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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 1,956 34.7 119 9,737 32.2 110 23,856 26.1 89
Great Pub Great Food Silver 2,264 40.1 87 12,062 39.8 87 30,559 33.4 73
Mainstream Pub with Food - Suburban Value 5,284 93.7 169 26,120 86.2 155 64,457 70.5 127
Mainstream Pub with Food - Suburban Aspiration 3,443 61.0 164 18,781 62.0 167 46,745 51.1 138
Mainstream Pub with Food - Country Value 0 0.0 0 33 0.1 1 164 0.2 1
Mainstream Pub with Food - Country Aspiration 109 1.9 16 719 2.4 19 3,241 3.5 29
Bit of Style 2,597 46.0 185 14,281 47.2 189 42,926 47.0 188
YPV Mainstream 68 1.2 59 205 0.7 33 870 1.0 47
YPV Premium 583 10.3 155 3,551 11.7 176 15,184 16.6 249
Community Wet 2,513 44.5 144 11,969 39.5 128 30,063 32.9 106
Total 18+ Population in Catchment 5,641 30,285 91,402
ABC1 100 97 100
C2DE 99 103 100
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
46.6
% Index
48.4
91,402
53.4
0.5 Mile Catchment
%
51.6
1,880 698
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
53.1
46.9
Pub Catchment Report - BS4 4EG
H Aspiring Homemakers J Transient Renters O Rental Hubs
1,010
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
3
5,641
13130
30,285
Experian Copyright 2016 1
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
Experian Copyright 2016 2
Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 880 15.6 1,565 5.2 3,644 4.0
A02 Uptown Elite 0 0.0 27 0.1 740 0.8 I37 Budget Generations 94 1.7 151 0.5 432 0.5
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 3 0.1 166 0.5 311 0.3
A04 Metro High-Flyers 0 0.0 0 0.0 450 0.5 I39 Families with Needs 0 0.0 35 0.1 179 0.2
B05 Premium Fortunes 0 0.0 2 0.0 2 0.0 J40 Make Do & Move On 0 0.0 24 0.1 57 0.1
B06 Diamond Days 0 0.0 0 0.0 2 0.0 J41 Disconnected Youth 68 1.2 205 0.7 619 0.7
B07 Alpha Families 0 0.0 0 0.0 2 0.0 J42 Midlife Stopgap 671 11.9 4,163 13.7 7,472 8.2
B08 Bank of Mum and Dad 0 0.0 25 0.1 68 0.1 J43 Renting a Room 54 1.0 1,235 4.1 3,952 4.3
B09 Empty-Nest Adventure 0 0.0 1 0.0 18 0.0 K44 Inner City Stalwarts 0 0.0 207 0.7 1,066 1.2
C10 Wealthy Landowners 0 0.0 0 0.0 0 0.0 K45 Crowded Kaleidoscope 0 0.0 489 1.6 2,286 2.5
C11 Rural Vogue 0 0.0 0 0.0 0 0.0 K46 High Rise Residents 0 0.0 1,022 3.4 3,262 3.6
C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 78 1.4 134 0.4 851 0.9
C13 Village Retirement 0 0.0 0 0.0 0 0.0 K48 Low Income Workers 0 0.0 0 0.0 0 0.0
D14 Satellite Settlers 0 0.0 0 0.0 0 0.0 L49 Dependent Greys 19 0.3 597 2.0 1,431 1.6
D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 75 1.3 185 0.6 613 0.7
D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 0 0.0 78 0.3 311 0.3
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 80 1.4 220 0.7 566 0.6
E18 Legacy Elders 58 1.0 68 0.2 323 0.4 L53 Seasoned Survivors 67 1.2 175 0.6 478 0.5
E19 Bungalow Heaven 0 0.0 13 0.0 105 0.1 M54 Down-to-Earth Owners 0 0.0 13 0.0 70 0.1
E20 Classic Grandparents 53 0.9 622 2.1 2,095 2.3 M55 Offspring Overspill 281 5.0 927 3.1 2,787 3.0
E21 Solo Retirees 182 3.2 1,258 4.2 3,223 3.5 M56 Self Supporters 10 0.2 107 0.4 498 0.5
F22 Boomerang Boarders 31 0.5 106 0.4 625 0.7 N57 Community Elders 0 0.0 45 0.1 543 0.6
F23 Family Ties 0 0.0 435 1.4 1,163 1.3 N58 Cultural Comfort 0 0.0 46 0.2 1,679 1.8
F24 Fledgling Free 0 0.0 20 0.1 59 0.1 N59 Asian Heritage 0 0.0 20 0.1 1,203 1.3
F25 Dependable Me 64 1.1 423 1.4 511 0.6 N60 Ageing Access 231 4.1 1,632 5.4 6,456 7.1
G26 Cafés and Catchments 0 0.0 117 0.4 1,390 1.5 O61 Career Builders 485 8.6 1,029 3.4 3,287 3.6
G27 Thriving Independence 109 1.9 671 2.2 3,090 3.4 O62 Central Pulse 0 0.0 369 1.2 6,176 6.8
G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 0 0.0 517 1.7 4,451 4.9
G29 Mid-Career Convention 0 0.0 0 0.0 80 0.1 O64 Bus-Route Renters 583 10.3 2,546 8.4 3,925 4.3
H30 Primary Ambitions 1,244 22.1 6,807 22.5 12,758 14.0 O65 Learners & Earners 0 0.0 0 0.0 56 0.1
H31 Affordable Fringe 157 2.8 963 3.2 2,169 2.4 O66 Student Scene 0 0.0 0 0.0 195 0.2
H32 First-Rung Futures 52 0.9 578 1.9 1,337 1.5 U99 Unclassified 8 0.1 48 0.2 1,746 1.9
H33 Contemporary Starts 2 0.0 37 0.1 62 0.1 Total 5,641 30,285 91,402
H34 New Foundations 2 0.0 43 0.1 147 0.2
H35 Flying Solo 0 0.0 119 0.4 381 0.4
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
Experian Copyright 2016 3
Experian Helpdesk: [email protected]
0115 968 5099
● Further from central amenities
● Sourced mobile on Internet
● Average age 63
● Often living alone
● Most are homeowners
● Modest income
● 1 or 2 bed flats and terraces
● Pleasant inner suburbs
● Families with children
● Renting from social landlord
● Pockets of social housing
● Lower wage service roles
● Relatively stable finances
● Small bills can be a struggle● Mostly terraces
● Aged 25 to 40
● Homesharers and singles
● In employment
● Don't have children
● Average age 45
● Privately renting affordable homes
● Cohabiting couples with children
● Aged 26-45
● Good household incomes
● Own with a mortgage
● 2 or 3 bedroom terraces or semis
4. N60 Ageing Access
Older residents owning small inner suburban properties with good access to amenities
● Family neighbourhoods
Top 5 Mosaic Types
Forward-thinking younger families who sought affordable homes in good suburbs which they may
now be out-growing
Maturing singles in employment who are renting short-term affordable homes
If you do not have log in details for Segmentation Portal then please contact the
Singles renting affordable private flats away from central amenities and often on main roads
Full visualisation of all types and groups are available in Segmentation Portal:
● Often live near main roads
● Living alone or sharing
● Rent lower value flats, often 1 bed
1 Mile Catchment Mosaic Type Visualisation
3. O64 Bus-Route Renters
2. J42 Midlife Stopgap
1. H30 Primary Ambitions
www.segmentationportal.com
5. I36 Solid EconomyStable families with children renting better quality homes from social landlords
Experian Copyright 2016 4
Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19
20
Pubfolio Ltd
Wadworth & Co Limited
Independent Free
Independent Free
Independent Free
Greene King
Unknown
Greene King
Swan
Lodekka
Pied Horse
Red Lion
Rhubarb Tavern
Castle
Beeses Tea Gardens
Star Pubs & Bars
Enterprise Inns
Independent Free
Wellington
Independent Free
Independent Free
Star Pubs & Bars
Enterprise Inns
Independent Free
Wetherspoon
Star Pubs & Bars
Independent Free
Sandringham Hotel
Cafe Grounded
Old Stillage
Lock Up
Black Horse
Fire Engine
George & Dragon
St Georges Hall
Langton Court
Bloomfield Inn
Three Crowns
Lord Nelson
Bull
0.7
0.7
Distance From
Site (Miles)
0.0
0.4
0.5
0.6
5.4
Drivetime from
Site (Minutes)
0.9
0.7
0.7
0.8
0.8
0.8
0.7
0.7
0.7
0.8
0.8
0.6
0.7
0.7
4.5
4.3
4.4
6.2
6.9
Competitor Map and Report
5.6
0.6
3.0
3.5
3.7
7.1
4.6
4.6
4.6
4.4
4.4
4.0
4.0
4.8
Pubs Catchment Site
Experian Copyright 2016 5