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The advertising rate card for the University Daily Kansan
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ADVERTISING RATES + PRODUCTS
2015-2016
WE ARE THE PRIMARY PRINT AND ONLINE SOURCE FOR CAMPUS NEWS AND SPORTS.
OFFICE1000 sunnyside blvd. rm 2000
lawrence, ks 66045P: (785) 864-4358
BUSINESS MANAGEREmily Stewart
[email protected](913) 748-5124
SALES MANAGERSharlene Xu
[email protected](913) 216-7979
MARKETING MANAGERAbbey Hine
[email protected](636) 484-2491
CREATIVE DIRECTORJohn Griffin
[email protected](972) 207-2780
SOCIAL MEDIA SPECIALISTPatrick Jacquinot
[email protected](620) 423-5870
CHIEF FINANCIAL OFFICER Jon Schlitt
[email protected](785) 864-7666
BUSINESS OFFICE MANAGERPatty Cromwell
[email protected](785) 864-4477
WE ARE THE PRIMARY PRINT AND ONLINE SOURCE FOR CAMPUS NEWS AND SPORTS.
It’s a century-old tradition, published for the students of the University of Kansas. The connection we have with our audience is as loyal and genuine as anyone could ask for. We make it our job to bring this relationship to your business.
The Kansan has a circulation of more than 9,000 papers daily, Monday through Thursday. It’s distributed at more than 100 locations, including University buildings, student residence halls, and numerous off-campus locations.
POPULAR AD SIZES
6 COLUMNS X 20” 3 COLUMNS X 10”
$10.00
$1,000
$9.80
$1,950
$9.60
$2,850
$9.30
$4,550
$9.10
$6,150
$8.80
$8,500
$8.50
$12,300
$8.20
$16,000
$7.90
$20,000
ANNUAL CONTRACTS
RATE
INVESTMENT
NATIONAL // LOCAL RATES = $12.00 PCIUNIVERSITY // NON-PROFITFlat Rate = $9.50 pci
STUDENT Flat Rate = $7.00 pci
COLOR RATES
CONTRACTS + RATES
$720
6 COLUMNS X 10” 3 COLUMNS X 5”
$360 $180
FULL COLOR $12.50 pci / up to 13 column inches
$200/ over 13 column inches
SPOT COLOR$9.50 pci / up to 13 column inches
$150 / over 13 column inches
black a
nd w
hite
spot c
olor
full c
olor
$1,440
4
SPECIAL SECTIONFlat Rate = $14.00 pci
If you are a new business* running with us we will match all advertisements purchased in the first four weeks. (i.e. if you buy six quarter page, full color ads we will provide six, quarter page, full color ads for free)**
* New business is considered any business that has not run with us in the last 12 months.
** Matched ads must be used within 4 weeks.
*** Available for local and national clients
Increase the exposure of your ads by securing a spot on a specific page in the daily paper or. A 25% fee per ad, per day will be applied to the cost (before color). Space is available on a first come, first serve basis. Ads cannot be placed on the Opinion page.
GUARANTEED PLACEMENT
NEW BUSINESS
5
Kansan Coupons are the ideal product for businesses that want a trackable way to reach college students while promoting great deals.
$400 / MONTH
Post-Its are a great way to quickly remind students of your services. They’re the only front-page advertising available and stick out so they can’t be missed.
Only one post-it per paper and reservations are on a first-come, first-serve basis. Post-its must be rserved at least two weeks in advance. The first run is $670 and allt subsequent runs of the same artwork is $600.
POST-ITS
We're looking for the best tailgate in Lawrence. If yours seems to be the best on on Saturday 10/13 the hosts of the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and we'll find you!
!"#$%"#&$'(!"Like Dr Lenahan on FB or follow thespectacleks on twitter
!"##$%&'(')TAILGATE CONTEST
SPA
DE
A S
EC
TIO
NWe're looking for the best tailgate in Lawrence. If yours seems to be the best on on Saturday 10/13 the hosts of the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and we'll find you!
!"#$%"#&$'(!"Like Dr Lenahan on FB or follow thespectacleks on twitter
!"##$%&'(')TAILGATE CONTEST
CO
UP
ON
SE
CT
ION
ADDITIONAL OPPORTUNITIES
KANSAN COUPONS
6
PRINTA 3x2 full color ad printed
the first Monday of every
month on the front of the
spadea section and every
Thursday for four weeks.
DIGITALA coupon space on Kansan.
com for four weeks. There
will be a tab exclusively for
the coupon section.
SOCIAL MEDIAThere are at least two posts on
our @kansannews account every
week for four weeks with the
opportunity to be the featured
coupon on the tweet.
Give students something to hold on to with
free-standing inserts. Up to 9,000 copies each day.
Prices reflect the cost of insertion. The client is responsible for printing and costs associated. Deadline is five business days prior to insertion,
delivered to the Kansas City Star.
University Daily Kansanc/o The Kansas City StarReceiving: 1601 McGeeKansas City, MO, 64108
Single page
4-8 pages
10-16 pages
18-40 pages
42+ pages
$67 per thousand
$69 per thousand
$72 per thousand
$75 per thousand
Negotiable
CLASSIFIED LINE ADS
For any additional inquiries, contact our classified line by phone at (785) 864-4358 or feel free to email us at [email protected].
Classified line ads are billed at a 3-line minimum.
CLASSIFIED DISPLAY ADS
Classified display ads give your business a chance to reach readers when they’re specifically looking to make a purchase. The rates are the
same as contracted or open rates.
Classified display ads cannot be larger than 6x15 column-inches.
CLASSIFIEDS
PREPRINTED INSERTS WEEKLY SPECIALS
Promote your best deals throughout the week and increase the exposure of your brand.
Mon Tues Wed Thur Fri Sat$2.00Wells
$2.00Calls
$2.00Bottles
$2.00Wells
$2.00Calls
$?????Bottles
feautringRumpleminze
$1.00Wells
$2.00Domestic
Bottles & Calls featuringSouthern Comfort
$3.00Micro/Import
Bottles +FREE cover
with your ku id
$1.50Wells
$3.00Bacardi Mixers
$5.00Pilsner Pitchers
$2.50Domestic
Bottles
$3.00Long Islands
$3.50Smirnoff
Mixers
$3.00Long Islands
$3.00Draft Pintsfeaturing
FS Copperhead& Guinness
Christina Carreria @cmcarreira
#weeklyspecials
PICTURE SENT FROM:
Famsan Over Everything#FOE
$30 / WEEK
7
*Inserts must have a minimum of 6,000
SEPT
DEC
OCT
In addition to the regular daily paper, The Kansan also publishes special sections that are specifically targeted to certain markets. Special Sections come with added value including increased distribution and higher readership. This is a perfect opportunity for unique advertising to better establish your business with the student body.
NOV
SPECIAL SECTIONS
FALL 2015
8
MYTHS AND TALES OF LAWRENCE
785 ENTERTAINMENT GUIDEAn exclusive product for food and
entertainment venues in the
Lawrence and Kansas City area.
Features an opportunity for ads behind a limited edition poster.
LATE NIGHT IN THE PHOG
The hidden stories of Lawrence that you never knew existed.
DAY IN THE LIFEA look at the top establishments in
Lawrence as voted by the student body.
FINALS GUIDEIncludes sudokus, crosswords, and food and
drink specials to entertain students
KANSAN FOR THE CUREIn honor of Breast Cancer Awareness Month
this issue will be printed on pink newspaper.
50 percent of all advertising revenue will be
donated to breast cancer research.
HOMECOMINGA look back at past homecomings and a
look ahead to this year’s events.
BBALL PREVIEWThe first look at the season for both the
Men’s and Women’s basketball teams.
ROCK CHALK LIVINGThe comprehensive housing guide for
students as they search for apartments,
roommates, and new furniture.
BBALL POSTER SERIESEvery home basketball game a full broadsheet
print out released on Men’s Basketball home
gamedays. Students hold them up as a pregame
ritual during player introductions.
ROCK CHALK LIVINGThe comprehensive housing guide for
students as they search for apartments,
roommates, and new furniture.
GRADUATION GUIDEA final look back at the last four years
for KU’s graduating seniors along with
a listing of all graduates.
INSIDERS GUIDEThe one-stop orientation magazine for
incoming students and transfer students
to aquiant them to Lawrence.
FINALS GUIDEThe Final Chance to reach KU students
before they leave or graduate.
785 ENTERTAINMENT GUIDEAn exclusive product for food and entertainment
venues in the Lawrence and Kansas City area.
SPRING 2016
THE UNIVERSITY DAILY
KANSAN
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LEADERBOARD728 x 90 pixels — $24 cpm
BIG BOX300 x 250 pixels — $22 cpm
BANNER468x60 pixels — $17 cpm
PAGE CURL500 x 500 pixels — $20 cpm
ERBOARD
LEADERBOARD
BIG BOX
BIG BOX
Promoting your business on Kansan.com allows readers to instantly interact with your advertisement by clicking through to your website’s home page, a key deal, or virtually any other place on the web. Furthermore, we’ll keep track of your results so that you can see your success first hand.
DIGITAL ADVERTISINGSIZING + RATES
BANNER
10
SOCIAL MEDIA
COST OF EACHNEW FOLLOWER
a dime
Facebook is becoming the number one
place for branding and highlights the
necessary information your audience
needs to understand your identity.
INSTAGRAMTWITTERTwitter is great for immediate,
short information with quick
response and daily specials.
Instagram is a creative and visual
tool to connect your audience with
your brand and what you offer.
* Prices are based on a four-week cycleINVESTMENT
RUN IN PRINT & DIGITAL$100 for one account
$150 for two accounts
$175 for three accounts
JUST SOCIAL MEDIA$175 for one account
$200 for two accounts
$225 for three accounts
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SPONSORED TWEETS
**The Kansan account tweets two days out of the week up to three times per day. Minimum of three tweets per client within one week.
Running in Print or Digital 25% off
$48.75 per tweet
$112.50 per 3 tweets
*minimum investment of $300
Just Sponsored Tweets$65 per tweet
$150 for 3 tweets
$175 for three tweets
KU LAWRENCE CAMPUS
DAISY HILL
THE OREAD
MEMORIAL STADIUM
There are over 100 distribution boxes throughout the KU campus alone. Each of which are restocked daily with issues of the University Daily Kansan, reaching an average circulation of 9,000. Such thorough distribution encourages maximum readership and increased exposure for your business.
DISTRIBUTION BOX LOCATION
CAMPUS LANDMARKS
DISTRIBUTION MAP
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COLOR FORMAT RESOLUTION ACCEPTED FORMATSCMYK 300 DPI
JPEG TIFF
AIPDF
PREFFERED
1 column = 1.58” 2 columns = 3.26” 3 columns = 4.94”
4 columns = 6.62”5 columns = 8.3”6 columns = 10”
DEADLINE SCHEDULE
MondayThursday
Thursday @ 4pmTuesday @ 4pm
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
MONDAY PAPER EXAMPLE
Reservation and Artwork Approval by Thursday
Will run in the Monday paper
COLUMN SIZES
ARTWORK CHECK
13
SPOTS NEED TO BE RESERVED AND ARTWORK APPROVED BY...
IF YOU WANT TO BE IN THE PAPER ON...
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AUGUST 2015 SEPTEMBER 2015
OCTOBER 2015 NOVEMBER 2014
DECEMBER 2015 JANUARY 2016
FEBRUARY 2016 MARCH 2016
APRIL 2016 MAY 2016
SPECIAL SECTION DATES WHEN PUBLISHED14
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ACCEPTANCE POLICY
All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance. Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Advertising Director and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan.The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.”
TERMS OF PAYMENT
Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Manager and the Sales & Marketing Advisor. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser had established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the right to require prepayment for any ads. All out-of-state advertisers must prepay for advertising in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative.
ALL RETURNED CHECKS WILL BE CHARGED $30
One tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request. Additional tear sheets and copies of bills will be provided for a nominal charge. Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs. Advertisers are subject to full Kansan policies. Contact us for more information.
If an advertisement is cancelled after deadline The Kansan reserves the right to charge up to 50% of the total cost of the space reservation.
CONTRACTS & RATES
Kansan contacts are for a rate level, and the Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfilment or exemption of a contract, when new rates may be in effect. The Kansan will provide 30 days notice, in writing at least 15 days prior to the effective date of the new rates. Advertising published by The Kansan that contains copy, illustrations, or both created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan. Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.
TERMS + CONDITIONS
Designed by Haylee Hedge
THE RIGHT MESSAGE
THE RIGHT AUDIENCE
THE RIGHT PRODUCTS
THE STUDENT VOICE SINCE 1904