Rementer branding guidelines

Created by Alice Pettey ©2013

BrandingGuidelines

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Table of Contents Research

Organizational History 6Target Audience 7Goals & Values 8

Creative DevelopmentInspiration 12Mood Boards 14Logo Development 16New Logo 17

Style GuideLogo Specifications 20Future Progression 23Colors 24Images & Textures 26Typography 28Voice & Tone 29

Design SolutionStationery 32E-mail Standards 34Uniforms 35Marketing Materials 36

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Research

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Organization HistoryDr. Rementer became a dentist because she enjoys working

with her hands and because she wanted to make a difference

in people’s lives. Dr. Rementer wants to help people in a

meaningful way. And, as a dentist, she gets to do just that on

a daily basis by changing frowning faces into smiling faces.

And, in doing that, Dr. Rementer is increasing the quality of

her patients’ lives and the years in their lives.

Dr. Rementer is a teacher, a speaker, and the author of several

consumer guides about dentistry, including a personal

memoir “I’m Still Here!” Dr. Rementer realized long ago that

she can do only so much so she invested a great deal of her

energies on finding colleagues who could take over many of

her every day clinical responsibilities as well as provide the

level of care her patients had come to expect.

Dr. Rementer hand selects and carefully trains her associates

to provide dental care based on the principles that people

need to be heard and listened to.

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Target AudienceWe see patients who are frustrated with their prior dental

care or dentist, or who have failing or failed treatment, or who

have uncontrolled gum disease or missing teeth or rampant

decay or headaches that just won’t go away. If you have a

dental problem, chances are we have an answer. Most of our

patients are adult, and many have a big fear of dentists.

Our offices also have bilingual employees to service the

Hispanic patients that we provide services to.

Typical Patients are:Age: primarily 30 and up (they are the folks with big dental

problems, typically.Gender: both but lean to female as they make most of the

healthcare decisions in a family.Income -$40,000 and upTastes: appreciate a healthy mouth, a pretty smile, a healthy body.Views: open to learning about 21st Century dentistry. Willing to

make investments in their health. Attitudes: Positive. Want to add more years to their lives and more

life to their years.Employment: workingGeography: Triangle and TriadLifestyle: Disposable income to invest in themselves

Determining factor for approving treatment:

Presently, it is all about the cost. I want to change that

to be all about your health.7

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Goals & ValuesIn the future, we want Dental practices where we

service not as many patients as is possible but rather

as many of the needs of every patient as is possible.

Rather than specializing primarily in restorative

dentistry, we want to focus on new treatment options

for adding back missing teeth with fixed (dental

implants) and removable (face-lift dentures) options,

cosmetic dentistry, smile design, orthodontics,

treatment for gum infections, re-balancing the

chewing mechanism and providing relief from

headaches.

Like Superman, who was a hero with multiple super

powers, a dental practice that provides multiple

specialty services would be rather “super” and this

is how I envisioned my new dental practice. Bottom

line, we envision giving patients the opportunity to

get all of their treatment under one roof.

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This is Dr. Rementer's WhyI am here to challenge the impersonal “drill, fill and bill” dental culture

that makes people anxious and fear the dentist. I am here to challenge

patch-work dentistry that does not last. I am here to challenge a

healthcare culture where it is OK for people to lose teeth needlessly or

mindlessly to disease or ignorance.

I am here to give people who are frustrated with their prior dental

care or dentist, or who have failing or failed treatment, or who have

uncontrolled gum dis-ease or missing teeth, or rampant decay or

headaches that just won’t go away innovative new ways to improve,

protect and manage their dental health.

I am here to give people a plan for maintaining the health and

appearance of their teeth and surrounding soft tissues for a lifetime, to

carry out this plan in a warm and caring manner, and to educate and

move as many people as possible toward a level of dental care second

to none.

I am here to combine comfort and technology to create healthy,

beautiful “World Class” smiles that make positive changes in the lives

of my patients. To treat every patient like a guest in my home.

To listen when you speak. To guide only when asked.

I am here to increase the quality of people’s lives and the

years in their lives. I am here to see you laugh and wish

you “Sto lat!” May you live a hundred years!

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Creative Development

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Inspiration

Inspiration for the design development

came from the discussions with Dr.

Rementer and Dennis R. about the

doctors passion for providing dental

care and oral health treatment in a

comfortable and soothing environment.

Dr. Rementer is dedicated to aiding in

the elimination of a patients fearfulness

in undergoing treatment by removing

the need for a patient to visit multiple

dental practices to have the full range of

their treatment – Providing all services

under one roof.

This combined with the desire to create

an office environment that encourages

patients to arrive early to take

advantage of the friendly and soothing

environment. An atmosphere that not

only allows, but encourages patients to

unwind and relax before their treatment

with a friendly and caring staff. Make a

trip to the dentist more of a destination

than a duty.

As Dr. Rementer also has a love of the

beach and enjoys bring this passion

into her practice, it was intentionally

incorporated into the development of

the design so reflect the full essence of

Dr. Remeneter and her practice.


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Mood Boards

Multiple mood boards were developed

to capture the key identifiers of

Dr. Rementer’s practice. From the

conversations, email exchanges and

in-person meeting is was clear that the

Rementers wanted the practice to be

seen as more than just another dental

office.

Looking at the key tenets of caring,

friendly, healthy and relaxing, it was

determined that the moodboard on the

facing page was more in-line with the

vision of Dr. Rementer.

The selected mood board uses Gotham

& Designosaur fonts both are san-serif

which promotes a modern, forward

thinking impression, while having a tall

x-height encouraging the perception

of being caring and supportive while

generally increasing readability.

Images were selected to convey an

attitude of relaxation, happiness and fun

while supporting a healthy lifestyle and

beautiful smile.

Colors were chosen to accentuate a

relaxing and airy feel often associated

with the beach. Blues have been shown

to support stability, trust, intelligence

and confidence. The greens selected

represent nature, harmony, freshness

and are emotionally associated with

safety. The brownish colors were

identified for their ability to provide a

more neutral tone to the palate as well

as their ability to support dependability,

friendliness and warmth.


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Logo Development

In exploring logo concepts for Dr. Rementer

I began with a review of the project

questionnaire that had been filled out. Here

I reviewed the organizationals written goals,

as well as looked for elements that were

consistent across the answers although no

necessarily written out. Many times it is

found that a deeper purpose and intent can

be found in how a client answers a questions

than in the cut and dry answer itself.

I also explored existing logos for dental offices

to determine what currently exists in the

market place and open the door to creative

concepts that would capture the practice’s

brand essence while ensuring a unique

presentation.

The one restriction provided by the client was

to avoid concepts that included a singular

tooth, as they perceived this to represent

tooth extraction and pain.

5/23/13 LogoLounge - Search

logolounge.com/search.asp#prettyPhoto 1/11

Search Results: 588 Logos Found

Manage Account | Wallpapers HELLO, Full Sail University (Institution Account.)

dentist

Design Firm:

Credits:

Client:

Industry:

:: Start Date :: End Date

CURRENT SEARCH:

NARROW RESULTS:

:: Logo Type

:: Logo Class

:: Time Frame

All

All

All





Industry Logo Survey

This is a small sampling of marks that were reviewed during this phase.


Preliminary Concepts

MRLarcia

ementerDMD, PA

DURHAM IMPLANT CENTER

DURHAM

Center

SMILE CENTERDurham

MARCIA L. REMENTER, DMD, PA

Smile CenterDURHAM

DurhamSmile

CENTERMarcia L. Rementer, DMD, PA

Smile CenterDURHAM

Marcia L. Rementer, DMD, PA

Headache CenterDURHAM


Centers forDental Excellence

NORTH CAROLINA

Marcia L. Rementer, DMD, PABURLINGTON

Dental Center

M

arcia L. Rementer, D

MD

, PA

DURHAM

Smile CenterSmile CenterSmile CenterSmile Center

Smile CenterSmile CenterSmile CenterSmile Center

Smile Cente

r

DURHAM

DCSDCS MARCIA L. REMENTER, DMD, P

A

DURHAM SMILE CENTER

New Logo Concept

This logo contains a stylized

smile as its brandmark that is

capable of caring a number of

meanings. First, it is a smile. A

traditional symbol of dentistry

and as this stylize version carries

a bit of personality it helps

to distinguish Dr. Rementer’s

practices from other dental

offices in the area. Second, its

appearance is also reflective of

a wave and can symbolize,the

beach, peace, tranquility and

relaxation, all elements of the

selected mood board and

how I understood the desired

perceptions of the offices to be.

These are also elements that

personally reflect Dr. Rementer

and as such, are appropriate

symbols for her offices. Third, it

can be viewed as a roof covering

the practices – hence, “providing

all services under one roof”.

This is applicable for both the

services found in the individual

practice locations and the future

growth of her practice with the

use of a brand family to connect

the offices.

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Style Guide

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Logo SpecificationsA logo family has been developed for

Dr. Rementer’s dental practices. An

overarching organizational logo has been

created with a series of location specific

logos to accompany it.

Dr. Rementer indicated future plans to

rename the individual practices to be

reflective of the overarching name. To

that effect, logos have been created to

support this future transition.

Overarching Logo Mark

Practice Logo Marks


NORTH CAROLINA


Dental CenterGREENSBORO

Marcia L. Rementer, DMD, PADental Center

BURLINGTON

Marcia L. Rementer, DMD, PADental Center

CHATHAM


Smile CenterDURHAM

Marcia L. Rementer, DMD, PAImplant Center

DURHAM






NORTH CAROLINA

Marcia L. Rementer, DMD, PAD

D

D

D

White Space

White Space


NORTH CAROLINA


Logotype

Brandmark

Practitioner name - required by state law for signage


NORTH CAROLINA


1.44 inches

.75 inches

1 inches

.25 inches

Minimum Size

Spacing Requirements

Logo Components

Smile CenterDURHAM


Location aligned �ushright to practice

Practice name alignedleft to brandmarkPractitioner namealigned left to practice

Brandmark color spei�c for each practice location

Alignments (project offices)

Regardless of office location or name this is the minimum size for the brandmark.

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Dental CenterBURLINGTON

Dental CenterCHATHAM


Implant CenterDURHAM

Smile CenterDURHAM


NORTH CAROLINA



NORTH CAROLINA


NORTH CAROLINA



NORTH CAROLINA


NORTH CAROLINACenters forDental Excellence

NORTH CAROLINA


Alternate LogosAll logos are available in full color, black, or white.There are two formats for each logo - with & without the practitioners name.These formates can be used interchangeably except on signage where state law dictates the dentists name appear.



Dental CenterBURLINGTON




Smile CenterDURHAM


Implant CenterDURHAM





Center forDental Excellence

DURHAM



DURHAM

Center forDental ExcellenceMarcia L. Rementer, DMD, PA


BURLINGTON




BURLINGTON

Center forDental ExcellenceMarcia L. Rementer, DMD, PA


GREENSBORO




GREENSBORO



CHATHAM



CHATHAM

Future Progression


NORTH CAROLINA



NORTH CAROLINA

With both the existing set, and future logo sets, the brand

mark color corresponds to the office it represents. Additional,

or sub specialties, that within an office are all unified through

the consistent brandmark and color. The overarching

logomark of “North Carolina Centers for Dental Excellence”

utilizes a color that is unique to the overarching brand. The

color of each of the brandmarks for the individual practice

locations is specific to that location. This provides each office

with their individual accent brand color while the primary color

pallet is utilized across all of the offices and collateral creating

cohesion in the overall brand of the organization.

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Pantone7529 C 29 30 38 00184 169 153 #B8A999

Pantone334 C 100 11 68 01000 152 122 #00987A

Pantone7452 C 50 38 00 00131 147 202 #8393CA

Pantone7499 C 05 07 35 00242 228 177 #F2E4B1

Pantone345 C 42 00 41 00150 209 172 #96D1AC

Pantone720 C 07 30 49 00233 183 137 #E8B788

Pantone133 C 45 56 100 34111 87 35 #6F5723

Pantone7729 C 94 40 76 36000 88 68 #005844

PantoneBlack 6C 00 00 00 10035 31 32 #231F20

Pantone315 C 89 51 36 1227 103 128 #1B6780

Pantone7576 C 09 56 77 00225 133 78 #E1854E

Pantone7673 C 77 74 22 0684 83 135 #555487

ACCENT

PRI

MARY

ColorsImages are selected to support the overall

brand feel. The North Carolina Centers of

Dental Excellence wants to promote an

atmosphere of fun. Where the staff are

playful, laugh, and care about the patient.

A dental practice where the patients feel

welcome and everyone knows their name.

Colors were chosen to accentuate a relaxing

and airy feel often associated with the beach.

Blues have been shown to support stability,

trust, intelligence and confidence. Dark blues

specifically are associated with integrity

while lighter blues are reflective of tranquility,

understanding, health, and healing. The

greens selected represent nature, harmony,

freshness and are emotionally associated

with safety. The shades selected support

feelings of emotional healing and protection.

The brown colors were identified for their

ability to provide a more neutral tone to

the palate as well as their ability to support

dependability, friendliness and warmth.


Tints 100% 85% 70% 50% 30% 100% 85% 70% 50% 30%

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Images Images are selected to support

the overall brand feel. The

North Carolina Centers of Dental

Excellence wants to promote

an atmosphere of fun. Where

the staff are playful, laugh, and

care about the patient. A dental

practice where the patients feel

welcome and everyone knows

their name.

The offices and marketing assets

need to support the premise

that the practice is “a pretty

neat beverage bar with a rather

nice dental office attached.”

The atmosphere is friendly,

comfortable and light inspiring the

patients to relax and feel at home.

As the organization is working to

shift the focus of their clientele

from cost-centric services to

health-focused ones, images

need to be used that reflect a

healthy activities and lifestyle

choices. They also need to

remaining true to the practices

target demographic of adults over

30, of primarily Caucasian and

Hispanic heritages, who are health

conscious and willing to invest

in the health and appearance of

their smile.


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Typography

DesignosaurABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

GOTHAM Narrow BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

GOTHAM Narrow MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

GOTHAM Narrow BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Heading 1Heading 2Heading 3

Heading 4

Body Copy:

Gotham & Designosaur both fonts are san-serif which promotes a modern, forward thinking impression, while having a tall x-height encouraging the perception of being caring and supportive while generally increasing readability. Gotham is an all-purpose typeface available in many weights allowing for a diverse palate of application. Designosaur has a more limited availability of weights, however works as a good header / display type as this provides greater ability do show of the fun terminals and spurs of the typeface.

Gotham Narrow Book 12pt, leading 16pt Below paragraph 6pt

For more open type as seen elsewhere in this book use:

Gotham Narrow Book 12pt, leading 20pt Below paragraph 9pt

Designosaur 36pt, leading 60pt

Designosaur 24pt, leading 40pt

Gotham Narrow Medium 18pt, leading 24pt

Gotham Narrow Bold14pt, leading 18pt Black - 80% tint


Tone & Voice

The tone of all communications

need to be caring, supportive, & authoritative.

In copy creation it is important that the voice of the

text is consistent with the visual attributes of the brand

and that each element, text, graphics, color, and sound

are used to reinforce the brand message that the

organization is looking to promote.

In exploring the target audience and organizational

goals it was determined that copy needs to reinforce

the key tenets of caring, friendly, healthy and relaxing.

Providing a supportive, secure, and safe environment

for those who are fearful of undertaking dental health

treatment. Creating a relaxing, friendly and welcoming

atmosphere encouraging the reader / viewer to not only

feel that the practice will be able to take care of their oral

health concerns, but that their care will be undertaken by

friends who are truly concerned about their well-being

as a person and not the financial role they play in the

practice.

This caring and supportive communication needs to be

balanced against the authoritative voice of experience

and expertise. Information needs to be presented in a

manner that is friendly but assures the recipient that the

provider is an authority on the topic being discussed.

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Design Solutions

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StationaryTo ensure the continuity of the

brand, new letterhead and business

cards have been developed utilizing

the new logo and color palette.

As the need for letterhead is limited

for the individual practice location,

only the overarching logo mark has

been used to create samples.

The letterhead, envelopes and business

cards all position the new logo in the

upper left corner. The address location

varies as necessary to accommodate

document size or postal regulations.


NORTH CAROLINA


Burlington • Chatham • Durham • Greensboro

3811 North Roxboro StreetDurham, NC 27704

www.DurhamDentistry.com

919-477-3369


NORTH CAROLINA




NORTH CAROLINA


MARCIA L. REMENTER, DMD, FIDIAFounder & Clinical DirectorAuthor, Educator & Speaker

Burlington • ChathamDurham • Greensboro

“Big Problem” DentistryFREE Implant Consultation


919-477-3369



Layout Specifications


NORTH CAROLINA


Burlington • Chatham • Durham • Greensboro



919-477-3369

Top of Textat .5 in frompage bottom

Practice Locations, Centered

2.27 in

1.20 in

.425 in from edge

.6 in from edge .6 in from edge

align base of address blockto base of logo

Gotham Narrow, Medium 10pt

Gotham Narrow, Book 10pt

Designosaur, Regular 12pt

Letterhead

Business Card


NORTH CAROLINA


MARCIA L. REMENTER, DMD, FIDIAFounder & Clinical DirectorAuthor, Educator & Speaker

Burlington • ChathamDurham • Greensboro

“Big Problem” DentistryFREE Implant Consultation


919-477-3369


.125 in from edge

.125 in fromtop edge

.125 in frombottom edge

1.0825 in from top edge

Gotham Narrow,Book 8pt/9pt

Gotham Narrow,Book 8pt/9pt

Gotham Narrow, Book 7pt/8pt

Gotham Narrow, Medium 8pt/9pt




NORTH CAROLINA



.4 in from edge

.4 in fromtop edge

1.6 in from top edge

Gotham Narrow, Book 10pt

Envelope

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With the commonality of electronic

communication, it is important to use this

medium to continuously reinforce the brand

of the organization. By developing a standard

signature for formal communications there

is the potential of increasing the exposure

of the organization and reinforcing the

brand image. Specifications and guidelines

have been developed to distribute to

standardize employee signatures. In

addition to e-mail signatures there are

electronic letterhead templates for each

of the offices to make communicating

with clients and other organization while

maintaining brand compliance simplistic.

E-mail Standards

E-mail Signature Formating

The e-mail signature is typed with the

word processing font Calibri as it is a

more universally available on computers

running a Windows operating system.

Font size 11 pt

Font size 11 pt

Font size 14 pt

Font size 10 pt

Signature text colorThe base text color is: R-35 G-31 B-32The EMPLOYEE NAME is in all caps: and in the accent color that reflects the practice office, or the overarching brand.

Web address matches color of Employee Name.

EMPLOYEE NAMEPosition Title

919-477-33693811 North Roxboro StreetDurham, NC 27704www.DurhamDentistry.com

This logo is saved with required spacing on all sides and sized specifically for use in the e-mail signature.


UniformsUniforms can be coordinated to the practice

locations through the use of color. This can

be done in two ways. First, the uniforms

themselves can be in the accent color for

the office and utilize an inverse (white)

logo. The second option, is to utilize the

color version of the logo on uniforms that

are lighter in color, which would provide

enough contrast in the logo colors and

the uniform fabric to enable the logo to

stand out and be easily recognizable.

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Marketing MaterialsMarketing materials created for the practice

group need to carry the overarching logo

as they will be visible throughout the

various offices. The individual practices can

be identified in the materials through the

applications of the practice locations logos in

areas that are specific to each of the locations.

Materials that are specific to a single

location need to have that locations

logo and accent color as the emphasis

throughout the materials.

Review us. It's easy!

1. Go to our Google+Local listing

2. Click the “Write a Review” button

(requires Google+ public profile)

3. Select a rating

4. Write a review:

• Your experience with dentistry

prior to coming

• Your experience with us

• Recommendations to others about us

5. Click the Publish button and let us know



Thank you! you’ve posted your review. That’s it!

http://bit.ly/CDCgpl





3. Select a rating

4. Write a review:


prior to coming












3. Select a rating

4. Write a review:


prior to coming












3. Select a rating

4. Write a review:


prior to coming








Review us. It's easy!1. Go to our Google+Local listing2. Click the “Write a Review” button (requires Google+ public profile)3. Select a rating4. Write a review:

• Your experience with dentistry prior to coming• Your experience with us• Recommendations to others about us5. Click the Publish button and let us know

Smile CenterDURHAM



http://bit.ly/DrRgpl



Smile CenterDURHAM






Smile CenterDURHAM






Smile CenterDURHAM




2 ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry www.durhamdentistry.com

A smile is one of our greatest attributes. A smile sets the tone in business and social settings, A smile can convey confi dence, warmth, and happiness and can serve as the basis upon which friendships, business relationships and even marriages are formed. Consistently, the “number one” attribute that people

notice, when meeting for the fi rst time, is your smile.

Don’t settle for less than you deserve—a World Class Smile.For some, that may be Hollwood-style perfection—the cover of Vogue, Glamour or Mademoiselle. For others, it may be as simple as the confi dence that comes with having brighter, straighter teeth. No matter how you defi ne your “ideal smile”, we at the Center for Dental Excellence can help you attain it.

Dear Friend,

3www.durhamdentistry.com ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry

In some cases, a smile makeover can be realized in as few as two visits. Cosmetic options include bonding, veneers, and whitening. You may choose white onlays and fi llings. The all-porcelain (metal-free) veneer or crown option blends naturally, and perfectly, with your own smile.

If you are thinking, “I want my teeth not only whiter but also straighter,” we have good news for you! Our computer-assisted 6 Month Smiles can straighten and align crooked teeth in the time between hygiene visits. For more challenging cases, we may also use a no braces way to straighten teeth called Invisilign.

And, don’t worry. You are in good hands with Drs. Rementer and Schluentz. Dr. Rementer has studied all phases of cosmetic dentistry with Dr. Ross Nash who pioneered the modern day veneer. And, Dr. Schluentz is trained in all ways of aligning crooked teeth.

Drs. Rementer and Schluentz agree with Winston Churchill who said that “the optimist sees the opportunity in every diffi culty.” For this reason, their skills as cosmetic dentists are highly sought after by people with

4 ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry www.durhamdentistry.com

3811 North Roxboro RoadDurham, NC 27704

www.durhamdentistry.com

1www.durhamdentistry.com ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry

You Deserve a World Class Smile. Discover how a trip to one of the North Carolina Centers for Dental Excellence can put you on the path to improved dental health and a celebrity smile.

A Message For You From Dr. Marcia Rementer

YCDtDoh

Dr. Marcia Rementer


Composite Fillings or BondingsIf our composite fillings or bondings fracture with normal use during a period of two (2) years from the date of initial placement, we will replace or repair them at no additional charge.

Dental ImplantsIf our implants fracture or fail within a period of two (2) years following the initial surgical placement, we will replace or repair any fractured or failing implant at no charge or refund your fee at our discretion. (The good news is that the vast majority of problems that occur will happen within the first year of treatment.) Exception: Diabetic condition that goes from controlled to uncontrolled can cause serious damage to all oral structures including the supporting bone around implants. The good news: We don’t perform dental implant therapy for uncontrolled diabetics. So as long as a diabetic is well controlled consistently, no problem with dental implant therapy. More good news: Our long term success rate of 10 years is 90+%.

ConditionsTo keep this warranty valid, you must: 1.) maintain uninterrupted membership in our practice. 2.) keep your prescribed regular continuing recare appointments (with no appointment varying more than (30) thirty days off our recommended schedule). 3.) maintain your account in good standing and 4.) have all recommended dental treatment(s) performed by the doctors at the Centers for Dental Excellence, with the exception of treatment recommended by us elsewhere. This warranty does not include services not mentioned above, including gum line desensitization, root canal therapy & night guards; nor does it cover damage to teeth or dental prosthesis caused by accidents, trauma, neglect or improper use (e.g., grinding, clenching, chewing ice or biting non food items).

Patient signature: Date

Your Peace of Mind Dental Warranty Page 2

We Stand Behind What We DoYour Peace of Mind Dental Warranty

Patient Name Date

Your prescribed re-care appointment is every: 2 mo. 3 mo. 6 mo. Other

We are proud of our dental services and what they do for our patients. Our goal is not to overly correct your dental problems, but have the work we do, last for many years into the future, to save you time and to save you from unnecessary expenses.

The long term success of your treatment is dependent on how well you care for your teeth, your continuing home care of your teeth and gums, consistent regular professional examinations, cleanings and fluoride treatments. It is also dependent on your adherence to our professional recommendation on your diet, products we recommend you use and the frequency of your professional continuing care visits.

The long term success of our dental treatment for you is dependent on: How well you care for your teeth, eating a sensible diet and adhering to the schedule we set for you for the frequency of your professional examinations, cleanings and fluoride treatments. The products we recommend for you for you and the frequency of professional continuing care visits depends on your individual situation.

With these thoughts in mind, we are pleased to offer the following limited dental warranty:All Porcelain/Ceramic Crowns, Bridges, Inlays, Onlays, Porcelain VeneersIf these porcelain/ceramic restorations fracture with normal use during a period of five (5) full years from the date of their initial placement, we will replace or repair these at no additional charge.

All Gold and porcelain fused to metal Crowns, Inlays, Onlays and BridgesIf our all gold or porcelain fused to metal restorations fracture with normal use during a period of ten (10) years from the date of initial placement, we will replace or repair them at no additional charge.

Teeth WhiteningIf our teeth whitening services are unsatisfactory immediately following whitening services, we will retreat at no additional charge.

Dental SealantsIf our dental sealants are in need of repair with normal use during a period of two (2) years from the date of initial placement, we will replace or repair them at no additional charge.

EVERYONE HAS THE ABILITY TO DO SOMETHING AMAZING. SOME JUST DO IT ON A MORE REGULAR BASIS.

It’s time to experience another get-a-way from your day to dayworld and come enjoy the relaxing,welcoming environment of ourDurham Center for Dental Excellence.

A reservation has been made for:

on , at : am / pm.


DURHAM



If you will be unable to make your appointment please call 919-477-3369 to reschedule.

Time for yourdental get-a-way...

38

Alice Pettey ©

2013

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the-fall.htmlFuyu, L [photographer]. (n.d.) 11391873. Retrieved from http://www.123rf.com/photo_11391873_elegant-smooth-satin-isolated-on-a-white-background.htmlFuyu, L [photographer]. (n.d.) 12205955. Retrieved from http://www.123rf.com/photo_12205955_smooth-and-elegant-satin-isolated-on-a-white-background.

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hispanic-woman-in-flowery-dress-on-white-background.html Ingimage (n.d.) 02634814 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=51169499&extintcode=0&CFID=2051286&CFTOKEN=31735843Ingimage (n.d.) 02g34784 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=50633215&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02122970 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=57404148&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_3694_00010 http://www.ingimage.com/index.cfm?/imagedetails_

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EN&imgid=55582363&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02H97709 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55713697&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02B94205 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=32125526&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02C07674 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=32125486&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02J67507 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=60429727&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_ 2424_00454 http://www.ingimage.com/index.cfm?/imagedetails_

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Ingimage (n.d.) 03a47984 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=62291144&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02J84189 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=60433240&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 03A 48202 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=62302140&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_1183_06842 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=44281781&extintcode=0&CFID=2051286&CFTOKEN=31735843Ingimage (n.d.) 02H97899 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55608480&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4960_01502 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55570100&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_0981_09156 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=45286577&extintcode=0&CFID=2051286&CFTOKEN=31735843Ingimage (n.d.) 02F14305 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=43425776&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4831_00527 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=49545211&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4831_02494 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=52815587&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02H97859 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55636026&extintcode=0&CFID=2051286&CFTOKEN=31735843 Kurhan [photographer] (n.d.) 8678906 Senior couple in love. Isolated over white background http://www.123rf.com/photo_8678906_seniors-couple-in-love-isolated-

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Branding Guidelines developed by Alice Pettey © 2013


NORTH CAROLINA


Branding Guidelines developed by Alice Pettey © 2013

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