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Amplifying voices of the poor and marginalised across Southern Africa to drive their own development 2013 PSAf Annual Report

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Page 1: PSAf 2013 - Panos Institute Southern Africa (PSAf) · PSAf 2013 Annual Report. ... part of the ODI’s Africa wide Mwananchi programme. ... communication methodologies to amplify

Amplifying voices of the poor andmarginalised across Southern Africato drive their own development

2013PSAf

Annual Report

Page 2: PSAf 2013 - Panos Institute Southern Africa (PSAf) · PSAf 2013 Annual Report. ... part of the ODI’s Africa wide Mwananchi programme. ... communication methodologies to amplify

To amplify voices of the poorand marginalised to shape theirown development.

Our mission

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The Panos Institute Southern Africa (PSAf) board, management and staff would like to thank variousdonors, implementing partners, communities and well-wishers who supported the work of the organisationin 2013. All the impact that we recorded in 2013 was a result of the support we continue to receive fromdifferent stakeholders.

The PSAf Annual Report for 2013 was compiled by Vusumuzi Sifile, the PSAf Regional Manager forCommunication and Knowledge Management, with input from PSAf programmes and administrationstaff. It was reviewed and edited by PSAf Executive Director Lilian Kiefer.

The photos used in this report were taken by PSAf staff members, and courtesy of our partners at AZFA.

For more information and to request for copies, please contact:

Panos Institute Southern Africa9028 Buluwe Road, WoodlandsP. O Box 39163, Lusaka, ZambiaTel: +260-211-263258, +260978778148/9Fax: +260-211-261039Email: [email protected]: www.panos.org.zm

© Panos Institute Southern Africa (PSAf), 2013

Acknowledgements

PSAf Annual Report 2013

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ii PSAf Annual Report 2013

Acknowledgements i List of Acronyms iv Foreword by the Executive Director v Overview of PSAf’s Work vii

Chapter 1: Media Development and ICTs 11.0. Introduction 11.1. Media supported to improve coverage of diverse development issues in Southern Africa 11.2. Development of the media sector supported in Southern Africa 51.3. Increased access to information enables rural communities to drive development 6Summary 10

Chapter 2: Environment and Natural Resources Management 112.0. Introduction 112.1. Public participation promoted to foster sustainable and inclusive responses or interventions

to strategic environmental issues 112.2. Citizens empowered to demand accountability and transparency in natural resources management 132.3. Citizens empowered to demand transparency and accountability in the management of the

agricultural budget in Zambia 162.4. Partnerships, Networking promote sustainable ENRM responses in Southern Africa 21Summary 21

Chapter 3: Health and Development 223.0. Introduction 223.1. Equitable access to health services in southern Africa ensured 223.2. Ground breaking information on sexual minorities generated, disseminated 253.3. Media capacity enhanced to comprehensively and positively report on Health issues 263.4. Open dialogue promoted on emerging health issues 293.5. Community members empowered to drive response to malaria 32Summary 35

Chapter 4: Governance and Development 364.0. Introduction 364.1: Relationships between duty bearers and citizens enhanced to foster transparency and

accountability 364.2. Media, CSOs empowered to advance good governance, mitigate conflict 394.3. Citizens empowered to participate in democratic electoral processes 39Summary 42

Chapter 5: Management and Coordination 435.0. Introduction 435.1. Governance and leadership of PSAf strengthened 435.2. Efficient management systems and controls maintained 43

Table of Contents

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iii PSAf Annual Report 2013

Table of Contents

5.3. Organisation wide planning and reporting strengthened 455.4. Different tools used to raise PSAf profile 455.5. International networking supported to promote development dialogue 46Summary 47

Financial Report 48Income 48Expenditure 48 Governance and Staff 49 List of Funding Partners 50

List of FiguresFigure 1: Estimated reach of RLC driven content ixFigure 2: Distribution of capacity building activities in 2013 ixFigure 3: Usage of ICTs tools by community media houses 3Figure 4: Activities conducted to monitor extractive industries in Mozambique 13Figure 5: An adapted diagram showing the role of citizens in budget formulation and execution 18Figure 6: Major issues covered in RLC discussions on HIV Prevention in the six countries 22Figure 7: Distribution of IRPs by theme 23Figure 8: Reach of Mediating SRHR Media Trainings 28Figure 9: Distribution of media fellowships issued in reporting period 28Figure 10: Training of Media Experts in SRHR 31Figure 11: Total persons directly reached 32Figure 12: Training of Journalists in Maternal and Child Health 32Figure 13: Orientation of Community Malaria Agents, Eastern Province of Zambia 33Figure 14: Reach of malaria prevention activities 33Figure 15: Summary of reach of citizen led accountability and engagement trainings for community

media, CSO partners and male VAWG champions 36Figure 16: Media interventions to drive public debate on the Constitution 41Figure 17: Distribution of international networking and capacity building support to journalists 47

List of TablesTable 1: Overview of community radio stations participating in RPCD project 1Table 2: Number of participants at RLC capacity building workshops 17Table 3: Example of programming schedule 19Table 4: Overview of community driven programming on HIV Prevention 23Table 5: Distribution of Mediating SRHR Media Fellowships 28Table 6: List of partner radios for Mediating SRHR in Southern Africa 29Table 7: Reach of Malaria prevention efforts in Chadiza District 34Table 8: Reach of Malaria prevention efforts in Chipata District 34Table 9: Focus of presentations at Good Governance Symposium 37

Table of Contents

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iv PSAf Annual Report 2013

List of Acronyms

ACTESA Alliance for Commodity Trade inEastern and Southern Africa

AGG Alliance for Good Governance,AIDS Acquired Immune Deficiency

SyndromeAPRM African Peer review MechanismAZFA Austria Zimbabwe Friendship

AssociationCMAs Community Malaria AgentsCOMESA Common Market for Eastern and

Southern AfricaCORSAMA Community Radio Stations

Association of MalawiCSCC Civil Society Constitution CoalitionCSO Civil Society OrganisationCWDF Chipangali Women Development

FoundationENRM Environment and Natural Resources

ManagementFLAS Family Life Association of SwazilandFOEDEP Foundation for Democratic ProcessFORCOM National Forum for Community

RadioGAMG Global Alliance on Media and

GenderGFMG Global Forum on Media and GenderHIV Human Immunodeficiency VirusICTs Information and Communication

TechnologiesIPPF International Planned Parenthood

FederationIPTp Intermitted Preventive Treatment in

pregnancyIRP Interactive Radio ProgrammeITN Insecticide Treated NetLGBTI Lesbian, Gay, Bisexual,

Transgender and IntersexMASC Civil Society Support MechanismMCP Multiple Concurrent PartnersMDGs Millennium Development Goals

MISA Media Institute of Southern AfricaMSM Men who have sex with MenNGOCC Non-Governmental Organisations

Coordinating CongressNORAD Norwegian Agency for

Development CorporationODI Overseas Development InstituteOSISA Open Society Initiative for Southern

AfricaOTs Oral TestimoniesOYV Operation Young VotePARP Pan African Radio PlatformPMTCT Prevention of Mother to Child

TransmissionPSAf Panos Institute Southern AfricaRLC Radio Listening ClubRTD Round Table DiscussionRPCD Radio Platform for Community

DevelopmentSADC Southern Africa Development

CommunitySIDA Swedish International Development

Cooperation AgencySMG Sexual Minority GroupsSRHR Sexual and Reproductive Health

and RightsSWANNEPHA Swaziland National Network of

People living with HIV/AIDSTVM Television Mozambique STVUN United NationsUNESCO United Nations Educational,

Scientific and CulturalWSW Women who have sex with WomenYALI Young African Leadership InitiativeZaCoMeF Zambia Community Media ForumZAMEC Zambian Media CouncilZCCN Zambia Climate Change NetworkZCSD Zambia Council for Social

Development

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v PSAf Annual Report 2013

Foreword by the Executive Director

As Panos Institute Southern Africa (PSAf) we have madesignificant progress to amplify voices of the poor andmarginalised to shape Southern Africa’s development.

The year 2013 built on the successes recorded in theprevious years, with all the organisation’s thematicprogrammes implementing various activities acrossSouthern Africa.

A number of new projects came on board, a great signof good progress in the implementation of the PSAfStrategic Plan for 2012 to 2016. A key highlight wasthe mid-term evaluation conducted by our main corefunder, NORAD who sent a team to Southern Africa inJuly. The evaluation confirmed that PSAf is on track toachieve the targets set in the organisation’s StrategicPlan for 2012 to 2016. It also set the stage for themidterm evaluation of the PSAf Strategic Plan for 2012to 2016 which will be carried out in 2014.

In 2013, our interventions put a lot of emphasis on theuse of the radio listening club approach as a platformfor amplifying community voices. PSAf believes thatradio is a key platform through which the millions ofpoor and marginalised citizens of Southern Africa canexpress themselves and engage with differentstakeholders to resolve the region’s developmentchallenges, and propel themselves out of poverty, andRLCs provide the most ideal platform through whichcitizens can engage with duty bearers through radio.As detailed in this report, our interventions show thatthere is a vast wealth of knowledge among the region’spoor and marginalised which if effectively harnessedcan enable the region to adequately use its vast naturalresources and contribute to create employment andreduce poverty in the region.

As a way of supporting the growth of democracy in theregion, PSAf also supported the establishment ofcoalitions and other synergies between likemindedstakeholders to pursue interventions that foster goodgovernance and democracy. A key highlight of thisapproach was in Zambia where PSAf, with supportfrom the Open Society Initiative for Southern Africa(OSISA), facilitated the coming together of differentstakeholders to form a grand coalition to demand fora people driven constitution.

Through the radio listening club approach, PSAf createdan interface between the media, duty bearers and poorand marginalised communities to identify, discuss andimplement solutions to their development challenges.

With adequate support as a platform for engagement,community radio and in particular radio listening clubsare a powerful tool for poverty reduction, disastermanagement and mitigation, employment creation andgeneral community development.

Through our interventions, various community mediainitiatives are now better placed projects aimed atempowering mostly community media to provideplatforms for the poor and marginalized to discussdevelopment, with a special focus on empoweringcommunity radio personnel to use new Information andCommunication Technologies to generate and sharedevelopment content.

Our activities in 2013 continued to enjoy the supportof a number of our “traditional” partners such as NORAD,

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vi PSAf Annual Report 2013

Foreword by the Executive Director

SIDA, SADC, OSISA, Hivos and MASC. New partnersalso came on board, notable among them Save theChildren which supported the implementation of twoprojects focusing on Child Protection and Maternal andChild Health in Zambia. Another positive recorded in2013 was the completion of the Atwaambe Projectwhich was supported by the Overseas DevelopmentInstitute (ODI) with funding from the Department forInternational Development. The Atwaambe project waspart of the ODI’s Africa wide Mwananchi programme.

With one year to go before the deadline for the UnitedNations Millennium Development Goals (MDGs), it isimportant for us to note that Southern Africa still facesa number of growing development challenges. The onlyway out of these challenges is for different stakeholdersto engage in progressive dialogue to identify andrecommend solutions to the region’s challenges. In thisregard, PSAf's focus is now on the Post 2015Development Agenda - broadening, strengthening andscaling up our interventions in order to address SouthernAfrica's development challenges. In order for poor andmarginalised Southern Africans to drive the region’sdevelopment and eradicate poverty which has becomealmost like a permanent feature, PSAf believes that theuse of innovative communication for developmentstrategies will go a long way in mobilising communitiesto spearhead the response to the various developmentchallenges.This report highlights our work in 2013, andalso sets the tone of ourempower the poor andmarginalised to participate in the Post 2015 DevelopmentAgenda.

Lilian KieferExecutive Director

“PSAf believesthat the use ofinnovativecommunication fordevelopmentstrategies willgo a long way inmobilisingcommunities tospearhead theresponse to thevarious developmentchallenges.”

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vii PSAf Annual Report 2013

Overview of PSAf’s Work

Panos Institute Southern Africa (PSAf) is a regional non-profit, non-governmental communication fordevelopment organisation that uses innovativecommunication methodologies to amplify voices of thepoor and marginalised to shape their own development.

PSAf was founded in 1996 as a branch of Panos London,and became an autonomous institution in May 2005.With a regional office in Lusaka, Zambia, and countryoffices are in Johannesburg, South Africa, and Maputo,Mozambique, PSAf works in 12 Southern Africannations, namely, Angola, Botswana, Lesotho,Madagascar, Malawi, Mauritius, Mozambique, Namibia,South Africa, Swaziland, Zambia, and Zimbabwe. PSAfis part of a Global Network of independent andautonomous Panos Institutes based in London, Paris,Canada, South Asia, Eastern Africa, West Africa, andthe Caribbean.

PSAf Vision:A Southern African community that drives its owndevelopment.

PSAf Mission:To amplify voices of the poor and marginalised to shapetheir own development.

Focus of PSAf workWe work to ensure that information is effectively usedto foster development by empowering communities toshape their own agenda. We particularly focus onamplifying the voices of the poor and marginalized. Wedo this through:

• Innovative communication approaches• Working with mainstream and alternative media• Interfacing development actors and local

communities• Providing platforms for informed debate and voice

PSAf MethodologiesPSAf uses a number of innovative communication fordevelopment methodologies aimed to empower poorand marginalised communities with informationnecessary for informed decision-making and knowledgemanagement.

Radio Listening ClubsAn RLC is a group of 25 to 30 community memberswho marginalized, underprivileged, and/or vulnerable,and come together with a common purpose of gainingknowledge, share ideas and find local solutions orinvoke external intervention on socio-economicchallenges in their community. Based on a scheduleagreed upon with a particular radio station servicingthe community, clubs in that geographical area developcontent for broadcast and/or listen to tailored radioprogrammes.

The guiding principle or motto for RLCs is “LISTEN,DISCUSS and ACT”. This implies that the RLC memberscommit themselves to coming together to listen to radioprogrammes at scheduled times on a particular day.After listening to the programme they spend time todiscuss key issues that formed the core of theprogramme they have just listened to and examine therelevance and practical use of the information. Theclubs are, by design of the concept, expected to acton the information collectively and individually in variousways to better their well-being.

Interactive Radio ProgrammesAn Interactive Radio Programme (IRP) is a live radioprogramme involving appearance of an authority onradio on a topical development issue. It provides foraudience engagement through phone and othercommunication channels, and has an advantage ofinstant two-way engagement between the public andthe experts or authorities. This type of programmeaccords ordinary citizens an opportunity for instantinteraction on radio between the two parties with apossibility for conclusive feedback on the issues raised.

Roundtable Discussions/DebatesA Round Table Discussion (RTD) is a forum ofstakeholders in a given geographical or thematic areawho come together discuss and find possible solutionsto issues affecting the community, a country or thematicarea. These RTDs are attended by communityrepresentatives and other relevant stakeholders thatinclude government at local area level who could besufficient to respond to the challenges raised in thediscussions. The proceedings are also recorded onaudio and video. These recordings are transmitted on

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viii PSAf Annual Report 2013

Overview of PSAf’s Work

a broadcasting station with a wider reach so that issuesof discussion are known and attended to by nationallevel authorities.

Oral TestimoniesOral Testimonies (OTs) are a recorded (electronic orprint) account of a person’s or community’s experiences,pleasant or otherwise, that others in similar situationsand authorities would learn from or get to know aboutso that appropriate actions are taken. PSAf uses thismethodology to promote amplification of issues by theaffected to share experiences and evoke action. TheOTs also inform policy and programme responses. OTsare a powerful persuasive tool in behavioural changeor action invoking communication because they presentreal life situations. They prompt those who hear, see orread them to identify themselves with or/and getconcerned with the subject matter and take proactivedecisions and actions.

Media FellowshipsMedia Fellowships are a special logistical support inthe form of cash provided to journalists to producewell-researched, investigative and in-depth stories ona particular subject. This is tied to a meticulous trainingand selection process which result in the qualifyingjournalists being supported.

Media Fellowships are another way PSAf fosters closework relationships with the media in the delivery of itscommunication for development work. They enhancethe capacity of the media to report on matters criticalto development for the ordinary citizens, and enablethe media to get to know and understand the subjectand have the ability to report in a manner that promotesdevelopment in communities, particularly those inunderprivileged rural areas.

Policy BriefsA policy brief is a result of a policy analysis, whichseeks to provide insight into a particular policy of interestand propose ways to make it attainable or moreresponsive to the aspirations of the citizenry. Havinggood policies is one thing and implementing themproperly for the benefit of the public is another.Sometimes policies have failed to adequately respondto people’s expectations due to some inherentweaknesses or the manner in which they areimplemented. Therefore policy reviews are necessary

to enhance their efficacy in performing their intendedpurpose.

PSAf Thematic ProgrammesAs outlined in the Strategic Plan for 2012 to 2016,PSAf’s work is structured according to four thematicprogrammes, namely: Media Development andInformation and Communication Technologies;Environment and Natural Resources Management;Health and Development; Governance andDevelopment. In order to ensure systematic coordinationand institutional growth, the organisation has a fifththeme for Management and Coordination, while thecross cutting issues of Gender, Human Rights andVulnerable Groups are mainstreamed into all theprogramme areas.

Theme 1, Media Development and Information andCommunication Technologies, focuses on promotingmedia development, diversity and plurality in mediaownership, structures and communication processesas a way of expanding access to media and informationby marginalised and poor communities in southernAfrica.

Theme 2, Environment and Natural ResourcesManagement, focuses on promoting the adoption offavourable policies in environment, provide informationand facilitate knowledge exchange for enhancedcommunity capacity in natural resource management.

Theme 3, Health and Development, focuses on ensuringthat responses to Health issues in the region, includingHIV/AIDS are shared and driven by those most affected.

Theme 4, Governance and Development, focuses onpromoting citizens’ participation in Governanceprocesses in Southern Africa.

Theme 5, Management, Coordination and Strategicinitiatives, is cross-cutting with a focus on maintainingmechanisms for coordinating and managing the PSAfprogramme components and processes to function ina manner supportive of maximum impact. This themealso houses the Communications and KnowledgeManagement unit, which coordinates the generation,storage, dissemination and use of institutionalknowledge and information.

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ix PSAf Annual Report 2013

Overview of PSAf’s Work

Cross Cutting Issues, Gender, Human Rights and Vulnerable Groups. These shall be mainstreamed into allthematic areas.

2013 Impact Highlights – Some Facts and Figures

• At least 4,480 community members empowered to participate in radio listening clubs discussions• More than 142,000 poor and marginalised community members directly benefit from content generated by

RLCs• More than 100,000 persons with disabilities supported to participate in development debate

Figure 2: Distribution of capacity building activities in 2013

The charts and graphs below provide a summary of the reach of PSAf’s capacity building efforts undertaken in2013.

Figure 1: Estimated reach of RLC driven content

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x PSAf Annual Report 2013

Overview of PSAf’s Work

• 11,740 community members directly reachedthrough malaria prevention programmes

• 2,348 households directly reached withmalaria prevention programmes

• 82 community members trained to be

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1 PSAf Annual Report 2013

1Chapter Media Development and ICTs

1.0. Introduction

The Media Development and ICTs Programme aimedat contributing to achieving its 2016 strategic goal:Increased access to development information by thepoor and marginalised communities in southern Africa.To achieve this, the programme focused on the followingobjectives strategic objectives:

1. Increasing media coverage of diverse developmentissues in Southern Africa.

2. Increasing access to information and communicationby the poor and marginalised communities usingICTs in Southern Africa.

3. Supporting the development of the media sectorin Southern Africa.

With community radio established as dominant platformsfor community development through dialogue andcommunication across the region, PSAf’s MediaDevelopment and ICTs Programme efforts focused onenhancing the strength and capacities of the communitymedia sector across Southern Africa. This was donemostly through the use of the radio listening clubmethodology that has proven to be an effective modelfor genuine citizen engagement, creating platformswhere communities receive information and engagewith their duty-bearers to demand accountability.

As detailed in this report, these interventions enabled

community radio stations and other stakeholders toplay a key role in shaping and driving public discourseon development, facilitating engagement between thecitizens and their leaders. The following section highlightsthe impact of the activities carried out under each ofthe three objectives.

1.1. Media supported to improve coverage ofdiverse development issues in SouthernAfrica

1.1.1. Community radio stations, journalistsempowered to generate and share localdevelopment content

Community radio stations and community members inZambia, Malawi and Mozambique have beenempowered to produce community driven developmentprogrammes through the use of the radio listening clubmethodology and establishment of networks.

Under the RPCD project, PSAf conducted a number ofactivities to build the capacity of community radiostations to develop content through radio listening club,interface community members, especially women withpolicy makers through the community radio platform,and facilitate networking and community developmentinformation sharing among community radio stationsand initiatives both at national and regional levels.

Mozambique

Malawi

Zambia

R.C Dondo, R.C Xinavane, R.C

Catandica, R.C Homoine, R.C

Rurumwana

Mzimba, Dzimwe, Mudziwathu,

Usisya, Nkhotakota

Breeze FM, Itezhi Tezhi FM, Kasempa

FM, Zambezi FM, Kariba FM

Total Trained on RLCMethodology

Total trained on stationmanagement

Male

17

9

14

Female

1

10

7

Total

18

19

21

Male

17

9

14

Female

1

10

7

Total

18

19

21

Radio StationsCountry

Table 1: Overview of community radio stations participating in RPCD project

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2 PSAf Annual Report 2013

Media Development and ICTs

In Malawi, was implemented in collaboration withMzimba and Usisya Radio stations in Mzimba andNkhata Bay respectively, both in Northern Region;Nkhotakota Radio and Mchinji Radio (commonly knownas ‘Mudzi Wathu’ Radio) in Central Region; and DzimweRadio in Mangochi in the Southern Region.

In Mozambique, the project was working with RadioDondo in Manica province, Radio Catandica, RadioXinavane in Maputo province, Radio Homoine in Sofalaprovince and Radio Rurumwana in Niassa province. InZambia, the project was implemented in collaborationwith Breeze FM in Eastern Province; Itezhi TezhiCommunity Radio in Central Province; KasempaCommunity Radio in North Western Province; KaribaFM Radio Trust and Zambezi FM Radio both in theSouthern Province.

PSAf conducted trainings on using the RLCmethodology in each of the participating countries, analso supported networking of the different communitymedia initiatives. In Malawi, this support culminated inthe operationalization of the Community Radio StationsAssociation of Malawi (CORSAMA), expected to be avehicle under which the community radios will rally.

Altogether about 55 senior community radio officialswere trained in how to transform community radiostations into platforms for community debate anddiscussion. These senior journalists were also taughtthe importance of developing diverse and locally

–relevant materials for their community. In all the threecountries, the radio stations have started to network,share best practices and encourage exchangeprogrammes for the sake of capacity building and handson experience.

1.1.2. Community media empowered to monitorthe development and production of mediacontent and use of ICTs

Community media institutions in Zambia have beenempowered to use new Information and CommunicationTechnologies to produce and share content ondevelopment issues, and to monitor the level ofpenetration of ICTs usage.

With funding from UNESCO, the Programme facilitatedthe monitoring of radio content and radio programmingusing the RLC under the UNESCO project. The projectalso entails monitoring the usage and penetration ofICTs in these communities. These reports have informedinterventions under a greater project being implementedby UNESCO in Zambia called “Empowering local radioswith ICTs”.

Partner radios have stated that this enabled them towork closer with their communities through the radiolistening clubs and has improved the coverage ofdevelopment content from those communities.

The creation of an online portal under the PARP projectalso enabled radio stations to share multimedia content.Using the skills and equipment acquired from PSAftrainings, the radio stations have started sharing contenton the multimedia portal.

The web portal is a platform to allow community radiostations and others to share, publish and learn fromothers about what they are producing, and how theyare producing community concerns in developmentacross Zambia. Through the web portal, communityradio stations across Zambia have been empoweredto share and exchange content, and also access contentfrom like-minded stations from across the world. Thisplatform is expected to widen the reach of Zambiancommunity radio stations, as their broadcasts wouldnow be accessible internationally through the portal.

Community radio journalists during atraining workshop in Malawi

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3 PSAf Annual Report 2013

Media Development and ICTs

1.1.3. Poor and marginalised communitiesempowered to access and share informationusing ICTs

In 2013, the Programme supported 38 journalists fromcommunity radio stations in Zambia to share informationICTs and online platforms. This resulted in increasednetworking and content sharing among communityradio stations and their personnel, thus cutting on coststhey previously incurred on communication.

With financial support from UNESCO Harare, PSAf inFebruary 2013 successfully trained 17 Zambian

journalists from seven radio stations on how to useICTs and the internet, and how to infuse social mediain their day to day operations and interactions with thecommunities they serve in order to amplify their voices.21 journalists were also trained under the PARP projectto use ICTs to develop and share content.

These trainings resulted in a sharp increase in the usageof ICTs tools. While the majority of the participants hadno previous experiences using such online platformsas Facebook, Twitter, Skype, Gmail, and bloggingplatforms, the usage of these tolls has been on the risefrom the time the trainings were conducted.

And under the PARP (Z) project, PSAf trained 21journalists (reporters, editors, station managers andproducers) from PARP (Z) partner community radio andselected media houses in Lusaka on the use of ICTs todevelop content on two developmental themes andmanaging the whole process of RLCs and productionof thematic issues. The activity was a combined trainingon reporting women participation and productivity inagriculture; and gender responsive budget tracking(both as year two them and year three theme of projectimplementation, respectively).

This Social Media and ICTs training activities built thecapacity of station managers and their producers touse ICTs in their work and to operate social mediaplatforms such as Facebook, Skype, Twitter, Bloggerand Google in their day to day life and especially incutting costs of travel and dissemination. Most of thesehad no previous experience using new media tools.

Selected radio stations were also supported withequipment like voice recorders and radio sets to enablethe radio stations and RLCs to consistently and

No. of Media Houses

Face

book

Twitt

er

Skype

Yout

ube

Email

acco

unts

(gm

ail, y

ahoo

)

Web

-bas

ed n

ews s

ites s

uch.

..

Short

text

mes

sagin

g sy

stem

...

ICT tools used

Current (End of Year)

Half Year Status

Baseline

Web

sear

ches

(goo

gle)

60

50

40

30

20

10

0

Figure 3: Usage of ICTs tools by community media houses

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4 PSAf Annual Report 2013

Media Development and ICTs

effectively record and produce radio content. Throughthe Media Development and ICTs Programme, PSAfalso purchased two desktop computers and eightlaptops for use by these radio stations and the PSAfweb portal.

The Media Development and ICTs Programme has also

written and published several media articles promoting

the usage of ICTs in content sharing by the poor and

marginalized. These articles have promoted both the

usage of ICTs by the poor and marginalized and have

also sought to find support for the rolling out of this

equipment among the poor and marginalized.

PSAf interventions empowered community members to use radio as a platform forconstructive engagement on development issues

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5 PSAf Annual Report 2013

Media Development and ICTs

1.1.4. New partnership to set up community radiostation in remote Zambian district

During the year 2013, PSAf partnered with the AustriaZimbabwe Friendship Association (AZFA) and variouscommunity based stakeholders to facilitate theestablishment of a community radio station inSinazongwe, a remote district in Southern Zambia. Thenew station is expected to amplify the voices of thepoor and marginalised in Sinazongwe, who are stillreeling from the effects of their displacement from theiroriginal lands in the Zambezi valley, most of which areof environment and natural resources managementnature.

The new radio station would be a vital source ofinformation for the community, which comprises mostlypeople who were displaced from their original settlementto pave way for the construction of the Kariba Dam.

The community has since appointed an interim Boardthat is working with a local coordinator to finalisedifferent requirements for the establishment of thestation. The constitution for the Sinazongwe Communityradio Association was developed during the reportingperiod, and an application for the registration of theradio association was submitted to the Registrar ofSocieties. These processes are now expected to lead

to the issuance of a license that will form part of thedocuments for the application for the constructionpermit and the broadcasting license.

Preliminary consultative meetings were held, wheregaps such as absence of a legally registeredadministrative body and construction permit wereidentified and roadmap charted to develop the necessarystructures and formalise the existence of the radiostation.

One key highlight during the reporting period was theimportation of donated equipment from Austria intoZambia.

The project is being implemented under PSAf’s newproject to support citizen participation in budget trackingproject in Zambia, with funding from Hivos. This willprovide the radio station an opportunity to enhance itscontent and also increase citizen participation indiscussing matters that affect them.

1. 2. Development of the media sector supportedin Southern Africa

1.2.1. Networking enables community radiostations to collaborate in contentdevelopment

During the course of 2013, PSAf supported mediaorganisations across Southern Africa to work togetherin driving development in the region. In Zambia, theorganisation was part of the efforts that led to thesuccessful establishment of a self-regulatory mediacouncil, the Zambian Media Council (ZAMEC). PSAfalso continued to provide programming support to theZambia Community Media Forum (ZaCoMeF), resultingin the organisation being able to set up all the systemsrequired for it to be a fully functional independent,autonomous body.

Under the Radio Platform for Community Developmentproject, the organisation also supported networkinginitiatives for community radio stations in Malawi,Mozambique and Zambia. In Malawi, this supportresulted in the operationalization of the CommunityRadio Stations Association of Malawi (CORSAMA).Members of the network, including media experts, met

Catching them young: a volunteer trains young childrenon radio broadcasting in Sinazongwe. The new stationwill highlight development issues affecting a cross sectionof society, including children

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for the first time in Lilongwe to chart the best way tonetwork and tackle development issues. The radiostations under the CORSAMA banner identifiedcommunity media issues requiring attention andmandated an interim committee to work on addressingthem.

In Mozambique, PSAf worked closely with the NationalForum for Community Radio (FORCOM). In addition tothe institutional level collaboration, the organisationsalso worked together in identifying community medianeeds, and the identification of radio stations forparticipation in different community media capacitybuilding activities.

Another highlight of PSAf’s support for the developmentof the media sector in Southern Africa was the finalisationof an exit strategy outlining steps towards the finalisationof the handover the two PSAf-supported radio stationsKasempa FM and Itezhi Tezhi FM to their respectivecommunities. The two radio stations have sinceimplemented a number of activities to finalise the exitstrategy. To show that the stations have become keyactors on the Zambian community media scene, thestation manager for Kasempa FM was elected to theNational Governing Council for ZAMEC.

The multimedia portal created by PSAf under the PARP(Z) project, as well as the organisation’s otheronline platforms have also aided thenetworking of community radio stations,allowing them to share content.

1.3. Increased access to informationenables rural communities to drivedevelopment

1.3.1. Poor and marginalised ruralcommunit ies use RLCs tospearhead cultural development

The use of the RLC approach in the Malawi,Zambia and Mozambique enabled membersof rural communities to participate in thedevelopment of their respective cultures, andreviewing certain practices they may find tobe out of sync with the changing world. Theinput of RLCS has also helped radio stations

to enhance their local language programming, whichis a key aspect of cultural advancement.

The RLCs have become conduits through whichcommunity members engage in debate on certaincultural practices and identify ways of improving areasthey feel could be retrogressive or a violation of therights of some sections of the community. The use oflocal languages in programming has increased thecommunity members’ confidence in the stations asconduits for the exchange of development information.

For example, some RLCs affiliated to Xai Xai CommunityRadio Station in Mozambique have used their meetingsto challenge certain cultural practices they felt werehindering development in the area. Among them is apractice in the Shangani culture relating to marrying adeceased spouse.“As soon as the club was established, we realised itpresented us with a platform to discuss issues thathave been bothering us for a long time as a community,issues bordering on cultural practices like the paymentof bride price for a deceased spouse. Now we have away of taking our views to the authorities, we just recordour discussions and take them to the radio station.After some time, you will hear the authoritiesresponding,” said a member of Inhacutse RLC inMozambique.

Nelissa Tembo, a volunteer producer/presenter at Mzimba CommunityRadio station after conducting an interview at the station. She says theuse of RLCs has added a lot of depth to their coverage of developmentissues in the district

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In Kasempa, North Western Zambia, the RLCdiscussions added a new perspective on issues of landownership, which was predominantly viewed as apreserve for men. After the discussions which showedthat women could also own land, the council recordeda high number of female applicants applying to acquire.

As members of the RLCs, traditional leaders in thedifferent communities have committed themselves towork with their subjects in exchanging informationwhich would in turn be used to drive development andmake the RLC and local radio stations conduits forcultural development.

This has increased participation of the rural andmarginalised in content production and feedbackprovision, and strengthened the relationship betweenthe stations and their communities, and in the processpositioned the stations to contribute to the culturaldevelopment of their respective communities.An example is in Mzimba district where the radio stationis now at the centre of preserving the local languageand the local culture. This has reinforced the relationshipbetween the station and the local communities.“The establishment of radio listening clubs has enabledus as a statin to reach out to many people across thedistrict. We have recorded an increase in the level ofinteraction between the station and the community. Wehave now introduced a policy to ensure that 60% ofour programming content is in the local Tumbuka andNgoni languages. This has brought the communitiescloser to the station, and enabled the station to be atthe centre of the cultural development of the district.”Mr Jere, programmes manager, Mzimba Radio.This approach has increased the quantity of programmesfeaturing the voices of the rural and marginalised groups,and enabled the station to attract new listeners whileretaining the existing one.

1.3.2. Community voices amplified to engage withdecision makers

The establishment of radio listening clubs has presenteda platform through which citizens can demand foraccountability among their duty bearers. Through theirdiscussions and recordings, the community membershave been empowered to engage with duty bearersand raise their concerns on development issues at the

community level, demanding for accountability andtransparency from their duty bearers.

As a result of community members coming togetherand raising development issues, duty bearers incommunities around stations participating in the RPCDproject have been kept on their toes as the communitymembers now use the local radio stations to demandfor leadership on various issues.

In the except below, Nyambe Muyumbana, the stationmanager for Kasempa Radio in North Western Zambiaexplains how the station has been working with RLCsto amplify community voices:

“Our approach towards RLCs is that our listenersare the masters of our programing. Therefore whatwe have been doing is that we have two revolvingrecorders which are shared amongst the clubs torecord issues which they feel needs to be addressedby their leaders. We then follow up the recordersand bring the materials for professional touch. Afterthat we have a two pronged approach; (a) We mayair the entire radio program and later get thefeedback from the concerned leaders and make ita second episode. After airing the leaders’ responseswe then go back to the RLC to find out whetherthey are happy with the responses and thenbroadcast their views too and continue that twoway feedback until a solution is found; or (b) Webring the concerned leader in the studio for a livephone in program but start playing the views of theRLC which the concerned leader will address afterlistening to them. This approach allows the RLC tophone in and give feedback on the leader’sresponses there and then.”

A good case study of the effectiveness of this approachwas recorded in Kasempa where the local council sunktwo boreholes in the Njenga area following communitydemands through RLCs, as well as the construction ofMukunashi road.

In Mzimba, members of Embangweni community radiostation now use the local radio as platform throughwhich the residents keep checks on the area MP.

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“Through the radio station, we are now able to keepchecks on our area Member of Parliament. In orderto have an alternative view, we also always includethe voice of the shadow Member of Parliament whois also positioning himself for election during thenext elections. This way, we are able to have abalanced debate between political opponents inthe constituency,” said a member of theEmbangweni RLC in Mzimba East constituency,Malawi.

In Kasempa, North Western Zambia, the districtcommissioner and local Member of Parliament haveincreased the frequency of their visits to the communitiesdue to the increasing demand from the communitymembers through the RLCs.

Although some of the stations had some loose structuresknown as radio action groups, the establishment ofRLCs enabled them to take community participation inprogramming to another level.

“Through these clubs, we are now able to get qualitycontent from the communities. We have had a numberof cases where community members have sharedinformation on key developments with us through theRLC. An example was the recent death of a chief whichwas first broadcast on Mzimba after the story wasbrought in by one of the RLC leaders. As a station, wewere the first to break that story an inform the wholenation because of our alert RLC members,” JamesKumwenda, Mzimba Community Radio station, Malawi.

In Zambia, PSAf supported Kariba FM Radio Trust inSiavonga district to establish RLCs using already existingstructures like farmers clubs, safe motherhood actiongroups and cooperatives. These are already workingwith the station as Radio Champions. Since itsestablishment, the station has been working withcommunity volunteers known as Radio Champions.

RLC discussions enabled the community to highlight theplight of persons with disability

PSAf's Programme Manager for ENRM NerviousSiantombo training radio station staff on RLC

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The three countries were chosen because it wasidentified that people in rural areas in these countrieswere not being accorded the opportunity to speak outon issues that affect them, such as child marriage, childtrafficking, and drug abuse. Women make up the majorityof people who are marginalised, therefore the projectis making a deliberate effort to address the challengesthat women face in accessing development information.

“We have been greatly inspired by the diversity ofquestions asked, it has made us and the expertsunderstand the level of knowledge that differentcommunities have on different areas as far as theissues are concerned. We have also been greatlyencouraged by the passion that people have inwanting to know more about different issuesconcerning development in the country. Listeningto the wise questions asked by people made usrealize that the clubs took this exercise seriouslyand were passionate in achieving the intended goal.”Radio Producer, Malawi

1.3.3. Community voices strengthened for informedadvocacy, action

The establishment and strengthening of RLCs in anumber of rural areas across Southern Africa helpedcommunities understand the impact of the radioprogrammes. The use of the RLC approach also provedto be a good way of sourcing news and other informationfor community radio personnel.

Working with RLCs enabled community radio producersto come up with locally generated content, tacklingissues of local concern that directly affect the community.As evidenced by feedback received from RLCcoordinators and radio station personnel, thiscontributed significantly to increasing communityrelevance and understanding of the thematicprogrammes.

It created a big impact on the community and societyhad to take urgent measures to address some of theconcerns being raised in the various programmes.

Community members in Xai Xai, Mozambique usedRLC discussions to discuss various developmentchallenges. A key point to note from these discussions

is that the RLC discussions concluded that a numberof the development challenges faced in Xai Xai weregreatly linked to cultural practices in the community.PSAf is supporting RLCs across Xai Xai district, and in2013, five of these RLCs were supported withequipment.

In response to issues raised in the RLC discussions inNkobo community in Itezhi Tezhi District of CentralZambia, the Ministry of Education deployed trainedteachers to boost the education standards.

In Kasempa, North Western Zambia, RLC recordingson the plight of persons living with disability prompteda number of stakeholders to directly or indirectly providesupport to the affected individuals.

“Participation in RLC discussions has madeus more involved in our radio station. We meetevery week and discuss issues of concern tous, and then share our discussions with theradio station for broadcast. We have seen ourleaders becoming more attentive to ourconcerns because we are always raising theissues on radio,” Inhacutse RLC member, XaiXai Mozambique.

Xai Xai Radio Station Coordinator demonstrating howthe station packages recordings from RLCs

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1.3.4. Increased demand for local content throughcommunity driven programming

Increased community driven programming has resultedin increased demand for local content and improvedcoverage of local issues across Southern Africa. Throughthe seven thematic trainings conducted for community

“We have a number of examples, among themMr. Joshua Kilundu a person living withdisabilities had one of his children sponsoredto school by Churches Association of Zambiain conjunction with Mukinge Mission Hospitalfollowing his appearance on the show. Theprogrammes have also generated a sense ofrespect and recognition or people living withHIV/AIDS and disabilities was seen, for exampleMr. Lyembele a person living with HIV/AIDSmanaged to register an association of peopleliving with HIV/AIDS after featuring on the showthe move he was denied by the local authoritybefore” Nyambe Muyumbana, Station Manager,Kasempa Community Radio Station, Zambia.

media personnel in Malawi, Mozambique and Zambiafor instance, PSAf empowered community radio stationsto bring out issues people want to know orcommunicate. This resulted in an increase of ruralcommunities requesting PSAf partner radio stations tovisit them so that they can be highlighted. 

The focus on local content has seen an increase in thelistenership for the community radio stations. In responseto this increased responsibility, a number of communityradio stations recruited more full time and volunteerpersonnel.

Summary

The quality of programming for community radio stationscontinues to improve as a result of PSAf interventions.Networking among community radio stations hasenabled them to share ideas and experiences whichhave in turn contributed to improved quality ofprogramming. Unlike in the past when community radiostations would just focus on entertainment content,PSAf support has enabled the radio stations to adddiversity to their programming, bringing out moredevelopment issues.

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2Chapter

2.0. Introduction

With the Southern African region still facing numerousenvironment and natural resources managementchallenges, PSAf through ENRM Programme undertookactivities that promoted sustainable environmentand natural resources practices and policies inSouthern Africa using the various PSAf informationand communication for development strategies. TheProgramme’s work focus during 2013 was to increaseawareness and promote public participation and multi-level policy dialogue on environmental and naturalresources management issues. As detailed in this report,particular focus was on climate change, extractiveindustries, and overexploitation of other naturalresources like forest resources for livelihoods, and therole of poor and marginalised citizens in addressing theENRM issues in the region.

In 2013, the programme directed its efforts atconsolidating and scaling up current interventions, andalso bringing in new ones in line with the following

objectives:

1) To promote public participation in fosteringsustainable and inclusive responses/interventionsto strategic environmental issues

2) To raise the profile of environmental issues inSouthern Africa in order to influence policy andprogramming responses

3) To empower communities in fosteringaccountability in natural resources managementprocesses especially extractive industries

4) To enhance the development and performanceof the ENRM Programme

The following sections provide details of the differentactivities carried out under the ENRM programme’sstrategic goal and objectives, and the resultant impacts.

2.1. Public participation promoted to fostersustainable and inclusive responses orinterventions to strategic environmentalissues

2.1.1. Citizens and stakeholders use radio to debateENRM issues in the region

Through interactive radio programmes such as the “OurVoice” programme on Radio Phoenix in Zambia enabledcitizens to engage various ENRM authorities in debatesand discussions on an array of pertinent ENRM issuessuch as perennial floods in the region.

In Mozambique in particular PSAf partnered with RadioMuthiana to run a series of interactive radio programmeson extractive industries, especially the adverse impacton local communities through pollution of theenvironment and displacements.

The programmes provided an opportunity to citizensto express their perspectives on the problem and whatthey believed were the possible solutions. Theyimproved public involvement in efforts to find sustainableand inclusive responses to ENRM problems in theregion.

Environment and Natural ResourcesManagement

A specimen of the abundant and rich naturalresources in Southern Africa

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2.1.2. Media supported to develop content thatpromotes sustainable responses to ENRMchallenges

As part of efforts to drive debate on key environmentand natural resources management issues and influenceappropriate action in the region, the Programmesupported the media in selected Southern Africacountries to produce in-depth and analytical articleson a number of key issues like climate change, extractiveindustries, and agriculture, among others.

Some of the news and feature articles developed andpublished highlighted the following issues:

a) The experiences of the army worm invasion inZambia. This article delved on the need toenhance the capacity of small scale farmers inresponding to unexpected calamities such asthe army worm invasion. The immediate responseof the affected farmers was haphazard as it wasdriven by panic due to lack of knowledge aboutthe pest and the best way to deal with it. Theindiscriminate and unguided use of insecticides

posed a danger of environmental pollution andpoisoning to humans and livestock alike amongother dangers.

b) The inaction of the relevant authorities to avertperennial floods that have become endemicin Mozambique and a few other countries in theregion. Lasting solutions, especially on the partof governments remain out of sight. Citizens alsocontinue to be ill prepared to respond to floodsbecause not much effort has been put inenhancing their capacity to do so.

c) The need for the media in Mozambique to takekeen interest in investigative and in-depthreporting of extractive industries so that thecountry can fully benefit from the natural resourcesendowment. This was against the backdrop ofmassive investments in the extractive industrywithout much benefit to show for it but numerousadverse effects on the environment and localcommunities.

d) The need for the extractive industries (mines) inZambia to co-exist with the local communitiesthat live in the vicinity of the mines by avertingevitable environmental pollution. The miningsector is the backbone of Zambia’s economy butits activities have often negatively impacted thesurround communities through water, soil andair pollution.

A flooded road in Zambia. This is typical of persistentflooding situation in some countries in the region.

Caption: A farmer spraying his crops following an outbreakof armyworm in Zambia

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e) The role of the new community radio station inaddressing the environment and natural resourcesmanagement issues associated with thedisplacement of the local communities in theZambezi valley by the construction of the LakeKariba from fertile soils of the banks of theZambezi River to dry mountainous areas withunsuitable conditions for crop production.

These news and feature articles or programmes broughtto light ENRM issues that required appropriate andsuitable responses from relevant authorities and affectedcommunities.

They were also an opportunity for the Programme toinfluence the media to take interest in and report moreon ENRM issues affecting development in various ways.

2.2. C i t i zens empowered to demandaccountability and transparency in naturalresources management

2.2.1. Journalists, communities supported tomonitor extractive industries in Mozambique

The Extractive Industry in the region is currently attractingmassive investment from international mining companieswith profiteering interests.

Figure 4: Activities conducted to monitor extractiveindustries in Mozambique

While these investments are considered beneficial tothe national economic growth and development of theregion, little, if any, of this wealth benefits the localcitizens. Instead local communities have suffered themost from the adverse effects of the extractive industry

which include displacements and poor settlement,uncontrolled emissions (pollutants), diminishedcommunal natural resource base and mismanagementof revenue accruing from the industry.

Extractive industry activities in Mozambique. On the rightis a wasteland created by extractive activities.

In 2013 PSAf supported investigative journalism andactive participation of citizens in ensuring transparencyand accountability in the management of the extractiveindustries for the benefit of the respective countriesand their citizens.

The interventions empowered journalists, civil societyand community members to use different tools andapproaches to monitor activities and processes in theindustry in order to ensure transparency andaccountability.

Significant strides were recorded in Mozambique wherePSAf is implementing a project on Monitoring ExtractiveIndustries, with funding from the Civil Society SupportMechanism (MASC).

2.2.2. Extractive industries in Mozambique profiled

PSAf conducted a rapid assessment of the extractiveindustries to establish the extractive industries landscapeof Mozambique, existing policies and regulations andtheir gaps, and current media reportage on the extractiveindustries.

The assessment provided insight into the country’sextractive Industries and was a very good resourcematerial in the sensitization and orientation of journalistsduring the reporting extractive industries workshops,and for onward reporting work by the sensitizedjournalists.

Notable revelations of the assessments are the gapsthat subsist in the laws and regulations governing theextractive industry and redress to impact of the industry

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on affected local communities. While some of theselaws stipulate that communities in the vicinity of theextractive projects or enterprises are entitled to 20%of revenues resulting from the exploitation of localresources, most often this requirement goes unfulfilledor unenforced. Such lapses are compounded by thefact that competences at different levels of publicadministration overlap and are at the mercy of politicalpatronage.

The assessment also revealed glaring shortcomings inthe resettlement and compensation regime. Most majorextractive projects involve displacement andresettlement of populations that live in the project areas.In most cases displaced have been haphazardly resettledin environments comparatively unsuitable for theirsustained socio-economic survival.

Some of the common errors identified included thefollowing:

a) Most of the settlements are not appropriate foragricultural activities

b) The quality of the houses built for the populationdoes not meet basic standards of decency.

c) Movement of people from their original habitatwas devoid of sincere and open pre-displacementdialogue.

d) Unfulfilled compensations were a commonproblem.

These identified challenges formed the basis ofsubsequent interventions of the project such as onsitemedia investigations and reports, and public debatesinvolving the erring companies, the affectedcommunities, the media and government.

2.2.3. Partnership with media houses ensured andenhanced

The media had a vital role in the successful executionof the project and their support and ownership of themedia activities on the project was indispensable.

For this reason PSAf hosted an editors’ meeting toshare details and intentions of the project, and theirobtain input on how best the partnership would workout. Six editors from Savana, O Pais, Zambeze and

Noticias newspapers, Magazine Independente, andSTV and Television Mozambique (TVM) participated inthe meeting.

The meeting provided a springboard for a sustainedpartnership and long term media development onreporting the extractive industries as shown by theconsistent participation and reportage by the said mediaon the project and the industry.

2.2.4. Media sensitised on extractive industries inMozambique

In preparing the media to play their role in monitoringand reporting the extractive industries, the projectconducted two workshops to journalists on current andemerging issues in the sector. The workshops enabledthe journalists to appreciate scope of investments andactivities in the industry and its socio-economicimplications on the country’s economic developmentand citizens.

The workshops also led to the development of a cadreof journalists with the interest and capacity to investigateand consistently and effectively report on the extractiveindustries.

The participants were drawn from major media housesin Mozambique, namely O’Pais, Noticias, Savana andZambeze newspapers, Magazine Independente, STV,Television Mozambique, Radio Mozambique and RadioMuthiana.

Journalists during one of the PSAf supported mediaexpeditions in Mozambique

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The project also facilitated three field media expeditionsthat allowed the sensitised journalists to conduct on-site investigations of issues for their reports. Twoexpeditions were carried out in Plama District in CaboDelgado Province and Vilanculos and Inhassoro Districtsin Inhamabane Province on issues related to gasexplorations by two companies. The explorationactivities had resulted in land appropriation anddisplacement of the local communities within theperimeters of these gas projects.

A house at a resettlement in Inhambane, Mozambique

The third expedition was conducted in Tete provincewhere journalists were following up on their earlierstories on the plight of the displaced communities. Theearlier investigations and reports had revealed shoddywork on the rehabilitation of the houses in theresettlement and the whole process was taking toolong to be completed due to lack of commitment to doso on the part of the responsible company. On its partgovernment had not ensured that the company met itsobligations to proper resettlement of displaced peopleas stipulated by laws and regulations on displacements.The mission revealed that work had resumed but neededto be expedited.

The expedition also investigated effects of coal extractionactivities in Changara District, Tete by Jindal, ChinaCoal Company. It was discovered that no priorcommunity sensitisations and consultations were doneon the impending displacement and resettlement. Workcommenced before people could be moved and noexplanation had been given on their plight.The investigative missions resulted in the publicationof seven in-depth articles on the extraction of gas and

its impact on the environment and the local communityin Cabo Delgado, Inhambane and Tete Provinces. Thearticles particularly raised attention to the issue ofimproper resettlement of the displaced communitiesand the need for the companies involved and relevantgovernment authorities to address the situations throughsuch means as enforcement and/or strengthening oflegal frameworks governing the extractive industries.

2..2.5. Platforms created for communities affectedby extractive industries to discuss their plightwith relevant authorities

Under the Monitoring Extractive Industries project, PSAfpartnered with Radio Muthiana in Maputo to run a seriesof 26 Interactive Radio Programmes.

These programmes which tackled numerous issues likeenvironmental pollution, displacements and improperresettlements, job opportunities, social services provisionin the resettled areas and lost pastures and agro landsoffered yet another platform for citizens to expressthemselves and engage relevant authorities and expertson extractive industry issues affecting them.

The Programme organised a public discussion forumin Cabo Delgado Province which enabled the communityaffected by the gas exploitation activities to expresstheir grievances and perspectives, and engagegovernment and stakeholders on the possible responsesto their plight. Unfortunately government and the gascompany shunned the discussions despite being invited.The forum was instead only attended by a local CivilSociety Organisation (CSO) dealing in extractive industryissues, some members of the community, some expertsfrom Universities and the media, particularly CTV.

The community expressed concern over the mannerthe gas company and government were handling theissue of relocation and the resettlement. While thecompany and government was not available to providethe needed explanations and assurances, the mediaensured that the voices of the community was heardthrough publication of the report on the forum.The success of PSAf’s monitoring extractives industrieshas provided a springboard for scaling up theintervention in order to ensure prudence and

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accountability in the management of the industry andits benefits to the countries, particularly the subnationalresource transfers in regions like Nampula, Tete, andCabo Delgado provinces in Mozambique

2.3. Citizens empowered to demand transparencyand accountability in the management ofthe agricultural budget in Zambia

Lack of accountability in the management of publicresources across sectors has been cited for poor servicedelivery to citizens and underdevelopment in the region.One sure truth though is that empowering localcommunities with platforms and skills to engage ininformed dialogue with key players ensures that theyeffectively participate in tracking use of resources, andpublic policies and activities are responsive to theirplight.

Through a Public Accountability project for Zambia,supported by Hivos, communities in such rural areasas Sinazongwe, Itezhi Tezhi, and Kasempa weresupported to use radio listening clubs, interactive radioprogrammes on community radio stations and otherplatforms to monitor the use of public resourcesallocated to the agricultural sector by the nationalbudget.

At the core of this intervention is amplification ofcommunity voices through radio programmes on theexecution of the agricultural budget in relation to servicedelivery to the farming community.

The project activities which also included sensitisationand capacity building meetings enhanced the capacityof local communities to engage in informed dialogueand debate on budget and service delivery issues withduty bearers, responsible spending agencies in theMinistry of Agriculture and other agro sectorstakeholders, with an anticipated result of improvedresource management and service delivery, improvedproductivity and reduced impact on the environmentaland natural resources.

2.3.1. Stakeholders sensitised on the PublicAccountability Project

The Programme conducted one-on-one meetings withkey agro stakeholders in Kasempa, Mkushi, Itezhi-tezhi,Mazabuka and Sinazongwe districts to sensitise themabout the project and the role they and the ordinarymembers of the community would play in ensuringaccountability in the utilisation of public resourcesallocated to the agricultural sector by the nationalbudget.

Among the key stakeholders sensitised were the Ministryof Agriculture and Livestock, the Zambia Nationalfarmers Union through the District Farmers Associationand the Government administration (DistrictCommissioner’s office) at district level. These playersnow appreciate what the public accountability projectis all about and their different roles as they engagecitizens in discussion on the implementation of theagricultural budget and service delivery at local level.

The Ministry of Agriculture and Livestock in particular,as custodians of the agricultural budget at local levelin the respective districts were reminded of their dutyto execute the budget effectively, fairly and prudentlyfor the intended purpose and beneficiaries. They alsounderstood the critical role they had to play in the radioprogrammes, which was to provide the much neededexplanations and clarifications on the budget and servicedelivery issues raised by the communities.

A female volunteer on air at Sinazongwe Community Radio,one of the radio stations partnering with PSAf in promotingpublic accountability in the agriculture sector

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The stakeholders appreciated and welcomed the projectand the District Agricultural Coordinator for Kasempa,Mr. Gabriel Chitumbo, had this to say:

2.3.2. The national agricultural budget simplified

In order to ease reading and comprehension by citizens,the Programme translated and repackaged the nationalagricultural budgets and support policy andprogrammatic documents into local languagescommonly spoken in the respective project districts.The languages are Tonga for Mazabuka, Itezhi-tezhiand Sianzongwe districts; Bemba for Mkushi district;

“This is a very good initiative. Accountabilityand transparency is required in our work aswe just custodians of public resources onbehalf of the farmers who we work to serve.My office welcomes the initiative and wewill give it the support it will require fromus. And the fact that we will be using radioto discuss issues with the farmers it makesour work much easier because of mobilitychallenges we face in reaching out to them”.

Kaonde for Kasempa district; and Chewa for Petauke.Before then the national budget was a preserve of thespending agencies who can afford the $50 purchaseprice.

The policy and programmatic documents included:

a) The Sixth National Development Plan (2011 –2015)

b) The 2013 Republican President’s Address toParliament

c) The 2013 Budget speech by the Minister ofFinance, and

d) The Manifesto of the ruling party (2011 – 2016)

The translated documents were given to the radiolistening clubs that were leading their respectivecommunities in the discussions on the budget andservices delivery issues with the experts and dutybearers in the agricultural sector.

2.3.3. Radio Listening Clubs trained to monitorimplementation of the agricultural budget

Five capacity building workshops for radio listeningclubs were conducted in each of the five project sites.Five RLCs in each participated in the workshops asfollows:

No.

1

2

3

4

5

Project Site

Itezhi-Tezhi

Mkushi

Kasempa

Mazabuka

Sinazongwe

No of clubs

5

5

5

5

5

25

Males

8

9

11

7

5

40

Females

7

6

2

13

6

34

Workshop totals

15

15

13

20

11

74

Attendance

Cumulative Totals

Table 2: Number of participants at RLC capacity building workshops

In essence the total number of sensitised and capacitated was about 375 people as on average each club iscomposed of 15 members.

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18 PSAf Annual Report 2013

Environment and Natural Resources Management

The workshops enabled the communities to understand what the national budget is, its formulation andimplementation processes and how the other related policy and programmatic frameworks or documents thathad a bearing on the budget design and allocations.

They also appreciated the role they had to play inholding spending agencies accountable on the allocatedresources and the expected agricultural services.

The participants showed happiness at the acquisitionof knowledge about the budget and support documents,and how they can use radio to foster transparency andaccountability, and ultimately improve service deliveryand their agricultural activities. This is amplified by thefollowing statement from one of the workshopparticipants:

Figure 5: An adapted diagram showing the role of citizens in budget formulation and execution

“We are grateful to Panos for the project andthe knowledge we have received from thisworkshop. We never knew the budget foragriculture for our district before thisworkshop. Now that we know we will be ableto ask the DACO’s office why certain thingsare not being done when there is money inthe budget”. Barrington K. Nduna from NshinsoTazara Radio Listening Club, giving a vote ofthanks after the sensitisation and training meetingin Mkushi.

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19 PSAf Annual Report 2013

Environment and Natural Resources Management

2.3.4. RLCs empowered with tools to amplify voicesand demand for accountability

After sensitisation on the Public Accountability projectand what it entailed, and training on how to effectivelyuse the interactive radio programme and radio listeningclub communication methodologies, the radio listeningclubs were provided radio sets and digital voice

recorders. The radio sets were for radio programmelistening and the voice recorders for recording ofdiscussions in clubs. A total of 25 radio sets and 25voice recorders were handed out to the clubs. Therecordings from the clubs made part of the radioprogrammes addressed issues of accountability on theagricultural budgets on the local project partner radiostations.

As part of setting in motion programming, the participants developed programming schedules to guide theircontent development and engagement activities. Below is a snippet of one of the schedules.

Table 3: Example of programming schedule

Programme

1222:Veterinary

and Tsetse

Control Services

Activity

002: Control of

livestock diseases

Budget

Amount

17,993

Issue (s)

- Lack of or

inadequate

vaccinations and

pest controls

- Erratic livestock

extension services

- Inadequate dip

tanks, etc.

Club leading

the discussion

Chishila RLC

Expert to

engage with

District

Veterinary

Officer / District

Agricultural

Coordinator

RLC members having hands-on learning on how to operate a voice recorder & radio set during thecapacity building workshops in Sinazongwe and Kasempa

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A community member speaks to journalis during a mediaexpedition on extractive industries in Mozambique

20 PSAf Annual Report 2013

Environment and Natural Resources Management

2.3.5. Communities get platforms to discuss agro-budget implementation

After the capacity building workshops the five partnerradio stations - Kasempa, Mkushi, Sinazongwe,Mazabuka and Itezhi-Tezhi – and the RLCs rolled outprogramming which provided communities leverage toapply their knowledge and skills to effectively expressthemselves on the budget issues.

The programmes a range of agricultural issues most ofwhich drawn from the budget. These included irrigationsupport and development; cooperatives support anddevelopment; infrastructural development such asrehabilitation or construction of livestock breedingcentres, dip tanks, extension staff houses, aquaculturedevelopment and livestock and crop husbandry.

These programmes improved interaction between thefarmers and the agricultural experts mostly from theMinistry of Agriculture which is the custodian of theagricultural budget, and to a greater extent made theMinistry accountable as it was provided feedback onbudgetary and service delivery issues raised by thepublic.

One programmes in Sinazongwe district discussedinadequate and in some instances complete lack ofagricultural services provided to farmers in somecommunities by the Ministry of Agriculture, yet therewas a budget allocation for these services. Farmersraised concerns over how the funds meant for extensionservices given that not much was happening in thisfield. The expression from a member of the Tugwashanye(meaning “Let’s help each other”) Radio Listening Clubin Sinazongwe, Bernard Kayuma was:

The Ministry’s response was that it was aware of thechallenge of few camp extension officers and vacanciesin some camps, and was doing everything possible to

ensure that the few extension officers available weresupported to reach out to farmers in the camps withouttheir extension staff. It stated that the only challengewas mobility as transport was not enough.

Another programme in Kasempa which featured aCooperatives officer from the Ministry of Agricultureand an executive officer at the Farmers’ Association,and transmitted on 11th December 2013 dealt withcooperatives promotion and development in the district.The programme revealed that the Ministry consideredcooperatives one of the important tools in drivingagricultural development. However he said the Ministryhad not yet received the allocation on cooperatives for

“I am aware that government was givingmoney to the Ministry of Agriculture, inparticular the district for farmer facilitation.However I am surprised to note that therewas little or education given to farmers inSinazeze agricultural camp”.

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21 PSAf Annual Report 2013

Environment and Natural Resources Management

the year but as soon as the funds were available theMinistry would visit and backstop cooperatives aroundthe district.

While appreciating the explanation from the Ministrythe Farmers’ Association and the public still expresseddisappointment with the performance of the Ministryin this area of its mandate, and claimed the funds mayhave just been misappropriated. They called forprudence and increase of the budget allocation to thisactivity.

2.4. Partnerships, Networking promotesustainable ENRM responses in SouthernAfrica

The ENRM Programme also continued to be part ofseveral collaborative and/or networking undertakingswith likeminded organisations and individuals like theZambia Climate Change Network (ZCCN) in addressingENRM issues.

Part of this networking saw the programme being partof the workshop called by Chatham house around thecreation of Carbon Free Zones in Zambia. At the coreof this was the establishment of a National AdvisoryCommittee composed of government, the corporateworld and the donor community with the civil societyplaying the role of implementers under an initiativecalled the Trilateral Cooperation on Low CarbonZones in Africa.

The programme was also part of the process to holda national stakeholders consultative process aroundthe Adaptation Finance Tracking Initiative for Zambia. The initiative which was supported by the OverseasDevelopment Institute (ODI), Oxfam and the WorldResources Institute, and also implemented in Uganda,Philippines and Nepal was to track financial resources

staked for climate change programmes to ensureaccountability and transparency. It was born out of arealization that so much financial resources extendedto climate change programming, especially adaptationbut there was not much to show for it.

The Programme further took part in consultativeprocesses on rationalisation and harmonisation of seedregulations and policies in 19 member states of theCommon Market for Eastern and Southern Africa(COMESA) to allow free movement of seeds with a viewto promoting cross border seed trade for better accessby farmers in Eastern and Southern Africa. Theseprocesses were spearheaded by the Alliance forCommodity Trade in Eastern and Southern Africa(ACTESA). Part of the process was to look at theadvantages and disadvantages of seed harmonization.

Summary

It is a fact that the Southern African is faced withenvironmental and natural resources managementchallenges such as pollution, overexploitation of naturalresources, climate change and forest and landdegradation which are threatening people’s livelihoodsand life, and undermining development.

The activities and impact thereof highlighted in thissection of the report demonstrate PSAf’s commitmentand contribution to the sum total of efforts to promotesustainable environment and natural resourcesmanagement practices across Southern Africa. Thereis no doubt that the region’s well-being and economicgrowth hinges entirely on the sustainable exploitationof natural resources like minerals, forests, land, waterand fisheries, and every action PSAf took was a stepin the right direction in addressing the ENRM challenges.

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22 PSAf Annual Report 2013

3Chapter Health and Development

3.0. Introduction

The Health and Development programme set out tomeet the goal: To ensure that responses to health issuesare shared and driven by those most affected.

The programme implemented various activities toachieve these objectives, including Amplifying voicesof the marginalised communities; Reviews of policyresponses to ensure inclusivity; Research; Mediacapacity building; Media fellowships; Creating platformsfor amplifying voices of the most affected; and mobilisingcommunities to participate in community based healthprogrammes. In 2013, PSAf took deliberate steps toincrease access to maternal and child health.

During the reporting period, the programme focusedon four strategic objectives under which projects andprogramme activities were implemented as follows:

1. To ensure effective communication for promotionof an equitable access to health services inSouthern Africa

2. Generating ground-breaking information on SRHRamong high risk groups to influence policyinterventions

3. Enhancing media capacity in comprehensive andpositive reporting of Health issues

4. To create platforms for the most affected voicesto be heard in fostering accountability andtransparency

5. To promote open dialogue on emerging healthissues in Southern Africa

The programme implemented the following projects:

1. Communicating HIV Prevention in SouthernAfrica– a six country SADC funded project;

2. Sexual Minorities Study on determiningcharacterization, risky behaviours and access toservices – BRTI funded Zambia project;

3. Stop Malaria Campaign in the Eastern Provinceof Zambia;

4. Give Stigma an Index Finger in Swaziland;5. Mediating Sexual and Reproductive Health Rights

in Southern Africa – a four country SIDA fundedproject;

6. Increasing access to Maternal and Child Healthservices in Zambia – a Save the Children fundedproject

This report provides a summary of the achievementsmade in 2013.

3.1. Equitable access to health services insouthern Africa ensured

3.1.1. Community members drive the response toHIV prevention in six SADC countries

In order ensure effective communication for thepromotion of an equitable access to health services inAfrica, PSAf enhanced the capacity of communities todrive debate through RLCs. Once the RLCs wereestablished and community members trained on themethodology, PSAf also provided them with radio setsand voice recorder.

Figure 6: Major issues covered in RLC discussions onHIV Prevention in the six countries

Through the RLCs, community members were activelyinvolved developing and packaging radio programmesthat highlight HIV prevention messages anddisseminating them to the broader communities throughInteractive Radio Programmes covering the themesshown in Table 3 above.

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3.1.2. Interactive radio programmes enablecommunities to dialogue on HIV prevention

Interactive Radio Programmes that were facilitated bythe community radio stations allowed local communitiesan opportunity to dialogue and question authorities ona number of issues and policies that affect them.The discussions generated different thematic issues,and this improved understanding led to moreappreciation of issues around HIV prevention and couldtranslate into positive behaviour change and HIVprevention services uptake. Through engaging theexperts in the field of HIV, the Interactive RadioProgrammes increased debates that provided the poorand the marginalised people with an opportunity toengage with policy makers and decision makers onHIV Prevention policies and programmes.

Figure 7: Distribution of IRPs by theme

3.1.3. Radio Programmes provide platform for reliable, up to date information on HIV prevention

Working with community radio stations and radio listening clubs, PSAf supported the production and airing ofradio programmes on a variety of themes relating to HIV prevention in Southern Africa.

Table 4: Overview of community driven programming on HIV Prevention

Ongoing radio programmes in the six countries coveredby the Communicating HIV prevention in SouthernAfrica project have become reliable platforms forinformation sharing on various issues relating to theHIV response, thus enabling community members tohave access to up to date information. The programmeshave also enabled the community members to engagewith experts in debate on key prevention issues.

RLCs in all the six countries have provided a platformwhere local communities have engaged in behaviourchange dialogues among themselves, challenging theirown beliefs and practices and mobilizing each other totake action. Through the RLCs, the community membershave been actively involved in developing and packagingradio programmes that highlight HIV prevention

Country Themes Covered

MCP Male PMTCT HIV Prevention Traditional HTC Sexual Stigma and

Circumcision Awareness Practices Minorities Discrimination

Angola 4   7 12     3  

Lesotho 4   5          

Malawi 7 7 11 42 11     4

Mozambique     11 6       7

Swaziland 16 4 3 24       7

Zambia 15 16 20 9 4 2    

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24 PSAf Annual Report 2013

Health and Development

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

messages and disseminating them to the broadercommunities.

The radio programmes resulted in information sharingon various issues relating to the HIV response enabledcommunity members to have access to up to dateinformation. The programmes also enabled thecommunity members to engage with experts in debateon key prevention issues.

3.1.4. Oral Testimonies reports enhance journalistscoverage of PMTCT and other HIV Preventionissues

To ensure that women drive prevention of mother tochild transmission (PMTCT) in Angola and Mozambique,PSAf compiled reports that contains the oral testimoniesof women in that country. The reports would help toensure that various PMTCT interventions take intoaccount the voices and concerns of persons to whomsuch services are intended.

Through the oral testimonies captured in the publication,a number of gaps in PMTCT policy responses andservices were identified. The oral testimonies alsohighlights the gaps in the response of media to PMTCTand made recommendations for its improvements.

The reports, titled “Estudo sobre: Experiências daprevenção da transmissão do HIV de Mãe para Filho”and “Prevencao da transmissao vertical em” are basedon the testimonies of women who either could notaccess PMTCT services, and those who have benefittedfrom and successfully used the services. Through theoral testimonies captured in the reports, a number ofgaps in policy responses and services have beenidentified. The reports also highlight the media responseof media to PMTCT and made recommendations forits improvements.

As HIV and AIDS continue to be one of Southern Africa’sbiggest development challenges, PMTCT has beenidentified as one of the areas that need a lot of attentionin order to reduce the burden caused by the pandemic.Women have therefore been empowered to driveprevention of mother to child transmission (PMTCT)and to ensure that various PMTCT interventions takeinto account the voices and concerns of persons towhom such services are intended.

3.1.5. Media briefs enhance media coverage ofPMTCT issues

In order to enhance media’s capacity in effectivelyreporting on some key prevention issues, PSAf workedwith the National AIDS Councils in the various countriesto produce media briefs on Prevention of Mother toChild Transmission. The information packs were inspiredby the need to enhance journalists’ capacity to playtheir critical role to create awareness on the evolvingissues of PMTCT, putting the issues on the publicagenda by covering related topics regularly and in aresponsible manner. The PMTCT Media Brief for Lesothowas published towards the end of the year, and a publiclaunch is scheduled for 2014.

The launch of the PMTCT Media Brief for Swaziland inJanuary enhanced the sharing of information amongjournalists and professionals involved in the responseto HIV and AIDS. To show the value that policy makersattach to PSAf outputs, the Ministry of Health inSwaziland has proposed to hold a formal launch forthe media brief, where the government will includestakeholders that are involved in the national response.

The media’s limited appreciation of the HIV preventionissues has resulted in poor coverage of PMTCT issues.PSAf worked with different stakeholders to put in placeeffective communication channels, with the PMTCTmedia briefs being one of the many efforts to that effect.The publications are expected to go a long way in termsof influencing dialogue and inspire action in terms ofPMTCT services.

The pack informs journalists about the specific issues

Some of the PMTCT Media Briefs published in 2013

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and also guides training in HIV and AIDS reporting ingeneral. The information pack is designed in such away that it provides basic information on PMTCT in amanner that journalists can use it based on their need,meaning one can start with sections that mostappropriately respond to their specific informationneeds. The sections can also be used as fact sheets,making it easy for use in media training institutions byboth lecturers and learners.

Media briefs for Malawi and Lesotho, as well as oraltestimonies reports for Angola and Mozambique havebeen published but dissemination is scheduled tocontinue during the next reporting period.

3.2. Ground breaking information on sexualminorities generated, disseminated

3.2.1. Sexual Minorities Study conducted to bringout SRHR issues

In order to enhance HIV prevention among minoritygroups, PSAf completed a study on sexual minoritiesin Zambia to help to characterise high risk populations,their association with total national HIV epidemics inZambia and identify the opportunities for interventions.In this respect it objectives were:

a. To describe the characteristics and behavioursof HIV high risk populations.

b. To determine HIV prevalence among high riskpopulations

c. To measure the extent to which high riskpopulations are being reached with HIV preventiveand treatment services

d. To identify inhibiting factors for effective HIVprevention among high risk populations

e. To identify opportunities for inclusive interventionstargeting high risk groups

f. To provide recommendations for each sub-group,covering priorities, approaches and methodologyfor a comprehensive approach to reduceprevalence in the groups studied.

The sexual minority study was conducted as part of alarger SADC HIV and AIDS Fund supported projectimplemented in two other Southern African countries– Botswana and Zimbabwe.Within this understanding and objectives of the study,

data was collected from a target population of 600MSM and Women who have sex with Women (WSW)in three sites – Livingstone, Lusaka, Ndola, Kitwe andChingola using structured questionnaires, focus groupdiscussion groups and Dry Blood Spots.

The study therefore is intended to increase theunderstanding of this often-overlooked population andthe designing of appropriate interventions, and alsoextending reach of current HIV prevention efforts tohigh risk groups. Furthermore the study would help instreamlining the specific intervention needs requiredfor each sub-group. This would make it possible forthe country health systems to develop interventionsthat would address the needs of this average but diversepopulation in the most effective ways. The study findingswould also be useful in advocacy efforts and promotethe implementation of appropriate HIV preventioninterventions in the country.

To ensure ownership of the report, validation meetingshave been held with National HIV/AIDS/STI/TB Council,Ministries of Health, Community Development andHome affairs and other stakeholders. These meetingswere aimed at appraising the findings and discussingany matters arising that required further attention in theprocess of finalising the report. Dissemination plan willbe agreed upon and effected in the next reportingperiod.

3.2.2. MSM policy response assessed to informfuture programming

PSAf conducted anassessmen t toidentify gaps andchallenges in MSMs e x u a l a n dreproductive healthp o l i c i e s a n dprogrammes in sixSouthern Afr icacountries; Angola,Lesotho, Malawi,M o z a m b i q u e ,Swaz i l and andZambia.

The report alsoCover page of the booklet on challengesfacing HIV Prevention for MSM

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makes recommendations for policy advocacy andprogramming. In order to inform advocacy programmes,there is also need to understand the underlying dynamicsin most of the Southern African countries which do nothave policies and a legal environment that is sufficientlyconducive for undertaking initiatives for HIV preventionamong MSM, hence the reason for conducting theassessment.

The assessment has shed some light on the MSM gapsin HIV programming. This therefore calls for morestrategic interventions for MSM. There will bedissemination meetings in four countries to share withthe media and stakeholders the findings of theassessment.

From the report, it becomes clear that there is need forurgent strategic prevention interventions and the creationof a more conducive environment access to servicesfor minority groups is ensured, and to ensure that healthservice provisions are readily available. In most cases,the magnitude of the problem of HIV infection amongMSM is not fully appreciated. The assessment wasfinalised and will be shared at the regional level toinform future programming around MSM issues.

3.3. M e d i a c a p a c i t y e n h a n c e d t ocomprehensively and positively report onhealth issues

3.3.1. Media supported to promote informed debateto address stigma

PSAf has supported journalists and media houses inSwaziland to spearhead informed debate to addressHIV related stigma and discrimination through a projectdubbed “Give Stigma the Index Finger:Understanding and responding to stigma”.

The project was implemented with funding from theInternational Planned Parenthood Federation (IPPF)and in collaboration with Family Life Association ofSwaziland (FLAS) and Swaziland National Network ofPeople living with HIV/AIDS (SWANNEPHA).

A two day media training workshop was conducted toequip journalists with skills and information to ensurethat media coverage of HIV related stigma anddiscrimination is enhanced. This also ensured that a

relationship between PLHIV and the journalists isimproved and communication channels covering HIV,stigma and social issues on media is broadened.

The meeting was able to foster an interactive moodbetween the media and the civil or government andother stakeholders in the field of HIV and AIDS. It wasattended by a total of 18 people including policymakers,journalists, and representatives from the project partnerorganisations. Three Advisory Panel Members(SWANNEPHA, FLAS and MISA) for the project werealso part of the workshop.

From the workshop, there was increased understandingof the stigma issues and the stigma index in Swaziland.From the PLWHA testimonies, journalists gatheredbetter insight on the experiences of the PLWHA inSwaziland and how they have been discriminated bytheir families, communities and churches and thereforeacquired a positive attitude on how to achievepersonalized stories that still show respect for PLWHAand enhance their dignities as individuals. Therelationship between PLWHA and the journalists wasenhanced and improved communication channelscovering HIV, stigma and social issues on media toensure that the rights of the PLWHA are respected.From the 13 articles produced over four months, therewas increased public and policy debates anddiscussions and promoted quality, evidence based andsensitive reporting on issues of stigma highlighting andbringing the human story to their articles. Interestingdebates have been reported by the journalists as arisingfrom their articles. Apart from summaries of issues thatcame out of the stories, there were good andencouraging reactions and feedback from public sectoragents especially from SWANNEPHA.

Some of the public debates were shared and discussedat Khulisa Umntfwana, Family Life Association andSWANNEPHA offices. The Ministry of Health that intrying to improve accessibility of health services toPeople with Disabilities, would work with FederationOf Disabled people in Swaziland to look at having somematerials in Braille and even having sign languageinterpreters. In the case of HIV treatment for children,the government engaged UNESCO to develop a toolkitto address issues of children living with the HIV epidemic.

The articles increased awareness on issues around HIV

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stigma in the local Swazi media. In the case of a childwho was abused by her grandfather, Save the childrenand the Swaziland Action Group Against Abusesuggested couselling services for abused children toensure dealing with the trauma. The Ministry of Healthalso saw the need for youth friendly services for theadolescents and need for in-service training for nurseswho would be posted to work in local clinics. This wasreiterated by Siphiwe Mabuyakhulu, Director ofCompassionate Swaziland; an organisation workingwith HIV positive adolescents who mentioned that“These nurses should understand the issues andchallenges which these young people come acrossevery day.” Stakeholders to mediate SRHR of sexualminorities in Southern Africa.

3.3.2 Stakeholders and media trained to mediateSRHR in Southern Africa

With funding from the Swedish InternationalDevelopment Cooperation Agency (SIDA), PSAfimplemented a project on Sexual and ReproductiveHealth Rights for marginalised Groups, with the aim ofensuring positive media coverage of Sexual andReproductive Health Rights issues.

A Stakeholders Consultative Meeting for key SRHRstakeholders was held on June 7, 2013 whereby 17

stakeholders from Zambia attended. The meeting wasintended for stakeholders to provide input for thedevelopment of the training manual on SRHR reportingwhich would be used in training the journalists toenhance positive investigative reporting to addressissues of hate speeches and bring out the responsiblereporting related of the most marginalized and vulnerablegroups.

The discussions and debates shared at the meetingimproved the collaboration of PSAf with SRHRstakeholders for future support and resource for SRHRissues.

3.3.3 Capacity of media personnel strengthenedon SRHR for sexual minorities

Media trainings were held as part of PSAf efforts tostrengthen the capacity of media personnel like editors,journalists and Key Correspondents to use a rights-based approach to reporting on SRHR issues for sexualminorities as a means of challenging the key drivers ofhomophobia especially the abusive language used byleaders referring to LGBTI.

PSAf conducted media training workshops for thereporters and journalists on SRHR for sexual minoritiescovering addressing hate speech, understanding humansexuality and human rights and SRHR for themarginalized groups.

The workshops had the following objectives:

a) To enhance the capacity of journalists ininvestigative and positive reporting on SRHRissues of the marginalised groups.

b) To heighten an understanding of how the mediacan contribute to increasing or decreasing stigmaand discrimination and challenge the key driversof hate speech.

c) To facilitate an augmented perspective on hownon commitment to Human Rights declarationsaffects the SRHR access for sexual minorities.

d) To enhance understanding of sexuality to ensuresensitive and responsible reporting on SRHRissues of the sexual minorities.

Participants at a Mediating SRHR Media TrainingWorkshop in Mozambique

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3.3.4 Media Fellowships enhance journalists’ skillsto report SRHR issues

Media fellowships were awarded to facilitate thedocumentation of cases of abuse and discriminationof LGBTI people per country to use as case studies inpolicy dialogues through Oral Testimonies. Mediafellowships enabled journalists in four Southern Africa

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Following the media trainings in Malawi, Mozambiqueand Angola, selected journalists expressed interest andwere offered media fellowships to conduct in-depthcoverage of Mediating SRHR issues. To ensure goodmentoring, PSAf also engaged media experts in eachof the countries who served as country mentors forfellows in their respective countries. The organisationalso had an overall editorial mentor to ensure consistencyin the quality of the articles and programmes acrossthe region.

Country Number of Fellowships

Angola 3

Malawi 5

Mozambique 2

Zambia 2

Table 5: Distribution of Mediating SRHR Media Fellowships

Figure 9: Distribution of media fellowships issued in reporting period

countries to write and produce in depth articles andprogrammes, respectively, on issues of HIV prevention,with a specific focus on Sexual and Reproductive HealthRights.

Figure 8: Reach of Mediating SRHR Media Trainings

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3.3.5. Media training manual addresses informationgaps on SRHR

As part of the Mediating SRHR project, PSAf developeda media training manual as a step towards improvingmedia coverage of issues of sexual minorities that areusually under-addressed.

The training manualc o n s i s t s o finformat ion thate f f e c t i v e l yc o m m u n i c a t e sSRHR issues forsexual minorities tosupport journaliststraining and ensuresthat they delivereffective yet positivereporting as well asmedia programmingon SRHR issues forminority groups. Thet ra in ing manua l

Table 6: List of partner radios for Mediating SRHR in Southern Africa

Country Radio Station No. of Programmes

Angola National Radio Huambo 10

Radio Malanje 10

Malawi Joy FM 5

Zodiak Broadcasting Services 12

Mozambique Nthyiana Radio Station 7

Radio Dondo in Sofala 7

Zambia Sky FM Pending

Radio Phoenix Pending

support journalists and other social communicators inreporting and effectively communicating SRHR issuesin relation to minority groups and bring out the positiveinvestigative reporting related of the most marginalizedand vulnerable groups.

Before the publication of the manual, there was notenough material to support journalists training whichleads to more misunderstanding and misinterpretations.This is due to a number of factors ranging from cultural,moral and legal issues associated with the sexualminorities. This vacuum for better awareness andunderstanding of the emerging SRHR issues leads tomore stigma and discrimination related to the sexualminorities. This can therefore be corrected throughboth in-service and in-training of the journalists onSRHR for minority groups to heighten theirunderstanding and awareness.

3.4. Open dialogue promoted on emerging healthissues

3.4.1. IRPs provide platforms for affected peopleto speak on SRHR

In order to open dialogue regarding SRHR issues ofthe marginalised groups, PSAf has since partnered withselected radio stations in Malawi, Angola, Zambia andMozambique to air interactive radio programmes onSRHR, providing citizens with platforms for informeddebate on sexual and reproductive health and rightsissues in Southern Africa.

Cover page of Reporting SRHR MediaTraining Manual

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The partner radio stations carried out live and recordedprogrammes featuring panels of experts and resourcepeople on SRHR issues to carry out the radioprogrammes on SRHR issues with panels of resourcepeople that lead talks on key SRHR issues formarginalised groups.

Interactive Radio Programmes aimed at improvingaccess to the services in Sexual and ReproductiveHealth and Rights for sexual minorities were aired inMalawi, Mozambique and Angola drawing panellistsfrom different structures and organisations includingthe LGBTI organisations, Law Societies, ChurchLeadership, Senior Community Leadership, HumanRights Commissions, National AIDS Commissions andin the countries.

The programmes covered discussions around the legaland policy, religious, social and cultural issues thathindered favourable access to SRHR services for sexualminorities. The programmes opened discussions aroundfinding strategies that could create a friendly environmentfor access to SRHR services by the sexual minorities.

The programmes made it known how the legal andpolicy contradictions within the national constitutionsand other legal instruments which prohibit the protectionof sexual minorities. Homophobic community, churchand political leaders also make it difficult for the sexualminorities to fully enjoy their human rights.

For example in Malawi, laws that discriminate againsthomosexuality were suspended, the Penal Code andother instruments have a different tone as they penalizeacts that may be considered unnatural. In Mozambique,the law is silent on same sex relations because it doesnot explicitly forbid homosexuality or LGBTI activities. In Angola, while the constitution is silent on same sexrelationships, articles 70 and 71 of the Angolan PenalCode impose criminal sanctions on those who practiceacts “against the order of nature”.

The Interactive Radio Programmes increased somedebate about homosexuality in our African context.Homosexuality is seen as an abnormality and the churchbelieves that the sexual minorities can be accepted inchurch with the aim of seeking God’s healing and

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intervention so that they can be “ungayed”. There isstill some denial on the existence of LGBTI memberswithin the countries especially in Malawi communities. This is because people want to believe that the issueof sexual minorities is “unAfrican”. It is therefore obviousthat these people will continue to be marginalised andwill find it difficult to come out for fear of societaldisapproval, stigma and discrimination.

The discussions have therefore made it possible todiscuss tolerance issues of the LGBTI. It is thereforestill evident that hostility and intolerance for acceptanceof the sexual minorities in Sothern Africa is rife Thistherefore affects not only their enjoyment of humanrights but also their access to necessary servicesincluding health, HIV and SRHR services. The InteractiveRadio Programmes, therefore are able to put a balanceon the negative out lash that the citizens show throughthe panellists from the Public Health and Human Rightsperspective.

From the radio programmes, it became evident thatthere are no significant SRHR and HIV interventionsthat target sexual minorities and this puts a challengeon the interventions on HIV prevention since in all thesecountries, vulnerable groups including sexual minoritiesare among the drivers to HIV transmission.

As a result of these radio discussions, there have beenmajor pronouncements by those in authorities on thesexual and reproductive health rights of marginalisedgroups like prisoners and LGBTI people.

3.4.2. Media experts sensitised on sexual minoritiesin Southern Africa

In recognition of the role media trainers and expertsplay as the entry points to influencing how journalistscover certain subjects, PSAf carried out activities tosensitise media experts across Southern Africa. Theskills development of future journalists hinges entirelyon the kind of expertise under which they are trainedor mentored, which makes it pertinent to have mediatrainers who are well versed in the issues the mediaought to cover.

PSAf brought together media experts from across

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Southern Africa to sensitise them about the MediatingSRHR in southern Africa project and ensure that theyappreciate different human rights issues in SRHR. Thesensitisation of media experts and trainers also helpedensure that the project got buy in from their mediahouses and training institutions.

The sensitisation meeting provided a platform for themedia experts to share ideas on how they could provideguidance in the development of the curriculum to includethe human rights journalistic skills on SRHR issues,and to table out strategies on how to improve thedevelopment of future journalists to undertakeinvestigative yet positive reporting on the emergingsocial issues. It is expected that the knowledge

generated and shared during the experts sensitisationwould be incorporated into various curricula and resultin improved media coverage of SRHR issues.

Through the meeting, a relationship has been built withthe presenters to ensure future referencing and sharingof ideas between the media experts and the presentersfor future planning. The media experts will be able tosource ideas to bring out SRHR reporting throughcommunication brought about by this link. Participantswere equipped with ways of incorporating fresh ideasfrom sources in their normal everyday lives and simplefacts that affect journalists’ daily lives. The representedinstitutes promised an inclusion of the human rightstopic in the curriculum of their training.

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3.4.3. Platforms created for poor, marginalisedcommunities to access maternal and childhealth services

With support from Save the Children, PSAf implementeda five months project to empower communities,especially women and children to access maternal andchild health services in Western Province, Zambia.

The project, titled “Increasing access to maternal and

child health services in Zambia” was implemented fromAugust to December 2013 used the RLC methodologyto facilitate debate at community level, providing anopportunity for mothers and children to discuss issuesthat affect them. The project focused on advocacy toincrease in access to and uptake of family planningservices, increase youth education programmes againstteenage pregnancies, advocate for the strengtheningof MCH service delivery system, and to promote safemotherhood in Zambia.

Figure 10: Training of Media Experts in SRHR

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3.4.4. Journalists equipped with skills to investigatequality of maternal and child health services

A total of 38 media professionals from mainstream andcommunity media were empowered with skills toproduce/publish investigative, in-depth policy articlesand programmes that advocate for the increase in anduptake of family planning services in Zambia, reduceteenage and unwanted pregnancies and delay sexualdebut, revive networking and sharing around reportingdevelopment research on MCH and other related subjectareas in the country and beyond and to promote safemotherhood.

3.5. Community members empowered to driveresponse to malaria

With support from USAID through CommunicationSupport for Health, PSAf continued with theimplementation of the Stop Malaria Campaign in theEastern Province of Zambia. The campaign covers twodistricts of Chipata and Chadiza. This is a Campaignon integrated malaria/MNCH/Nutrition with a triple focuson malaria prevention through IPTp and use of ITNsand appropriate testing & treatment which influencespositive behaviour and attitude to ensure effectivemalaria testing and treatment.

The project was implemented in partnership with localpartners that include two radio stations; Mpangwe FMand Breeze FM and three Community BasedOrganisations; Chipangali Women DevelopmentFoundat ion (CWDF) in Chipata, NdondelaNeighbourhood Health Committee and Chadiza DistrictWomen Association in Chadiza.

An expert making a presentation during oneof the MCH media trainings

Figure 11: Total persons directly reached

Figure 12: Training of Journalists inMaternal and Child Health

As demonstrated below, the majority of the journalistswho were trained were drawn from community mediaestablishments. The involvement of mainstream publicand commercial media houses also served as aninspiration for the community radio journalists whousually tend to look down upon themselves.

Following the media trainings, the individual journalistswere commissioned through the PSAf media fellowshipsto produce and write in-depth media articles on safemotherhood in Zambia. The articles highlighted theplight of mothers and their babies, and also addressedissues of safe motherhood and child health.

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The campaign has engaged communities at a muchmore interpersonal level to actively participate in activitiesfacilitated by civil society organizations (CSOs), workingin collaboration with the local structures for the Ministryof Health (Rural Health Centers and Health Posts). Theobjective of the champion community initiative is to getcommunity members to get involved in the STOP MalariaCampaign activities and to possibly begin to practicekey behaviours being promoted by campaign.

Community members trained as Community MalariaAgents (CMAs), together with traditional leaders andlocal authorities were trained as a team to have collectiveefforts and community participation in the Stop MalariaCampaign. The community members were equippedwith knowledge on how to develop workable actionplans that can be monitored and measured during andat the end of the project using the ChampionCommunities Initiative Methodology which ensured thatthe communities engaged in competition in achievementof their set behaviour centered goals and communitiesare driven to perform to the best of their abilities.

In the period under review, a baseline data collectionexercise was conducted. The exercise covered the 36identified communities in the Chipata and Chadizadistrict.

The Baseline data collected from the households ineach of the selected communities facilitated thedevelopment of 12 months’ community behaviourcantered action plans. The 36 action plans weredeveloped based on the key stop malaria behaviourslinked to the objectives of the campaign. The plansarticulate goals, missions, objectives and specificactivities with timelines. The plans also include nutritionrelated behaviour.

District No. of Communities Covered

Chipata 18

Chadiza 18

Total 36

Figure 13: Orientation of Community MalariaAgents, Eastern Province of Zambia

Figure 14: Reach of malaria prevention activities

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Table 8: Reach of Malaria prevention efforts in Chipata District

Miti Rural Health Centre – Chadiza John Rural Health Centre - Chadiza

Name of No. of No. of No. of Name of No. of No. of No. of

Community H/H CMAs Beneficiaries Community H/H CMAs Beneficiaries

Kadzakao 141 4 705 Manje Centre 34 2 170

Ndondela 76 2 380 Samuel 12 1 60

Ilawa 115 3 575 Mkusa 10 1 50

Gamba 42 2 210 Mkwekwe 20 1 100

Welele 65 2 325 Kafele 20 2 100

Mpungalume 81 2 405 Mlenkwe 10 1 50

Mkayani 69 2 345 Kumadzi 201 7 1005

Mlimbo 30 1 150 Chimkuyu 101 3 505

Sekani 60 2 300 Kapela 43 2 215

Total 679 20 3395 Total 451 20 2255

Samuel Rural Health Centre – Chipata Kasenga Rural Health Centre - Chipata

Name of No. of No. of No. of Name of No. of No. of No. of

Community H/H CMAs Beneficiaries Community H/H CMAs Beneficiaries

Musambalile 51 2 255 Mgubudu 124 5 705

Mtulula 69 2 345 Israel 24 1 380

Kagwada 66 2 330 Ng'ombe 63 2 575

Chimtambo 67 2 335 Kamchiliko 69 2 210

Jimu 45 2 225 Total 374 10 1870

Mulenga 43 2 215        

Boloma 55 2 275

Samuel 108 3 540

Jabesi 58 2 290

Sangweni 65 2 325

Chiswaswa 104 3 520

Menyani 33 2 165

Mulileni 40 2 200

Kadzamila 40 2 200

Total 844 30 4220

Table 7: Reach of Malaria prevention efforts in Chadiza District

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Based on the malaria incidence baseline data and usingappropriate community participatory methodologies,the communities developed community behaviour-centred action plans with clearly set goals, targetsand communally agreed strategies on how to reachthe set goals. The activities included communitymalaria testing and treatment meetings, demonstrationsto hang nets, door to door sensitization on malaria,nutrition cooking demonstrations and School MalariaGame. The activities were facilitated by civil societyorganizations (CSOs), working in collaboration with thelocal structures and the Ministry of Health includingPrimary Schools within the catchment area.

Through the campaign, there was an increase in thenumber of demonstration on how best to hang anInsecticide Treated Net (ITN) therefore positively affectingthe knowledge levels among families that nets are 100%safe. The knowledge and the skill acquired during theimplementation led to an increase in the percentage offamilies ensuring that ALL young children and pregnantwomen slept under an Insecticide Treated Net (ITN)every night of the year.

To address the issue of pregnant women delaying toaccess ANC, awareness has been raised about thesafety of Intermitted Preventive Treatment in pregnancy(IPTp) and increase knowledge of pregnant mothersand the acquired knowledge among families that awoman must go to an ANC visit and get IPTp rightwhen she finds out she’s pregnant to avoidcomplications from Malaria has ensured improved healthof the pregnant mothers and their unborn babies.There has also been knowledge of community memberson the dangers of self-treatment for malaria and theneed to seek early testing and treatment and people’sattitudes have changed about seeking care at healthfacilities at the first signs of malaria.

The communities implemented and monitor theirprogress towards community behaviour-centred actionplans using community BCC activities.

Following the communication plan for the campaignand using the PSAf flagship methodology to increaseawareness, 20 Radio Listening Clubs were establishedin the province. The RLCs were discussing issuesaround malaria prevention in relation to the project

objectives. The RLC developed and air 26 programmes.

Through the 26 radio programmes and a number ofradio skits, the community members have been activelyinvolved in developing radio programmes that highlightmessages around malaria prevention, testing andtreatment. The messages triggered a lot of debate anddiscussions around behaviour change strategies andan opportunity to engage with health service providersand there was an increase in the provision of malariaservices including provision of ITNs and malaria testingkits at the clinics.

Summary

With HIV and AIDS being among the many public healthchallenges facing Southern Africa, PSAf efforts havehelped to ensure that responses to the pandemic areshared and driven by the most affected. Through the‘Communicating HIV Prevention in Southern Africa’Project, PSAf promoted open dialogue on cultural issuessurrounding Multiple Concurrent Partners (MCP),Prevention of Mother to Child Transmission (PMTCT)and HIV prevention for Sexual Minority Groups (SMG). This dialogue has brought about positive signs ofattitude changes through the behaviour change dialoguestimulated by PSAf. In terms of policy changes, nothingtangible can be reported yet, but with regards to thepolicy debates that are in the media and hopefully thesewill translate into policy statements as the projectprogresses.

It is through the implementation of our variouscommunication approaches to tackle key healthchallenges that PSAf's Health and Developmentprogramme is now well-established and respectedacross the region. Our interventions like radio listeningclubs, media fellowships, research and dissemination,media training, policy debates, among others, haveinfluenced the implementation of need-driven responsesthrough amplification of marginalised voices. We haveinfluenced a number of far-reaching initiatives to tacklea vast array of health challenges across the region. Itis these life-changing impacts that continuously renewour commitment to improving communications toempower marginalised communities, so that they candrive their own development.

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4Chapter Governance and Development

4.0. Introduction

The Governance and Development programmeimplemented various activities towards the programme’sgoal to increase citizens’ participation and empowermentto foster transparency and accountability in governanceprocesses. In 2013, the programme implemented threemajor activities, namely the Atwaambe/Mwananchiproject supported by DFID through the OverseasDevelopment Institute (ODI), the Violence AgainstWomen Media Campaign (I Care About Her MediaCampaign) supported by the Oxfam Programme inZambia, and the Campaign for a People DrivenConstitution supported by OSISA and the ZambiaGovernance Foundation.

The overall specific focus was around promotingdialogue and enhancing relationships between electedrepresentatives, CSOs and citizens within Zambia onkey governance issues.

During the reporting period, the following objectivesformed the focus of the interventions::

• To enhance relationships between electedrepresentatives, appointed officials and citizens;

• To support citizen participation in democraticelectoral processes;

• To equip the media to play a leading role inpreventing and mitigating conflict and advancinggood governance.

The aim of the Good Governance Symposium was toexplore the link between citizens’ participation andgood governance, especially in terms of holding dutybearers accountable.

4.1. Relationships between duty bearers andcitizens enhanced to foster transparencyand accountability

4.1.1. Platforms created for debate on voice andaccountability

During the reporting period, PSAf conducted two nationalevents to provide a platform for different stakeholdersto engage in debate and dialogue on governance issues.On Friday 12 April 2013, PSAf conducted a showcasingworkshop for grantees under the Atwaambe project.The workshop was an interactive platform for thegrantees where they used a combination of PowerPointpresentations; and a brief plenary with Question-Answersession at the end of each presentation to share theirexperiences in evidence based multi-stakeholder policyinfluencing processes and the results under the project.

On 10 May, PSAf in conjunction with the Zambia Ministryof Justice and the Zambia Council for SocialDevelopment organised a Good GovernanceSymposium on citizen engagement and accountabilitywas held and it drew together 42 good governancepractitioners and other partners from 5 districts withinZambia. A total of 11 Organisations made presentationsunder the theme Promoting Citizen Voice andAccountability citing practical examples of theirexperiences in citizen engagement and use of evidencein influencing policy processes and achieving changeat the local and national level.

Figure 15: Summary of reach of citizen ledaccountability and engagement trainings for communitymedia, CSO partners and male VAWG champions

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The symposium established that a number oforganisations, scholars and governance practitionershave been implementing various models andapproaches aimed at promoting citizen/publicparticipation in development. The symposium tappedinto this space and brought out key learning points,

including sustainable and replicable citizen engagement

models. The interactive nature of the event enabled the

different stakeholders to openly share their experiences

and constructively criticise each other on different

governance interventions.

Organisation1. Zambia Network of Youth Organisations-Lusaka

and nationwide2. Citizens for a better Environment3. Simalelo AIDS Peer Educatio Programme (SAPEP)4. CSPR

5. CTPD6. Action Aid7. Nyimba District Farmer Association8. SACCORD9. GIZ10. Ministry of Justice; Governance Dept.11. Zimbabwe National Constitution Assembly (NCA)

Presentation FocusCivil Society and community Accountability inprogramme implementationEnvironmental Governance focus on extractivesCommunity Joint action in preventing/mitigating HIVCoalition lessons in engaging the state and setting theagendaTrade dialogueAdvocacy and media engagementFarmer Driven EngagementLessons from engaging the stateDonor perspective of citizen and state engagementSupply side perspective of dialogue and engagementCitizen and state dialogue on the constitution-lessonsfrom Zimbabwe

Table 9: Focus of presentations at Good Governance Symposium

Left:GIZ Zambia Legal and Human Rights Advisor stresses a point on Donor and state perspectives in citizen engagementprocesses and Right:Particpants in a session at the Governance symposium at Mika Hotel in Lusaka,Zambia.

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4.1.3. Radio programmes generate debate ongovernance issues

Weekly interactive radio programmes have generatedincreased public debate on various governance issuesin Zambia.

Between Januarys and June, PSAf supported theproduction of weekly programmes on Radio Phoenixin Lusaka, enabling thematic experts to directly engage

with citizens on a range of issues, the NGO Act, AfricanPeer review Mechanism (APRM) and Universal PeriodicReview, re-modeling of the education curriculum, CEECAct, e-learning, decentralisation and sector devolutionand citizen’s budget. The programmes, which go underthe title “Our Voice” have also generated debate acrossother stations like 5 FM, Yatsani, Radio 2 ZNBC, KafueFM Radio and Millennium Radio etc. around the samegovernance threads discussed on the IRP.

4.1.2. Persons with disability benefit from coalitions

More than 100,000 persons with disability in Zambiahave benefited from PSAf’s efforts to create platformsfor engagement between citizens and the authorities.

Strengthened local level coalitions in PSAf’s differentproject sites in Kasempa, Nyimba, Petauke, Kabweand Lusaka have presented a good platform for PWDsto express themselves and hold the authorities toaccount on various issues relating to their well-beingand participation in governance processes. For example,in Kasempa the group of PWDs at Bulanda now havea representative on the District DevelopmentCoordinating Committee to look into their interests.This was a result of the radio programmes ongovernance where issues were raised by PWDs.

The local level multi-actor approach in addressing the

issue of access to learning for the deaf in Kabwe hasresulted in local level mobilisation of resources toincrease pupil space by building additional classroomsfor the deaf children at Broadway School.

For some of the youths in Lusaka working closely withPSAf’s partners, theupport has resulted in the formationof youth clubs to strengthen voice and access commonresources/funds, and the appointment of youths in locallevel decision making structures etc.

The Ministry of Education has bought into the idea ofe-learning for the deaf and has been working closelywith PSAf’s partners to operationalize the idea in selectedtertiary schools such as the University of Zambia. PSAffacilitated linkages with the Ministry of Education tolook at mechanisms of advancing e-learning acrosslearning sites in Zambia.

Left to Right: Part of the group of persons living with disabilities at Bulanda in Kasempa that haveparticipated on radio discussion programmes on governance issue.

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More programmes were aired focusing on violenceagainst women, the ongoing constitution makingprocess, the NGO Act and related issues in Zambia.

4.2.. Media, CSOs empowered to advance goodgovernance, mitigate conflict

PSAf interventions have empowered civil societyorganisations and media institutions to collectively holdthe authorities to account on governance issues likeconstitution making.

In Zambia, PSAf facilitated multi-stakeholder platformson the new constitution to enable civil societyorganisations to speak with one voice in relation to thecountry’s on-going constitution making process. Withfunding from OSISA, PSAf facilitated a three stakeholdermeetings to review the constitution making processand develop basic minimum requirements. Theconsultations resulted in the development and validation10 minimum basic principles of the constitution as wellas the scenario analysis on possible positions that thestate can adopt around the constitution review process.

Under the Atwaambe project, PSAf also focused onincreasing the skills and expertise for mapping thepolitical and policy environment, and also empoweredcommunities to express their interests and holdgovernment institutions to account.

This can be evidenced from the influence created bythe Atwaambe work and policy review processes aroundthe youth policy and implementation guidelines, Youthempowerment fund and its subsequent decentralisationafter youths raised concerns on its accessibility, reviewof CEEC funding guidelines, disabilities act, educationcurr iculum adjustment, introduction of theentrepreneurship study programme, adoption of e-learning as alternative learning platform for the deafetc. These benefits accrue to a population of women,youths, children and PWDs who are more than 7 million,nationwide (Zambia).

The Governance and Development programmeconducted two capacity development activities tocontribute to improved outcomes and results. Twotrainings were undertaken on impact documentationand citizen led engagement models.

4.3. Citizens empowered to participate indemocratic electoral processes

4.3.1. Grand coalition established to coordinatecitizens’ demand for a people drivenconstitution in Zambia

In fulfilling the objective of empowering citizens toparticipate in democratic processes, PSAf led theestablishment of a multi-stakeholder Grand Coalitionto demand for a people driven constitution in Zambia.After four attempts to review the Zambian constitutionfailed in 1972, 1991, 2001 and 2010, the Grand Coalitionwas established as a coordinated and systematic nation-wide public education campaign in order to have acritical mass of CSOs, amplify citizens’ views on thecountry’s supreme law, facilitate joint actions forsynergies, upscale and impact and ensure the need forbasic minimum principles to protect content. This wasafter realization that without a united CSO voice andmass mobilization, there was very high possibility of afifth successive failure to give Zambians a people drivenconstitution. The coalition gave the different stakeholdersa united and consistent voice.

The objectives of the campaign focused on the following:

• To advocate for the timely release of the seconddraft constitution

• To protect the content of the draft constitutionby using the collectively adopted basic minimumstandards

• To advocate and campaign for the appropriateadoption of the constitution through a referendum

• To prepare the public to participate effectively inthe referendum for the adoption of the constitution

• To stimulate youth action on the constitutionreferendum debate

What made the Grand Coalition effective is that itbrought together different coalitions, making it a coalitionof coalitions. The steering committee members weredrawn from the following organisations which also actas coalitions at different levels: the Oasis Forum, CivilSociety Constitution Coalition, Alliance for GoodGovernance, Zambia Council for Social Development,Foundation for Democratic Process, Young AfricanLeadership Initiative (YALI), Operation Young Vote (OYV),

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4.3.2. Media fellowships, radio programmesprovide platform for citizens to championdemocracy and good governance

To reach and influence processes at the National level,PSAf worked with selected media houses and journaliststo galvanise public debate on the constitution makingprocess and publicise the basic minimum principles onthe new constitution.

PSAf granted fellowships to mainstream mediajournalists to write in depth articles on the constitution,and also partnered with selected radio stations to airprogrammes on the constitution. The figure belowprovides a summary of the extent of reach of thesemedia based interventions.

Various issues around the constitution were discussedat both local and national level. The discussions alsocontributed to influencing key policies around the youthfund, life skills training in schools, support towardscommunity schools by the government and womenempowerment to mention a few.

As a result of this support, the media has made positivestrides in appropriately profiling the constitution andgive it a human face. It’s also clear from the engagementwith media so far that the media appreciates theconstitution process and the legal framework to ensurethe protection of the content.

Grand coalition members present a consolidated positionof CSOs and other stakeholders on the release of thefinal draft constitution at Press briefing facilitated byPSAf at Golden Bridge Hotel in Lusaka

Members of the Grand Coalition on the Constitution(from left) Andrew Ntewewe, Fr Cleophas Lungu andEmily Sikazwe, during a press briefing demanding forthe release of the final draft constitution.

Non-Governmental Organisations CoordinatingCongress (NGOCC) and the national coordinatingorganisation PSAf.

Example of media article on PSAf's work on constitution advocacy

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4.3.3. Basic minimum principles published tosummarise citizens expectations on Zambiaconstitution

The Grand Coalition of CSOs and other stakeholderscampaigning for a people driven constitution in Zambiacompiled a booklet outlining the ten basic minimum

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principles that the Zambia constitutional review processought to address.

The basic minimum principles of the Draft constitutionwere developed after a thorough consultation processof more than 260 stakeholder organisations. PSAffacilitated the collection of different positions taken byvarious actors and consolidated the input to come upwith uncontested positions of all key issues in theconstitution, from a point of principle. In order to enablea wide cross section of society to understand andengage in debate on the basic minimums, the brochureswere made available in English and in seven Zambianlocal languages, namely Tonga, Nyanja, Lozi, Kaonde,Bemba, Lunda and Luvale.

The engagement of the populace on the basis of thebasic minimum principles has contributed to increasedgovernance radio programmes and the demonstratedpublic appreciation that the constitution is a developmenttool that enshrines the people’s aspirations in how theywill be

Newspaper fellowship Radio programmes Television programmes

Type of intervention

Tota

l Ach

ieve

d

20

18

16

14

12

10

8

6

4

2

0

Total Awarded

Total Outputs

Figure 16: Media interventions to drive publicdebate on the Constitution

The Basic Minimums publication in English, ChiNyanja and KiKaonde

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Community members during a prayer meeting organised by the Grand Coalition in Kasama, Northern Zambia

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Summary

In summary, the programme continues to show thecreation of sustainable and active grassroots linkagesbetween citizens and the state in Zambia. There hasalso been a strong national level influence on the policyframework around women, youth, children and PWDsthat has been generated by governance partnersworking mostly at grassroots level. A lot of the evidencethat has been generated at the grassroots level hasmeaningfully fed into national level processes to influencepolicy processes.

The programme has contributed to strengthening thecoalition approach to the on-going constitution debate

in Zambia on the draft constitution process by facilitatingthe harmonising of messages around key issues andgalvanizing the voices of women, youths, children andPWDS through its partners.

It has also seen emerging models of good practice ongood governance and citizen empowerment processesthat have been shared at various fora especially aroundthe mobilization of citizen voice by community mediaactors from the bottom-up to influence national levelprocesses/policies. Some of the donors invited to thePSAf/Atwaambe discussion platforms have shared theirpositive opinions on these models e.g. Oxfam Zambia,GIZ, World Bank and Irish Aid.

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5Chapter Management and Coordination

5.0. Introduction

During the reporting period, PSAf implemented a numberof activities aimed at building an effective and efficientPSAf operating across Southern Africa. This was donemostly through the use of different tools and platformsto profile the organisation, as well as the establishmentof efficient organisation management systems andcontrol. These efforts have resulted in an improvedprofile of the organisation, as well as strong systemsfor planning, implementation and reporting.

The unit is this year focusing on the following threeobjectives:

1. To raise the profile of PSAf across Southern Africaand internationally

2. To establish and implement efficient organisationalmanagement systems and controls

3. To strengthen the governance and leadership ofPSAf

5.1. Governance and leadership of PSAfstrengthened

In March, the PSAf board of directors met inJohannesburg, South Africa for the annual board meetingwhere a number of decisions were taken to enhancethe governance and leadership of the organisation.Among other things, the board meeting reviewed andadopted the organisation’s Annual Report for 2012,and the 2013 Programme of Work and Budget. TheAnnual report has since been disseminated to differentpartners, while the POWB guided all the activitieshighlighted in this report.

To ensure that staff members operate in an environmentthat makes them more effective in delivering theorganisation’s mission, the board also reviewed thePSAf Staff Handbook, which is one of the organisation’skey policy documents.

During the course of the year, two new members joinedthe PSAf board replacing those who have retired. Thenew members are Mr Pat Wisane Mhlongo from SouthAfrica, and Mr Sylvester Black from Namibia, who aretaking over from Mr Amos Vilakazi and Mr Vilbard Usiku,respectively, who have retired in line with theorganisation’s board charter.

To strengthen the new board members understandingof the organisation’s systems and operationalenvironment, PSAf conducted an orientation meetingwhere the new members interacted with staff at thesecretariat.

5.2. Efficient management systems and controlsmaintained

5.2.1. Effective financial management systemsmaintained

As part of the organisation’s efforts to continuedeveloping and maintaining effective and efficientfinancial policies, proper systems and control, an auditof the PSAf accounts was successfully completed atthe beginning of the year. The audit report for theaccount ending 31 December 2012 was also presentedand approved the board meeting in March, and alsoshared with the organisation’s different donors, whowere all satisfied with the report.

5.2.2. New policies developed, existing onesstrengthened

During the year 2013, PSAf developed two institutionalpolicies, the HIV and AIDS Workplace Policy, and theCommunication and Knowledge Management Policy.In the past, the issues covered in the two policies wereonly included as sections of other policy documentslike the Staff Handbook and the Disciplinary Code andGrievance Procedure.

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Snapshot of new and enhanced PSAf Policies

The Communication and Knowledge ManagementPolicy presents the organisation with a toolto enhance the coordination of the generation,management and sharing of institutional knowledgeand information. The HIV and AIDS Workplace alsoguides the institutional response to HIV and AIDS.

A number of the organisation’s existing policies werealso updated in order to strengthen their relevance ina changing environment. These include the StaffHandbook, Procurement Manual and the FinanceProcedures Manual.

5.2.3. Platforms created for donor interaction withcommunities and implementing partners

As PSAf completes two years of the implementation ofthe organisation’s Strategic Plan for 2012 to 2016, ateam from NORAD in July visited the organisation tolearn from communities and partners about thecontribution and influence of PSAf interventions.

The evaluation was conducted by two senior NORADmembers of staff, Eli Koefoed Sletten and Ivar Evensmo.They spent time interacting with rural communities inPetauke, Zambia and Xai Xai, Mozambique where theygot first hand evidence of the impact of the radiolistening clubs as platforms for developmentcommunication. Norad has been a core funder of PSAfsince 2007 when the organisation launched its firstStrategic Plan as an autonomous institute. Previousfunding agreements were with Panos London on behalfof the Panos Network.

Among other things, the evaluation established thatPSAf interventions are highly relevant and havedemonstrated impact at local and national levels.Community members and implementing partners wereable to share with the evaluators how PSAf interventionshave provided a good foundation for poor andmarginalised communities to drive their development.The evaluators report has a number of regional casestudies on the effectiveness of PSAf interventions.

Norad and PSAf officials with communitymembers in Petauke, Zambia

NORAD Civil Society Advisor, Eli Koefoed withcommunity members in Xai Xai, Mozambique

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5.3. Organisation wide planning and reportingstrengthened

5.3.1. Annual Plans and Budgets for 2013completed, approved

The annual plans and budgets for 2013 were completedat the PSAf Annual Planning and Review meeting for2013 was held in Lusaka in January. This processbrought together all PSAf programmes, departmentsand country offices to input into the draft Programmeof Work and Budget.

In July, PSAf conducted the Half Year Planning andReview meeting, where stff members reflected onprogress in the implementation of the POWB.

Following the planning and review meeting, somerevisions were made to the POWB after which it waspresented at the 2013 Annual Board meeting. ThePOWB was finalised and operationalized with inputfrom the board.

5.3.2. Timely, high quality reports highlight PSAfimpact

The PSAf Annual Report for 2012 was finalised andpublished during the first quarter of the year 2013. Thereport, which has since been distributed to theorganisation’s different stakeholders across SouthernAfrica and internationally, highlights the success ofPSAf thematic interventions during the year 2012, whichwas the first year of implementation of the organisation’sStrategic Plan for 2012 to 2016.The report is alsoaccessible electronically through the PSAf websitewww.panos.org.zm and also through the organisation’sother online platforms.

In addition to the Annual Report, the organisation alsocollated all programme reports and plans in order toenhance institutional knowledge management. Thisenables the organisation to keep track of its interventionsand the impact thereof.

5.4. Different tools used to raise PSAf profile

a) Profiling in the mainstream mediaThe organisation used different mainstream media toprofile its work. This was done mostly through press

releases sent to media houses across the region, andopinion articles sent to the Zambia Daily Mail. Thesearticles have contributed immensely in raising the profileof the organisation, as evidenced by the responsesfrom different stakeholders from across the world whowould have read the articles online.

Between January and June, more than 26 opinionarticles were published mainly in the Zambia Daily Mail,and reproduced by other online and mainstream media.

5.4.1. Online and offline platforms used to keepstakeholders informed

At the beginning of the year, PSAf embarked on anexercise to redesign the organisation’s websitewww.panos.org.zm. The new look PSAf website becamelive on 08 February 2013. The website has generatedmore interest and the number of hits continues toincrease. The new website also allows readers to interactwith the organisation over specific articles.

Screenshot of the PSAf website

PSAf has an email newsletter that is disseminated everytwo months to stakeholders during the second weekof each month, highlighting activities that would havebeen conducted during the previous month. Thenewsletter has proved to be a useful tool for profilingthe organisation and keeping stakeholders up to date.Initially, the newsletter was sent out every month butadjustments were made to send it out every two months.In addition to the html version, PSAf has also introduceda downloadable PDF version of the newsletter thatcarries full articles.

During the reporting period, PSAf continued to usesocial media platforms to profile its work and keep

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stakeholders updated on the organisation’s activitiesand achievements. The organisation continues to useFacebook, Twitter and Flick to share information withdifferent stakeholders. These platforms have also helpedthe organisation to reach out to certain groups ofstakeholders who may be difficult to access throughthe mainstream channels.

The PSAf social media pages are accessible throughwww.facebook.com/panos.institute.southern.africa,w w w. t w i t t e r. c o m / P a n o s _ P S A f a n d o nhttp://www.flickr.com/photos/psaf.

In addition to the mass media tools, PSAf also used anumber of indoor and outdoor visual materials toenhance the organisation’s visibility among stakeholders.Selected photos were mounted around the regionaloffice, while a lightbox billboard was also mounted tomake the organisation more visible.

5.5. International networking supported topromote development dialogue

5.5.1. PSAf partners with UNESCO, internationalstakeholders to address gender issues

In order to enhance the media’s role in promoting genderequality and gender equity in Southern Africa, PSAfpartnered with UNESCO and other internationalstakeholders in developing an international frameworkto address gender equality in and through the media.

to address gender equality and women’s empowermentin and through the media. The GFMG brought togethermedia executives, journalists, leaders of civil societyorganizations working on gender and media issues,representatives of gender equality advocacy groups,journalism educators and government representatives.

The event enabled PSAf to consolidate efforts by variousplayers across the globe, and to galvanise the impactof various interventions by various stakeholders andplayers to address gender equality and women’sempowerment in and through the media. This is in linewith the organisation’s strategic plan for 2012 to 2016,where gender equality and women’s empowerment isone of the cross cutting themes across PSAfprogrammes.

In recognition of the organisation’s role as a championof gender equality and women’s empowerment, PSAfExecutive Director Lilian Kiefer was one of the keyspeakers at the event.

A key output of the Forum was the establishment ofthe Global Alliance on Media and Gender (GAMG),which will coordinate systematic follow-up to one ofthe critical areas of concern of the Beijing Declarationand Platform for Action (BDPA), namely “Women andthe Media Diagnosis”. The outputs of the forum wouldalso contribute towards achieving MillenniumDevelopment Goal 3 on “promoting gender equalityand empowering women”. Resolutions of the forum willalso feed into the Global Conference on Women, whichis to be organized by the UN in 2015.

5.5.2. Media supported to create enablingenvironment for gender equality, publicaccountability

In the year 2013, PSAf participated in a number ofactivities to support the media to create an enablingenvironment for promoting gender equality, publicaccountability and other attributes that are necessaryfor sustainable development to take place.

In addition to the various thematic trainings conductedthroughout the year across Southern Africa, PSAf alsosupported journalists to participate in internationalnetworking and capacity building events. This allowed

A key highlight of these efforts was the Global Forumon Media and Gender (GFMG), an international eventthat was held in Bangkok, Thailand in December 2013,bringing together stakeholders from across the world

Banner for the global forum on Media and Gender wherePSAf was a key partner

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In August, PSAf supported journalists from Zambia,Malawi and Swaziland to participate at the HighwayAfrica conference which was held at Rhodes Universityin Grahamstown, South Africa. The conference is thebiggest annual gathering of journalists and mediaprofessionals in Africa. The 2013 conference focusedon the theme: “Speaking Truth to Power? Media, Politicsand Accountability”. As an organisation that believesthe media has a key role to play in enhancing citizens’demand for accountability, PSAf supported seniorjournalists from The Post (Zambia), Nation Publications(Malawi) and the Nation (Swaziland).

And in November and December, PSAf supported ateam of five journalists from Mozambique, Zambia,South Africa and Zimbabwe to participate in the GlobalForum on Media and Gender which was held inBangkok, Thailand. The GFMG enabled the journaliststo interact with hundreds of fellow journalists, civil

society and government representatives from acrossthe world. The journalists also participated in theformation of the Global Alliance on Media and Gender,which was the key outcome of the conference.

As a key regional partner and a member of a regionalcommittee, PSAf also rallied the primary stakeholdersand co-organised joint sessions with UNESCO that arerelevant to the organisations’ mandate as contained inthe Strategic Plan for 2012 to 2016. It is expected thatthe GFMG and the resultant Global Alliance on Mediaand Gender (GAMG) will strengthen internationalcooperation on gender and women’s empowermentthrough the media.

Summary

The response of communities and different stakeholdersin shows that PSAf is on track to achieve theorganisation’s objectives for the year 2013. Organisedcommunication and management of knowledge isessential in the success of PSAf’s communication fordevelopment work. There is need for sustained effortsto keep track of the impact of the organisation’s work,and use that as the basis for future programming.

It is important use different tools to reach out tostakeholders as different publics have their own preferredmeans of receiving and imparting information. Socialmedia and traditional communication tools should beused hand in hand as they complement each other andhelp the organisation widen its reach.

the journalists to interact with fellow professionals fromacross the world, and also to be exposed to differentsources of information.

Figure 17: Distribution of international networkingand capacity building support to journalists

It was worth it as I learnt new things, contributedto various discussions as well as networkedwith fellow media practitioners and interestedparties. Panos Institute Southern Africa shouldcontinue with such good gesture to a lot morejournalists in all the countries where it works,”Sam Chibaya, Malawi. Highway Africa Delegate

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Financial Report

Income

Expenditure

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Governance and Staff

Board Members

Prof. Marietta Dlamini Swaziland (Board Chairperson)Mrs. Julieta Langa Mozambique (Vice Chairperson)Mr. Chris Chirwa ZambiaDr. Tachilisa Balule BotswanaMs. Madeline Dube ZimbabweMr. Alexander Muyovwe ZambiaMr. Grey Mang’anda MalawiMr. Sylvester Black NamibiaMr. Pat Mhlongo South Africa

Staff

Lilian Kiefer Executive DirectorTasila Ngwira Acting Finance and Administration ManagerMamoletsane Khati Regional Programme Manager, Health and DevelopmentVusumuzi Sifile Regional Manager, Communication and Knowledge ManagementPryd Chitah Regional Programme Manager, Governance and DevelopmentNervious Siantombo Regional Programme Manager, Environment and Natural Resource ManagementElias M. Banda Regional Programme Manager, Media Development and ICTsGillies C. Kasongo Senior Programme Officer, Media Development and ICTsMasauso Soko Programme Officer, Health and DevelopmentAdelino Saguate Programmes Coordinator, Mozambique Country OfficeCatherine Mukange Administrative Officer, FinanceMbita Sikapoko Finance OfficerJulia Chissico Finance and Admin Assistant, MozambiqueRui Massingue ICT Support Officer, MozambiquePatricia Tepula Administrative AssistantReshoketswe Sedibe Administration Officer, South AfricaRichard Salale Transport OfficerPeter Mubamba DriverObed Kalima Kasanga Caretaker

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50 PSAf Annual Report 2013

List of Funding Partners

Panos Institute Southern Africa (PSAf) is supported by a number of funding partners. The following donors andpartners supported PSAf’s work in 2013:

Swedish International DevelopmentAgency (SIDA)

Southern Afr ica DevelopmentCommunity (SADC)

Overseas Development Institute (ODI)

UK Department for InternationalDevelopment (DFID)

Bill and Melinda Gates Foundation(BMGF)

HIVOS

Oxfam Zambia

United States Agency for InternationalDevelopment (USAID)/CommunicationSupport for Health (CSH)

Norwegian Agency for DevelopmentCorporation (NORAD)

German Agency for DevelopmentCorporation (GIZ)

UNESCO Harare

Open Society Initiative for SouthernAfrica (OSISA)

Mozambique Civil Society SupportMechanism (MASC)

SIDA continued to support the implementation of activities aimed at fosteringthe prevention of HIV and AIDS, especially among sexual minorities in Angola,Malawi, Mozambique and Zambia.

The SADC HIV/AIDS Fund supported PSAf’s health activities, namely theCommunicating HIV Prevention Project and the Sexual Minorities study.

The ODI provided funding through the Governance and Transparency Fundinitiative through which PSAf supported grassroots based organisations to linkcitizens and duty bearers.

DFID supported the Atwaambe Project through ODI.

Through Panos Institute West Africa, the BMGF provided funding forimplementation of the Pan African Radio Platform project in Zambia.

HIVOS provided financial support for the Public Accountability in the AgricultureSector project.

The Oxfam Programme in Zambia supported PSAf to implement the ViolenceAgainst Women media campaign, which aims to create platforms for debate toeradicate violence against women

USAID, through its CSH project supported the roll out of the STOP Malariaproject in the Eastern Province of Zambia.

NORAD continued to provide core funding for PSAf’s regional activities. Thetwo organisations have since renewed their partnership under the new PSAfStrategic Plan for 2012 to 2016.

The GIZ continued to support the development of community media by meetingsome of the operational costs at Itezhi Tezhi and Kasempa community radiostations.

Supported the implementation of ICTs based capacity building for communitymedia

OSISA provided financial support for two PSAf projects – the three countryRadio Platform for Community Development and the Campaign for a PeopleDriven Constitution in Zambia.

MASC provided funding for the implementation of activities under the MonitoringExtractive Industries project in Mozambique.

Partner Support provided

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Amplifies the voices of poor and marginalisedcommunities so that they are heard at national, regionaland international levels.

Creates accessible and effective communicationschannels, and provides platforms for stimulating informedand inclusive debate.

Supports the development of local, community andalternative media, particularly in its coverage ofdevelopment issues, in order to make marginalisedvoices heard, and disseminate crucial developmentinformationBuilds the capacity of the media, NGOs and otherinformation providers to communicate developmentissues effectively, and to subject national, regional andinternational policies to rigorous, constructive andinformed analysis.

Generates and disseminates accessible, well-researched information packages on critical developmentissues, ranging from climate change to HIV and AIDS.

Provides an enabling environment for meaningfulexchange of ideas and debates between local and globaldevelopment actors, ensuring Southern perspectivesare heard at international levels.

Forges links and works as a broker in developmentdialogue among civil society, the media, academics,policymakers and key actors.

Conducts research on communication and developmentissues to promote more informed decision-making andto provide guidance on the new information andcommunication world order.

Partners with national and regional media, as well ascivil society, academics and NGOs, to advance the causeof the poor.

Working towardsachieving itsvision of asouthern Africancommunityempowered todrive its owndevelopment,PSAf:

About Panos Institute Southern Africa

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Vision: A Southern African communitythat drives its own development

Contact us

Regional Office

Email: [email protected] Website: http://www.panos.org

Mozambique OfficeRua Castelo Branco,47 -1st Floor

Malhangalene

Tel/Fax: (+258)21415549/ 849414984

Mobile: (+258) 823050604/ 848585135

Email: [email protected]

South Africa OfficeP.O. Box 3286, Parklands, 2121

158 Jan Smuts Avenue, 3rd Floor

Rosebank, 2196

Johannesburg

Email: [email protected]

Panos Institute Southern Africa

[email protected]

PSAf is part of a global network of Panos Institutes working in the Carribean,Eastern Africa, West Africa, South Asia and Europe

Panos Europewww.panoseurope.org

Marseille, FranceTel: + 33 (0) 4 91 11 76 43Fax: +33 (0) 4 91 33 79 [email protected]