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MAGAZINE
INSTITUTIONS
• Established in 1947 East Midland Allied Press, better known as it’s acronym EMAP is a British media company that specialises in Business 2 Business communities such as Retail, Health, Construction, Architecture, and Fashion. EMAP was once a constitute of the FTSE 100 Index, but is now owned by APAX and Guardian Media Group.
• “Our purpose is to connect professional communities and inspire them to know, to grow, progress and win.”
ABOUT EMAP
Some of it’s brands:Alongside EMAP’s publications, it also runs a UK- based portfolio, which includes senior level conferences, award ceremonies, webcasts, seminars and more. These events provide networking opportunities and a wide range of content majorly benefitting those working in the areas of retail. Government, construction, health and engineering.
HOW THEY ADVERTISE TO APPEAL TO THEIR TARGET AUDIENCE…
Following it’s values, EMAP ensures it offers the highest standard of knowledge in order to appeal to it’s target audience.
EMAP conduct intense research, into the advertising of it’s products through its multi-platform marketing solutions.
Issued between 1978-2006 fortnightly. Despite the print magazines failure, a spin-off digital television channel, digital radio station, and website have been introduced as a modern take on the magazine. Target audience: Teenagers and young adults.
As well as covering pop music, Smash Hits also included things such as gifts, embarrassing stories and the latest celebrity gossip, to entice as many people as possible.
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ABOUT IPC MEDIA
Established in 1963, IPC (International Publishing Corporation), is a consumer magazine and digital publisher in the UK.
“With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we
engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.”
Some of its brands:Through convergence, IPC offers subscriptions to it’s magazines, and allows consumers to be kept up to
date 24/7.
• Launched in 1952, NME (New Musical Express) is IPC’s most well known music magazine. The mainstream magazine:
• Attracts over 1.1 fans weekly.
• Circulation: 56,284
• Readership: 411,000
• -73% Males -27% Female
• Average age: 25
• Target market: Men 17-30
HOW THEY ADVERTISE TO APPEAL TO THEIR TARGET AUDIENCE…
NME’s highly respected history entices consumers into investing into a trusted, well established brand.
IPC has invested into researching effective advertising strategies, in order to ensure they are targeting their audience the most rewarding way.
• NME also advertises to users, through the use of social networking sites.
• Established in 1985, Future has operations in the UK, US and Australia creating over 200 specialist publications, apps, websites and events. Holding the market- leading positions in technology, Entertainment & Video Games, Sport & Auto, Music and Creative.
ABOUT FUTURE PLC
Future is the biggest guitar and music-making publisher in the UK. We continue to lead the market through innovation.
HOW THEY ADVERTISE TO APPEAL TO THEIR TARGET AUDIENCE…
• Metal Hammer provides a range of competitions to enter, in order to keep consumers interest through allowing opportunities.
Through advertising deals, Metal Hammer encourage people to subscribe to them.
• Metal Hammer is also advertised through social networking sites, allowing consumers to be constantly kept up to date . Facebook
• Blumler and Katz theory suggests that media users, consume media for these purposes :
USES AND GRATIFICATIONS THEORY TO MAGAZINE
PRODUCTION AND CONSUMPTION…
It suggests that media users play the primary role in influencing the media, due to their needs needing to be fulfilled. This theory applies to the magazine industry, because if they aren’t met, we as media consumers will not get any fulfilment out of reading the magazine and therefore and a consequence will not buy it.
