2012 Synergy Re-fresh

Empowerment Year

Respect – Empower – Include – Win =

JOY OF BUSINESS

Create JOY

To Increase Business

“Let us work toward a time when everything gives us joy”

M A Y A A N G E L O U

I Am Focused On Living And Creating JOY

I Am Leading With Our Natural Creative Gifts To Empower JOY

Problem Mindset vs. Solution Mindset

• Problem Focused• Recession Oriented• Past Disappointments• Material Loss• Fear Overwhelm• Complications• Limiting• Blocked Energy• Forcing• Discouraging

• Solution Focused• JOY Oriented• Future Opportunities• Wisdom Gained• Gratitude Clarity• Simplicity• Empowering• Flowing Energy• Allowing• Joyous

Identify And Isolate coreLIMITING Beliefs That Are

No Longer Serving Us And Take Their Power Away

Isolate Personal WHY• I Am Making $_______A Month Using My Creative

Gifts• I Am Using Our Creative Gifts To Allow Others To

Access Their JOY• I Believe In The Value Of My Personal Gifts And The

Contribution I Am Making To The JOY Of Others• Clients Need My Creativity To Feel JOY• JOY Is In Everything I Do And Say• I Respect The Uniqueness And Value Of Everyone

I Am Making $______A Month

I Am Making $__________A Day

Vision GAP

• I Am Using All Of Our Creative Gifts To Enable Our Clients To Access Whole Life JOY

• My Vision GAP Is Empowered Using The Synergy Of The Team And The Power Of The Internet / Technology

• My Vision GAP Is A 100% Increase Over 2011

HOW TO FILL THE GAP

The BUZZ StrategyCreate A JOY StoryShare your story to create a BUZZIntegrate the internet into everything you do Make the web the hub of your operation & data baseIntegrate everything in organization to the InternetInfuse Social MediaBe Grassroots - What is the customer interested in - Let people tell their story of JOYCreate Connections Big & Small - Everything Is About Connecting / Every Customer CountsIntegrate The TEAM - Employees - Vendors - Support Staff - Management - Marketing - Sales- Customers

BUZZ TacticsTactics: 12 different Tactics To Create Buzz - Understand Stats• Centralized Database [most important investment] every touch point coming to one place -

who are you - what do you want - how can I connect with you – Contact Info?• Every customer or person who you are in contact with to be put into database [centralized

cloud].• CRM [customer relationship management] integrated into entire organization.• Identify where customers are in the buying / selling relationship process.• Targeted email to create buzz for events - renew connections – generate referrals• Use Social Networks Leverage [hundreds out-there - most important linked in, flicker,

facebook, YouTube] to create touch points on a regular basis - enroll customers to spread the word about you.

• Empower and reward customers to; promote for you – share experiences – recommend services and products.

• Use Social Media to plan / create events.• You Tube = relevant content.• Encourage Employees to blog about there expertise and passions to expand; connections

– touch points - buzz.• Don’t give the consumer any reason not to buy. Utilize available technology to enable

customers to make Appointments anytime / anywhere.• No transaction is to small

Joseph Osborne & Bill Schoenleber Social Enterprise Marketing