Raijo Final 3 Aug

7/31/2019 Raijo Final 3 Aug

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CHAPTER 1

INTRODUCTION


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1.1 INTRODUCTION

JRG is a premier brokerage house in India on a fast growth track.JRG started functioning in

the stock market in 1992. Over the years they grew up from strength to become a major player

in Indias broking service sector.

Today JRG is one of the foremost brokerage houses being a member of various

exchanges in the capital and commodity markets and the insurance sector. JRG is a member of the National Stock Exchange of India(NSE),the Bombay Stock Exchange(BSE),the National

Commodities Derivatives Exchange Ltd(NCDEX),the National Multi Commodity Exchange

of India ltd(NMCEIL),the Multi Commodity Exchange of India Ltd(MCX) and the Indian

Pepper and Spices Trades Association(IPSTA). JRG is a full-fledged depository participant of

the National Securities Depository Services (India).

JRG is also one of Southern Indias leading insurance Brokers. JRG have

become a financial super market in recent years. JRG provide our clients with full expertise to

play in the market with confidence. They avail full-fledged trading facilities and services

through our nation-wide offices.

To help its clients better, JRG have located their branches in major towns

and placed highly qualified and experienced financial experts to manage them. A team of

dynamic finance professionals with decades of experience leads them. These professionals

share a common vision not only to transform the company into a highly professional

organization, but also to make their clients earn the maximum from their hard-earned money.

In the first issue of equity shares of JRG Securities Limited, there was no

formal market for the securities of the company. The face value of share is Rs. 10 per share

and the issue price is four times of the face value. The company has received approval from

BSE, for listing of the Equity shares being issued in terms of the prospectus .


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1.2 SCOPE OF THE STUDY

The study at this organization can provide the student an exposure to thecurrent status of the organization. It will avail him with the information on the various levels

of activities of the organization and their structural formation. The student can understand the

functions of any individual department along with realizing and analyzing the hurdles in the

functioning of organization as a whole. The study also allows him to analyze the strength,

weakness, opportunities and threats of the organization in its field of its products and services.

The study was conducted in JRG Securities Limited, during the months of May and June 2011

as a part of curriculum for the MBA programme.

1.3 OBJECTIVES OF THE STUDY

Primary Objective

To study the overall structure and functioning of JRG Securities Ltd.

Other objectives

1. To understand the performance of different departments

2. To understand the quality assurance of the organization

3. To understand financial position of the organization

4. To get an organizational exposure

5. To understand the market position of the organization.

REASON FOR SELECTING THE COMPANY

The reason for selecting JRG securities is mainly because of its reputation

for being one of the most leading share broking companies in India. JRG is a premier

brokerage house in India on a fast growth track. Over the years, they grew up from strength to

become a major player in Indias broking service sector.


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1.4 STUDY PLAN

METHODOLOGY

For the organizational study, I have selected JRG Securities Ltd and I have spent42 days for

my internship. For the present analysis and study, I have collected both primary and secondary

data. Primary data was collected mainly through interviews with the officials of the JRG firm

and for the secondary data; major sources were official records of the company and other

journals. During my internship I made a detailed study regarding the functioning of the various

departments of the company. Final analysis and assessment was done in terms of SWOTanalysis.

1.5 SOURCES OF DATA

PRIMARY DATA

The primary data was collected through close observation and direct interviewing of the

personnel of different departments of the firm. I also interviewed the staff at the branch office

of Thiruvalla to collect their opinion.

SECONDARY DATA

Information from records which are kept at the Head Office of the JRG Securities

Ltd, journals and brochures and the information from JRGs corporate web site formed the

secondary data of the study.

1.6 LIMITATIONS OF THE STUDY:

1. Lack of time to conduct a very detailed study.

2. Lack of proper co operation of some of the executives.


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CHAPTER SCHEME

This organizational study report is presented in seven chapters.

Chapter 1

The first chapter gives a brief introduction about the company. It also includes the

objective of the study, reason for selecting the JRG Securities Ltd, study plan, sources of the

data, and the chapter scheme.

Chapter 2

The second chapter contains the detailed industrial profile (Indian scenario, State

scenario)

Chapter 3

The third chapter contains company profile, objectives of the company, history and

philosophy, organizational structure, different phases of development, future plans and

procedures, financial performance .

Chapter 4

The fourth chapter contains the departmental details, structure of each department,

functions of each department, responsibilities of key personnels, departmental future plans.

Chapter 5

Chapter five contains SWOT Analysis, observations and findings and suggestions.

Chapter 6

Chapter six contains the findings & suggestions of the study.

Chapter 7

Chapter seven contains the conclusion.


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CHAPTER 2

INDUSTRIAL PROFILE


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2.1 INTRODUCTION

Stock markets refer to a market place where investors can buy and sell stocks.The price at which each buying and selling transaction takes is determined by the market

forces (i.e. demand and supply for a particular stock).

The purpose of stock exchange is to facilitate the exchange of securities

between buyers and sellers, thus providing a market place. Capital can be saved and channeled

to the most profitable investment projects and that both households and firms get help in

handling financial uncertainty and risk as well as possibilities of spreading consumption

overtime.

Financial markets constitute an important part the total infrastructure for every

society that has passed the stages of largely domestic economies. The financial system

performs three main tasks: first, it handles transfer of funds; second, it channels savings to

investment with good return for future consumption; and third, it reduces economic risks in

relation to the players targeted returns.

HISTORY OF STOCK EXCHANGES

The history of stock exchanges is believed to date back to the 11th century.

During this time, trade associations were set up by Jewish and Muslim merchants. Credit and

payment methods were developed by these merchants to conduct systematized business. This

was important to the history of stock market, since it led to further developments in financing

and marketing of stocks. The first institutional trading was established in Bruges, Belgium in1309. From the 13th to the 16th century, stock exchange established in the history of stock

market. The first company to market and bonds was the Dutch East India Company.

When the first brokers are believed to have developed, trading in debt and

government securities. Unofficial share market existed across Europe through the 1600s,

where brokers would meet outside or in coffee houses to make trades. The Amsterdam stock

exchange when it began trading shares of the Dutch east India Company shares ever issued.


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By the early 1700s there were fully operational stock exchanges in France and

England, and America followed in the later part of the century. Share exchanges become an

important way for companies to raise capital for investment, while also offering investors the

opportunity to share in company profits. The early days of the stock exchange experienced

many scandals and share crashes, regulation and almost anyone was allowed to participate in

the exchange.

Today stock exchanges are organized marketplaces, either corporation or mutual

organization, where members of the organization gather to trade company stock and other

securities. The members may act either as agents for their customers, or as principals for their

own accounts.

Stock exchange also facilitate for the issue and redemption of securities and

other financial instruments including the payments of income and dividends. The record

keeping is central but trade is linked to such physical place because modern markets are

computerized. The trade on exchange is only by members.

2.2 INDIAN SCENARIO

The stock exchanges in India were formed only after the Mughals and after the Indian

war of independence. India has 23 stock exchanges that are hubs of financial activities; the

Indian stock market is the one of the oldest in Asia. It history dates back to nearly two

centuries. The earlier records of security dwelling in India are merged and obscure. Stock

exchanges provide an organized market for transaction in shares and other securities. The

Bombay stock exchange (BSE) and National Stock Exchange (NSE) are the main stock

exchanges in India.

The Bombay Stock Exchange and National Stock Exchange together accounts for

nearly 72 % of all capital market activity in India. In the other major exchanges are Delhi and

Ahmedabad stock exchange. The remaining exchanges accounts for only 4% of Indias capital

market activity. The stock exchanges in the country can be divided into 4 zones. They are the

East zone, the West zone, the North zone and the South zone. The North zones have five stock


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exchanges. The east zone has three stock exchanges; west and south have six stock exchanges

each.

Functions and services of stock exchanges

1) Liquidity and marketability of securities

2) Maintains active trading

3) Fixation of prices

4) Ensures safe and fair dealing.

5) Aid in financing the industry.

6) Dissemination of information

7) Self regulation organization

8) Miscellaneous services


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Regional Stock Exchanges

North zone East zone West zone South zoneKanpur

Ludhiana

New Delhi

Jaipur

Meerut

Bhubaneswar

Calcutta

Guwahati

Ahmadabad

Vadodara

Indore

Mumbai

Pune

Rajkot

Bangalore

Chennai

Kochi

Coimbatore

Hyderabad

Mangalore

NSE-National Stock Exchange

The National Stock Exchange of India (NSE) is one of the largest and most advanced

stock markets in India. The NSE is the worlds third largest stock exchange in terms of

transactions. The NSE VSAT has 2791 terminals that cover 334 cities across India.

In the fast growing Indian financial market there are 23 stock exchanges trading

securities. The national stock exchange (NSE) is Indias leading stock exchange covering

various cities and towns across the country. The National Stock Exchange of India (NSE)

situated in Mumbai is the largest and most advanced exchange with 1016 companies and 726

trading members.

On its recognition as a stock exchange under the Securities Contracts (Regulation)

Act, 1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM)

segment in June 1994. The Capital Market (Equities) segment commenced operations in

November 1994 and operations in Derivatives segment commenced in June.


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The NSE is owned by the group of leading financial institutions such Indian bank or

Life Insurance Corporation of India (LIC). The ownership as well as the management does not

have a right to trade on the exchange. Only qualified traders can be involved in the security

trading.

The NSE uses the satellite communication system the system that connects traders

from 345 Indian cities. The advanced technologies enable up to 6 million trades to be operated

daily on the NSE trading platform. NSE conducts online examination and awards certification,

under its programmes of NSEs certification in Financial Markets (NCFM), currently it is

available in 9 models, covering different sectors of financial and capital markets. Branches of

the NSE are located throughout India.

Bombay Stock Exchange

BSE ltd is the oldest stock exchange in Asia with a rich heritage popularly known as

BSE, as it was established as the native share and stock brokers association in 1875. It is

the first stock exchange in the country to obtain permanent recognition in 1956 from the Govt.

of India under the securities contracts act, 1956, the exchanges pivotal and pre-eminent role inthe development of the Indian capital market is widely recognized.

Earlier an association of Person (AOP), the exchange is mow a

demodulated and corporative entity incorporated under the provisions of the companies act,

1956, pursuant to the BSE by the Securities and Exchange Board of India (SEBI).

In terms of organization structure the board formulates larger policy and

exercises overall control. The committees constituted by the board are board based. The day today operations of the exchange are managed by the managing director and a management team

of professionals. The exchange provides an efficient and transparent market for trading in

equity, debt instruments and derivatives. The BSEs on line trading system (BOLT) is a

proprietary system of the exchange and is BS 7799-2-2002 certified. The surveillance, clearing

and settlement function of the exchange are ISO 9001:2000 certified.

Today, BSE is the worlds No 1 exchange in terms of the number of listed

companies and the worlds 5th in transaction numbers.


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STOCK BROKING INSTITUTIONS IN INDIA

HDFC securities Ltd.

Online broking house with a dominant position in both institutional and retail broking

offers online trading for residents and NRIs, cash-n-carry for NSE and BSE, day trading

futures & options on the NSE, telephone- based broking, etc.

ICICI direct.com

Stock broking arm of ICICI Bank; member of the capital market segment of both theNSE and the BSE, and the derivatives market segment of the NSE; options: cash trading,

margin trading, margin plus trading, spot trading, etc

Karvy Consultants Ltd.

Financial services company based in Hyderabad; activities include stock broking,

distribution of financial products, commodities broking etc; is a depository participant; claims

to be among the top five in all its businesses; site has tools for investors.

Prabhudas Lilladher

Brokerage house based in Worli, Mumbai, with branches in Gujarat, Andhra Pradesh,

Chhattisgarh, Karnataka, Kerala, MP etc; services: equity broking, derivatives, mutual funds,

portfolio advisory, fixed income, IPO services, depository services etc

Share Khan

Online share trading portal set up by S.S. Kantilal Ishwarlal Securities Pvt ltd a

member of the capital and derivative segment of the BSE and NSE; also offers commodity

trading services on the MCX and NCDEX, sells mutual funds.


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Anand Rathi

Full service securities firm based in Mumbai; its financial and advisory services

included wealth management, investment banking, corporative advisory, brokerage and

distribution of equities, commodities, mutual funds and insurance.

JM Financial Ltd

Firm in Mumbai engaged in the business if stock broking and securities; areas of

interest: investment banking, institutional and retail banking, private wealth management,

fixed income broking, asset management, commodities broking and private equities

Kotak Securities Ltd

Leading stock broking firm with `195 branches in 231 cities, deals in equities,

derivative, IPOs, mutual funds, insurance, portfolio management, research(company, sector,

economy) etc; offers online trading, IPO and mutual fund investments.

Motilal Oswal Securities Ltd.

Group in Mumbai offering diversified financial services; consists of 4 companies:

Motilal Oswal investment Advisors Pvt. Ltd, Motilal Oswal Commodities Broker (p).Ltd,

Motilal Oswal Venture Capital advisors Pvt Ltd and Motilal Oswal securities Ltd.

Ambit Holdings

Network of their companies (Ambit corporate finance, ambit capital) engaged invarious aspects of investment banking; private equity and consulting business; based in

Mumbai.

India bulls

Financial services and real estate company with a presence in over 124 cities;

activities: stock broking, consumer finance, mortgage loans and real estate developments; site

offers online trading; headquartered in Mumbai and Delhi.


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Money pore

Online stocking site run by anagram stock broking, part of the Lalbhai Group; sitecarries trading recommendations, stock watch, inform on companies and derivatives, etc

Parag Parikh Financial Advisory Services Ltd.

Investment advisory firm based in Mumbai; has membership of the equity, wholesale

debt and derivatives segment of the NSE; services include institutional and retail broking,

mutual funds, portfolio and wealth management, IPOs & NFOs, etc

RBS Broking India

Website operated by RBS Equities (India) Limited, site permits online trading in BSE

and NSE stocks and derivatives, has research information on various companies, prices and

charts etc.

Destimoney

Business group whose activities include investment advisory, wealth management &

loans, securities (member of NSE, BSE), portfolio management, research & analysis; has 137

branches in 72 cities.

5paisa.com

Wholly owned subsidiary of India Infoline ltd, a leading finance & investment portal;

listed on the BSE & NSE and regulated by SEBI; offers equities trading, derivatives trading,mutual funds, insurance, etc.

Edelweiss

Financial services Company based in Mumbai; business includes investment banking,

institutional equities, securities broking, distribution of financial products & asset

management.


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Geojit BNP Paribas

Stock broking company whose services include online trading, future & options,depository participant, commodity futures trading, portfolio management services, distribution

of financial instruments, research etc.

Khandwala Securities Ltd

Investment banking & advisory services company based in Mumbai; service include

investment banking, portfolio management services, corporate finance, research(macro,

micro), market intermediation etc


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2.3 STATE SCENARIO

Cochin Stock Exchange

The Cochin Stock Exchange Ltd (CSE) is a capital market in Kochi, Kerala in India.

Incorporated in 1978 it has now over 350 Indian companies listed. CSBL a wholly owned

subsidiary of CSE is a member of NSE and BSE.

Facility

Computerized trading was introduced in 1997. The major back office system softwares

used are NESS and BOSS respectively for NSE and BSE. The trading software used in CSBL

is multex . Traders are provided Meta stock and ERS software, trading terminals and optical

fibre connections. DP holdings are maintained by Demat services like CDSL. The new

millennium saw the stock exchange building being shifted from the old structure in downtown

Cochin to a brand new building in the Kaloor area in northern Kochi

Trading

Trading hours historically used to begin late in the afternoon enabling access to tradersfrom other regions of state. Base minimum capital required to be maintained is Rs. 2 lakhs.

Demutualization scheme

The securities scam of the early nineties led the SEBI regulations on stock exchanges

requires separation of ownership and trading rights and made mandatory for majority

ownership rests with public, those without any trading rights.

Cochin Stock Brokers Ltd

Cochin stock brokers limited (CSBL) a subsidiary of CSE is a corporate member of the

National Stock Exchange and Bombay Stock Exchange enabling CSBL users trading facilities

in these listings.

CSE Institute

CSE institute provides training program on stock market for investors.


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Economic impact

The industrial revolution did not happen in Kerala unlike most other Indian states. As a resultmost Keralites do not invest in manufacturing entities. The reasons for the failure in attracting

manufacturing industries are not certain, but it is mainly due to a combination of political

forces and the lack of resources in a small state with a large population density. The stock

exchange therefore provides opportunity for investors in the region to be part of growth in

spite of local problems.


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CHAPTER 3

COMPANY PROFILE


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3) Mr. Munish Dayal - Director

Mr. Munish Dayal, Director, was appointed in the Board on 30.10.2007. He is an MBA

graduate from Delhi University and Faculty of Management studies, New Delhi. Has 16 years

of experience in City Bank was in establishing and building businesses in the Financial

Services industry in functions ranging from retail banking, cash management, asset based

finance to custody, culminating as the Head of Small Business and Mass Markets group for

Asia pacific. He was also one of the early members of the senior management team at Yes

Bank - a recently established bank - and was instrumental in scaling up the SME and Mid

Market product portfolio of the bank as a key profit center.

4) Mr. Pradeep Mallick - Director

Mr. Pradeep Mallick, Director, was appointed in the Board on 29.04.2009. He is a

Graduate in Electrical Engineering from IIT, Madras and received a Diploma in Business

Management from UK. He is a 'Chartered Engineer', Fellow of the institution of Engineering

& Technology (FIET), London. He was honoured by IIT Madras with the distinguished

Alumnum Award. He worked almost 22 years with Companies in the field of power

Distribution & Power Transmission, Primarily in managing large turnkey projects in India,

Gulf, West Asia and North Africa, Western Region and past presidents of Bombay Chamber

of Commerce & industry. He has also served the institution of Engineering & Technology

(IET), London, in various capacities on international Board, Members Board, International

Strategy Working Party and Council.

5) Mr. B R Menon- Director

Mr. B R Menon, Director, was appointed as a Director on 27.05.2008. He is a graduate

in Commerce from the Government Law College. Bombay. He has almost 25 years experience

at the Bar and has appeared in several important cases before the supreme court of India and

various High Courts and also appeared in Matters before the Courts in the United Kingdom

and Australia besides the ICC Tribunal for arbitration.


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6) Mr. Regi Jacob Director

Mr. Regi Jacob is the Director and co-founder of the company. He has several years of

professional experience in the securities market. He is the unfeigned inspiration of the group.

He is a post Graduate in Literature as well as in journalism and Mass Communication. He has

been in this field for a period of Seventeen years and his knowledge is the driving force in the

progression of the Company. Under his leader ship JRG started its operation in the financial

market in 1992, as a brokerage house to offer service to the investing public of the country,

especially to the people in south India. He served as Managing Director till 29.04.2009.

7) Mr. Gaurav Vivek Soni - Managing Director

Mr. Gaurav Vivek Soni, Managing Director, was appointed on 29.04.2009. He is a

Commerce Graduate and ACA with over 17 years experience both in India & overseas in the

areas of Finance, Accounts, Auditing and Commercial Operations. He has 2 years of

experience in the capital market. He joined the organization in June 2008 as chief Financial

Officer and was promoted as Managing Director.

District : Ernakulum

Country : India

Type of organization : Public Limited Company

Nature of business : Share Broking

Number of employees : above 1000 (keep fluctuating)

Branches : Above 500 (keep fluctuating)


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Subsidiaries : JRG Wealth Management Limited

Registered Office : Velliappallil Buildings, T.B. Road,

Pala -686575 Tel: (04822) 210547,

Fax; (04822) 215809

Email: [email protected]

Corporate Office : JRG House, Ashoka Road,

Kochi682017

Tel: (0484) 2409900; Fax: (0484) 2409922 Email:

[email protected]


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3.2 OBJECTIVE OF THE COMPANY

JRG securities Limited was born out of a vision to explore the immense investmentopportunities in the Indian financial market and thus to benefit the investors. The company is

built on the pillars of financial expertise, professionalism, exemplary ethics and a commitment

to provide ultimate customer satisfaction.

JRG constantly strives to meet the changing market needs and trends. JRG began as a

sub brokerage house in the year 1992.

JRG cater efficiently to the diverse and complex needs of over 200,000 customers,most of whom are individual traders, institutions and money managers. The vision of the JRG

Group is to be a Financial Super Market. It aims to provide all types of financial services to its

clients at one place to save them from going from place to place to meet their investment

needs.

3.3 HISTORY & PHILOSOPHY

JRG Securities Limited. Is head quarter in Kochi, The company took life as a

partnership firm called JRG Associates, started by Mr. Regi Jacob, Mr. Giby Mathew and Mr.

Jiji Antony in 1992. The firm was converted into a private limited company, JRG Associates

Pvt. Ltd, In 1994 with the inclusion of a few of their close relatives and associates on the

board as financial investors, and became a member of the Cochin stock exchange. The

company initially focused on developing a client base in Kerala and Tamil Nadu and

established several operation centers across these states.

In 1999, the company became a member of the NSE and in the following years, began

to cultivate clients from Karnataka, Andhra Pradesh and Maharashtra. As the business

developed, JRG intensified its operational reach in the southern states.

In August 2003, the company changed its name to JRG Securities Pvt. Ltd. in order to

accurately reflect the business focus of the company. The following month, i.e. September

2003, the company was converted into a public limited company and over the next two years


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Begin operations in commodities and insurance broking and distribution of financial products.

In March 2005, we became a member of the BSE.

3.4 DIFFERENT PHASES OF DEVELOPMENT

1992 Started secondary Stock Market Operations

1994 Became a member of the Cochin stock exchange Ltd.

1995 Sub Broker of National Stock Exchange Ltd.

1999 Became a member of inter Connected Stock Exchange Ltd.

1999 Became a member of the national stock exchange ltd.

2000 Depository Participant of the National Securities Depository Ltd

2000 became a sub-Broker of Bombay stock exchange

2000 Derivatives Trading Membership

2000 Developed Branches across Kerala

2001 Established Branch in Bangalore,

2003 Established Branch at Chennai

2005 Became a member of the Bombay stock exchange Ltd.

2005 Started operations in Maharashtra, UP, AP, Delhi & Punjab

PRODUCT PROFILE

JRG Securities Ltd is a big player in financial market services industry. The various

products that are offered by the company are the following:

Equity

Trading in equities with JRG brings you the very best of the Technology, Research Access and

Ease. It empowers you to invest in equities by providing an anchor to guide you as to when,

where and how to invest.

We have some key focus areas which we work on incessantly in order to bring you a

superior trading experience. These focus areas - based on our objective of customer centricityinclude the following:


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Best-in-class technology: investing in cutting-edge technology

Powerful Research & Analysis: Experienced and trustworthy experts

Transparency and compliance: Unswerving adherence to the standards

Call & Trade: call on a local number & trade on the telephone

Customer Service: most dynamic and motivated team on the ground

Reach & Delivery Model: Both Offline/Online and upgrading service delivery

channels.

Commodity

Commodities Derivative market has emerged as a new avenue for investors to create

prosperity. Today, Commodities have evolved as the next best option after stocks and bonds

for diversifying the portfolio. Based on the fundamentals of demand and supply, speculators

find potential to earn returns.

Commodity futures serves as an ideal hedging platform for farmers, physical traders

and corporate who are exposed to price risk arising out of volatility in commodity prices. It

also becomes an investment avenue for retail customers by providing several products with

different and non-correlated cycles.

Currency Derivatives

The global increase in trade and foreign investments has led to inter-connection of

many national economies leading to greater need for a stronger foreign exchange risk

management mechanism. This and the resulting fluctuations in exchange rates, has created a

huge international market for Forex rendering investors another exciting avenue for trading.

The Forex market offers unmatched potential for profitable trading in any market condition or

any stage of the business cycle. The growth of our FX futures market has manifold with the

participation of Speculators, investors and arbitragers and emerged as an alternative

investment vehicle for Indian investors.


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JRG as a leading currency brokerage house in the country, understand your needs and

had designed our products to meet your requirements. The corporate desk provides customized

FX hedging strategies for large corporate to SME's. For the investing and trading community

we provide various linear and non-linear trading strategies on domestic pairs, global majors

such as EURUSD, GBPUSD & USDJPY and major crosses such as EURGBP, EURJPY &

GBPJPY.

JRG is a member of the two major currency exchanges - MCX-SX and NSE. You can

execute your trade through our dealers from designated branches, centralized dealing terminal

or through our online trading platform I -Trade.

Margin finance

It is essentially like an overdraft facility for making further invests in the stock market

against the stocks already in hand instead of investing additional cash. It entitles the client to

borrow funds which can then be used to trade in shares and thereby take more positions. The

client needs to provide initial margin by way of shares take or cash as security and maintain

the same to be reasonably secured against the market trend.

JRG Edge

Borrowing available against extensive list of shares Leverage up to 2 times No processing fees Simplified documentation & Quick loan processing

Option to take delivery beyond the ordinary trade cycles Attractive interest rates.

Loan against Shares

A loan against securities offers you instant liquidity. LAS allows him to borrow funds

against collateral which can then be used for any purpose he or she desires-personal needs,

meeting contingencies etc. some time when we are bullish about against shares (LAS) helps to


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JRG Edge:

Will get the gold in Dematerialized or in physical form

Purity certified gold from the Exchange

Attractive interest rate (lesser than personal loan)

Initial investment is only 20%, easy documentation.

Insurance Broking

JRG Insurance Broking is one of India's leading Insurance Brokers providing

customers a wide range of insurance products spanning from life and General Insurance. JRG

provide specific value propositions for different segments of their customers- Retail, NRIs,

High investment customers and corporate.

Retail Customer:

JRG provide end to end services right from the time we get in touch with the customer,

through his policy purchase and purchase phase as well. The customer can choose from a wide

variety of products- term cover, endowment plans, education plans, retirement planes,

investment plans, health plans, Motor insurance etc.

NRIs and High Investment Customers:

JRG bring to the customers exclusively tailored products from a number of insurance

companies to meet specific needs and ensure a hassle-free process of policy documentation,issuance and renewal.

Corporate:

JRG provides Corporate General insurance to secure your business against all risks. It

includes a wide range of covers ranging from Property, Burglary, Marine, Fire, Manufacturing

Unit, Office insurance, Group Mediclaim, Personal accident cover, Machinery

Breakdown/Electrical Equipment Cover and more.


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IPO

An investor can garner estimable returns by investing early in a company through anInitial Public Offering (IPO). JRG help to invest in the primary market through the IPO route

in an effortless way.

For various reasons, JRG often miss the opportunity of subscribing to an IPO. It can

either because they could not procure the application form or JRG did not have time to fill up

the form and submit it. The most important benefit offered by JRG Securities Ltd is the

convenience in submission of applications from anywhere breaking the limitations of time and

geography - either through the wide network of our Branches and Franchisees or through

Online IPO facility. We offer IPO facility to our registered training customers at absolutely no

cost.

We also provide you with latest news about the upcoming and current IPOs including

their listing dates. Our analysts also offer investment advice based on thorough fundamental

research of the currently open IPO's.

To use the ONLINE IPO feature, the customer needs to fulfill the following criteria:

Must be registered for Trading with JRG securities Ltd,

Must have a Demat account with JRG Securities Ltd.

Must have signed the POA agreement for Online IPOs'

Must have access to Net Banking facility with those banks with which JRG is

providing Payment Gateways. Currently, they are providing payment gateways for

HDFC, ICICI, Axis, Federal, and Corporation Banks.

Mutual Fund

Investing in a Mutual fund is an excellent way of diversifying risk as well as portfolio.

JRG Presents its Mutual fund services that strive to meet all your mutual fund investment

needs. JRG have a wide spectrum of investment schemes from all top mutual fund houses.


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With JRG, the investor get to choose the mutual fund schemes that best suit his

requirements from over 700 schemes offered by more than 33 different Asset Management

Companies.JRG also provides recommendations based on in-depth research, mutual fund

performance and mutual fund rating to help meet your investment goals.

The JRG Edge :

Online and offline transaction facility Schemes from all major fund houses Latest MF news and Fund Manager views Latest New Fund Offers (NFO) Information and tools to help you select the right scheme Dedicated Customer Help desk 24x 7 Web-enabled Client Back offices

SERVICES

Technology

Risk

Monitoring

BusinessDevelopment

Supply

Research/Advisory Desk

Services

Marginfunding

CentralizedDealing Desk

AssociateService Desk

CustomerService Desk


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Customer Centric Research/Advisory Desk

By providing customer centric research, JRG tries to ensure that the customers have anupper hand in the market. They have a team of highly qualified and experienced research

analysts who works round the clock to provide customized services to their customers.

Customers can be classified into intraday traders, hedgers, delivery based clients, arbitrageurs

and others who try to take advantage of the market swings. JRG's research products include;

Fundamental Reports

Technical reports

Short Term & long Term reports

Daily reports

Research tips via SMS

JRG provides the facility which enables their partners to chat with the research analysts at any

time of the day.

Centralized Dealing Desk open till Midnight

JRG has a team of highly qualified and experienced dealers who serve clients from the

Centralized Dealing Desk. Partners who have commodities trading can especially benefit from

this as they close office after equity market hours, assured that the evening trading would be

handled by the Centralized desk. The customers would be serviced from the centralized desk

just the way our partners would at no additional cost to the partner.

Associate Service Desk just a ring away

A partner can always be assured that the Associate Service Desk would be there at all

times. JRG has a team of associate service executives who work day in and day out to ensure

that their associates are taken care of. For any queries that an associate may have, or any

support that they require, the Associate Service Desk would ensure that it is attended to.


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Dedicated Customer Service desk

The customer service desk is operated by team of well-qualified customer serviceexecutives who have trained on every aspect of trading. JRG's executives access to the back

office database resolves customers queries.

Account Opening

Depository operations

Billing

Risk management

Technology

Margin funding- loans against any Warehouse certified commodities

With the margin funding product, they make it easier for people to avail of loans. If a

trader or customer has commodities in the warehouse, then against the warehouse receipt that

he has, JRG can provide him with loans. These loans are at the most competitive rates.

Margin funding is a service that is rarely available elsewhere. Being a partner of JRG,

one would have exclusive access to such a value added service.

Continuous support to build your Business

At JRG, they always stand based on their partners. To ensure that partners always have

a thriving business; JRG provides business development support at all stages to a team of dedicated business development managers who work day and night.

Only to ensure the success of their partners, JRG provide the partners with reports that

would help them to analyze better and build the business.


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Other support for business development is given in terms of;

Organizing investor shows

Conducting joint meeting for acquiring customers

Providing marketing materials

Recruiting manpower

Organizing Regular Sales Contests.

Supremely Efficient Real Time Risk Management system

The superior risk management system ensures that the risk is always monitored and is

under control. The risk control system stands to benefit both their customers, partners and

safeguards them against undue risk as has been testified by many.

Best-in-class technology

Technology, which is the backbone for any broking house is the focal point of most of their investments. JRG Securities have completely automated its services, minimizing work

duplication and human intervention. Today, they have cutting edge trading servers, fastest

storage backbone, robust and secure back office systems. They have,

A dedicated it helpdesk

99.7% Uptime

Multiple Connectivity - VSAT, VPN, MPLS

Exclusive support for training is provided to all partners and their

employees through

Regular training programs and workshop for dealers

Support for getting dealers certified


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Unparalleled state-of-the-art back-office Operations

Online fund Transfer with several banks

Pan India Funds Payout within 24 hours

Client back office login for trading and depository

Access to Back office software

Depository services

Enjoy the dual benefits of trading and depository services under one roof and

experience efficient, risk-free and prompt depository service. JRG is a depository participant

with the National Securities Depository Limited and Central Depository Services (India)

Limited for trading and settlement of dematerialized shares. JRG performs clearing services

for all securities transactions through its accounts. JRG investors can open DEMAT account

for holding securities, mutual funds and commodities.

JRG offers depository services to create a seamless transaction platform to executetrades through JRG Securities and settle these transactions through the JRG Depository

Services. JRG Depository Services is part of their value added services for their clients that

create multiple interfaces with the client and provide for a solution that takes care of all your

needs.

JRG also offer various tariff plans to suite each and every category of Traders,

Investors, HNIs, Corporate, NRIs, etc.

JRG Edge:

Automated pay-in facility

Access information -Anytime, anywhere

Quarterly Demat Statements with valuation

View Demat A/C Statement online

Competitive transaction charges


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Exclusive benefits for customers

Reduced paper work Speedy settlement process resulting in increased liquidity of your securities No risk of loss, wrong transfer, mutilation or theft of share certificates Hassle free automated pay-in of your sell obligation with no need for physical

instruction

Instant disbursement of non-cash benefits like Bonus and Rights Efficient pledge mechanism

Personalized services of trained Help desk No charge for extra Transaction statement and Holding statement Combined monthly Bill-cum-Transaction-cum-Holding-cum-Ledger' statement of your

investments.

3.6 FUTURE PLAN AND PROCEDURES

JRG Securities is looking to expand its network up to 500 branches before 2014. Presently

JRG Securities is having 330 branches all over India.

JRG Securities looking to issue Shares for its expansion purposes in 2012.


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DEPARTMENTS

1. Human Resource Department

2. Depository Department

3. Accounting & Finance Department

4. Billing and Clearing Department

5. Marketing Department

6. Technical Department

7. Compliance Department

8. Risk management Department

9. Administration Department

10. Internet Trading Department

11. Research Department

12. Surveillance Department

13. Insurance Broking Department.


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4.1 HUMAN RESOURCE DEPARTMENT

4.1.1 STRUCTURE OF HR DEPARTMENT

JRG recognizes the importance and contribution of human resource for their growthand development and are committed to the development of its people. A well-motivated

workforce that performs up to its potential can make difference between a successful

organization and the one that aspires to be. Well aware of this, JRG conducive work

environment where recognition and reward are ensured for the deserving at the right times. By

leveraging the human forces effectively and efficiently, JRG enjoys competitive advantage.

Objectives

To recruit quality personnel

To uplift the morale of employees

To provide necessary training etc.

AVP- HR

ASST. MANAGER

SR. OFFICER

OFFICER


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FUNCTIONS

Recruitment

A fresh candidate will be appointed on probation for a period of 3 months from the

date of joining. The period of probation may be decreased or increased at the discretion of the

competent authority.

Payroll maintenance

Maintenance of employees details like salary incentives, bonus, and performancerecords.

Target settings

The performance appraisal of an employee take place twice every year where in the

individual discuss with his superior about the targets, job plan, areas of training and

development.

Criteria for performance evaluation

Individual task outcomes

Process

Traits and behavior

HRD

Maintain good relationship with the employees

Identifying the demotivated employees and providing the necessary motivation.


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In determining employees eligibility for promotion or transfer the company shall look into, the

following criteria;

Experience

Past performance

Ability to perform the essential function of the job

Educational background.

Ability and qualification to perform competently.

Attendance record over the last 12 months.

Training and Development

Based on the performance appraisal each year the training need analysis is done by the

HR department. The needs are addressed by conducting soft skills and functional training to

enhance the efficiency level of individuals. However every employee is entitled to undergo a

training of 40 hours every year which includes various fields. There is also a JRG personalizedwebsite people plus wherein each employee can login and can avail the data of the company.

Referral policy

In JRG all employees act as Brand Ambassadors of the organization who plays a vital

role by a spreading positive word of mouth about the company, so that the company can invest

in good talent and in turn they can contribute to the organization.


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4.2 DEPOSITORY DEPARTMENT

The depository holds securities of inventors in electronic form and interacts with theinvestors through its depository participants. Main objective of the depository system is to

reduce risk by minimizing the paper work involved in trading, settings and transferring. A

leading member of NSDL (National Securities Depository Limited) and CDSL (Central

Depository Services (India) Limited), JRG offers a full pattern of depository services;

Demat Account facility

Dematerialization

Transfer of securities

Pledge

Consolidation

For starters, one has to open a Demat account. Then they can convert all other physical

certificate into electronic data, a process called Demat.

This will be kept in accounts safely, similar like your money in a bank account.

Whenever you want, convert this into physical form- the real share certificate, this process is

called Dematerialization or Demat. JRG, along with NSDL offering a secured internet based

ideas (internet based Demat Account Statement) facility for its clients ideas allows you to

view ISIN-wise position/transactions for scrip. Data on ideas is update on an online basis with

a delay of just a maximum 30 minutes. This facility allows Demat account, anywhere in the

world. This facility is open for all the Demat account holders of JRG Depository. The clientscan even transfer their securities from one account to another, with the securities available in

the account the clients can even avail for loan by pledging the securities. The clients even

reduce the number of Demat account owned by them or convert to Demat account into one

single account through consolidation.


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4.3 ACCOUNTING / FINANCE DEPARTMENT

The finance department has been internal divided into five sections. This division hasbeen done in recent times due to the expansion of the business. The five sections are:

Cash management or exchange and banking

Statutory matters

Associates

Internal audit

Business planning and analysis

Cash management or exchange and banking

This section deals with the pay in and pay out that is the cash inflow and cash out flow

in JRG. When customer opens an account with Rs.1000 in JRG, and then he trades with that

Rs. 1000 that is 100 shares at Rs.10 each then it is a pay in for JRG and then has to pay this

amount to exchange. And if the customer trade for 200 shares @ 10 each, that is 2000, then

the excess of Rs.1000 is the payout which JRG has to pay to the exchange on customer behalf.

Later JRG remits the amount from the customer. For trading and other work with the exchange

the department has to keep four settlement accounts.

The accounts are maintained in the name of the exchanges, they are NSE, BSE and

NSE F&O. The main bank of JRG is HDFC. The time given for settlement is "T+2" .that

means two days from the trading day. The settlement should be done before 10.30 a.m. The

exchange will wait up to 1.30 p.m. after that they will cut down the terminals. So it is a crucial

department. A small mistake may cause big loss to the company. The software used by the

accounting department is EMC and Lidha Didha-web based.


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The functions this department is:

Exchange pay in and payout

Client pay in and payout

Negotiation with bank

Exchange related obligations

Cash and fund management

Periodical reporting of accounts related matters to the exchange

Bank reconciliation

Fixed deposits and bank guarantee

Statutory matters

This section deals with checking the payment of the expenses of the company. Check

whether all audit expenses, payouts, general accounts branch and head office expenses and

payments are coordinated or not.

Functions:

Checking all the expenses

Head office and branch expenses

Petty cash expenses and control

Reversal of penalty

Preparation of business incentive cheques

Expenses cheques

Salary cheques

Salary payable

ESI,PF


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Service tax, stamp duty, stamp paper

Associates

This section deals with the associate and brokers of JRG. The functions are;

Business incentive calculation

Business associate deposit

Refund of security deposit

Bad debt

Payable entry

Business planning and analysis

This section deals with the planning and analysis of financial activities. Here they prepare

the annual operating plan for a year. For the preparation of AOP, it checks with all the revenue

and expenses to the company. The major revenue of JRG is from the brokerage of securities

and commodity, DP, MF, Insurance and the only major expense is as the payment of incentives to the franchises. Budget is prepared by the section considering all the revenue and

the market considerations.

Functions:

Revenue and expenses budget for corporate and branch

Monitoring of expenses with respect to AOP

Approval of petty cash

To check whether all the management decisions are implemented.

Review of budget and forecast.

Approval of purchases above Rs.25000 per transaction

Implementation and modification of systems and processes

Branch profitability and staff incentives.


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4.4.1 STRUCTURE OF BILLING AND CLEARING DEPARTMENT

Senior Manager

Manager

Asst. Manager

Officer

Training Officer


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4.4 BILLING AND CLEARING DEPARTMENT

In a trading business customer satisfaction is very important. Even though properguidance is provided for the client to make trading, it is the duty of the clearing department to

do necessary back office work. Clearing department will do the rest of the work like making

sure that the delivery has properly happened, whether the clients have sufficient fund/ stocks

for living. Also it is the duty of the clearing department to download all the daily transaction

reports from the various stock exchanges after the trading time is over. By around 4.30 it is

available in NSE and BSE. After getting various reports they will upload these data into the

respective softwares.

After uploading the data it is the duty of the billing department to check the data and

compute the necessary payments to be paid to the various changes.

The major functions of this department are;

Client registration

Unique client code upload

Fitting of client registration

Downloading and uploading files.


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4.5 MARKETING DEPARTMENT

JRG being a well known stock broking firm in India is mainly depended on itsMarketing Department to know the potentials of the market and its competitors. No firm can

survive without having an efficient marketing team. The marketing team of the head office

consists of 10 members.

Functions of Marketing Department

The business development department in the head office looks over the whole Kerala

Operations of JRG.

All branches of JRG should have at least one person for the development of their

business over that area.

The marketing teams jobs are development of business, direct selling etc.

Before opening a new branch the marketing team will look over the availability of all

resources at the place.

They make sure that at least 10-15 clients are there in the new branch.

Conduct feasibility study on the places of business associates and analyze the market

as a whole.

Provide promotion work for all the departments of JRG.

Does marketing research, both formal and informal, to determine what customers want

and what they are willing to pay for it.


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4.5.1 STRUCTURE OF MARKETING DEPARTMENT

Asst. V.P Marketing

Senior Manager

Manager

Marketing Co-ordinator

Asst. Manager

Executives


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4.6 TECHNICAL DEPARTMENT

Being a main market player, all the activities happening in JRG is based on computers.Even a small mistake can lead to a huge loss. It is the duty of the technical department to avoid

this. The duties include;

Business connectivity

Implementation and monitoring of new technologies

Servers

Customizing software

Providing firewall support for all the terminals

Website creation and updating

Software installation

Technical department is one of the very crucial departments in any broking firms. The

firm is running through two connectivity; one is an ISP and the other autonomous BGP

(Broadway Gateway Protocol). JRG uses the most modern IBM servers and JRG is the first

company to use those servers in Kerala. They have a disk based backup which helps from

losing of data.

All the technical work of the entire JRG wing is carried down from head office. No

technical department is there in branches, but some regional officers have one or two

technicians. Special training is given for freshers in this department.

The duty of the technical department is to maintain the software and hardware

complaints.


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4.6.1 STRUCTURE OF TECHNICAL DEPARTMENT

Asst. V.P Technical

Senior Manager

Manager

Asst. Manager

Officer

Trainee Officer


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4.7 COMPLIANCE DEPARTMENT

The compliance department in JRG ensures that the trading is done as per the SEBI

guidelines and it also ensures that malpractices take place in the trading activities. If any

violation takes place then the department ensures that the necessary actions are taken against

the violations. It also deals with all legal activities of the firm.

Objectives

To ensure that the company abides to the laws enforced by SEBI and other government

organizations.

To ensure that its customers are apprised with information and mandatory instructions

etc.

The activities

As the name itself says, its function is to see that the company is complying with all

norms, regulations and rules lay down by various government regulatory authorities

like SEBI, BSE, NSE, Income tax department, Company Act and withdrawal of

license. This may lead to severe loss of revenue to the company and major hit on the

good will of the company.

The government request various kinds of compliance related reports by the company

which has to be generated and submitted periodically, which is handled by compliance

department. Stock broking certificate has to be renewed every 5 years and portfolio

management scheme certificate has to be renewed by every 3 years for which

government analyses various aspects of the compliance which company has to meet

with.


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As per the "Know Your Customer" system passed by the government it is the duty of

the compliance department to maintain a good relationship with the customers.

Inform about the company to the client.

Inform clients the details that are to be submitted to the company.

4.8 RISK MANAGEMENT DEPARTMENT

The Risk management department of JRG monitors the transactions that take place in

various branches and business associates.

A client needs to have certain amount of money in the account, proportion in which

they can trade in the market. The department provides limit to the clients. On the basis of

limits on various factors like earlier trading pattern, recommendation from the branch and

credit worthiness etc., the department helps the client to trade in the market. After giving the

limit, the department monitors whether the client trades within the given limit. Necessaryactions will be taken if client crosses the limit. The risk department motivates the clients who

are interested, but does not have enough money, to trade by providing such limits. The main

functions of this department are;

Monitoring the clients accounts

Setting margin amount for the client NBFC Operation

This section deals with giving loans to the clients against their holding of shares. It also

provides loan to the clients up to the limit of four times to the amount they have in their

account. The limit is set based on their credit worthiness. It also deals with the financial

products other than the banking products.


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4.9 ADMINISTRATION DEPARTMENT

The Administration Department does the administration work of the head office aswell as the branches. JRG has got 430 branches in India; the requirements of all these branches

are met by the administration department.

Under this department all the matters relating to the proper functioning of day to day

affairs are handled. Administration department have a direct/indirect relation with all the

departments. Some of the matters handled by this department include;

Monitoring the agreements and requirement for opening the new branches. Electrical support, Fire and Safety

Monitoring of travelling expense and accommodation.

Handling dispatch department.

Record maintenance.

Inventory management.

Control over stamp paper.

Control over capital expenditure

Control fixed assets and its movement.


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4.9.1 STRUCTURE OF ADMINISTRATION DEPARTMENT

Director Administration

Senior Manager

Manager Administration

Asst. Manager

Senior Officer

Trainee Officer


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4.10 INTERNET TRADING (I-TRADE) DEPARTMENT

Internet trading or online trading has introduced a new phase in stock market andcommodity future trading, making the market literally at the fingertips of the trader. The onset

of online trading changes the traditional value proposition of trading. Now investors and

traders get rich interactive information in real time, including market data, investment research

and robust analytics. The present day environment helps any class of investors to save time,

which is money and hence, the need arises for internet trading.

In the real world one do stock market trading or commodity future trading with the

respective exchange through a broker. In online trading one will access the website through

their internet enabled PC and place orders through the internet-based trading engine.

Understanding this need, JRG introduced a unique, exclusive portal for its customers to

do internet trading in stock market and commodity futures market- JRG I- Trade.

JRG I- trade is the ultimate online trading platform for shares and commodities futures

trading in NSE, BSE, MCX, NMCE, NCDEX.

It is for the individual client, they are provided with separate ID and password. Here

the client can trade using the software provided, they are;

I- Trade easy I- Trade classic

Features of JRG I- Trade

Real time streaming and net position view. Commodity quotes, stock quotes. Real time order and trade confirmations flashed onto the trading screen. Security provided through 128 bit encryption technology. Simple, Stable, fast to deploy.


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4.10.1 STRUCTURE OF INTERNET TRADING (I-TRADE)DEPARTMENT

RegionalManager

Country Head

State Head

Territory Manager

Business Development Officer Tele Callers


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Advantages

NSE, MCX, NCDEX trading through single screen - cash, derivatives, commodity

futures

Personalized service: - JRG offers the highest level of personalized customer service

using dedicated staff.

Safety: - latest technology to ensure protection against fraud and hacking I-trade use

encryption firewalls and level password protection to ensure this.

Competitive brokerage.

Rate refresh: - JRG I- Trade offers the real time refresh with no time lag.

Time saving and low cost.

Operation cost reduction to the company.

ONLINE TRADING SYSTEM

I-Trade easy

I-Trade easy is web based system, which is provided to all the customers.

I-Trade classic

It is a software based system that provides the clients with the complete software

infrastructure to support internet commerce, the ability to own HTML web transaction pages

and the option to integrate existing website. For login to net, one can go to http:/jrg. co.in/net

net/login.asp.


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Medium used for communication

E-mail

Mobiles

Yahoo messenger

4.11.1 STRUCTURE OF RESEARCH DEPRTMENT

Research Head Officer

General Research Manager

Manager

Asst. Manager

Senior Officer

Junior Research Officer


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4.12 SURVEILLANCE DEPARTMENT

Being a trading firm JRG's surveillance department can be considered as the file bloodof the firm. For the existence in the competitive market surveillance department plays a major

role, in a competitive market providing proper guidance in trading is not only the function of

major players like JRG. So surveillance department plays its part to make the customers stick

to the firm.

Its actual functioning is monitoring the transactions happening in the various branches

& in business associates. For trading in the market a client needs to have certain amount of

money in the account. They can make trading only in proportion to these amounts.

But with the help of surveillance department they can make trading by getting a limit

up to 10 times i.e. if a client is only having 10000/- in his account, he can get a limit up to

100000/-.But the surveillance department provides this only on the basis of various factors like

past trading pattern of the client, recommendations from the branches etc. Surveillance

department is having the full control of all its branches & business associates. They can access

the account of any client from the head office. They can even control the account and if needed, they can square of the position of the client. JRG is the only trading firm that is

providing a limit of 10 times. By providing these limits the surveillance department is actually

motivating the clients who are interested but doesn't have enough money to trade. So

surveillance department can also be called as business promoters.

Functions

Monitoring clients accounts Settings margin amount for the client

Collection of debits

Prevention of defaults

In case of default provide details for legal actions

Squaring the position of the clients if necessary

Forwarding the tips from the research department


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4.12.1 STRUCTURE OF SURVEILLANCE DEPARTMENT

Senior Manager

Manager

Asst. Manager

Senior officer

Junior Officer


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4.13 INSURANCE BROKING DEPARTMENT

This department actually acts as an Insurance broker to the public. Being a growingmarket, a consumer has to choose insurance from various insurance firms. It is very difficult

for an ordinary client to go to various offices and study the insurance policies. So being an

insurance broker JRG insurance will guide the client to choose the suitable insurance from

various offerings. JRG insurance is providing mainly insurance in corporate, they are not in

personal insurance. JRG mainly obtain their clients by references. All branches act as

representative for insurance broking. Almost all actions are centralized.

SALES

JRG Insurance Broking Ltd deals with insurance product of various companies. JRG

have a main tie up with ICICI Prudential. The basic two types of insurance product are life

insurance and non-life insurance.

Life insurance

Life insurance is a contract pledges payment of an amount to the person assured (or his

nominee) on the happening of the event insured against.

The contrast is valid for payment of insured amount during.

The date of maturity, or

Specified dates at periodic intervals, or

Unfortunate death, if it occurs earlier

Product under Life Insurance

LIC

ICICI Prudential

Bajaj Allianz

Birla Sunlife


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Met Life India

Tata AIG Life

ING Vysya

Reliance Life

Max New York life

Sahara

SBI Life

HDFC Standard Life

Bharti AXA

Non-life insurance or General Insurance

General Insurance is a form of insurance mainly concerned with protecting the policy

holder from loss or damage caused by specific risks. Example is Property or causality

Insurance, Health/Disability insurance, Business/Commercial Insurance.

The products under non-life insurance;

New India Assurance

Oriental Insurance

National Insurance

United India Insurance

ICICI Lombard

Bajaj Allianz

Reliance General Insurance

Cholamandalam Mitsui Insurance

IffcoTokio


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Tata AIG General

Royal Sundaram

HDFC Chubb

TELECALLING

JRG does the major marketing of the life insurance product of the various companies

through Tele callers in JRG. They are required to make outbound calls to the customer to sell

the insurance products. Here the total Tele-callers are divided into different teams, based on

their region with a team leader. Here the customers are called leads. The Tele-callers are

provided with the leads by JRG and even the Tele-callers can generate their own leads. The

Tele-callers have to convince the customer with the products.

The Tele-callers are given the target to be met. These targets are weekly and monthly

targets. Weekly they have to meet the target of three closing and monthly its ten closing.

The functions of Tele-callers are;

Make outbound calls to the customer

Lead generator for life insurance products

Customer mapping

Lead conversation

Follow up

Effectively and efficiently respond to calls from customers (if any)

Reply to their queries and resolve issues

To ensure the quality of output and accuracy of information is maintained


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OPERATIONS AND TARGET MONITORING

The operations section of the insurance department takes care of the non-life insurance

product. The basic products on which insurance department are properly maintained are

Insurance, Casualty Insurance, Health Insurance, Disability Insurance, Business Insurance and

Commercial Insurance. In the operation of non-life insurance products, clients, insurance

companies and the marketing team are linked together. Here the following activities are

conducted;

Client services;

The marketing or the sales managers meet the clients and suggest the products to the

clients for insurance

Survey of the incident and the report is submitted to the insurance company.

Processing and evaluation of clients

Managing Back office work

Sorting all the soft copy and hard copy of the documents of the insurance.

These documents are recorded and stored so as to retrieve in case it is misplaced by the

client.

Insurance quotes management

Quotes for the premium are increased or decreased based on the amount of premiumgiven

Target monitoring

Target is monitored on a monthly, quarterly, half yearly and yearly basis.

During the financial year ending, more targets are given; the season is March to May.

Incentive structures are planned based on the achieved


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Premium calculation

Premium is calculated according to the IRDA rules for the client.

Monthly reports

Monthly reports are prepared on the product sold, premium received, about the

insurance claim

These reports are them submitted to the accounts department, marketing department.

In the operations of the life insurance products targeting and insurance company are linked

together. The two back office works for the life insurance are;

Target monitoring- daily review of the targets, here the operations and the sales are

linked together

Operations-here the verification of the client's document is done, verifying the client's

signature, are proof, cheques.


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4.13.1 STRUCTURE OF INSURANCE BROKING DEPARTMENT

Senior Manager

Manager

Asst. Manager

Sales Officer

Tele Callers


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CHAPTER 5

SWOT ANALYSIS


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5.1 SWOT ANALYSIS

STRENGTHS

Well qualified and experienced employees

Strong brand value

Large customer base

Expanding the presence all over India

Ever increasing market position

WEAKNESS

The company's late entry to the online trading caused heavy cost on building the

customer base and promotional activities

There is no proper incentive management system

OPPORTUNITIES

Increasing awareness amongst public about share market boost up and the revenue of

the organization.

Managerial and hierarchical restructuring

Expanding geographical presence

Expanding the market

Creating awareness and bringing more students into share trading business


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THREATS

Market fluctuations

Rapid growth of competitors (Geojit, Share Khan, India Infoline, Karvy etc)

Stock markets in India are very volatile and sensitive in nature, so the equity and

derivative trading business is very risky.

The legal regulation and restriction of government are becoming very tight, since the

trading companies plays with public's money.

The company has faced a loss of Rs. 5. 11 crores this year compared to the Rs. 1.45

crores profit last year.


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CHAPTER 6

FINDINGS AND SUGGESTIONS


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6.1 FINDINGS

The following are the findings about JRG securities Ltd

JRG is a full-fledged depository participant of National Securities

Depository Ltd and Central Depository Services (India) Ltd.

Well-established management, which provides effective functioning of the

organization.

Employees under the capital and commodity head have to compulsory undergo theNCFM exams.

They provide training to the dealers on a regular basis.

Seminars are conducted for the clients with the new developments.

Employees and management share a good relation.


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6.2 SUGGESTIONS AND RECOMMENDATIONS

The firm has to take proper measure to increase the level of a awareness about the

product and services of JRG to the Public.

To adopt new marketing strategies in the sales of its products. These strategies can be

executed by giving more advertisement, conducting seminars etc.

Expansion of Tele marketing.

To motivate employees with attractive rewards and gifts to attain company objective.

Increase the number of branches.

The company should implement a proper dress code, which would bring in a sense of

professionalism to the work force.

Office premises should be neat, clean and well maintained.

To adopt new strategies to with stand the pressure of the competition. To do so, the

company can use the following strategies:-

Reduce the brokerage Providing better services by adopting latest technologies Improvement in the trading platforms. The company can deal with mutual funds and insurance products of all

companies.

More choices can be given to customers like gold loan or stock loans.


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CHAPTER 7

CONCLUSION


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7. 1 CONCLUSION

JRG Securities Started their business in 2002 as a partnership firm and now they are apublic limited company listed in various exchanges like BSE, NSE, CSE and a depository

participant of NSDL. They made the public issue in 2005 it was a successful one.

In a short span time, the growth rate of JRG is fascinating and now they are one of the

leading commodity brokers in India. JRG is one of the main competitors in this field.

JRG currently has a large network of branches and trading centers across India and a

major presence in the Middle East with headquarters in Dubai.

JRG recently set up a NBFC with a capital of RS.50 crore. JRG Fincorp, a joint-

venture company formed by JRG Securities Ltd, and Baring India, plans to fund the

company's business in the securities and commodities.

They offer the latest technologies for their clients. They were among the first ones to

provide online trading and are pioneers in mobile trading. The whole JRG team works as a

highly professional and motivated group, which is one of the important winning factors of JRG and this, will help them to attain new heights in the future also.


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BIBLIOGRAPHY

www.jrg.co.in

www.nseindia.com

www.bseindia.com

www.inditrade.co.in

www.moneycontrol.com

economictimes.indiatimes.com

www.sebi.gov.in

Human Face: JRG Securities Ltd.

Annual Report Dalal Street

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