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renfert report New! Precision thickness gauge – Non-marking ceramic tips Laboratory marketing – Obligatory & Freestyle

Renfert Report 2/2015 digital (EN)

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We are publishing the Renfert Report in a fully digital format for the first time. To allow you to enjoy an even more interactive and informative experience when reading it, we have expanded your customer magazine to include great extra content such as videos and picture galleries. Have a look and prepare to be amazed.

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Page 1: Renfert Report 2/2015 digital (EN)

renfert report

New! Precision thickness gauge – Non-marking ceramic tips

Laboratory marketing – Obligatory & Freestyle

Page 2: Renfert Report 2/2015 digital (EN)

2

www.renfert.com

Renfert goes digital

Dear Readers,

That is what I like about Renfert – always

ready to spring a surprise. And now? Who

would have thought that something as un-

spectacular as calipers would concern Ren-

fert. Times have changed and the world

is talking about all-ceramics and hybrid-

ceramics. But every technician and dentist

is familiar with the problem when measur-

ing the wall thickness of a ceramic resto-

ration using conventional thickness gauges

or calipers. The restoration becomes con-

taminated by abrasion from the metal tips,

which – in the worst case scenario – can

ruin the ceramic restoration and prevent its

use. Problem recognized, risk averted. In

our title story we will introduce the Renfert

solution. No more abrasion using the new

Calipretto CR precision thickness gauges.

And otherwise? The first Renfert Report

was published exactly 38 years ago. Af-

ter 100 issues, the Renfert Report is going

“digital”. Due to the growing acceptance of

digital media in our sector we did not hesi-

tate to take up the “zeitgeist” and “digitize”

the Renfert Report. You can now browse

through the Renfert Report where and when

you want at your leisure. This issue has also

turned out to be a colorful mixture of tips

and tricks, interesting user contributions

and some information with practical bene-

fits for you.

Be open to surprises and enjoy reading the

Renfert Report.

Kind regards

Greg LuengenHead of Department

Product Management

and Marketing at

Renfert GmbH

EDITORIAL

ContentsPRODUCT WORLD TIPS & TRICKS RENFERT PRESENTS …

Calipretto CR – Metal will no longer leave

marks!, pages 3–4

die:master – Systematic die preparation,

pages 8–11

First come, first served!,

Page 14

Lean Management helps –

for the benefit of the customer,

pages 12–13

Guitar riffs and bass sounds for more

power at the workplace, pages 16–17

Competition – My favorite Renfert

product, page 18

Laboratory Marketing – What would be

nice to have and what is essential?,

pages 5–7

Page 3: Renfert Report 2/2015 digital (EN)

3

PRODUCT WORLD

Metal will no longer leave marks! New Calipretto CR with a fine ceramic ball measures ceramic restorations reliably and efficiently

Dental technician – a pro-fession that requires man-ual and artistic talent, but also comprehensive know-ledge of physical and che-mical processes, clinically

proven procedures, and new as well as old materials. Various materials are used in the laboratory, which sometimes require very dif-ferent processing. Whether acrylics, plasters, alloys or highly aesthetic ceramics: each den-tal material must be processed, used and, if applicable, measured according to its specif-ic characteristics.

New

In the preparation and processing of all-ce-

ramic restorations the respective layer thick-

nesses are not only responsible for the aes-

thetics but also for sustainable stability. For

many decades now dental technicians have

used so-called thickness gauges to guaran-

tee the thicknesses. These ensure control of

the ceramic layer thickness during the fabri-

cation process.

Unsightly and damaging: dark traces on the ceramicThickness gauges usually have thin metal

tips to access the smallest areas in the res-

toration. However, this is not an advantage

for every material. Dental ceramics are gen-

erally harder than metals. If the softer metal

tip of the thickness gauge comes into con-

tact with the ceramic, it can leave traces of

metal – in the form of dark wear debris on

the ceramic.

Contamination with metal results in signifi-

cant impairment of the aesthetics on the one

hand and on the other hand traces of metal

can render the restoration unusable due to

outgassing during subsequent firing cycles.

Traces of metal wear can only be removed

with a great deal of effort (grinding or sand-

blasting). This involves additional working

steps, which often result in the restoration

having to be remade due to damage. In any

case, the cost-effectiveness of all-ceramic

restorations is considerably reduced.

Calipretto CR prevents traces of metal and contaminationRenfert has tackled this problem and devel-

oped a new precision measuring instrument

where the ceramic surface no longer comes

into contact with metal. Instead of a metal

tip at the working end the Calipretto CR has

a small ball (diameter: 0.8 mm!) made from

ATZ (Alumina Toughened Zirconia). This

material has a 40% higher flexural strength

value than proven zirconia, which guaran-

tees the durability of the measuring ball.

The advantages are clear to see: the size

of the ball has been selected, so that even

the smallest areas in the restoration can be

reached. As the ceramic surface only comes

into contact with the ceramic ball, rework-

Page 4: Renfert Report 2/2015 digital (EN)

4

Attilio Sommella

inspired by

www.renfert.comPRODUCT WORLD

ing is avoided and the dental technician saves time and consequent-

ly money. At the same time it prevents the restoration which is a

“medical device” being contaminated with metal – this is quality as-

surance at the highest level.

The new measuring instrument offers even more advantages: the

special design of the Calipretto CR also enables reliable measure-

ment of unfired ceramic, as the pressure of the measuring tip can be

controlled by the finger.

f no traces of metal

on the ceramic f no contamination

of the restoration f slender ball tip made from

ATZ ceramic for the smallest details f exact measurement,

even of unfired ceramic f precise determination of the wall

thicknesses of dental materials

Advantages at a glance

ConclusionFor dental technicians the modern Calipretto CR thickness gauge

means less working time yet enhanced aesthetics, efficiency and

quality, and a reliable working procedure when measuring all-

ceramic restorations and unfired ceramic.

Attilio SommellaItalian Dental Technician

Lecturer, Int. Author

www.dentalcreationsnc.com

Ensuring that metal-free restorations really remain metal-free

The Calipretto CR is a fantastic

tool, versatile, easy to use and er-

gonomic. I use it for all ceramic

restorations, as it leaves no dark

residue whatsoever on the sur-

face. A highly practical instru-

ment for keeping everything un-

der control.

Calipretto CR Art. No. 1123 1000

Page 5: Renfert Report 2/2015 digital (EN)

5

TIPS & TRICKS

Laboratory MarketingWhat would be nice to have and what is essential?

With many laboratory owners, managers

and heads of department these issues reg-

ularly trigger two reactions, which are or

sound like this: “We urgently need a new

website.” or “We need attractive advertising

material that we can give to clients.” Labo-

ratory marketing is readily equated with a

successful corporate identity for approach-

ing and providing information to custom-

ers or potential customers. These are correct

approaches that must be integrated into an

overall concept.

Priority must be given to putting the ques-

tion of market positioning of the laboratory

in the foreground and determining the cor-

rect marketing mix. How should the labora-

tory be perceived in the market? What are

the core services of the laboratory? Which

unique selling points are there? Identifica-

tion of the strengths is generally the first

step to successful laboratory marketing.

Classical characteristics are, for example, in-

novation strength, service strength or price

leadership, but also niche positioning such

as strength of tradition/family business or

biomaterials/certified materials can also

transmit the right message.

Regardless of which positioning is assumed

by a laboratory, it influences the marketing

mix, i.e. the product/price policy and sales/

communication policy on which the focus is

placed as a result.

The typical reactions mentioned are part of

communication policy. How do I approach

potential customers? How do I create trust?

How do I retain customers in the long-term?

The classical print area, including image bro-

chures, invitations to events and product in-

formation is supplemented online today. In-

vitations sent by post are now also available

to dentists on the laboratory website, com-

plemented by an online registration form.

Product information is generally more inter-

active on the web inasmuch as the laborato-

ry sets up a web blog and offers the reader

the opportunity of commenting. The entire

website should be regarded as an image

brochure, provided it includes the ideas of

Web 2.0, i.e. not designed statically and is

Anyone who stops advertising, dies! Henry Ford was already aware of this. But what should I actually do as a laboratory to market my-self, my products and services? What belongs to obligatory profes-sional laboratory marketing and what is part of freestyle marketing?

Page 6: Renfert Report 2/2015 digital (EN)

6

www.renfert.comTIPPS & TRICKS

also seamlessly displayed on mobile devices.

Individual communication, personal consul-

tation with the dentist in the practice when

product information is also passed over, is

supplemented by communication in the

web. All these aspects are obligatory labo-

ratory marketing.

The corporate identity of the laboratory is a

marginal aspect in the obligation to freestyle

communication policy. How do I present my-

self to the outside world? Will my positioning

be revived with the corporate identity? If, for

example a laboratory decides to position it-

self as a family business, then the family with

its different characters is the central focus of

the message. Dentists should recognize at

least one image of a family member on the

web, their personal invitation and delivery

vehicles. The corporate identity includes the

core messages of a family such as warmth,

security, reliability and trust. Accordingly,

warm colors should be selected and messag-

es formulated that take up and transport the

core values. It is important that the corporate

identity flow is guaranteed and flaws don’t

arise in the corporate identity, for example an

invoice in the “old” design.

Another element of freestyle communica-

tion is the creation of a brand. What Tem-

po accomplished in the paper tissue sec-

tor is certainly outstanding and not easy to

achieve. Nevertheless a crown from “Smith

Dental Laboratory”, which carries the spe-

cial signature of the laboratory, must not

simply remain a crown but can

be awarded the accolade of a

“Smith crown”.

Communication policy has a

direct effect on sales policy.

How does a dental laboratory

market its products and ser-

vices? Here the gulf between

dental laboratories is very

wide. In the best case sce-

nario a laboratory employs its

own sales rep, who looks after existing cus-

tomers and acquires new customers. In both

cases the sales rep relies on a good com-

munication policy. Can the sales rep refer

to a webpage to provide the contact person

with more in-depth information? Does the

sales rep have product information ready to

hand to use for concluding the personal dis-

cussion? If the sales rep does not have this

communication material available, he may

not be able to conclude the conversation

successfully.

Direct and personal sales can, if necessary,

be managed successfully without commu-

nication material. Customer contact, for

example by telephone, certainly requires

more complementary marketing strategies.

A clearly structured webpage, a Facebook

fan page or a XING company profile will en-

courage the dentist who was called (or the

personnel) to follow up the phone call in or-

der to obtain information about the call-

er and the company. Ideally, the laboratory

had even announced the phone call in ad-

vance with a print mailing.

Thorsten Huhn C&T Huhn – coaching & training GbR

Wilnsdorf, Germany

www.ct-huhn.de

[email protected]

About the authorDip.-Ing. Thorsten Huhn is a partner in C&T Huhn – coaching & training GbR,

founded in 2003 (more information about the author: http://ct-huhn.de/

werte/cundt/thorsten-huhn/)

C&T Huhn has advised, coached and trained companies in the dental market

for more than 12 years with the focus on sales, marketing and management

(more information about the company: http://ct-huhn.de/)

Company newsOn 13 November C&T Huhn is holding an open seminar on “Laboratory Mar-

keting – what can, should and may it cost?” in the Siegerland golf club in

Kreuztal, Germany. (more information about the seminar: http://ct-huhn.

de/seminarkalender/labor-marketing-was-kann-was-muss-und-was-darf-

es-kosten-2/)

Page 7: Renfert Report 2/2015 digital (EN)

7

TIPS & TRICKS / EVENTS

There are dental laboratories that manage with-

out direct sales. The web is a further sales chan-

nel but »portal solutions” are more difficult to im-

plement, as restorations have extremely individual

components and producing and distributing web-

based portals is difficult and expensive. Position-

ing as price leader with interregional focus can,

however, be a practical alternative.

Direct, personal selling will be the most practical

solution for the vast majority of laboratories and is

therefore a part of obligatory laboratory market-

ing. Indirect selling (e.g. via the telephone) is in

the gray zone between obligatory and freestyle;

utilization of other sales channels (e.g. over the

internet) is certainly freestyle laboratory market-

ing, with the exception of individual cases.

The typical reactions of dental laboratories men-

tioned at the beginning of the article usually only

cover part of the actual measures required in lab-

oratory marketing. Only a few companies in-

clude the whole marketing mix in their develop-

ment strategy because the anticipated tasks are

not generally in the comfort zone of a dental lab-

oratory. In this case, it makes sense to develop a

milestone plan with an adequate time scale and

process identified elements of the marketing mix

step-by-step, including product and pricing policy.

September11 – 12 Fachdental Leipzig, Germany

25 – 26 Antlo Montesilvano, Italy

26 id-Information Day Dental Hanover, Germany

October10. id-Tag Dentalhandel Munich, Germany

21. – 24. Dentech Shanghai, China

22. – 24. Italian Dental Show Colloquium Montechiari, Italy

22. – 24. NEC Birmingham, Great Britain

23. – 24. Fachdental Südwest Stuttgart, Germany

22. – 25. FDI Bangkok, Thailand

November5 – 7 Eastern Conference of Dental Laboratories, Charlotte, North Carolina

6 – 7 id-Information Days Dental Frankfurt, Germany

14 – 15 Acaden Granada, Spain

24 – 28 ADF Paris, France

December25 – 27 Expodent Delhi, India

Events 2015Meet Renfert at the event

Page 8: Renfert Report 2/2015 digital (EN)

8

www.renfert.comPRODUCT WORLD

Systematic die preparation

die:master die spacer

www.renfert.com/diemaster

Perfect restorations require equally perfect die preparation as a working founda-tion. Renfert provides exactly this support with the die:master system die spacer set. The individual steps and advantages of the system are shown in the following report and supplemented with important information and recommendations.

Page 9: Renfert Report 2/2015 digital (EN)

9

gray

silver

duo

red

blue

gold

PRODUCT WORLD

Information: Careful steam cleaning will not remove the sealing. Ex-

cessive steam cleaning may damage the sealing.

Step 2: Applying die spacer to the diesDie spacer is used as a spacer for the luting agent with fixed crown

and bridge restorations. Renfert supplies a large selection of die

spacers, which ensures a suitable solution for different indications.

Selecting the die spacer1. Determine whether the die spacer should be removable or not

f die:master red, blue, gray, silver, gold are resistant and must

not be removed from the die f die:master ivory and die:master aqua can be easily removed

from the stone die

2. Which layer thickness is necessary?

10 µm, 13 µm, 15 µm or 20 µm f according to the usual practice and specifications of the den-

tist f according to the manufacturer’s specifications in the instruc-

tions for use, e.g. press-ceramics

3. Which color is preferred?

Step 1: Hardening and sealing of dental stone dies and stone sectionsdie:master duo (0 µm) is optimum for hardening and sealing den-

tal stone dies and stone model sections. The liquid penetrates deep

into the stone surface, hardens and cures the dental stone without

building up a layer. This achieves an optimum bond between the

stone and spacer.

Recommended procedureShake the die:master duo briefly and apply twice to the dry, dust-

free stone die to beneath the preparation margin. The chemical

properties enable penetration deep into the stone structure during

initial application. This cross links and hardens the stone structure.

The second application closes the pores and forms the foundation

for priming, i.e. the maximum bond strength. Allow to dry for ap-

prox. 40 seconds after each application, before the next layer is ap-

plied. After the second application and before further processing us-

ing die:master die spacers, dry the stone die for a minimum of 2

minutes. If the liquid is allowed this time, it penetrates deep into

the stone structure and forms the ideal foundation for further pro-

cessing. The stone surface is hardened and sealed and thus remains

dimensionally accurate. This also achieves the maximum bond

strength.

Page 10: Renfert Report 2/2015 digital (EN)

10

aquaivory

www.renfert.comPRODUCT WORLD

f die:master red, blue, gray, silver, gold

for conventional restorations f die:master ivory and die:master aqua are tooth-colored and

specifically for all-ceramic restorations

Variation 1: Recommended procedure for die:master red, blue, gray, silver, goldShake the die:master vigorously until it is mixed uniformly in the bot-

tle. Using the brush integrated into the screw cap, apply a uniform-

ly thin layer, which should terminate approx. 1 mm circumferentially

from the preparation margin. Apply the required number of spac-

er layers, allowing for the respective drying times. Stone dies with

die spacer are extremely steam and scratch resistant and therefore

provide a perfect working foundation for conventional restorations.

Variation 2: Recommended procedure for die:master ivo-ry, die:master aqua specifically for all-ceramic restorations Shake the die:master ivory and die:master aqua vigorously until the

die spacer is mixed uniformly in the bottle. Using the brush integrat-

ed into the screw cap, apply a uniformly thin layer, which should ter-

minate approx. 1 mm circumferentially from the preparation mar-

gin.

The perfectly coordinated flow behavior and viscosity make these

die spacers ideal for delicate restorations. The die spacer can be ap-

plied very precisely and thinly for delicate restorations, depending

on the specifications of the all-ceramic material manufacturer.

Information: die:master ivory, red, blue, gray, silver, gold are steam

and scratch resistant. die:master aqua spacer is washable yet not

steam and scratch resistant.

It is important to apply sparingly. To ensure the spacer is applied

sparingly, wipe the brush thoroughly on the neck of the bottle af-

ter removal from the spacer bottle, to prevent a large drop of spacer

collecting on the brush and allowing controlled, precise application.

If the spacer is applied too thickly, it can result in the die spacer not

hardening properly and less than optimum bonding to the die. This

can have a very negative effect on the durability of the spacer in the

subsequent procedure.

Perfectly prepared stone dies with the tooth-colored die spacers die:master ivory and die:master aqua

Page 11: Renfert Report 2/2015 digital (EN)

11

PRODUCT WORLD

die:master blue, 20 µm, 15 ml, Art. No. 1956 0300die:master red, 15 µm, 15 ml, Art. No. 1956 0200die:master gray, 20 µm, 15 ml, Art. No. 1956 0100die:master silver, 13 µm, 15 ml, Art. No. 1956 0400die:master gold, 13 µm, 15 ml, Art. No. 1956 0500die:master duo, 0 µm, 30 ml, Art. No. 1956 0600die:master thinner, 30 ml, Art. No. 1956 0700Picosep, 30 ml, Art. No. 1552 0030die:master ivory, 10 µm, 15 ml, Art. No. 1957 0200die:master aqua, 10 µm, 15 ml, Art. No. 1957 0500die:master aqua thinner, 30 ml, Art. No. 1957 0550

die:master spacers are also available as sets: www.renfert.com/diemaster

TipTo obtain the required consistency long-term, add 1 to 2 drops of die:master thinner or die:master aqua thinner from time to time. Check the consistency after shaking and re-peat the procedure, if necessary. die:master die spacer must be closed immediately after use to prevent the usual evaporation of the volatile solvent.

Removing the die spacer f die:master aqua die spacer is easily removed from the stone die

under running water using a brush. f die:master ivory is removed with the aid of die:master thinner.

Wash off the die spacer using a brush and the die:master thinner.

Information: Allow each layer of spacer to dry for approx. 40–

50 seconds. Drying time may vary depending on the amount ap-

plied and ambient temperature. Increase the drying time accord-

ingly when applying several layers. Please ensure that the individual

layers are fully cured, as this is the only way to ensure optimum

bonding between the die spacer and stone die.

Information: If the die spacer is too viscous or taking too long to dry,

it can be thinned and adjusted with die:master thinner or die:master

aqua thinner. Precise dispensing of drops guarantees controlled reg-

ulation of viscosity by die:master thinner.

Step 3: Separating the dental stone dies and stone model sectionsPicosep separating agent is a low viscosity, silicone-based sepa-

rating agent, which forms a microfilm to separate plaster and wax

long-term.

Recommended procedureFor optimum use dip the brush into the separating agent and wipe

thoroughly on the edge of the bottle. Wipe the brush on a cloth be-

fore applying to the stone die. The consistency of Picosep allows it

to be applied in a thin film. This prevents the applied wax floating

on the separating agent. This rules out streaks and retraction of wax

margins, ensuring reliable, accurate working.

Information: Solvent-free, silicone-based Picosep separating agent

not only provides an optimum separating effect but also reliability in

the work process, as it does not react with wax surfaces nor does it

solubilize die spacers or sealers.

die:master aqua is easily removed using

water and a brush

die:master ivory can be removed using

die:master thinner

Long-term separation using low viscosity Picosep

Page 12: Renfert Report 2/2015 digital (EN)

12

www.renfert.comRENFERT PRESENTS …

Lean Management supports us – for the benefit of the customer!

Klaus Baschnagel on the introduction of Lean Management at Renfert

Lean Management not only means process optimization but also strict customer orientation. It is like a large toolbox that contains many different methods to eliminate superfluous processes and “create value without waste”. Renfert also places emphasis on less waste in its work processes and added value for its customers. For this reason the company recently introduced Lean Management. What tools Renfert will use to implement the lean ideas, what this means for dental technicians and how this model can also be im-plemented in the laboratory is explained by Klaus Baschnagel, member of the Board of Management.

Mr. Baschnagel, Lean Management phi-losophy means: “value creation without waste.” What do you hope to gain by implementing this concept?“We want to continually improve our work

processes with Lean Management and ori-

ent ourselves even more to the future and

customer requirements. In previous years

we have continually grown: more products,

services, employees … We want to contin-

ue growing but be leaner in our processes.

To do this we must identify superfluous ac-

tivities and waste and eliminate them. Lean

Management helps us achieve higher per-

formance without additional expense.”

What type of waste is there?“Internal and external enquiries, overpro-

duction, stock levels, unnecessary trans-

port, movements and information as well as

waiting times, complexity and wastage of

resources etc. – all areas that also apply to

dental technicians in their laboratory.”

Does this mean that the lean philosophy can also be transferred to the processes in a laboratory?“Yes. You only have to think of stock levels!

Dental technicians must ensure that their

workflow is not interrupted unnecessarily.

The real value creation, which technicians

have, is the dental restoration. But they

must also continually check, update and re-

order their consumable and raw materials.

This is no different at Renfert. The flow of

goods and stock levels are optimized using

the Kanban system, a lean tool.”

Can you give an example for optimizing the stock levels in the laboratory?“Dental technicians should first record the

average use of a specific material; for ex-

ample three bottles per week. Then the re-

placement time should be recorded; for ex-

ample one week. This means: as basic stock

for two weeks they must have six bottles in

stock. To compensate for fluctuations they

should increase the amount by a safety

stock level. The total amount is halved and

converted to the “two-box system”: if the

first container is empty, the second should

be fetched from the store. This box is then

the Kanban, the signal that stock must be

re-ordered. All relevant information is on the

box, so that the ordering process is easier.”

It is said: More than 70% of all proj-ects fail due to lack of communication. How has your in-house communication changed since the introduction of Lean Management?“We don’t necessarily talk more with one

another but rather more structured and in

Klaus BaschnagelMember of the Board of Man-

agement and Lean Management

representative of Renfert GmbH

Page 13: Renfert Report 2/2015 digital (EN)

13

RENFERT PRESENTS …

fact every day at a specific time. We have

also introduced the “Shopfloor Manage-

ment” system. In the morning employees of

a particular process sector exchange ideas

about their work. Their results are then dis-

cussed a level higher on a second shop-

floor and so on. Thus everyone knows in the

shortest time whether the traffic lights are

on green or whether action is still needed.

This can also be easily implemented in the

laboratory.”

What added value does Lean Manage-ment provide compared with a QM sys-tem?“We are not concerned with the end in itself

with Lean Management but with increas-

ing the added value for our customers. If we

have waste in the production or administra-

tion, of course the customer does not want

to bear these costs; and waste always leads

to higher costs! We therefore want to op-

erate as cost-effectively and efficiently as

possible. We achieve our quality using a QM

system; with Lean Management methods

we optimize by focusing on efficiency and

cost-effectiveness – for the benefit of the

customer.”

Can you give us an example of a lean change? “We have changed the process for our 30

country-specific mailings. The working

stages have been reduced, the interfaces

minimized and communication improved.

The process is now more slimline. Where we

had a previous throughput time of approx.

ten weeks, it is now only five! How does the

customer benefit from this? We are more

flexible, the contents are more up to date,

and we can utilize the working time gained

in other ways for our customers.”

1. Internal and external customer orientation

2. Concentration on value-adding activities

3. Organize a continuous process

4. Implement a demand-driven system

5. Standardize and document processes

6. Aim for perfection

6 steps to less waste

What do you recommend as the first step to dental technicians who want to slim down their processes?“Make employees aware of Lean Manage-

ment and convey personal responsibili-

ty to them. They must learn to recognize

waste in order to eliminate it. An initial topic

could be “cleanliness and order at the work-

place”. Instruments or consumables are of-

ten searched for in the laboratory. The point

should not be reached where a drawer con-

tains too few items or too many useless ar-

ticles.”

Which question do you ask yourself anew each day?“Where do I waste my time and therefore

also that of my customer?”

And how does it look at your work-place? Do you now have a “lean desk”?“Yes, it now looks very tidy (laughing). For

example I no longer have a tray. Everything

is digital. I get fewer enquiries and can deal

more consistently with my core tasks. My

desk is therefore really leaner.”

Lean Management means identifying and eliminating unnecessary activities

Page 14: Renfert Report 2/2015 digital (EN)

14

www.renfert.comPRODUCT WORLD

First come, first served! The SILENT success storyRenfert overrun by the demand for SILENT extractors

Since the market launch in 2005 you, the customers, have shown us that we have met your requirements with SILENT extractors, which have sales in the five-figure region. Shortly after the initial launch you received the product concept so well as to convince us of its chances of success. The SILENT TS2 was launched at the IDS 2013 to meet your requirements more effectively. With the introduction of the multi-workstation extractor SILENT V4, suitable for 4 users, the SILENT family was extended to include an even larger circle of users in spring 2014.

But this was only the beginning of the SI-

LENT success story. You know us and are

certainly aware that your requirements and

wishes are our yardstick. This is why we have

precisely analyzed the market and compet-

itor situation. We have checked the devel-

opment requirements and continued the

SILENT success story by launching a new,

compact extractor.

At the IDS 2015 in Cologne, Germany we

proudly presented the small but powerful

SILENT compact extractor. A fantastic ad-

dition to the SILENT product family, nat-

urally with our familiar product promise

– stronger, cleaner, quieter. A highly effi-

cient, compact and cost-effective solution

– can be used as a single workstation or

for equipment. We were able to fulfil yet

another of your wishes with the “SILENT

compact CAM”. This extractor was spe-

cially developed for smaller CAD/CAM sys-

tems, e.g. Wieland Zenotec mini or Roland

DWX-4.

We were well prepared and sure that the lat-

est SILENT family members would increase

your interest in Renfert extractors. And yes,

the demand for SILENT extractors has in-

creased rapidly since they were presented at

the IDS 2015.

Disposition plans were changed, goods pur-

chased, production lines extended, and also

weekend and overtime work arranged in

production to meet the proverbial run on

our extractors. Our objective is to supply you

with your SILENT extractor whenever you

need it. And, as if that were not enough, we

can already tell you now that development

of further SILENT extractors is underway.

We’ll keep you updated.

Page 15: Renfert Report 2/2015 digital (EN)

15

ADVERTISEMENT

Flexible, fast and reliable

Flexibility for processing dental materials such as titanium alloys, precious and

non-precious metal alloys, CrCo alloys and ceramic.

Luigi de Stefano (Luigi de Stefano & C. S.N.C, Scafati, Italy):

“These separating discs have simplified and optimized our routine daily work.

The materials are trimmed gently and this stable, durable separating disc can be

controlled during use.”

Experience the performance of Dynex separating discs in various comparison tests

Extremely flexible. Unexpectedly fast.

Dynex separating discs

Page 16: Renfert Report 2/2015 digital (EN)

16

www.renfert.comRENFERT PRESENTS …

Renfert rocksGuitar riffs and bass sounds for more power at the workplace

Not only sandblasters and extractors prove that power and precision are no foreign words to Renfert. While the focus from an acoustic point of view is on minimizing the noise, in particular with the extractors, an in-house band now ensures the right tone at Renfert!

Page 17: Renfert Report 2/2015 digital (EN)

17

RENFERT PRESENTS …

Of course every Renfert employee has his/her own duties within the

business world. Nevertheless, or perhaps even because of this, it’s

fun to spend leisure time doing something completely different, e.g.

meeting and making good music, which is why a 6-piece Renfert

band came into being at the beginning of this year. They get togeth-

er to rehearse well-known classic tunes as well as new hits.

Eva HeimVocals

Function at Renfert:

Headquarters Employee

Wolfgang WeberKeyboard

Function at Renfert:

Master Dental Technician

Annemarie ErtlBass

Function at Renfert:

Junior Dental Technician

Rainer ZoppkeE-Guitar

Function at Renfert:

Sales Manager

Marion VolkFlute

Function at Renfert:

Management Assistant

Florian GaidaVocals

Function at Renfert:

Head of Controlling &

Organization

The Renfert canteen is currently being used as a rehearsal room. A

small wooden crate, a so-called Cajón, replaces a full drum kit. And

what one hears in the corridor is very powerful and harmonious.

The thoroughbred musicians of the Renfert Band had their first gig

at the Renfert Family Day in July 2015, winning over spellbound col-

leagues and fans. We’re bound to hear even more from the Renfert

band. We look forward to it.

Page 18: Renfert Report 2/2015 digital (EN)

#RenfertFanwww.renfert.com

www.renfert.comWEEE-Reg.-Nr.: 54602389815A EN

RENFERT PRESENTS …

My favorite Renfert product Win a trip to Hilzingen, Germany & a Calipretto CR

Sometimes it’s the small things that simplify and improve daily routines. The ergonomic shape of the lay:art brush, intelligent operation of a pin- drilling machine or the dependable power of a model trimmer.

We presented the new Calipretto CR thickness gauge on pages 3-4.

Here the ceramic ball is also a small, yet very helpful detail, to make

your work even easier. Do you also have a favorite Renfert product?

Send us a photograph of the product and tell us why it is indispens-

able for you! Of course, there is also a prize to win. You can upload

your photos on Facebook or Twitter using the hashtag #RenfertFan.

To ensure that we register the photos, you should send these photos

by direct message or post them directly on our pinwall. Alternatively

simply email us your photo to [email protected]

1. PrizeA trip to Hilzingen including overnight stay

and factory tour, and a brand new Calipretto

CR thickness gauge, which will be present-

ed personally at Hilzingen.

2nd & 3rd prizeA new Calipretto CR thickness gauge each

Closing date is September 30, 2015. Detailed instruc-tions and conditions of participation are available at: www.renfert.com/renfertfan

ImprintPublisher:Renfert GmbH, Industriegebiet,78247 Hilzingen/GermanyTel. +49 7731 8208-0, Fax [email protected], www.renfert.com

Editorial & Layout: Renfert GmbH, Marketing

USA / Canada:Renfert USA, 3718 Illinois Avenue, St. Charles IL 60174,Toll Free (001) 800 336-7422, Fax (001) 630 762 9787,[email protected], www.renfertusa.com

© 2015 – All rights reserved. Changes, errors, and misprints under reserve.

Toll-Free service number for France, Italy, and Spain:00800 2255 7363378 or 00800 CALL RENFERT

As our products are subject to continuous development, product illustrations are intended only as examples. Renfert offers a 3-year guarantee on all equipment provided it is used according to instructions. The original sales invoice of the dental supplier is required for a claim under guarantee. The guarantee excludes parts that are subject to normal wear and tear. Incorrect use, disregard of the oper-ating, cleaning, maintenance and installation instructions, in-house repairs or repairs by unauthorised personnel, use of replacement parts from another manufacturer and exceptional factors not covered by the instructions for use render the guarantee invalid. A suc-cessful claim under the guarantee does not extend the guarantee period.