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delightful brand! win buyers influence friends and with your own how to and

About Fresh ID 2012

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Page 1: About Fresh ID 2012

delightfulbrand!

winbuyers influence

friends

and

with yourown

how to

and

Page 2: About Fresh ID 2012

people want...

what’s your user experience?

Acknowledgment of ContributionsWhen customers and prospects give you unsolicited feedback or leave a message inresponse to something you asked, they seek to be recognized. Don’t ignore them!

Appeal by AssociationAppealing brands are represented with clever/smart/awesome aspects and fans liketo feel appealing by association, which then prompts them to share about the brand.

Interactions with People, Products & DevicesWhy do people spend all day on social networks or playing games? They want something to do! Give it to them with a mobile site, games & contests online, with competitions, by asking for reviews & ratings and with live online entertainment!

To Feel SuccessfulAt the end of the day, we all want to just feel like we’re succeeding in life. Enable success with the people who purchase from you or use your products.

Great ExperiencesOnline, in the store, at the counter, in your bar or restaurant, at the cash register,on your website, in your apps, on the phone and at events... you have to plan theexperience you want people to leave with and share with friends!

Sources of EntertainmentFun and informative events, online and in person, and easy-to-navigate websiteswith interesting content, videos & images to look at and share, amusing posts, allserve to entertain people so they have reason to return.

Knowledge to Look SmarterThe more value you bring, the more return visits you’ll get... to a store, website,blog, print publication or digital application.

Inclusion in Circles of CoolnessPeople want to be with others they find cool, whether a brand, celebrity or awesome cause... include them to create brand advocates for life!

Page 3: About Fresh ID 2012

tools we use to shapeyour users experiences

Design & DevelopmentWebsites & Microsites

Corporate WordPress Sites

BuddyPress Communities

Email Design & Landing Pages

Ecommerce Sites

Mobile Sites & Apps

Custom Tumblr Development

Assessments & OptimizationSocial ID™ Assessment

Social Media Optimization

Buying Assessment (Retail/Virtual)

Visual Merchandising (Retail/Virtual)

User Experience Assessment

Field Studies & Usability Testing

Brand Presence & EntertainmentBrand Identity or Improvement

Product Line Identity

Twitter Events & Promotions

Facebook Pages & Contests

Live Online Events!

Commercial Photography

Print Design for Signage, Menus,Marketing Collateral, Tradeshows,Packaging, Merchandise & More

Page 4: About Fresh ID 2012

tweet us @freshid

facebook.com/freshid

pinterest.com/freshid

linkedin.com/company/fresh-id

youtube.com/freshinspiration

email us at [email protected]

see what we do at freshid.com

find us online...

8183

400 E 18TH

expand your brand

FOUNDED BYCEO Kristi Colvin in Houston, Texas in April 2003(Originally named Fresh Pages, from 1997-2001)

STAFF + CONTRACTORS6 Sta�, 4-6 regular contractors

ABOUT FRESH IDFresh ID is a woman-owned micro-business with 6 full & part-time people on sta� and contractors/partners used to scale projects or to provide speciality services such as commercial photography, video production, ecommerce & mobile solutions.

OFFICESFresh ID relocated to the Crossroads downtown in Kansas City in 2010 and you can find us at 18th & Oak:

Fresh ID, LLC Tweet @freshid400 E 18th Street Call 816-359-3554Kansas City, MO 64108 Email [email protected]

KEY SERVICESFresh ID serves clients around the world with creative design, development, social media promotion and live event technology & promotion. Our goal is to expand your brand. (Or your client’s brands – we are some agencies best-kept secret for project execution.)

SOME OF OUR CLIENTSKansas City Chiefs Sporting Kansas City

John Deere United Bakery Equipment

Heartland Foodworks Colby & Megan Garrelts

Quickie Chick LifeTiles

Uncommon Relics Pandolfi’s Deli

Airport Life MERIL

Red Chair Group LikeMinds Conference

Publisher’s Clearing House Visual CV

fast facts

learn more at freshid.com