QUESTIONNAIRE - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/78544/15/15_appendix.pdf · QUESTIONNAIRE Dear Respondent, I am Virendra Chavda, currently pursuing

Page 197

APPENDIX 1:

QUESTIONNAIRE

Dear Respondent,

I am Virendra Chavda, currently pursuing my Ph D in Management. This is a research study

concerned with the opinion on “A study of celebrity endorsement and its effect on buying

behavior of college students in Gujarat”. You will be asked to read the questionnaire and then

give your views. In all, I expect your participation to give answers.

The result of this study will contribute to our knowledge but will probably have limited

benefit to you as a participant. All of your responses will be held confidential. In all

probability, there will be publications about the results of the study, but they will not contain

identifying material. All information provided will be kept strictly confidential and used

exclusively for the purpose of this research.

If you have any questions concerning this research study, I will please to answer any question

you may have now.

Your participation is completely voluntary. You may stop participating at any time prior to

the completion of questionnaire.

Q : 1 How much time do you spent daily towards the following Medias? (Tick √ for

following options)

Media Less than 30 Minutes 31 Minutes to 1 hour More than 1 hour

Television

Magazines

Internet

Radio

Newspapers

Q : 2 Are you aware about celebrities promoting products in advertisements?

Yes No

Page 198

Q : 3 How many times do you watch advertisements on following media?

Media Often Occasionally Rarely Never

Television

Magazines

Internet

Radio

Newspapers

Q : 4 What attracts you more?

Celebrity endorsed advertisement

Non Celebrity endorsement advertisements

Q : 5 Which of the following medium do you think is more likely to convey Celebrity

endorsement advertisements?

TV advertisements Magazines Internet

Radio Newspapers

Q : 6 Have you been influenced or felt influenced by a celebrity in connection with a

certain product?

Yes No

Q : 7 If yes, please indicate which type of celebrity has influenced your purchasing

decision? (Tick √ for following options)

Actors or Actresses from movies

Cricketers

Others (Please Mention)

Page 199

Q : 8 According to you, what are the reasons for increasing usage/use of celebrity in

advertisement (Please Rank the following 1-5)

Sr. No Options Rank

a. Because of popularity & status of celebrity

b. People attracted towards celebrity

c. Creates a good image/impression on minds of consumers

d. Due to increase in competition

f. Celebrity endorsement creates or leads to huge sales of

product/services

Q : 9 Please answer the following: (Tick √ for following options)

Product Information Enhancement through celebrity endorsement:

Strongly

Agree Agree Neutral Disagree

Strongly

Disagree

Celebrity endorsed advertisements

create faster awareness about the

product.


captures the consumer’s attention

easily.


creates a long lasting impact in the

consumer’s mind.

Words of endorsement about a product

from a favourite celebrity is accepted as

a testimonial by the consumers

Consumers have a better brand

recognized at the point of purchase

when celebrities are present in the

advertisements.

Consumers have a better brand recall at

the point of purchase when celebrities

are present in the advertisements.

Celebrities convince that that price of

endorsed product is in your comfort

zone

Celebrity endorsed products promise

better features


better quality


better performance

Page 200

Celebrity endorsed products edge over

the competing brand of product

Celebrity endorsed products make me

esteem or superior in my group.

Due to my favorite celebrity, I always

pay more for products even though I

could buy them cheaper elsewhere.

As a consumer, do you consider following attributes that can influence your purchase

decision

Celebrity attributes and Buying

behaviour

Strongly


Strongly

Disagree

Attractiveness:

I buy the product because the celebrities

are attractive

I buy the product e because the

celebrity endorsed product creates a

class

I buy the product or service because the

celebrity endorsed products are

beautiful


celebrity endorsed products are elegant

I buy the product because the celebrities

look sexy

Trustworthiness:

I can depend on celebrity because the

product endorsed by celebrity is good.

I trust & buy the product because the

celebrity is honest about the message

he/she is giving

The message given by the celebrity is

reliable so I can count on it.

The celebrity is sincere about the

endorsed product

I can trust on the celebrity regarding the

product

Expertise:

I buy the product because the celebrity

has enough expertise of the product

he/she endorsed


has enough experience to endorse the

product


has enough knowledge of the product

he/she endorsed.

Page 201


has enough qualification to endorse the

product


has enough skilled of the product he/she

endorsed.

Meaningfulness:


celebrity endorsed product gives me

reputation & creates my personality.


celebrity endorsed products shows

achievement


celebrity gives some meaning to the

product.

Likeability:

I buy the product because I like the

endorsed celebrity

I buy the product because the endorsed

celebrity is familiar to me.


fits with my own culture (similarity)

Strongly


Strongly

Disagree

I‘m likely to purchase products or

services that have been endorsed by

celebrities.

I do purchase products and services

endorsed by celebrities.

In overall, I‘m happy with purchasing

products or services advertised by

celebrities.

Influence of Celebrity Endorsed Product on Behaviour Intentions………..

The opinions of my favourite celebrity

influence me to………..

Strongly


Strongly

Disagree

Say positive things about products or

brands to other people

Take some of my purchases to other

businesses that offer better prices

Switch to a competitor if I experience a

problem with a company’s service

Complain to other customers if I

experience a problem with a company’s

service

Complain to external agencies, if I

Page 202

experience problems with a company's

service

Continue to do business with a certain

company even if it increases its prices

Buy fewer products from certain

companies

Recommend products or brands to

someone who seeks my advice

Encourage friends or relatives to buy

certain products or brands.

Complain to a company’s employees if

I see a problem with that company’s

service

Pay more for products at one business

even though I could buy them cheaper

elsewhere

Buy certain brands.

Please answer Following: Strongly


Strongly

Disagree

I buy only those products in which there

is match between celebrity and

endorsed product

If a same product or band is endorsed

by different forms of celebrity e.g.

Pepsi by Dhoni, Sharukh Khan etc, its

effectiveness increases

I never purchase those products in

which celebrity overshadowed the

products/Brand

I never purchase the product endorsed

by those celebrities which are from

another regions

I stop purchasing the product whenever

the negative things or publicity about a

celebrity endorser comes (For example

Salman Khan is facing trial in 3 cases

for killing black bucks and chinkaras

and illegal possession of arms)

Page 203

Q : 10 Please rate these factors according to their importance and effectiveness in order to

influence your purchase decision: (1 being the lowest and 5 being the highest).

1 2 3 4 5

Expertise

Attractiveness

Trustworthiness

Likeability

Match up

Negative Publicity

Over Shadowing Effect

Another Region Celebrity

PART II

In following pages, celebrities with certain products are there.

Please answer the following questions: regarding your attitude and opinion

regarding the advertisement you are about to see.

Please read all the information in this questionnaire. After reading each item

carefully, answer the question by circling the number you believe suits you best.

Page 204

ADVERTISEMENT 1

Kindly see the following advertisements and then answer the questions mentioned below the

advertisement

Page 205

I. On A Scale Of 1 To 7, Please Circle The Number That Best Reflects Your Feelings

Towards The Celebrity.

Do you think Celebrity in this advertisement is

expert for this brand to endorse?

Exper

t 1 2 3 4 5 6 7

Not an

Expert

II. Product/Brand Congruency

On a scale of 1 to 7, please circle the number that best reflects your feelings towards the

following questions pertaining to the CONGRUENCY BETWEEN THE CELEBRITY AND

THE BRAND.

1. How familiar are you with the celebrity who appeared in the ad?

Familiar 1 2 3 4 5 6 7 Unfamiliar

2. How similar is the image of the celebrity with the brand they are endorsing?

Similar 1 2 3 4 5 6 7 Dissimilar

3. Do you think this brand is a good fit for this celebrity to endorse?

Agree 1 2 3 4 5 6 7 Disagree

4. How believable is this celebrity endorsing this brand?

Believable 1 2 3 4 5 6 7 Unbelievable

5. Do you believe this celebrity would ever use this product?


III. Purchase Intentions

On a scale of 1 to 7, with 1 being "very unlikely" and 7 being "very likely", circle the number

that best reflects your feelings towards the following questions pertaining to your INTENT

TO PURCHASE THIS PRODUCT.

1. How likely are you to try this product on if seen in a store?

Very likely 1 2 3 4 5 6 7 Very Unlikely

2. How likely are you to actively seek out this product in a store?


3. How likely are you to talk with friends about this type of product?


Page 206

4. How likely are you to purchase this product?

Will definitely 1 2 3 4 5 6 7 Will definitely

Purchase Not Purchase

ADVERTISEMENT 2

Kindly see the following advertisements and then answer the questions mentioned below the

advertisement.

Page 207

I. On a scale of 1 to 7, please circle the number that best reflects your feelings

towards the celebrity.

Do you think Celebrity in this advertisement

is expert for this brand to endorse? Expert 1 2 3 4 5 6 7

Not an

Expert

II. Product/Brand Congruency

On a scale of 1 to 7, please circle the number that best reflects your feelings towards the

following questions pertaining to the CONGRUENCY BETWEEN THE CELEBRITY AND

THE BRAND.

1. How familiar are you with the celebrity who appeared in the ad?

Familiar 1 2 3 4 5 6 7 Unfamiliar

2. How similar is the image of the celebrity with the brand they are endorsing?

Similar 1 2 3 4 5 6 7 Dissimilar

3. Do you think this brand is a good fit for this celebrity to endorse?

Agree 1 2 3 4 5 6 7 Disagree

4. How believable is this celebrity endorsing this brand?


5. Do you believe this celebrity would ever use this product?


III. Purchase Intentions

On a scale of 1 to 7, with 1 being "very unlikely" and 7 being "very likely", circle the number

that best reflects your feelings towards the following questions pertaining to your INTENT

TO PURCHASE THIS PRODUCT.

1. How likely are you to try this product on if seen in a store?


2. How likely are you to actively seek out this product in a store?


3. How likely are you to talk with friends about this type of product?


Page 208

4. How likely are you to purchase this product?

Will definitely 1 2 3 4 5 6 7 Will definitely

Purchase Not Purchase

DEMOGRAPHIC INFORMATION

Name: ________________________________________________________________

Region: Ahmedabad Baroda Mehsana Surat Rajkot

Gender: Male Female

Age: 18 – 20 21 – 23 24 – 26

Education Qualification: Graduate Post Graduate

Page 209

APPENDIX 2:

ONE SAMPLE T TEST OUTPUT

H1.1: Celebrity endorsement creates high awareness about the product.

Table: One-Sample Statistics

N Mean

Std.

Deviation Std. Error Mean

Create Awareness about product 977 3.8884 .98599 .03154

Table: One-Sample Test

Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference

95% Confidence Interval

of the Difference

Lower Upper

Create Awareness

about product 28.164 976 .000 .88843 .8265 .9503

H1.2: Celebrity endorsement captures the consumers’ attention easily.


N Mean Std. Deviation Std. Error Mean

Grab Attention 977 3.8833 .94017 .03008


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Grab Attention 29.367 976 .000 .88332 .8243 .9423

Page 210

H1.3: Celebrity endorsements create a long lasting impact of product or company in the

mind of consumer.



Create Long lasting Impact 977 3.8127 1.01864 .03259


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Create Long

lasting Impact 24.937 976 .000 .81269 .7487 .8766

H1.4: Celebrity endorsement products are accepted as testimonial.



Testimonial 977 3.4729 1.06525 .03408


Test Value = 3

t df

Sig.

(2-

tailed)

Mean

Difference

95% Confidence Interval of the

Difference

Lower Upper

Testimonial 13.875 976 .000 .47288 .4060 .5398

H1.5: Celebrity endorsements help to recognize the product more promptly at the time

of purchase.



Brand Recognise 977 3.8647 1.743 .03863

Page 211


Test Value = 3

t df

Sig.

(2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Brand Recognise 15.526 976 .000 .654 .6072 .7501

H1.6: Celebrity endorsements help to recall the product more promptly at the time of

purchase.



Brand Recall 977 3.6847 1.20743 .03863


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Brand Recognise

& Recall 17.726 976 .000 .68475 .6089 .7606

H1.7: Celebrity convinces that price of endorsed product is in your comfort zone.



Convincing factor of the

price comfort zone 977 3.3193 1.17886 .03772

Page 212


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Convincing factor

of the price

comfort zone

8.467 976 .000 .31934 .2453 .3934

H1.8: Celebrity endorsed products promise better features.



Promise better features 977 3.2897 1.15634 .03699


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Promise better features 7.75 976 .000 .28966 .223 .359

H1.9: Celebrity endorsed products promise better quality.



Promise better quality 977 3.2 1.1232 .0359


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Promise better quality 7.12 976 .000 .278 .207 .353

Page 213

H1.10: Celebrity endorsed products promise better performance.



Promise better performance 977 3.233 1.3221 .0349


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

Promise better

performance 7.83 976 .000 .278 .211 .3532

H1.11: Celebrity endorsed products give edge over the competing brand.



Edge over competing brand 977 3.1679 1.15963 .03710


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference

95% Confidence

Interval of the

Difference

Lower Upper

Edge over

competing brand 4.525 976 .000 .16786 .0951 .2407

H1.12: Celebrity endorsed products help you to become esteem in your group.



Esteem or Superior between

friends 977 3.1607 1.29460 .04142

Page 214


Test Value = 3

t df Sig. (2-

tailed)

Mean

Difference

95% Confidence

Interval of the

Difference

Lower Upper

Esteem or Superior

between friends 3.880 976 .000 .16070 .0794 .2420

Page 215

APPENDIX 3:

EXPLORATORY FACTOR ANALYSIS OUTPUT OF CELEBRITY ATTRIBUTES

Correlation Matrix

Anti-Image Matrices

Page 216

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .882

Bartlett's Test of Sphericity

Approx. Chi-Square 9681.000

df 171

Sig. .000

Communalities

Initial Extraction

Attractive .572 .645

Classy .617 .589

Beautiful .533 .570

Elegant .458 .445

Sexy .357 .342

Honest .697 .669

Reliable .680 .695

Sincere .636 .685

Trustworthy .529 .543

Expert .590 .614

Experienced .520 .520

Knowledgeab

le .613 .616

Qualified .594 .592

Skilled .536 .486

Reputation .556 .613

Meaning .431 .395

Likeable .352 .459

Familiar .419 .573

Similar .423 .598

Extraction Method: Principal Axis Factoring.

Page 217

Total Variance Explained

Initial Eigenvalues Extraction Sums of

Squared Loadings

Rotation Sums of Squared

Loadings

Factor Total

% of

Varianc

e

Cumulat

ive % Total

% of

Varianc

e

Cumulat

ive % Total

% of

Varian

ce

Cumulati

ve %

1 7.229 38.046 38.046 6.809 35.835 35.835 3.905 20.553 20.553

2 2.198 11.569 49.615 1.749 9.207 45.042 2.586 13.612 34.166

3 1.718 9.040 58.655 1.283 6.752 51.793 2.515 13.237 47.403

4 1.223 6.436 65.091 .809 4.258 56.051 1.643 8.649 56.051

5 .814 4.284 69.375

6 .681 3.582 72.957

7 .646 3.399 76.356

8 .562 2.959 79.315

9 .516 2.716 82.031

10 .494 2.602 84.634

11 .457 2.405 87.039

12 .434 2.285 89.324

13 .378 1.988 91.312

14 .350 1.843 93.155

15 .336 1.770 94.925

16 .315 1.658 96.583

17 .254 1.339 97.921

18 .232 1.223 99.145

19 .162 .855 100.000


Page 218

Factor Matrixa

Factor

1 2 3 4

Knowledgeable .758

Honest .744

Qualified .735

Reliable .721

Sincere .717

Expert .704

Reputation .698

Experienced .683

Skilled .679

Trustworthy .667

Beautiful .589

Meaning .585

Attractive .572 -.477

Classy .522 -.464

Elegant .500

Sexy .460

Similar .692

Familiar .687

Likeable .614


a. 4 factors extracted. 8 iterations required.

Rotated Factor Matrixa

Factor

1 2 3 4

Expert .740

Reputation .730

Knowledgeable .681

Qualified .679

Experienced .642

Meaning .573

Skilled .571

Attractive .748

Page 219

Classy .735

Beautiful .688

Elegant .561

Sexy .518

Sincere .724

Reliable .433 .706

Honest .435 .668

Trustworthy .614

Similar .773

Familiar .755

Likeable .676


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 5 iterations.

Factor Transformation Matrix

Factor 1 2 3 4

1 .712 .471 .521 .011

2 -.167 .416 -.166 .879

3 .261 -.771 .331 .477

4 -.630 .102 .769 -.023


Rotation Method: Varimax with Kaiser Normalization.

Page 220

APPENDIX 4

CONFIRMATORY FACTOR ANALYSIS OF CELEBRITY ATTRIBUTES OUTPUT

Model Fit Summary

CMIN

Model NPAR CMIN DF P CMIN/DF

Default model 44 1205.065 146 .000 8.254

Saturated model 190 .000 0

Independence model 19 9752.612 171 .000 57.033

RMR, GFI

Model RMR GFI AGFI PGFI

Default model .135 .889 .856 .683

Saturated model .000 1.000

Independence model 1.063 .293 .214 .263

Baseline Comparisons

Model NFI

Delta1

RFI

rho1

IFI

Delta2

TLI

rho2 CFI

Default model .876 .855 .890 .871 .889

Saturated model 1.000

1.000

1.000

Independence model .000 .000 .000 .000 .000

Parsimony-Adjusted Measures

Model PRATIO PNFI PCFI

Default model .854 .748 .759

Saturated model .000 .000 .000

Independence model 1.000 .000 .000

Page 221

NCP

Model NCP LO 90 HI 90

Default model 1059.065 952.067 1173.514


Independence model 9581.612 9261.329 9908.209

FMIN

Model FMIN F0 LO 90 HI 90

Default model 1.235 1.085 .975 1.202

Saturated model .000 .000 .000 .000

Independence model 9.992 9.817 9.489 10.152

RMSEA

Model RMSEA LO 90 HI 90 PCLOSE

Default model .046 .082 .091 .000

Independence model .240 .236 .244 .000

AIC

Model AIC BCC BIC CAIC

Default model 1293.065 1294.906 1507.983 1551.983

Saturated model 380.000 387.950 1308.052 1498.052


ECVI

Model ECVI LO 90 HI 90 MECVI

Default model 1.325 1.215 1.442 1.327



Page 222

Multicollinearity:

Attributes Squared Multiple Correlations

Attractive 0.639

Classy 0.541

Beautiful 0.592

Elegant 0.353

Sexy 0.322

Sincere 0.662

Reliable 0.667

Honest 0.716

Trustworthy 0.529

Expert 0.577

Reputation 0.541

Knowledgeable 0.633

Qualified 0.608

Experienced 0.521

Meaning 0.387

Skilled 0.496

Similar 0.595

Familiar 0.573

Likeable 0.463

Multicollinearity means “correlations among some variables are so high that certain

mathematical operations are either impossible or the results are unstable because some

denominators are close to zero.

To find out Multicollinearity we have used SMC (Squared Multiple Correlations). SMC

value more than 0.90 indicates the existence of Multicollinearity and less than reports lack of

Multicollinearity. Here researcher found SMC score less than 0.90 that shows the lack of

Multicollinearity.

Page 223

APPENDIX 5

EXPLORATORY FACTOR ANALYSIS OUTPUT OF BEHAVIOUR INTENTION

Correlation Matrix

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .735

Bartlett's Test of Sphericity

Approx. Chi-Square 2826.967

df 66

Sig. .000

Communalities

Initial Extraction

Say positive things about products or brands

to other people .235 .201


businesses that offer better prices .155 .200


problem with a company’s service .162 .198

Complain to other customers if I experience

a problem with a company’s service .249 .485

Page 224



service

.265 .367


company even if it increases its prices .208 .228

Buy fewer products from certain companies .089 .076

Recommend products or brands to someone

who seeks my advice .735 .712

Encourage friends or relatives to buy certain

products or brands. .764 .957

Complain to a company’s employees if I see

a problem with that company’s service .192 .252

Pay more for products at one business even

though I could buy them cheaper elsewhere .275 .455

Buy certain brands. .202 .252

Facto

r

Initial Eigenvalues Extraction Sums of

Squared Loadings

Rotation Sums of

Squared Loadings

Total

% of

Varian

ce

Cumulat

ive % Total

% of

Varian

ce

Cumula

tive % Total

% of

Varian

ce

Cumulat

ive %

1 3.284 27.363 27.363 2.800 23.330 23.330 2.069 17.243 17.243

2 1.684 14.031 41.395 1.134 9.453 32.784 1.526 12.720 29.963

3 1.084 9.034 50.429 .449 3.741 36.525 .787 6.562 36.525

4 .916 7.630 58.059

5 .875 7.294 65.354

6 .856 7.134 72.488

7 .760 6.332 78.820

8 .703 5.861 84.681

9 .628 5.236 89.916

10 .577 4.805 94.722

11 .497 4.138 98.860

12 .137 1.140 100.000

Page 225

Factor Matrixa

Factor

1 2 3


products or brands. .863 -.420 -.189


who seeks my advice .757 -.323 -.186


though I could buy them cheaper elsewhere .497 -.156 .429



service

.466 .354 .158


to other people .446

Buy certain brands. .437

.246





Buy fewer products from certain companies .255


a problem with a company’s service .333 .550 -.268


a problem with that company’s service .322 .365 .124



Page 226

Rotated Factor Matrixa

Factor

1 2 3


products or brands. .956

.187


who seeks my advice .824 .115 .142


to other people .373 .184 .166

Buy fewer products from certain companies .235

.141


a problem with a company’s service .669 -.171



service

.131 .516 .290


a problem with that company’s service .458 .203








though I could buy them cheaper elsewhere .310

.596

Buy certain brands. .264 .166 .393

Factor Transformation Matrix

Factor 1 2 3

1 .786 .491 .376

2 -.497 .863 -.089

3 -.368 -.118 .922

Page 227

APPENDIX 6

AMOS CHART

Page 228

APPENDIX 7

AMOS MODEL FIT SUMMARY OUTPUT

Model Fit Summary

CMIN

Model NPAR CMIN DF P CMIN/DF

Default model 75 1591.621 303 .000 5.253

Saturated model 378 .000 0

Independence model 27 9918.012 351 .000 28.256

RMR, GFI

Model RMR GFI AGFI PGFI

Default model .069 .889 .861 .712

Saturated model .000 1.000


Baseline Comparisons

Model NFI

Delta1

RFI

rho1

IFI

Delta2

TLI

rho2 CFI

Default model .840 .814 .866 .844 .865

Saturated model 1.000

1.000

1.000

Independence model .000 .000 .000 .000 .000

Parsimony-Adjusted Measures

Model PRATIO PNFI PCFI

Default model .863 .725 .747


Independence model 1.000 .000 .000

Page 229

NCP

Model NCP LO 90 HI 90

Default model 1288.621 1167.485 1417.245


Independence model 9567.012 9245.490 9894.888

FMIN

Model FMIN F0 LO 90 HI 90

Default model 1.631 1.320 1.196 1.452



RMSEA

Model RMSEA LO 90 HI 90 PCLOSE

Default model .066 .063 .069 .000


AIC

Model AIC BCC BIC CAIC

Default model 1741.621 1746.052 2107.958 2182.958

Saturated model 756.000 778.329 2602.336 2980.336


ECVI

Model ECVI LO 90 HI 90 MECVI

Default model 1.784 1.660 1.916 1.789



Page 230

HOELTER

Model HOELTER

.05

HOELTER

.01

Default model 212 223

Independence model 39 41

Minimization: .025

Miscellaneous: .110

Bootstrap: .000

Total: .135

Documents

QUESTIONNAIRE - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/78544/15/15_appendix.pdf · QUESTIONNAIRE Dear Respondent, I am Virendra Chavda, currently pursuing