Saratogian Rate Card

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The best advertising in the marketReaching an audience of over 800,000 readers with over 8 publications and websites in the Capital District.

20 Lake Avenue Saratoga Springs, NY 12866

Michael OSullivanPUBLISHER

518-584-4242 ext.201digital first sales manager

Barbara Fignar 518-583-8718 Louise Kilbara 518-583-8715

assistant digital first sales manager

digital sales manager

Scott Stapleton 518-583-8720 Classified 518-584-0205

Capital saratoga MediaCovering Rensselaer, latham, Mechanicville, Stillwater, Waterford, Saratoga Springs, Troy, Watervliet, Cohoes, balLston Spa, Malta, Wilton, Clifton Park, North and East Greenbush, Schuylerville & Brunswick

The Saratogian and The Record are daily morning newspapers published 365 days a year. 20 Lake Avenue Saratoga Springs, NY 12866 518-584-4242

location in the paper. In the event a reserved position is not available, the position premium portion of the ad cost will be refunded. POST-DEADLINE ADS: 15% Rush Ad Premium will be charged for any order received after deadline. (See section 14 for deadlines.) THE SARATOGIAN, THE RECORD and WEEKLIES OPEN RATE Daily & Sunday Per Inch.......................................... $28.30 10 - 30k Agreement. ....................... $26.86 31 - 100k Agreement. ..................... $25.95 Pick-up Rate into: The Saratogian $25.58 Community News $12.75 Greenbush Life $12.75 WG Life $12.75 Ballston Spa Life $12.75 Weekly Display Program: 13 consecutive weeks $16.75 26 consecutive weeks 15.40 52 consecutive weeks 12.82 Group Advertising Rates: A cost-effective way to reach your target audience. Ask your sales representative to tell you about these opportunities: Nonprofit Organizations $16.75 Spirit of Saratoga Fine living in Saratoga and beyond. Full color, glossy monthy magazine. 2012 rate card available at Seasonal Publications: The Scene Saratogas exclusive art, entertainment and style publication. Distributed free at nearly 100 locations bi-weekly during summer season. 2012 rate card available at pink sheet Saratogas no. 1 source of racing news since 1889. 2012 rate card available at NOT-FOR-PROFIT ADVERTISING RATES Daily Sunday Not-for-Profit Organizations 25.10 30.18 POLITICAL ADVERTISING All political advertising must be paid in advance, and indentify the party or organization responsible for payment. Rates per column inch: Daily Sunday Community News WGL / BSL / GBL $23.26 30.18 $17.36 $7.54

1 Commission/Payment TermsLocal retail/classified rates are non-commissionable. Capital-Saratoga area Journal Register Company publications bill monthly. Payments are due 15 days from the end of our billing cycle. Failure to make timely payment as provided for in the invoice may result in rejection of advertising copy and/or immediate cancellation of a contract. We do not accept sequential liability.

2 Policy - All ClassificationsRIGHT TO EDIT OR REJECT: The subject matter, form, size, wording, illustration and typography of all advertising copy received by our publications shall be subject to approval, revision, classification, cancellation or rejection at any time by all Capital-Saratoga area Journal Register Company publications in its sole and absolute discretion. Previous acceptance of any advertising copy in our publications will not operate as a waiver of our companys rights hereunder to edit, revise, classify, cancel or reject any advertising copy at any time. BILLING/RATES: The advertiser agrees to indemnify the newspaper(s) for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys fees. If an advertisers contract is canceled due to the advertisers failure to make timely payment, the advertiser will be rebilled for the outstanding balance due at the open or earned contract rate, whichever is applicable. If an advertiser utilizes an agency, the advertiser and the agency shall be jointly and severally liable for complying with all the terms of the advertisers contract, including payment for advertising. The advertising rate schedule may be revised at any time upon 30 days written notice; the advertiser may without penalty cancel an advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper(s). If, at the end of an advertisers contract, the advertiser shall have purchased more or less volume (inches/pages) of advertising than agreed upon in the contract, the advertisers rate for all space used during the contract term shall be reduced or increased to the appropriate rate indicated on the rate schedule; the advertiser shall pay or receive a credit/rebate to the appropriate contract level. TAXES: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by the advertiser. BROKERED ADVERTISING: Capital-Saratoga area Journal Register Company publications do not accept brokered advertising. POLITICAL ADVERTISING: Political ads must carry the name of the person(s) or organizations(s) responsible for payment. All political advertising must be prepaid. GOING OUT OF BUSINESS: All going-out-of-business advertising must be prepaid.

3a Group Combination Rates

Available for those advertisers who wish to run in all Capital-Saratoga area Journal Register Company publications: The Saratogian, Community News, Life Publications, Spirit of Saratoga, The Scene, The Record, www.,,,,

3 Display RatesThe Saratogian, Community News, Wilton-Gansevoort Life, Ballston Spa Life and deliver Saratoga County, which leads the Capital District area in population growth. REPEAT DISCOUNTS: Repeat the same ad within 7 days, and youll get 20% off the second ad, 30% off the third, and 40% off the fourth through seventh ads. POSITIONING OF ADVERTISEMENTS: Reserved Position Premiums: 15% for a specific page; 7% for a specific section. Capital-Saratoga area Journal Register Company publications will not guarantee a specific

4 Color Rates

A study by the Newspaper Advertising Bureau showed that color sells 75% more merchandise in the first week! Rates are per ad. Daily One color plus black $386 Three color plus black $536

Save with an annual color agreement: 6 times 15% off 12 times 20% off 24 times 30% off 48 times 40% off 60 times 50% off

5 PreprintsSIZE Minimum: 5 3/4 folded edge x 41/8 Maximum: 15 3/4 folded edge x 12 1/2 PREPRINT DELIVERY Reservations must be made 10 days prior to date of publication. Preprints must be delivered no later than 7 days prior to date of publication. Preprints must be shipped on pallets or in boxes, clearly labeled with advertisers name, date of insertion, and total quantity delivered. Delivery will be accepted Monday through Friday 8 a.m. to 4 p.m. at the loading dock located at 501 Broadway, Troy, NY 12180. Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly. Preprint rates expressed as cost per thousand: THE SARATOGIAN, THE RECORD & WEEKLIES 4 Tab 8 Tab 12 Tab 16 Tab 20 Tab 24 Tab 28 Tab 32 Tab 2 Std 4 Std 6 Std 8 Std 10 Std 12 Std 14 Std 16 Std Open 64 65 66 67 68 69 70 71 6x 63 64 65 66 67 68 69 70 13x 56 57 58 59 60 61 62 63 26x 54 55 56 57 58 59 60 61 39x 52 53 54 55 56 57 58 58 52x 45 46 47 48 49 50 52 53 78x 41 42 43 44 45 46 47 48 81/2x11 card stock flyer inserts: Minimum of 64 lb. weight paper Open $47 6x per year 41 12x per year 37

7 Contract & Copy Regulations

COPY CORRECTIONS/ERRORS: In spite of our best efforts, errors occasionally occur in material we typeset for our advertisers. If it happens in your ad, we will adjust the charges for the first insertion only, based on the actual value of the space occupied by the incorrect copy. Please be sure to read your ad on the first day, and let us know if there is an error. The advertisers contract cannot be invalidated and all Capital-Saratoga area Journal Register Company publications will not be liable for typographical errors, incorrect insertions, or omissions in advertising published by the newspaper(s), or any resulting loss. INDEMNIFICATION: The advertiser agrees to indemnify, defend, and hold harmless the newspaper(s) from all claims, whether valid or invalid, suits, judgments, proceeding, losses, damages, costs and expenses of any nature whatsoever, including reasonable attorneys fees, for which the newspaper(s) or any of its affiliates may become liable by reason of the newspapers publication of the advertisers advertising. CONTRACTS: Advertising contracts may not be assigned or transferred by the advertisers. All contracts are conditional on strikes, fires, acts of God or the public enemy, war, or any cause not subject to the control of the newspaper(s) excluding the advertisers failure and or inability to perform. OWNERSHIP OF ADVERTISING COPY: All advertising copy which represents the creative effort of the newspaper(s) and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is a