Purgatory Resort Lodging THE MOUNTAIN ... Purgatory Resort Lodging THE MOUNTAIN MESSENGER A Periodic

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  • Purgatory Resort Lodging

    THE MOUNTAIN MESSENGER A Periodic Resort Lodging Newsletter

    INSIDE THIS ISSUE:

    Booking Summary 1

    Spring Concert Schedule 1

    Wedding & Events Update 2

    Activities at a Glance 2

    Trip Advisor Reviews 2

    New Team Members 3

    Marketing Update 3

    VIEW ONLINE VERSION

    OTHER UPCOMING EVENTS AT

    PURGATORY

    Snowcat Dinner at Powderhouse

    with wine pairings

    February 9 & 10

    VALENTINES DAY ACTIVITIES

    Kids’ Night Out

    Snowcat Dining Excursion

    AlpenGlow Evening

    Snowshoe Tour

    Night Rail Jam

    February 17

    SkiBike Festival

    February 23 -25

    Locals Benefit Day

    February 25

    Uncle Clyde’s Run & Slide

    March 3

    Pond Skimming

    March 31

    FEBRUARY 2018 ISSUE #2

    RENTAL PROGRAM BOOKING SUMMARY From John Miller, Director of Lodging Services and Lauren Gonzalez, Revenue Manager

    The 2017/2018 winter has been challenging with only 47” of natural snow through February 2nd. Sales and Marketing have been working every angle to make the phones ring in reservations. For guests that had confirmed reservations in November & December we offered an opportunity to move their dates to later in the season. This kept the rental revenue on the books for owners and better accommodated guests. Long term and future guest satisfaction is an important focus as we align with ski industry trends.

    Current Winter Financials: Overall, in 2017/2018 we have increased paid room nights year over year. While the margins are smaller, our team was very successful booking reservations and providing a quality experience. The snow making team did an excellent job bringing new terrain online, as quickly as possible and continues to strategically adapt to the conditions Mother Nature offers. We have already seen an increase in occupancy year over year, with additional increases in Revenue Per Available Room (RevPAR).

    Thanks to the efforts of our Call Center and Group Sales teams, 2018 is shaping up to be a great year as we plan for spring and winter bookings. Focusing on a more competitive pricing strategy has allowed us to increase our rates during peak times, and increase occupancy and revenue overall. Summer 2018 is looking great! We have opened inventory to bookings much earlier than usual this year. This has allowed more nights on the books and increased room revenue leading to a booking trend much higher than this time last year. Summer bookings continue to be a focus for the resort as we prepare for even more activities and offerings to bring new and returning guests to Purgatory in 2018!

    SPRING CONCERT SCHEDULE - ALL SHOWS ARE FREE ENTRY Visit the events page at SKIPURG.com for more info

    Foxfeather - February 10th, 2:30pm – 5:30pm at Purgy’s

    Coral Creek - March 3rd & 4th, 3:00pm – 6:00pm at Purgy’s

    Back in Black - March 10th, 4:00pm – 6:00pm on the Beach

    Aeromyth - March 31st, 4:00pm – 6:00pm on the Beach

    “Great works are performed not by strength but by perseverance.”

    ~ Ralph Waldo Emerson

    SKIPURG.COM

  • Page 2The Mountain Messenger

    WHAT ARE GUESTS SAYING ABOUT PURGATORY RESORT ON TRIP ADVISOR? For full reviews, visit SKIPURG.com

    “Sleigh ride was fun.” Reviewed by Stephanie K “My husband and I have never skied before, but we loved the atmosphere and the sleigh ride offered at the village.”

    “Best place to ski in Colorado.” Reviewed by Ron K “I have skied a multitude of places from Colorado to Washington and love Purg the best. It has a small town feel that Crested Butte used to but is not as isolated as Wolf Creek. It is still reasonably priced and all the staff are friendly and helpful. Even with limited snow this season we had enough terrain to ski…”

    “Awesome little ski resort” Reviewed by dina z “Unfortunately it was the first year since 1976 this area hasn’t seen snow but we were still able to ski here. Loved this place. Even if you don’t ski there are chairs set up so you can relax with the beautiful scenery. Music plays and various bars are set up in the snow.”

    “Little snow, but the staff were excellent..” Reviewed by Adrian F “Stayed here after Christmas, extending to New Years... about 20-22 trails were open (they opened 25 when we left). For beginners, it was mostly limited to the lifts 7 and 9 (Columbine and Graduate)... the trail for Graduate was very crowded (except for New Year’s eve) as no other beginner/greens were available in the upper mountain...”

    Scenic Snowcat Tours

    Have you ever wanted to ride in a Snowcat? Well now is your chance. Tours run every Saturday and

    Sunday, plus President’s Day Monday. $50 per person.

    Sleigh Rides by Buck’s Livery

    Enjoy a picturesque mountain sleigh ride. Rides available 4:30pm, 5:00pm & 5:30pm

    Cost is $25/adults, $15/kids. Call 970-385-2110 to make your reservation today.

    Picasso & Vino

    Give your artistic side a try. Unwind after a great day on the slopes by painting the unforgettable

    Purgatory Mountain scene. February 17th , 5:00pm to 6:45pm, Hoody’s. $32 per person. Advanced Registration required

    Tubing

    Tubing in the Columbine Base Area Friday through Sunday, Noon – 7pm.

    $10 per tube, per hour. Buy tickets at Columbine Base Area.

    Dog Sledding by Durango Dog Ranch

    Dog Sledding Tours happen Fridays through Mondays, 10:00am to 3:00pm, every hour. A scenic winter wonderland trail

    provides views of Engineer Mountain. Call 970-259-0694 to make your reservation today.

    PURGATORY ACTIVITIES AT-A-GLANCE Visit our website SKIPURG.com for more activities

    SKIPURG.COM

    WEDDING & EVENTS UPDATE From Karlee Phippen, Wedding Sales Manager & LauraLee Wren, Director of Sales

    With the increase in attendance at Wedding Expos and a new presence on The Knot (website for newly engaged couples and a lead generator for venues), the team has increased wedding sales 40% from last year.

    The average size of a Purgatory Wedding Reception is 120 attendees, and about 70% of these are considered “Destination Weddings”, meaning the wedding couple and family members are from outside Durango. This will show a nice increase in overnight lodging rentals, as families travel to Purgatory for an event that often extends over a few days.

    In addition to traditional wedding ceremonies and receptions, there has been an increase in Proposals on the Mountain, as well as Elopement Packages. Some couples love the idea of getting away for awhile, staying at the Resort for skiing or hiking…and getting a marriage license at the same time. These elopements often turn into an intimate celebration with close family and friends. One elopement this past December was a couple who had been visiting Purgatory for the last three years. They learned to ski while creating an amazing relationship with a ski instructor, and decided they wanted to bring their kids to Purgatory for their elopement. They now plan to make the 14 hour trip every year an annual family tradition.

  • Events • Menus • Tickets • Lodging reservations and more

    THEDMMA.COM HOA Meeting Minutes • Announcements • Financial Reports

    Phone: (970) 426-7214 • Fax: (970) 385-2233 • E-mail: mearly@purgatoryresort.com

    PO BOX 17000 • Durango, CO 81302

    Page 3The Mountain Messenger

    WELCOME NEW STAFF MEMBERS TO THE PURGATORY RESORT TEAM

    John Wooters - Head Chef at Purgatory Resort

    Chef John Wooters grew up in southern Arizona hunting and fishing. While in his early teens, he learned to work with wild game and cooked camp meals using an open fire and local, wild ingredients. John’s interest in cooking and food led him to Savannah, Georgia where he worked for two years in a culinary apprenticeship under a European-trained chef at the Savannah Resort and Country Club.

    John used his cooking skills to travel the country, working at the Resort at Squaw Creek, and the River Ranch Lodge in Lake Tahoe, California. He also spent four years in Portland, Oregon working as chef at a historic café on 23rd Street. John returned to his Arizona roots, where he was the executive chef at Tubac Golf Resort and Spa in Tucson for eight years.

    Chef John recently moved to Durango and is the new head chef at Purgatory Resort. Some of Chef John’s specialties include Elk Ragout, Beef Pot Roast with Roasted Garlic Mashers & Braised Heirloom Carrots, Grilled Salmon with Butternut Risotto, and much more. His focus is on comfort foods prepared with high quality ingredients that offer big flavor enticing guests to return and try exciting new dishes.

    LauraLee Wren - Director of Sales

    LauraLee Wren joins Purgatory from the Pocono Mountains of Pennsylvania. A children’s book author on the side, Wren has had a long career in hospitality. Most recently she was proud to be the first employee of Kalahari Resort Poconos, tasked with building a dedicated team for the large Resort & Convention Center. Her professional volunteerism with the Philadelphia Area chapter of Meeting Professionals International included five years on the Board of Directors focusing on Leadership Development and Mentoring.

    Free time was spent raising three kids who now reside in Summit County, CO. She also volunteered at Jack Frost and Big Boulder ski areas. When not traveling to USASA Snowboard competitions with her kids, LauraLee can also be found timing races o