Branding Guidelines

Contents4 Vision

5 Mission

6 Values

10 Logo

11 Logo Variants

12 Logo Use - Correct Usage

13 Logo Use - Incorrect Usage

14 Extensions

15 Potential Scenarios

16 Colours

18 Typefaces

Vision To be recognised as a leading commercial and sustainable social enterprise, that provides a platform for people to make positive and lasting changes in their lives and in the environment.

By developing the engineering skills base in the Wigan area, we will provide people with the knowledge and confidence to start their own business, creating jobs and increasing employment opportunities in the process.

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Mission By working with NEET young people, we will motivate and develop a skill base, to create a business model that can be replicated.

Exceeding customers’ expectations, time and time again, we will continually add value to the relationships we have.

By embracing change in the operating landscape, we will demonstrate and maintain financially responsible and sustainable growth.

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Values

Profitability

People

• We are financially responsible – using our profits to achieve our social mission.

• We are an ambitious business, setting our sights on future developments and business growth opportunities.

• We utilise commercial opportunities to enable people to make lasting changes in their lives.

• We are a business first – all of our operations are commercially driven but guided by our social values.

• Rovers Returned CIC will be developed to maximise the potential for job creation and promote social inclusion.

• We invest the time and energy required to enable people to make positive lasting changes in their lives.

• We empower people to learn new skills, increasing their confidence and self esteem.

• We support people through their development. From learning new skills and coaching, to mentoring future entrepreneurs.

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Environmental

Commitment

• Rovers Returned CIC recycles, refurbishes and re-uses car components – we send as little as we can to landfill or scrap.

• We continually look at our business practices, to find cost savings that also reduce our carbon footprint.

• Our business decisions are guided by our environmental values – both for the planet, our working environment and the communities we serve.

• We are committed to our customers and delivering value

• We are passionate about the local economy and contributing financially and socially, by creating jobs and developing our people.

• We are committed to the quality of service and components we sell to our customers.

• We take great care in striking the right balance between our economic, social and environmental responsibilities.

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Values

Responsibility• Our business has a financial responsibility –

both to our people and the community.

• We have a responsibility towards our people – to ensure they are given the skills, experience and confidence to make a change in their lives.

• We are committed to responsible business practices that ensure we take every step possible to minimise our environmental impact.

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9

Logo

The core logo concentrates on our passion for our skills, knowledge and ingenuity within our field. It portrays our focus, passion and attitude towards excellence.

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Full Logo

Flat Black Logo

Grayscale Logo

Reversed White Logo

Logo Variants

*The full colour should be used at all times, the only time that other variants can be used is if visual integrity forbids it’s overall clarity.

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Logo UseCorrect Usage

Exclusion Zones

Minimum Size

There is a set perimeter of clear space that the logo requires. Its presence is optimised by this space and should never be shared.

It is determined via the letter O used in the ROVERS part of the title. By using it’s height, doubling the size and setting a square to this measurement, gives a zonal marker that increases and decreases with the formatting of the logo.

The logo should never fall beneath 25mm in width. Any smaller, there becomes a problem with its ledgebility and effects becoming distorted and undefined.

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Logo UseIncorrect Usage

Opacity Changes

Warping

Colour Changes

Displaying on Competitive backgrounds

Rotation

Effects

Sizing

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ExtensionsRover Returned Word Mark

There are many ways of which the wordmark can be used and in some respects is at the mercy of the user - provided that it is not used outside the designated brand colours (reference page 16).

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ExtensionsPotential Scenarios

Here shows how the extension adopts the intrigity of it surroundings. Reflecting the background and applying further highlight glints.

This shows how flat interpretations can be used as decorative page furniture.

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Colours

16

Pantone 638 C C: 83 M:0 Y:10 K:0 R: 0 G: 182 B:222

Process Black C: 0 M:0 Y:0 K:80 R: 88 G: 89 B:91

Pantone 485 C C: 0 M:95 Y:100 K:80 R: 238 G: 49 B:36

Process White C: 0 M:0 Y:0 K:0 R: 255 G: 255 B:255

Process Black C: 0 M:0 Y:0 K:100 R: 35 G: 31 B:32

Process 300 C C: 100 M:44 Y:0 K:0 R: 0 G: 121 B:193

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TypefacesHeader Typeface

Primary Typeface

HelvecticaNeue BoldExtABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`!ӣ$%^&*()-=+{}:@~#?/><,.

Cantarell RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`!ӣ$%^&*()-=+{}:@~#?/><,.

Cantarell BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`!ӣ$%^&*()-=+{}:@~#?/><,.

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Digital Typeface

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`!ӣ$%^&*()-=+{}:@~#?/><,.

Cantarell ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`!ӣ$%^&*()-=+{}:@~#?/><,.

Cantarell Bold ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`!ӣ$%^&*()-=+{}:@~#?/><,.

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20Rovers Returned CICAshland House, Dobson Park Way, InceWigan WN2 2DX