By Anisah Kalam 12A3

Radio Commercial

What is Radio commercial?

A radio commercial is a form of advertising via the medium of radio. Airtime is purchased from a station or network in exchange for airing the

commercials.

Radio Advertising

Radio advertising is based on the idea of creating an audio-only environment. A typical radio spot features a professional voice-over artist reading or narrating a descriptive copy with background music. Important information may be repeated several times over the course of the spot, such as contact phone numbers,

addresses, website URLs, or a geographical reference.

More on Radio advertising…

The method of radio advertising can be an excellent way to portray your marketing message out to the public. The main purpose of radio

advertising is to make money for the radio stations. Commercial radio stations, as the name suggests, are funded by the sale of advertising,

promotions and sponsorship. There are three national services (INRs - Classic FM, Virgin Radio and Talk Sport), fifteen 'regional' services

(IRRs - generally covering three major cities) and more than 240 local services (ILRs).

Advantages of Radio advertising

Radio can bring a companies advertising to life, giving their company an identity, and reinforce their brand.

Radio advertising is cheaper and cost-effective than television advertising.

You can target your advertising to a specific audience. Different radio stations have different formats, from news/talk to oldies to rock. Decide who you are trying to reach (teenagers, families, urban men, suburban moms), and then choose the radio format that reaches your audience.

Disadvantages of Radio advertising

• One of the biggest disadvantages of radio advertising is the lack of visual stimulation. All that radio advertising is able to offer is audio, like voices and music.

• Another one of the biggest disadvantages of radio advertising is that listeners generally dislike advertisements. When listening to a radio station, many listeners change the station during advertisement breaks. They would usually rather listen to the main program, such as music or a talk show. Advertisements that radio listeners don't hear are ineffective.