RAISING STANDARDS AND DRIVING NEW CUSTOMERS IN THE GULF

DUBAI & Al AWEER The market place to be

2.891

1.622

776

11.400

348

3.301

Imports Exports Re-exports

UAE Foreign Trade Value - Fruits & Vegetables, 2004-2014 (Mn Dhs)

2004 2014

AL AWEER, the massive fresh market

• The Dubai Central Fruit and Vegetable Market (UAE)

• First in the gulf, 5th in the World

• 284 wholesale outlets, 4 selling blocks]

• 150 retail stores and 30 distribution centers.

@2017 www.eag.ae

AL AWEER, the massive fresh market

• 30 cold store units • 3 blocks for potato and

onion storage • 1,200 trading companies • New three-storey

Municipality built: AED 1.3 billion

• 20,500 storage capacity, 48 cold rooms

@2017 www.eurofresh-distribution.com

AL AWEER’s business model

• Business model : rental units to wholesalers and other stakeholders

• Toll gate, customs and inspections to be established

• A massive area of 110 hectares • Wholesale blocks at AED 6-8 million, cold

stores at AED 15-20 million value. • Between 26 to 30,000 tonnes of fresh

produce every day

AL AWEER, a good potential market

• 20,000 tons imports per day, +6 million tons annually (UAE Ministry)

• 12% increase over the past two years. • 14.7% annual growth rates

ELITE AGRO, Quality producer of fresh produce in the Emirates

by James Varghese, ELITE AGRO, sales & marketing manager 2017 10 May, MACFRUT

@2017 www.eag.ae

ELITE AGRO, The Leading Grower

• 40ha green house, net houses & 300ha field

crops

• Brand new 20ha greenhouse, packing facility near Al Ain, and existing ‘home farm’ facility at Al Maha & Nahel

Elite Harvest sales 2017

Retail Wholesale Horeca LTCA

• The leading producer in just 3 years of

operations. • Wide range with the highest quality

standards (BRC certificate) • Investing in World

class technology and efficient distribution • International development, with

operating subsidiaries

@2017 www.eurofresh-distribution.com

Largest UAE producer

ELITAGRO, Quality Grower

• UAE opportunity: 78% of Vegetables

imported worldwide. • UAE is looking for High Quality , Volumes

and reasonable prices. • Elite Harvest exports its produce to Kuwait,

KSA, Bahrain, Qatar, Oman & Iraq.

m

LONG TERM AGREEMENT CONTRACT • Elite Harvest beleives partners, not customers. • Long term agreements signed in 2016 with major supermarkets, like Spinneys

through its Spinneys Farmers Club, Choithrams, Lulu Group, Geant, Carrefour, Delmonte etc…

365 DAYS OF MAGIC • Elite Harvest is the only brand selling locally grown

fruits and vegetables throughout the year. • Only UAE producer with Stat-of -Art greenhouse to

produce premium quality in extreme weather conditions

• Tomato Inspiration Event 2017 nominee at FL Berlin

ELITE AGRO FUTURE PROJECTS

• Aiming to become a well-known international grower of blueberries and other soft fruits.

• Teaming up with international growers for growing quality water melons.

• Finding new opportunities to invest in fruits & vegetables.

• Establishing to become a leading trader in GCC by selling imported as well as self grown fruits & vegetables

ELITAGRO, BLUBERRIES PROJECTS

• Secured exclusive licence rights with world’s best blueberry varieties in the region, Mountain Blue Orchards (Australia).

• Growing for Driscoll’s in Morocco, planning to finalise sales contracts with leading berry suppliers.

• 1,200 tons of blueberries were air-freighted into the UAE in 2015, from countries as far away as Mexico.

• 7.6% consumption growth 2015 (Euromonitor)

@2017 www.eurofresh-distribution.com

THANK YOU ! James Varghese, Sales & Marketing Manager

james.varghese@eag.ea – Mobile +971.504.478.437 – : eliteagrollc

@2017 www.eag.ae