Knueppel Healthcare Branding Guidelines

K n u e p p e l H e a l t h C a r e S e r v i c e s , I n c .Brand Guidelines

C O N T E N T S

Our Vision & Mission

Core Values & Code of Ethics

Our History

Knueppel Healthcare Services Logo

Improper Logo Treatment

Graphic Alignment

Corporate Symbol

Color Palette

Typography

Application of Corporate Identity

Letterhead

Business Cards

Envelopes

Brochures

Promotional Items

Advertising

• To promote awareness and understanding within the community regarding relative healthcare issues by providing access to educational resources

• To continually monitor the quality of service we provide our clients through our

performance improvement program

• To remain a leader in the healthcare industry by encouraging the continuing education

and personal development of our staff, offering innovative healthcare products, and embracing new technological advances within the industry

tmaintaining open, working relationships with clients, caregivers and healthcare professionals

Our mission at Knueppel HealthCare Services is to ensure that you have an exceptional customer service experience. We are committed to working with you in a compassionate and respectful manner to provide products and services appropriate for your individual needs.

Our Vision

Mission Statement

Our Vision & Mission

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We are committed to the following core values and work daily through management leadership and peer-mentoring to live these moral principles, helping us to provide the best possible service to all of our clients

• Compassion and understanding

• Courage

• Creativity and innovation

•Honesty, integrity and respect

• Performance excellence and product knowledge

• Teamwork

• To provide quality healthcare services, equipment and products in a safe, efficient, ethical and caring manner regardless of race, creed, color, gender, age or sexual preference.

• To treat all our clients with respect and dignity and to protect their privacy and confidentiality at all times.

• To abide by federal, state, and local laws, statutes, rules, regulations, ordinances; and federal, state and private payor healthcare program requirements.

• To conduct business professionally and properly and to do our best to prevent any fraud or abuse of federal, state or private payor healthcare programs.

• To fulfill our obligation to screen, test, manage and evaluate personnel.

• To fulfill our obligation to conscientiously orient employees about their roles and about company policies and procedures.

• To provide ongoing educational opportunities to continually improve and increase their knowledge and skills ensuring their competency when working with our clients.

• To adhere to standards of integrity in advertising, marketing, billing practices, and managing the services we offer.

• To not knowingly misrepresent the relationship of Knueppel HealthCare Services, Inc. to other healthcare providers, institutions, or payers.

• To take appropriate precautions necessary to ensure the safety of our employees and clients.

Core Values

Code of Ethics

Core Values &Code of Ethics

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Our History

ilbert and Lillian Knueppel founded Knueppel Pharmacy in 1955. In 1972 ownership was transferred to their son, Richard Knueppel. Under his ownership, the business evolved from a pharmacy selling greeting cards and candy to a pharmacy with home medical equipment. Then in 2003, the business, now Knueppel HealthCare Services, Inc. (KHS) was purchased by his son, William Knueppel, and Cindy Ciardo. We are proud to say that we remain family-owned and operated and now have three convenient locations

in Southeastern Wisconsin--West Allis, Racine and Mequon.

The pharmacy is long-gone, but KHS has expanded to include high-tech, assistive rehab equipment and custom fabrication, as well as home modifications for people with disabilities or those wishing to age in place. On the softer side, KHS boasts the largest women’s

health and compression therapy business in Wisconsin.

KHS remains very committed to the communities we serve. We feel strongly about providing continuing education for our staff, and sharing that knowledge with our clients and healthcare professionals. Our staff is required to be certified and attend a myriad of training seminars annually. We regularly present educational in-services for healthcare professionals on a variety of topics addressing the medical equipment and supply needs of those recovering from surgery, as well as the injured, elderly and disabled. In addition, we support and participate in many organizations that educate consumers and healthcare professionals, increase awareness of healthcare related issues within the medical community, and advocate improvements

within our industry.

We believe that informed clients and healthcare providers will make better decisions about the products and services they receive or recommend. We know that making educated choices results in better compliance and treatment success, positively impacting comfort, safety, well-being, and total rehabilitation.

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Logo

HealthCare Services, Inc.KNUEPPEL








Primary Usage

Grayscale Treatment

The Knueppel HealthCare Services logo is our most powerful branding tool. Distorting the color selection, typography,

size, or other features are not conducive to preserving our identity. Proper treatment of our logo is important to create an

enduring, memorable corporate image for Knueppel HealthCare Services, Inc.

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Logo




HealthCare Services, Inc.KNUEPPELOne-Color Black

Knockout Treatment





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Improper LogoTreatment

The following are unacceptable forms of our logo. Tampering with

such properties will sacrifice the strength of our corporate identity.

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HealthCare Services, Inc.K N U E P P E L










Knueppel HealthCare Services, Inc. ensures consistency in logo

placement and use through effective alignment. The spacing is

based on the cap height of the “H.” The entire logoform fits within a

perfectly rectangular space.

Graphic Alignment

0.22 in

indicates space exclusively for logoform

indicates proper required space around logo

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Color Palette

Our color palette has been carefully chosen to embody our

compassionate, goal-oriented ethic. The selection is meant to be

serene and imply reliability.

PMS

Gold Peach Honeydew Lemon Ice LavenderSierra Brown

CMYK

RGB

HEXADECIMAL

PMSBlack

5C

C M YK

C M YK

C M YK

C M YK

C M YK

RGB

RGB

RGB

RGB

RGB

47 24 1003

3 24 90 0

48 72 69 57

10 1 23 0

23 33 0 0

78 47 42

246 193 53

147 160 57

230 237 205

192 171 210

4E302A FC7535 929F39 E5EDCE COABD3

PMS1235

PMS7495

PMS365

PMS2563

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Knueppel Healthcare Services, Inc. uses two typefaces, Mrs. Eaves

Roman and ASAP. ASAP is used as an accent to the serif type.

Mrs. Eaves Roman is used in the logo and is represented by numerous

typestyles, including a style consisting entirely of ligatures. This

typeface proves readable across all forms of media and characterizes

the neatness and sophistication of the Knueppel HealthCare Services,

Inc. brand.

ASAP features open counters and arced terminals, which facilitate

clarity and modern feel. Type in ASAP should accent any serif type

or serve to break up blandness or monotony. ASAP should be used in

headlines and titles to which the designer would like to call attention.

Georgia ASAP

Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

Regular • Bold • Italic • Bold ItalicRegular • Bold • Italic • Bold Italic

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Our Corporate Symbol

Through layering transparent shapes of simplified leaves and a single

heart, the color version of the Knueppel HealthCare Services symbol

is evinced. For simplified designs or watermarks, for instance, the

stroked symbol of the very same design is used.

The full color transparent symbol should only ever

appear in Gold Peach, Honeydew, or Lavender. A

grayscale color mode is the only exception.

The stroked symbol may appear in any of the five

colors from the designated palette at any opacity.

This symbol serves to allow freedom with designed

materials while preserving our identity.

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Knueppel HealthCare Services typifies its

products and services through five distinct

departments. Hummingbird and Ladylike are

swatches that have been chosen for the Women’s

Health and Medical Equipment divisions only.

They are not to be used in the same manner as

the original Color Palette.

The Gold Peach swatch is strictly reserved for

applications of the Knueppel HealthCare Services

corporate logo.

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Our Corporate Divisions

PMS

LadylikeHummingbird

CMYK

RGB

HEXADECIMAL

PMS7480

C M YK

C M YK

C M YK

RGB

RGB

2053084

58 7 43 0

110 185 163

6EB9A3 CD1E54

PMS200

W O M E N ’ S H E A L T H

C O M P R E S S I O N T H E R A P Y M E D I C A L E Q U I P M E N T

R E H A B I L I T A T I O N

H O M E M O D I F I C A T I O N












H O M E M O D I F I C A T I O NW O M E N ’ S H E A L T H





Letterhead

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1444 S. 113th Street West Allis, WI 53214Phone • 414.258.2400 • Fax • 414.777.5157



Envelope

1444 S. 113th Street West Allis, WI 53214


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Business Cards

Cindy Ciardo • CEO at Knueppel Healthcare Services, Inc.1444 S. 113th Street West Allis, WI 53214

Phone • 414.258.2400 • Fax • 414.777.5157Email • [email protected]


www.knueppels.com

Front

Back

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Brochure Layout


Margins and gutters will be kept at a 0.22 inch setting within the

brochures. Images may assume rounded edges. Typography is varied

but consistent.

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Promotional Items

Promotional items may feature one or two color logoforms. Do not

place the logo on pattern clothing or items.

Documents

Knueppel Healthcare Branding Guidelines