Slides from a webinar for B2BMarketing Magazine on 13/03/13. Covers: - reviewing your approach to work - Tips for handling email quicker - Using collaboration platforms as an email alternative
Text of Escaping email purgatory
Purple Salix How to escape email purgatory and transform management of your marketing Pete Jakob MD, Purple Salix March 13 2013Illustration: Jacqui Oakley
Purple SalixIm a Marketer Too!
Purple Salix Approaches to Work Controlling email Exploring Alternatives
Purple SalixWhat do you do all day? Extract from Toggl.com
Purple SalixMy Previous Approach
Purple SalixGetting Things Done Collect Process Do Review
Purple SalixGetting Things Done Collect Action Waiting For Process Read/Review Someday/Maybe Reference Do Review
Purple Salix Tips on Doing! Stephen Covey Pomodoro Technique Big RocksBook Appointment with Yourself Change Location Disconnect
Purple SalixGetting More Productive with email Eliminate Minimise Email Filter Distractions Folders Etiquette
Purple Salix Email Shortcomings... Todo List Collecting File Sharing Feedback Corporate Broadcast TeamCommunications Collaboration Project Co-ordination
Purple SalixA Day in the Life of a B2B Marketer MARKETING EXECUTIVEMARKETING MARKETING MANAGER ASSIGNEE AGENCY Adapted from: IDC paper- The Future of email is Social
Purple Salix A Day in the Life of a B2B Marketer MARKETING Email EXECUTIVE Brief Project Plan MARKETING MARKETING MANAGER ASSIGNEE AGENCYMARKETING ASSIGNEES STAKEHOLDERDIRECTOR MANAGER
Purple Salix A Day in the Life of a B2B Marketer Email Brief comments Project Plan MARKETING EXECUTIVE MARKETING MARKETING MANAGER ASSIGNEE AGENCYMARKETING ASSIGNEES STAKEHOLDERDIRECTOR MANAGER
Purple Salix A Day in the Life of a B2B Marketer Email Brief comments Project Plan MARKETING EXECUTIVE Email Brief comments Project Plan edit MARKETING MARKETING MANAGER ASSIGNEE AGENCYMARKETING ASSIGNEES STAKEHOLDERDIRECTOR MANAGER
Purple Salix A Social Approach to Marketing Management Brief comments Project Plan MARKETING EXECUTIVE Welcome Brief Project Plan Brief comments MARKETING Project Plan edit MARKETING MANAGER ASSIGNEE View latest AGENCY View latest View latest View latestMARKETING ASSIGNEES STAKEHOLDERDIRECTOR MANAGER
Purple Salix Social Business Platform Typical Functions Activity stream Profile Filesharing/collaboration Wiki Blog Social bookmarking Task Management
Purple Salix Personal Experience/Observations From Knowledge is Power to Sharing is Power Email + collaboration Cultural issues greater than technological Groundswell v Topdown Leadership & Advocacy
Purple Salix What Next?Your Approach to Work Audit your time Draw YOUR SystemEmail Implement your Processing Buckets Book Time to review Practice until it becomes a habitSocial Business Analyse what could be better done outside email Start an experiment
Purple Salix Further Sources All links available at bitly.com/bundles/curdridge/1 Approaches Stephen Covey Big Rocks Personal Kanban GTD Introduction Inbox Zero Video Tools Toggl RescueTime Automatic Mail Handling IFTTT, Unroll.,me (Gmail/Yahoo) ToodleDo, ActiveInbox (Gmail), IQTell, eproductivity (Lotus Notes) Social Business Platforms Huddle, IBM Connections, MS SharePoint
Huddles Top 5 Email Mistakes Marketers Can Avoid byUsing Collaboration tools1. Reply to all error2. Unsecure and disorganised3. No relevant context and assets4. Brevity and levity5. Excluding email threads in replyEmail isnt going anywhere yet - use with caution and leverage as part ofwider collaboration solution
