public Relations.

Currently associated with Samsung India Electroics Ltd., New Delhi as Sr. Manager - Marketing. Spearheading operation pertaining to Brand Management, Marketing Communication and Product Development Insights Vertical and business plans for the achievement of these goals. Proficient in cementing healthy relationship with the clients for generating business and leading workforce towards accomplishing business and corporate goals.

An effective communicator with excellent relationship building & interpersonal skills. Possesses a flexible & detail oriented attitude.

SpecialtiesBrand Management. Ownership of the corporate goal of being the most preferred brand

through short-term and long-term activities.Strategic Planning. Developing brand world through

proper category, competition and consumer understanding.Insights for Communication & Product

Development. Regular qualitative research through focus groups and depth Interviews to identify specific consumer insights and preferences.