Research into Magazine Institutions/Companies

Bauer Bauer established since 1953. It is now Europe’s largest privately owned publishing group. It offers over 300 magazines in 15 different countries. Not only do they feature in magazines but online, TV and radio stations too.

Bauer is a multi-media platform UK based media group mostly recognised in magazines and radio stations. On average over 12.4 million people listen to a Bauer media radio station. It owns the number one and four top commercial radio stations in London. Kiss is one of their radio stations which is targeted at the young dance audience.

Some of their magazine: - Heat-Grazier- Closer- Kerrang(niche magazines)

IPC MediaIPC Media established sinceIt produces over 60 media brands in print and online. They specialise in mass market

magazines. They offer a magazine for everyone but their main focus’ are on mass market men, mass market women and up market women. print alone their magazines reach almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while their websites collectively reach over 20 million users every month.

Their biggest magazine that they are well known for is NME which reaches over 1 millions fans each week . It has been published since 1952 making it the longest published and most respected weekly music magazine. IPC describe NME as “A truly unique multi-platform media proposition”.

Some of IPC’s magazines:- NME- Marie Claire- TV Times

Emap

Emap was established and founded in 1947. Emap is a business-to-business multiplatform media group. For people across the globe involved in the built environment, retail, media, fashion, health, education, government and automotive sectors, Emap provides essential news, analysis and access. They provide content online and offline publications, conferences, awards, exhibitions, festivals, data and intelligence services.

Some of Emap’s magazines:- Retail Jeweller- Nursing Times- MRW (Materials Recycling Week)

Who would own my magazine?

My magazine would be from one of the bigger magazine institutions like IPC Media because my magazine will be more well known to the general public and less niche. Although my

magazine will focus on mainly the pop genre and the main target audience will be to those who listen to this music, it will

not be a specific type of pop music therefore will attract a wider audience similarly to IPC’s role of targeting mass market.