Magazine Companies

By Jane Pipkin

IPC | Media

Who are the company?

▪ The UK’s leading publisher of print and digital magazine content

▪ IPC creates content for multiple platforms, across print, online, mobile, tablets and experiences

▪ They engage with almost half of all UK adults in print

▪ Their award winning websites reach over 28 million global users every month

▪ With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME and What's On TV

▪ Supporting their portfolio is IPC Advertising - that works in partnership with clients and agencies to create bespoke advertising solutions across all of our brands and across a variety of platforms

What is their company history?

▪ The Field launched in 1853- within a year it became the largest newspaper in Europe, with 24 pages

▪ In 1911, first of IPC’s traditional women’s weeklies, Women’s Weekly was launched

▪ Also in 1911, What’s on TV made a entrance onto the scene and became the UK’s best-selling magazine (which it still is today)

▪ The International Publishing Corporation formed in 1963

▪ 5 years later, in 1968- magazines were created

▪ IPC magazines was sold to Cinven for £860m in 1998

▪ 2010, IPC Media restructured around three key audience groups: men, mass- market women and up-market women

What publications do they manage?

NME – Music magazine

▪ NME reaches over 1.1. million fans each week

▪ NME is the longest and most respected music weekly in the world

▪ Aimed intensely at a audience aged between 16-24 years old

▪ Every week it gives its readers coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.

▪ NME.COM is where the most passionate music fans on the planet come together.

LOOK Magazine- Fashion & Beauty

▪ Look is the glamorous, glossy high-street fashion weekly

▪ The UK's biggest selling fashion magazine, Look's unique mix of authoritative and accessible shopping advice and much more

▪ Look's website was successfully re-launched in January 2010

▪ bringing its 404,000 (and counting) unique users a daily fix of the very latest trends, beauty news and celebrity style

▪ Look’s target market is women aged between 18-30

Future

Who are the company?

▪ An award winning, global content business online, in print and on tablets & smartphones

▪ Over 18 million print magazines sold in 2013

▪ Over 58 million global unique users every month

▪ Over 5 million iPad digital editions sold globally

▪ Future is focussed on growing and engaging high-value global audiences

What is their company history?

▪ Founded in 1985 as a UK company with just one magazine

▪ In 1985- The Bath-based company’s first magazine, Amstrad Action, is launched with 100 pages and a print run of 40,000 copies

▪ •1997 Future broadens its remit and launches Total Film. The title sells over 90,000 copies of its first issue

▪ •1999 Future floats on the London Stock Exchange

▪ May 2011- Future launches Mollie Makes- which breaks the company’s record for subscription in its first month of sales

▪ September 2013- Future named PPA Consumer Digital Publisher of the Year for the second year in a row

What publications do they manage?

Future Music

▪ Future Music delivers the technique and technology behind the hits

▪ UK’s leading music production and music software brands

▪ Packed with inspiration for today's modern musician there's reviews of hot new gear, tons of tutorials to help you get the most out of your hardware and software

▪ Launch date: 1992

▪ UK Magazine, Cover Price: £6.25

▪ The encyclopedias for music producers around the world

▪ Target audience: cutting-edge musicians and producers

Total Film

▪ Total Film is the modern movie brand, taking an affectionate and irreverent look at Hollywood blockbusters, classic films and more indie fare

▪ Total Film magazine offers the most reliable DVD and film reviews in the world

▪ Readership

• 68% male

• Average age 32

• 58% ABC1

▪ Online: Averaging over 1.6 million monthly global unique users

▪ Target audience: movie fans