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PursuingPursuing SustainableSustainable Production & Consumption
P h Si h lPranshu SinghalHead, SustainabilityNokia India Private [email protected]
1
Lifecycle thinking - basis for Nokia’s environmental workenvironmental work
Energy efficiency in products,
Sustainable supply chainProduct &
technology development
products, solutions and
operations
Sustainable materials
Rawmaterials
development
Suppliers’ activities
Sustainable operations
End of life
Own operations
Use
Reuserecoveryrecycling disposal
Software and services
End of life, Take-back and
recycling
Use
2 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
services advocating sustainable
lifestyle2 © 2011 Nokia
Going for the Greenest Portfolio• Minimizing environmental impact throughout lifecycle and
across entire portfolioacross entire portfolioUse of recyclable materialsLow energy consumptionAvoiding substances of concernCompact packaging withreusable and recycled materialsreusable and recycled materials
In 10 years we have reduced the yenvironmental impact of our phones by up to 65%
3 © 2009 Nokia 3 © 2011 Nokia
Nokia Substance Management• Know all the substances in products, not just those that raise concerns
ti i i l• Nokia follows precautionary principle• When there is reasonable ground for concern, lack of full scientific certainty should
not be an obstacle to triggering actions
• Nokia Substance List (NSL) defines• Banned Restricted or Targeted for reduction• Banned, Restricted,or Targeted for reduction substances with the aim of phasing out their use in products
4 © 2011 Nokia
All Nokia Phones Free of BFRs and RFRs (Restricted Flame retardents) since end of
2009
Free of PVC since 2006100% made of materials that can be recovered and used to make new
products or generate energyproducts or generate energy Free of mercury, lead and many other substances of concern for many yearsSupplied in a fully recyclable package
5 © 2009 Nokia 5 © 2011 Nokia
Exhibiting Environmental Edge• Nokia N8, E7, C7 and C6-01 are latest devices that showcase environmental
advancements
C7 : first in the industry to use bio paintsC6-01: first in the industry to use recycled metalsN8 C6 01 d E7 t i t 49% bio plastics i th i t t l l tiN8, C6-01 and E7: contain up to 49% bio plastics in their structural plastic parts
All ithAll are energy-savy with OLED displaysPower save modeHigh efficiency chargers Lowest stand-by power consumptionElectronic user-guides
6 © 2009 Nokia
Electronic user guides
6 © 2011 Nokia
Smart Packaging – Reducing CO2 and Costs
Compact size
7 © 2009 Nokia
Chargerless sale
7 © 2011 Nokia
Making Sustainable Choices Easy for Consumers Energy labels
Energy saving tips
Sustainable choices
Eco Services
8 © 2009 Nokia 8 © 2011 Nokia
Eco-Services Offering1. Go Green collection at the Ovi Store 2. Green Explorer bookmark/link
3 Climate Mission 3D 4. Green Riders (Car 5. Oxfam Unwrapped3. Climate Mission 3D 4. Green Riders (Car Pooling)
pp
9 © 2009 Nokia 9 © 2011 Nokia
Take-back and Recycling Programme
Objectives• Create awareness on mobile
phone/accessories recycling in India
⇒ Bring a behavioral change amongst people
• Build lasting structures/models for Collection & Recyclingfor Collection & Recycling
10 © 2011 Nokia
Concept and Set-up
• Provide – ‘Possibilities to Act’
• Make it - ‘Easy to Act’
• Develop information systems for consumers on – ‘Why,
When, How, and Benefits of Recycling’
• Provide – ‘Incentives’
11 © 2011 Nokia
Infrastructure Set-up – Possibilities/Ease to Act
• Permanent Infrastructure
• 1400+ bins @ Care & Retail
• Training of 8000+ staff
• SMS ‘Green <pincode>’ to 55555 for nearest point
Drop phone of any brand• Drop phone of any brand
• Reverse logistics
• Tie up with a well qualified recycler
12 © 2011 Nokia
People Messaging
Why ?
What ?
How ?
13 © 2010 Nokia
Incentives for People
D l d B fitDeclared Benefit :
- Nokia will plant a tree for pevery phone you recycle(an incentive which benefits the society at large)
Retail Surprise :S ll i ti Gift- Small appreciation Gift
14 © 2011 Nokia
Awareness Campaigns
Awareness Campaigns
1st page of newspaper turns green with an editiorial & advert on recycling of old phones on 1 Jan 2009p g
• Print (Local language)
16 © 2011 Nokia
Awareness Campaigns• Local Activation(Resident areas)
Self-Driven Retail Innovations
Corporate Engagementg g• Tie-ups with 50+ Corporations
• Activations in 300+ offices
19 © 2011 Nokia
Educational Initiatives• Workshops @ 25 new schools/month
C d 60 h l i 6 iti• Covered over 60 schools in 6 cities
• Yearly Competition among top 15 Management
Institutions
• 2 Nokia-TERI books for children
• Sponsored green debates
Results• Collection in Phase I, II and III~ 3 tons , ~ 17 tons , ~ 50 tons• Over 1,100,000 pieces of phones and accessories recycled
21 © 2011 Nokia
Tree PlantationTree Plantation• Trees planted: Over 50,000• Partnering NGO , Locations & Number of Saplings Planted
Humana People to People India• Planting 50,000 in 2010-2011
• Schools Communities in Gurgaon & Delhi• Schools & public places in Khetri & Lakheri Rajasthan• Communities in Ghaziabad in Uttar Pradesh• Schools & public places in Korai & Danagadi in Orissa
World Alliance for Youth Empowerment (WAYE) of Art of Living Foundation• Planted 8,000 in Barsana near Mathura in Uttar Pradesh in Jun-Aug’10
Rotary Mid-town• Planted 10,000 at Bangalore University in Karnataka in Aug-Oct’09
Ahimsa• Planted 12,500 in the villages of Kalakattur, Kooram, Maruthuvanpadi,
& Sankarapuram, all in the Kancheepuram district of Tamil Nadu in 2009& Sankarapuram, all in the Kancheepuram district of Tamil Nadu in 2009
All partners are taking care of the saplings for 2 years after plantation.
22 © 2011 Nokia
Thank You!