Embed Size (px)
DESCRIPTION
Raj Sandhi Clarissa Collakoppen Daniel Margarit. Agenda. Canadian Blood Services Overview. “ Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012). - PowerPoint PPT Presentation
Citation preview
Raj SandhiClarissa Collakoppen
Daniel Margarit
Canadian Blood Services Overview
Role of Canadian Blood Services
Current Marketing Activities
Industry Comparison
Recommendations For Additional Platforms
“It’s In You To Give”
Agenda
Canadian Blood Services Overview
“Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012)
Role of Canadian Blood Services: Collect Blood Donations
Traditional Advertising
Current Marketing Activities
CBS Website
Search Engine Marketing & SEO
Online Advertising
YouTube
Flickr
Viral Marketing
Analytics
Strategy & PlanningGoalsRecruit Donors through a series of informative advertisementsPromote the importance of Blood Banks
Action PlanTV Commercials, Radio Advertisements, Volunteers/Recruitment Kiosks, Online & Social Media
FacilitateProvide safe, clean and consistent facilities for donors to comfortably give blood
Industry Comparison
HEMA Quebec
American Red Cross
United Blood Services
Recommendations
Serious Games• Engage younger generations• Interactive game-play on mobile phone• Learn about Stem-cell research• Build campaigns to attract donors• Create a clinic• Build-up Blood Bank– Save lives
Blogs & Wikis• News releases• Updates about procedure changes• Compelling donor stories• Advice about donating• Project Management• Correspondence between clinics • Word of Mouth Advertising
Q & A Forum
Mobile App• Find clinic locations on
your mobile• Clinic operating hours• Locations, Dates and
Times for Mobile Clinics• Tips & Information for
donors– Before and after giving
blood
Viral Marketing• Celebrity endorsed
video to promote blood donation
• Goal: Trevor Linden– Former Vancouver
Canuck– Avid charity supporter– Ambassador for
hockey, health and fitness
Event Management
Promote with Facebook and
Twitter platforms
Mobile App to check for mobile
clinics
Procedure details, locations, dates,
times
Promote Social Media at the Front Line
• Clinic staff and volunteers suggest that donors, “like” CBS on Facebook and follow on Twitter
• Spreads online awareness within social circles
Thank you!
Questions?
