REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.

JOE WELSH – COPCROATIA AGRICULTURAL

DEVELOPMENT PROJECTS

REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.

ZLATKO JANEČIĆ – KONAGRA - DIRECTOR

SENIOR STRATEGY AND POLICY ADVISER

KONAGRA – SUBCONTRACT - DAI – LOCAL TECHNICAL STUFF

REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.

THE SKILL AND COMMITMENT

HUMAN CAPITAL

REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.

CROATIAN AGRICULTURE (AGRIBUSINESS)

DEVELOPMENT PROJECTS:

1.ACE (AMLP)2.RIEDA

1. MORE PROFITS FOR FARMERS

2. MORE JOBS IN AGRICULTURE SECTOR

GOALS:

SITUATION Paradigm shift

1. PRIVATIZATION PROCESS2. AFTER WAR ECONOMY3. SMALL PRIVATE FARMERS

4. NO AGRIBUSINESS

SITUATION AT TIME

CONSUMER

RETAIL SUPER STORES 50%

PROCESSORS

PRODUCTION ON A FARM

SUB SECTORS

1. DAIRY PRODUCTION

2. FRUIT AND VEGETABLE

3. HOG PRODUCTION

STRATEGY

TWO STRATEGIC ELEMENTS:

1. FOCUS ON COMPLETE SUPPLAY CHAIN (establish markiting links) 2. NATIONAL LEVEL REACH

TACTICAL TOOLS

1. TECHNICAL ASSISTANCE – PARTNERSHIP

TRAINING AND STUDY TOURSMATCHING GRANTS – BUTTLENECKS

FORMATION OF ASSOCIATIONS – ROLL OUT (FORM AGRIBUSSINESS

ASSOCIATION)

1. DAIRY SUB SECTOR - WORKING WITH OVER 3.000 DAIRY FARMERS

- INCREASE OF SALE OVER 100% FROM 2002 TO 2006 - LESS PRODUCERS MORE MILK/COW AND QUALITY

- PRODUCERS LIKED WITH BOTH LARGE AND SMALL MILK PROCESSORS

- FORMED ASSOCIATIONS – SMALL AND BIG DAIRY PRODUCERS

RESULTS

RESULTS

2. HORTICULTURE SUB SECTOR

- WORKING WITH OVER 1.000 VEGETABLE

AND FRUIT PRODUCERS

- INCREASE OF SALE OVER 100%

- INCREASE OF QUALITY, VOLUME AND

CONSISTENCY-CONTINUES SUPPLAY

- POST HARVEST REQIREMENTS

RESULTS

3. HOG SECTOR - FAMILY FARMS ACCOUNTED FOR 85% OF

TOTAL HOG PRODUCTION IN CROATIA

- WORKING WITH PRODUCTION ORGANIZERS AND PROCESSORS, FACILITATING LINKAGES AMONG THE VALUE CHAIN

- NO INCREASE IN PRODUCTION

RESULTS

NEW JOBS IN AGRICULTURAL SECTOR

GOAL: 2.000

ACHIEVED: 2718

CONCLUSION

1. Leasson learned

- VERTICAL COORDINATION NOT VERICAL INTEGRATION

- FUTURE LIES WITH THE CONSUMER

2. How to access EU funds

(pre-eccession EU funds)

(SAPARD and ISPA)

CONCLUSION

SHARE OF STOMACH- LESS TRADITIONAL MEALS MORE SNACKING- RETAIL DOLLAR IS DECLINING-FOOD SERVICE

DOLLAR IS INCREASING- PRODUCT LABELING – BRANDING- TRACEBILITY – TRACE RAW MATERIALS (FOOD

SAFETY, ANIMAL RIGHTS, ENVIRONMENT)- OPPORTUNITIES FOR NON-TARIFF TRADE

BARRIERS- LINK BETWEEN FOOD/AGRICULTURAL

INDUSTRY AND MEDICAL/HELTH INDUSTRY

THANK YOU