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UK and London 1999-2011 Commercial Radio Brand Histories

Commercial Radio Brand Histories 1999-2011

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An interesting overview of the estimated Broadcast Audience (RAJAR) development of 16 of the leading UK 'National' Commercial Radio brands over the last ten years.

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Page 1: Commercial Radio Brand Histories 1999-2011

UK and London1999-2011

Commercial RadioBrand Histories

Page 2: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute Radio

Source: Rajar

Page 3: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash Hits

Source: Rajar

Page 4: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoice

Source: Rajar

Page 5: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe Hits

Source: Rajar

Page 6: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunrise

Source: Rajar

Page 7: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfm

Source: Rajar

Page 8: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet Rock

Source: Rajar

Page 9: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrang

Source: Rajar

Page 10: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBC

Source: Rajar

Page 11: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk Sport

Source: Rajar

Page 12: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk SportReal

Source: Rajar

Page 13: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk SportRealKiss

Source: Rajar

Page 14: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk SportRealKissSmooth

Source: Rajar

Page 15: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk SportRealKissSmoothClassic FM

Source: Rajar

Page 16: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk SportRealKissSmoothClassic FMCapital

Source: Rajar

Page 17: Commercial Radio Brand Histories 1999-2011

W1:99

W3:99

W1:00

W3:00

W1:01

W3:01

W1:02

W3:02

W1:03

W3:03

W1:04

W3:04

W1:05

W3:05

W1:06

W3:06

W1:07

W3:07

W1:08

W3:08

W1:09

W3:09

W1:10

W3:10

W1:11

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Total UK Hours by Brand

Absolute RadioSmash HitsChoiceThe HitsSunriseXfmPlanet RockKerrangLBCTalk SportRealKissSmoothClassic FMCapitalHeart

Source: Rajar