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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 1,055 16.0 55 5,056 22.7 78 17,547 30.2 104
Great Pub Great Food Silver 1,156 17.5 38 7,539 33.9 74 27,476 47.3 103
Mainstream Pub with Food - Suburban Value 5,342 80.9 146 18,484 83.1 150 44,415 76.5 138
Mainstream Pub with Food - Suburban Aspiration 4,421 67.0 180 12,123 54.5 147 26,824 46.2 125
Mainstream Pub with Food - Country Value 57 0.9 7 418 1.9 15 3,477 6.0 48
Mainstream Pub with Food - Country Aspiration 491 7.4 60 1,538 6.9 56 6,535 11.3 91
Bit of Style 3,132 47.4 190 7,989 35.9 144 14,568 25.1 101
YPV Mainstream 0 0.0 0 306 1.4 68 479 0.8 41
YPV Premium 2,028 30.7 460 3,241 14.6 218 4,168 7.2 108
Community Wet 2,022 30.6 99 8,696 39.1 126 22,697 39.1 126
Total 18+ Population in Catchment 6,601 22,239 58,030
ABC1 108 102 99
C2DE 91 98 102
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
42.7
% Index
45.8
58,030
57.3
0.5 Mile Catchment
%
54.2
254 1,116
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
52.3
47.7
Pub Catchment Report - TA1 4AH
O Rental Hubs J Transient Renters E Senior Security
717
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
26
6,601
5231
22,239
Experian Copyright 2016 1
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
Experian Copyright 2016 2
Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 5 0.1 730 3.3 1,559 2.7
A02 Uptown Elite 13 0.2 13 0.1 13 0.0 I37 Budget Generations 0 0.0 318 1.4 1,315 2.3
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 33 0.1 141 0.2
A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 163 0.7 1,086 1.9
B05 Premium Fortunes 0 0.0 19 0.1 49 0.1 J40 Make Do & Move On 0 0.0 0 0.0 237 0.4
B06 Diamond Days 47 0.7 289 1.3 790 1.4 J41 Disconnected Youth 0 0.0 306 1.4 409 0.7
B07 Alpha Families 3 0.0 4 0.0 381 0.7 J42 Midlife Stopgap 894 13.5 2,853 12.8 4,123 7.1
B08 Bank of Mum and Dad 69 1.0 163 0.7 909 1.6 J43 Renting a Room 196 3.0 446 2.0 461 0.8
B09 Empty-Nest Adventure 13 0.2 168 0.8 1,892 3.3 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0
C10 Wealthy Landowners 0 0.0 0 0.0 870 1.5 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0
C11 Rural Vogue 0 0.0 0 0.0 338 0.6 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 97 0.2 K47 Streetwise Singles 104 1.6 259 1.2 563 1.0
C13 Village Retirement 0 0.0 0 0.0 731 1.3 K48 Low Income Workers 0 0.0 43 0.2 579 1.0
D14 Satellite Settlers 0 0.0 0 0.0 630 1.1 L49 Dependent Greys 241 3.7 381 1.7 579 1.0
D15 Local Focus 0 0.0 0 0.0 145 0.2 L50 Pocket Pensions 49 0.7 519 2.3 1,577 2.7
D16 Outlying Seniors 0 0.0 0 0.0 39 0.1 L51 Aided Elderly 710 10.8 1,130 5.1 1,424 2.5
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 460 2.1 1,971 3.4
E18 Legacy Elders 458 6.9 1,492 6.7 2,681 4.6 L53 Seasoned Survivors 0 0.0 147 0.7 330 0.6
E19 Bungalow Heaven 57 0.9 404 1.8 1,695 2.9 M54 Down-to-Earth Owners 0 0.0 112 0.5 832 1.4
E20 Classic Grandparents 37 0.6 738 3.3 1,892 3.3 M55 Offspring Overspill 0 0.0 170 0.8 2,318 4.0
E21 Solo Retirees 20 0.3 588 2.6 1,415 2.4 M56 Self Supporters 0 0.0 95 0.4 434 0.7
F22 Boomerang Boarders 3 0.0 207 0.9 993 1.7 N57 Community Elders 0 0.0 0 0.0 0 0.0
F23 Family Ties 4 0.1 449 2.0 1,517 2.6 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0
F24 Fledgling Free 0 0.0 14 0.1 237 0.4 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 8 0.1 269 1.2 1,073 1.8 N60 Ageing Access 612 9.3 1,133 5.1 1,172 2.0
G26 Cafés and Catchments 65 1.0 229 1.0 251 0.4 O61 Career Builders 266 4.0 548 2.5 569 1.0
G27 Thriving Independence 359 5.4 881 4.0 1,546 2.7 O62 Central Pulse 258 3.9 258 1.2 258 0.4
G28 Modern Parents 0 0.0 0 0.0 637 1.1 O63 Flexible Workforce 16 0.2 109 0.5 109 0.2
G29 Mid-Career Convention 7 0.1 134 0.6 1,948 3.4 O64 Bus-Route Renters 1,737 26.3 2,844 12.8 3,393 5.8
H30 Primary Ambitions 179 2.7 1,795 8.1 3,227 5.6 O65 Learners & Earners 0 0.0 0 0.0 0 0.0
H31 Affordable Fringe 0 0.0 445 2.0 1,358 2.3 O66 Student Scene 0 0.0 0 0.0 70 0.1
H32 First-Rung Futures 26 0.4 400 1.8 1,466 2.5 U99 Unclassified 38 0.6 223 1.0 899 1.5
H33 Contemporary Starts 0 0.0 130 0.6 2,221 3.8 Total 6,601 22,239 58,030
H34 New Foundations 90 1.4 98 0.4 243 0.4
H35 Flying Solo 17 0.3 30 0.1 338 0.6
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
Experian Copyright 2016 3
Experian Helpdesk: [email protected]
0115 968 5099
● 2 or 3 bedroom terraces or semis
● Family neighbourhoods
● Oldest average age of 78
● Mostly living alone
● Own comfortable homes outright
● Final salary pensions
● Low technology knowledge
● Broadsheet readers
● Average age 63
● Often living alone
● Most are homeowners
● Modest income
● 1 or 2 bed flats and terraces
● Pleasant inner suburbs● Sourced mobile on Internet
● Cohabiting couples with children
● Aged 25 to 40
● Living alone or sharing
● Rent lower value flats, often 1 bed
● Often live near main roads
● Further from central amenities
● Homesharers and singles
● In employment
● Don't have children
● Average age 45
● Privately renting affordable homes
4. E18 Legacy EldersTime-honoured elders now mostly living alone in comfortable suburban homes on final salary
pensions
● Mostly terraces
Top 5 Mosaic Types
Maturing singles in employment who are renting short-term affordable homes
Singles renting affordable private flats away from central amenities and often on main roads
If you do not have log in details for Segmentation Portal then please contact the
Forward-thinking younger families who sought affordable homes in good suburbs which they may
now be out-growing
Full visualisation of all types and groups are available in Segmentation Portal:
● Own with a mortgage
● Aged 26-45
● Good household incomes
1 Mile Catchment Mosaic Type Visualisation
3. H30 Primary Ambitions
2. O64 Bus-Route Renters
1. J42 Midlife Stopgap
www.segmentationportal.com
5. N60 Ageing AccessOlder residents owning small inner suburban properties with good access to amenities
Experian Copyright 2016 4
Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19
20
Punch Pub Company
Enterprise Inns
Unknown
Wetherspoon
Enterprise Inns
Wetherspoon
Enterprise Inns
*Other Small Retail Groups
Ring Of Bells
Olio & Farina
Princess Royal Inn
Kings Arms Hotel
Black Horse
Coal Orchard
Molly Malones
Punch Pub Company
Enterprise Inns
Greene King
Marston's
Loungers
*Other Small Retail Groups
*Other Small Retail Groups
Enterprise Inns
Bills
Independent Free
Independent Free
Independent Free
Sanctuary Wine Bar
All Stars Sports Bar
Perkin Warbeck
Brazz
Cafe Mambo
Henrys
Bills
Burgerfest
Moat House
Winchester Arms
Hideout
Pitcher & Piano
Cosy Club
0.1
0.2
Distance From
Site (Miles)
0.0
0.0
0.1
0.1
1.8
Drivetime from
Site (Minutes)
0.4
0.2
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.3
0.4
0.1
0.1
0.1
1.4
1.4
2.1
2.0
2.8
Competitor Map and Report
2.5
0.2
0.2
0.8
0.9
0.9
1.3
1.5
1.1
1.5
1.2
1.9
1.9
1.9
Pubs Catchment Site
Experian Copyright 2016 5
