Representation of EthnicityLearning ObjectivesTo discuss the way
that African Americans are represented within different media texts
To understand two new media theories related to ethnicity in the
media To textually analyse one media text in terms of
representation of ethnicity
What do these characters have in common?
What stereotypes are often associated with African
Americans?
Alvarado Theory (1987)Four Key Themes in Racial
Representations:Exotic Dangerous Humorous Pitied Tokenism Tokenism
is a practice of limited inclusion or artistic and/or political
representation of members of a traditionally marginalised group,
usually creating a false appearance of inclusive practices rather
than discrimination.These characters are often represented as blue
collar workers.
E.G Purposely including a member of a minority race such as a
black character in an all white cast
Homeland https://www.youtube.com/watch?v=CJoEz38T1uo Bend it
like Beckham https://www.youtube.com/watch?v=o5_2NEAEdaQ Karate Kid
https://www.youtube.com/watch?v=2SmmxvHLsKk
