Upload
regis
View
20
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Free Independent Personalised sustainable building advice. This service is an initiative by BRANZ Ltd. Overview. WHAT IS IT? Free, specialist service on energy, water and material related advice for home building projects. WHO IS IT FOR? Homeowners Designers - PowerPoint PPT Presentation
Citation preview
• Free
• Independent
• Personalised
sustainable building advice
This service is an initiative by BRANZ Ltd.
Overview• WHAT IS IT?
• Free, specialist service on energy, water and material related advice for home building projects.
• WHO IS IT FOR?
• Homeowners
• Designers
• Building Professionals
• Other Community Members
• WHERE IS IT?
• Waitakere City, Hamilton City &
Kapiti Coast District Councils
• More in the future
Background to Project
• Pilot project currently being trialled by BRANZ Ltd.
• Designed to address:
1. That homeowners tend to opt-out of discussions
2. The lack of accessible technical information available
3. The lack of industry expertise and a general reluctance to implement sustainability features
Three primary functions: 1.A free supply of information
2.Facilitation between client, designer and trades-people
3.Networking between stakeholders and sustainability resources.
EDA Purpose
Outcomes & Benefits
Three main outcomes:
1. Direct impact on level of sustainability in houses
2. Contact and education point for industry
3. Tangible focus point
Research Sector
Building Industry
NZ Community
Local Government
= Effective Feed-back Loop
ImplementationEco Design Advisor Training
• 3-day initial training workshop
• Case studies & site visits
• Range of tools provided
• Industry expert presentations
On-Going Support
• Fortnightly conference calls
• Technical Advice
• 3-monthly review meetings
The Advisory Process
• Approx 300 consultations each / year (Short and long consultations)
• Active promotion of service through presentations
• Tailored advice on any sustainable design issue
• Consultations recorded
Analysis & Evaluation
1. Attitude and Behaviour
Change Survey
2. Improvements to the
Built Environment
• Range of Measurable Success Criteria
• Two Important Components:
Attitude & Behaviour Change
• Impact on the design community
• Postal Survey• Value of Service• Attitudes & Motivations• Environmental Behaviours
• 4 Sample Groups:1. Designers - EDA2. Designers – no EDA3. Homeowners – EDA4. Homeowners – no EDA
Research Timeline
Surveys Distributed March 2007
Data Entry & Initial AnalysesMay - August 2007
Further Research & Analyses December 2007…….
Research Reports June - September 2007
Community Based Social Marketing
Behaviour change ‘comes about a response to personal appeals’
• 5 Key Points to Designing an Effective Programme:1. Target Behaviour2. Uncover Barriers & Benefits3. Design Programme to overcome steps4. Pilot Programme5. Implement & Evaluate
• Behaviour Change Tools:• Commitments• Prompts• Social Norms• Social Diffusion
www.cbsm.com
Green Home Scheme Analysis
• Changes (both intended and actual) to the design are recorded as a result of every consultation.
• Specifics examined: thermal performance, appliance resource use, water economy, site selection, spatial efficiency, indoor air quality.
• A customised scoring system which is loosely based on BRANZ’s Green Home Scheme (GHS).
• From this, both the relative and actual significance of the EDA consultation can be assessed.
The Future
Pilot Phase: 3 Councils
Year 1: 2006 - 2007
Set up tools and administration system Initial research and evaluation Timeline and project expansion
Growth Phase: 10 - 15 Councils
Year 2: 2007 - 2008
•Process streamlined + training standardised Public awareness at national level Collection of representative market intelligence Statistically representative evaluation
Consolidation Phase: 25 Councils
Year 3: 2008 +
Mainstream awareness/acceptance by all Ongoing collection of industry intelligence Continuous scheme refinement Transforms into stable, self-sustaining service
Conclusions
• Considerable enthusiasm being generated
• Face-to-Face = most effective marketing channel
• Scheme proving effective as a network, education and behaviour change tool
Acknowledgements
Thank you to all our contributors and support we are currently receiving from:
Contact Details
Roman Jaques
Senior Sustainability Scientist
BRANZ Ltd.
Ph: (07) 839 5360
Email:
www.ecodesignadvisor.org.nz
Lauren Christie
Sustainability Scientist
BRANZ Ltd.
Ph: (04) 237 2059
Email: