The besT adverTising in

The markeTreaching an audience of

over 800,000 readers with over 8 publications and websites in the

Capital district.

20 Lake avenuesaratoga springs, nY 12866

michael O’sullivanPUbLisher

518-584-4242 ext.201

barbara FignardigiTaL FirsT saLes manager

518-583-8718

Louise kilbara assisTanT digiTaL FirsT saLes manager

518-583-8715

scott stapleton digiTaL saLes manager

518-583-8720

Classified

518-584-0205

www.saratogian.com

www.troyrecord.com

CaPiTaL saraTOga mediaCOvering rensseLaer, LaTham, meChaniCviLLe, sTiLLwaTer, waTerFOrd,

saraTOga sPrings, TrOY, waTervLieT, COhOes, baLLsTOn sPa, maLTa, wiLTOn,

CLiFTOn Park, nOrTh and easT greenbUsh, sChUYLerviLLe & brUnswiCk

The Saratogian and The Record are daily morning newspapers published 365 days a year. 20 Lake AvenueSaratoga Springs, NY 12866518-584-4242www.Saratogian.com

Commission/Payment TermsLocal retail/classified rates are non-commissionable. Capital-Saratoga area Journal Register Company publications bill monthly. Payments are due 15 days from the end of our billing cycle. Failure to make timely payment as provided for in the invoice may result in rejection of advertising copy and/or immediate cancellation of a contract. We do not accept sequential liability.

Policy - All ClassificationsRIGHT TO EDIT OR REJECT: The subject matter, form, size, wording, illustration and typography of all advertising copy received by our publica-tions shall be subject to approval, revision, classification, cancellation or rejection at any time by all Capital-Saratoga area Journal Register Com-pany publications in its sole and absolute discretion. Previous acceptance of any advertising copy in our publications will not operate as a waiver of our company’s rights hereunder to edit, revise, classify, cancel or reject any advertising copy at any time.

BILLING/RATES: The advertiser agrees to indemnify the newspaper(s) for all expenses incurred in connection with the collection of amounts pay-able, including court costs and attorneys’ fees. If an advertiser’s contract is canceled due to the advertiser’s failure to make timely payment, the advertiser will be rebilled for the outstanding balance due at the open or earned contract rate, whichever is applicable. If an advertiser utilizes an agency, the advertiser and the agency shall be jointly and severally liable for complying with all the terms of the advertiser’s contract, including payment for advertising. The advertising rate schedule may be revised at any time upon 30 days’ written notice; the advertiser may without penalty cancel an advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper(s). If, at the end of an advertiser’s contract, the advertiser shall have purchased more or less volume (inches/pages) of advertising than agreed upon in the contract, the advertiser’s rate for all space used during the contract term shall be reduced or increased to the appropriate rate indicated on the rate schedule; the advertiser shall pay or receive a credit/rebate to the appropriate contract level.

TAXES: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by the advertiser.

BROKERED ADVERTISING: Capital-Saratoga area Journal Register Company publications do not accept brokered advertising.

POLITICAL ADVERTISING: Political ads must carry the name of the person(s) or organizations(s) responsible for payment. All political adver-tising must be prepaid.

GOING OUT OF BUSINESS: All going-out-of-business advertising must be prepaid.

Display RatesThe Saratogian, Community News, Wilton-Gansevoort Life, Ballston Spa Life and Saratogian.com deliver Saratoga County, which leads the Capital District area in population growth.

REPEAT DISCOUNTS: Repeat the same ad within 7 days, and you’ll get 20% off the second ad, 30% off the third, and 40% off the fourth through seventh ads.

POSITIONING OF ADVERTISEMENTS: Reserved Position Premi-ums: 15% for a specific page; 7% for a specific section. Capital-Saratoga area Journal Register Company publications will not guarantee a specific

location in the paper. In the event a reserved position is not available, the position premium portion of the ad cost will be refunded.

POST-DEADLINE ADS: 15% Rush Ad Premium will be charged for any order received after deadline. (See section 14 for deadlines.)

THE SARATOGIAN, THE RECORD and WEEKLIES OPEN RATE Daily & SundayPer Inch ......................................... $28.3010 - 30k Agreement ....................... $26.8631 - 100k Agreement ..................... $25.95

Pick-up Rate into: The Saratogian $25.58 Community News $12.75 Greenbush Life $12.75 WG Life $12.75 Ballston Spa Life $12.75Weekly Display Program: 13 consecutive weeks $16.75 26 consecutive weeks 15.40 52 consecutive weeks 12.82Group Advertising Rates: A cost-effective way to reach your target audience. Ask your sales representative to tell you about these op-portunities:Nonprofit Organizations $16.75

SPIRIT OF SARATOGAFine living in Saratoga and beyond. Full color, glossy monthy magazine. 2012 rate card available at www.thespiritofsaratoga.comSeasonal Publications:

THE SCENESaratoga’s exclusive art, entertainment and style publication. Distributed free at nearly 100 locations bi-weekly during summer season. 2012 rate card available at www.thesaratogascene.com.

PINK SHEETSaratoga’s no. 1 source of racing news since 1889. 2012 rate card available at www.saratogian.com/sports/pinksheet.

NOT-FOR-PROFIT ADVERTISING RATES Daily Sunday Not-for-Profit Organizations 25.10 30.18

POLITICAL ADVERTISINGAll political advertising must be paid in advance, and indentify the party or organization responsible for payment. Rates per column inch: Daily Sunday Community News WGL / BSL / GBL $23.26 30.18 $17.36 $7.54

Group Combination RatesAvailable for those advertisers who wish to run in all Capital-Saratoga area Journal Register Company publications: The Saratogian, Community News, Life Publications, Spirit of Saratoga, The Scene, The Record, www.Saratogian.com, www.CNweekly.com, www.TheSaratogaScene.com, www.TheSpiritofSaratoga.com, www.TroyRecord.com.

Color RatesA study by the Newspaper Advertising Bureau showed that color sells 75% more merchandise in the first week! Rates are per ad. Daily One color plus black $386 Three color plus black $536

Save with an annual color agreement: 6 times 15% off 12 times 20% off 24 times 30% off 48 times 40% off 60 times 50% off

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PreprintsSIZEMinimum: 5 3/4” folded edge x 41/8” Maximum: 15 3/4” folded edge x 12 1/2”

PREPRINT DELIVERYReservations must be made 10 days prior to date of publication. Preprints must be delivered no later than 7 days prior to date of publication. Preprints must be shipped on pallets or in boxes, clearly labeled with advertiser’s name, date of insertion, and total quantity delivered. Delivery will be ac-cepted Monday through Friday 8 a.m. to 4 p.m. at the loading dock located at 501 Broadway, Troy, NY 12180. Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.Preprint rates expressed as cost per thousand:

THE SARATOGIAN, THE RECORD & WEEKLIES 4 Tab 8 Tab 12 Tab 16 Tab 20 Tab 24 Tab 28 Tab 32 Tab 2 Std 4 Std 6 Std 8 Std 10 Std 12 Std 14 Std 16 StdOpen 64 65 66 67 68 69 70 716x 63 64 65 66 67 68 69 7013x 56 57 58 59 60 61 62 63 26x 54 55 56 57 58 59 60 61 39x 52 53 54 55 56 57 58 58 52x 45 46 47 48 49 50 52 53 78x 41 42 43 44 45 46 47 48

81/2”x11” card stock flyer inserts: Minimum of 64 lb. weight paperOpen $47 6x per year 41 12x per year 37

Mechnical RequirementsMinimum display ad size is one column wide by two inches deep. Columns Width in inches Retail & Classified 1 1.56” 2 3.22” 3 4.89” 4 6.56” 5 8.22” 6 9.89”

Contract & Copy RegulationsCOPY CORRECTIONS/ERRORS: In spite of our best efforts, errors occasionally occur in material we typeset for our advertisers. If it happens in your ad, we will adjust the charges for the first insertion only, based on the actual value of the space occupied by the incorrect copy. Please be sure to read your ad on the first day, and let us know if there is an error. The advertiser’s contract cannot be invalidated and all Capital-Saratoga area Journal Register Company publications will not be liable for typographical errors, incorrect insertions, or omissions in advertising published by the newspaper(s), or any resulting loss.INDEMNIFICATION: The advertiser agrees to indemnify, defend, and hold harmless the newspaper(s) from all claims, whether valid or invalid, suits, judgments, proceeding, losses, damages, costs and expenses of any nature whatsoever, including reasonable attorneys’ fees, for which the newspaper(s) or any of its affiliates may become liable by reason of the newspaper’s publication of the advertiser’s advertising.CONTRACTS: Advertising contracts may not be assigned or transferred by the advertisers. All contracts are conditional on strikes, fires, acts of God or the public enemy, war, or any cause not subject to the control of the newspaper(s) excluding the advertiser’s failure and or inability to perform.OWNERSHIP OF ADVERTISING COPY: All advertising copy which represents the creative effort of the newspaper(s) and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains our property, including all rights or copyright therein. The advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, or any such advertising copy for use in any other medium without prior written consent.

Closing TimesTo allow adequate time for your sales representative to prepare your adver-tising message, all copy, artwork and photos should be in our advertising offices no later than the day and time specified below:Daily: Two business days in advance at 5pmCommunityNews: Monday at 4pm; GreenbushLife: Friday at 5pmWG & Ballston Life: Tuesday at 5pmWeekender: Monday at 5pm

Technical SpecificationsFORMATS: Press quality PDF files with embedded fonts are preferred. JPEGS for logos, art and photographs. Microsoft Word documents are ac-cepted with text only- any pictures or art inserted in a word document may not be visible when opened (fonts may not be the same).RESOLUTION: 170 dpi for newsprint, 300 dpi for magazine and Print & Delivers.COLOR SPACE: Color space should be CMYK (color) or Grayscale (black & white), not RGB.DIGITAL FORMAT:

EMAIL: Ads are accepted via email if under 2mb in size. Contact your account representative to obtain e-mail address.FTP: Ads larger than 2mb can be uploaded to ftp.capitalcentral.com. WEB-BASED AD SERVICES: The Saratogian can receive files from the following web-based ad services: AdSend, AdPerfect, AdTransit and Fast Channel.ExTERNAL MEDIA: Clients may provide files on CD or USB drives to their account representatives. No floppy disks. Media will be returned at clients’ requested.

Online Advertisingwww.Saratogian.com, www.TroyRecord.com, www.TheSaratogaScene.com, www.TheSpiritOfSaratoga.comEach of our Web sites offers our print advertisers unique and cost effective ways to reach potential customers online. Call your sales representative or online sales manager for more information.

Leaderboard ATF .................................................... $15.00 CPMLREC ATF .............................................................. $15.00 CPMPencil Billboard ......................................$250 Daily 100% SOVVibrant Tool Bar/LREC ................................... $350 100% SOVIn banner Video ...................................................... $18.00 CPM

Other rates and packages also available!

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Online Advertising

Peelbacks (Homepage)

$250

Takeover$600

Wallpaper (clickable) $250

Sliding Billboard (Homepage, News & Sports)

$250$150

$75

M-F

Weekend

SportsM-F, Weekend

VibrantToolbar

$250

T h e B e s T A d v e r T i s i n g i n T h e M A r k e T

w w w . s a r a t o g i a n . c o m | w w w . t r o y r e c o r d . c o m

P r e m i u m P o s i t i o n s

sponsor “sound-off” , “5 W’s” , “police Blotter”

or “sunday Comics”for only

$350*/month

sponsorship includes: prominent logo in print and continuous placement on corresponding page on our websites.

Open - $500 per month3 month - $400 per month6 month - $350 per month

*$350 requires 6 month committment

Front pageHeadline!

2x3 ad on the front of the paper in the middle of the masthead!

3 or 6 month Commitment must run once a week. all rates

also include a peelback on saratogian.com or Troyrecord.com

6 MONTH

$199per run

3 MONTH

$299per run

0PEN

$399per run

Half pageunderneaththe Weather

$295Record

$495Saratogian

T h e B e s T A d v e r T i s i n g i n T h e M A r k e T

w w w . s a r a t o g i a n . c o m | w w w . t r o y r e c o r d . c o m

RANk bY iNComEwhen Capital region cities and towns are ranked by their median incomes, Clifton Park is the area’s wealthiest community, while the area’s largest cities have the lowest median incomes.

mEdiAN hoUSEhoLd CitY oR towN iNComE

Clifton Park $87,215 Wilton $71,157 North Greenbush $70206 East Greenbush $69,614 Colonie $67,170 Brunswick $66,003 Malta $65,556 Halfmoon $64,706 Ballston $65,690 Waterford $61,424 Saratoga Springs $60,931 Schuylerville $49,453 Cohoes $41,180 Mechanicville $40,039 Watervliet $39,902 Albany $38,642 Troy $37,865 Schenectady $37.328

note: data averages from 2005 to 2009 with 2009 dollar value

source: U.s. Census bureau

average household income $84,665College educated 55%homeowners 85%households with children (under 17) 62%men / women 55% / 45%median age 42.4

reader demographics - Weeklies

average household income $85,083College educated 71%homeowners 87%households with children (under 17) 46%men / women 42% / 58%median age 50.9

reader demographics - daily

average household income $67,871College educated 91%homeowners 80%households with children (under 17) 20%men / women 45% / 55%median age 46.1

reader demographics - Weeklies

average household income $50,721College educated 44%homeowners 66%households with children (under 17) 38%men / women 57% / 43%median age 47.9

reader demographics - daily

Source: Scarborough 2009-2010 R2

a new sTUdY from scarborough research, the audience ratings measurement service for the newspaper industry, reveals adults who have visited a newspaper site in the past 30 days are 31% more likely than all web-using adults to be employed in professional/managerial positions; 38% more likely to have annual household incomes of $250k+, 33% more likely to live in homes valued at $1m+ and 48% more likely to hold a post-graduate degree.

How do we stack up to the competition?There is a 7.4% duplication in daily readers between The record and Times Union. The record has 25,283 readers who do not receive the Times Union There’s a 6.3% duplication in sunday readers between The record and Times Union. The record has 16,380 readers who do not receive the Times Union.

T h e B e s T A d v e r T i s i n g i n T h e M A r k e T

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T h e B e s T A d v e r T i s i n g i n T h e M A r k e T

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modular ad units on the pages of The saratogian and The record newspapers will help make your advertisement stand out and achieve better results.

Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. an added benefit - complicated rate cards are history - pricing is now provided for each advertising unit.

Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. in addition, your advertisements will easily fit other newspapers that have adopted this strategy.

Modular ad unitssiZe CHart

T h e B e s T A d v e r T i s i n g i n T h e M A r k e T

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