Promotions Matter

Great Lakes Division FY11 Local Summit

• Demonstrate why promotions of Relay For Life through multiple channels is important for the success of the event and recognition of Relay’s supports

• Foster a team approach to Relay For Life promotions, regardless of committee or leadership position

• Provide tools and resources for communities to effectively promote their event

Objectives

TEAM CHEER

Promotions Matter

First Half: Promotions

What is “PROMOTIONS”?

“Promotions” are those efforts and activities thatraise awareness about your Relay For Life event.

“Promotions” comes in many forms, and is somuch more than just an article in the local paper it involves speaking opportunities, signage, yourevent website, etc.

“It takes a village to promote a Relay.”

Everyone that touches Relay can promote the event through their personal channels – their workplace, at their bank, their dentist’s office, etc.

A Team Approach

• What is the impact of promoting Relay For Life? • Validates support of the event• Generates a greater awareness of the American

Cancer Society: who we are and what we do• Demonstrates how money raised supports

cancer research and meet the needs of local cancer patients• Recognizes sponsors, volunteers and other

supporters associated with the event

Promotions 101

Goals of Promotion

Group Activity

Goals of Promotions

Promotions MatterHalf Time

Hoop It Up

Promotions Matter

Second Half: Website & Online Tools

The importance of having up-to-date, accurate info posted on the Relay event website:• Website is available 24-7 to the public• Link to site appears on all collateral

materials• 65% of donors will visit website before

donating, additionally 25% of all Relay income is raised online

RFL Event Websites

1. Check fundraising goals and progress

2. Find info about event3. Make a donation

Top 3 Reasons People Visit the RFL Website

What Makes a Good Website?• Accurate information• Well organized, simple layout• Updated often, at least every 2 weeks• Reflects overall event• Details provided (times schedule, maps, etc.)• Contact information provided• Interesting & fun - entices visitors to keep

coming back

Day of Events DetailsNot So Good

Day of Events DetailsGood

Latest Event InfoNot So Good

Latest Event InfoGood

Sponsor PageNot So Good

Sponsor PageGood

Promote Your Site

How to drive people to your site?• Put on every agenda and all collateral• Media materials• Email signature and email auto

responderThis makes it even more important to update the site on a regular basis!

Online Tools

• Online – Facebook page and Twitter• iPhone app• Website’s Facebook app• Email tools through RFL event website• Promotions Volunteer CD – includes Social

Media Guide• Team sites – Zoho, Office Live, Google Doc’s

Other Tools

• Promotional Ideas Tip Sheet (p. 24-25)• Sign Up. Set Up. Send. (p. 26-27)• Team Member Quick Guide (p. 28)• Team Captain Quick Guide (p. 29)• Examples of Good and Not So Good Website

Pages (p. 32-33)• Facebook Status Updates (p. 34-37)• iPhone App Info Sheet (p. 38-39)

Promotions Matter2 Minute Drill

Website & Social Media Success

• Touchdowns• Fumbles• Other Plays

Promotions Matter

Game Recap

Game Recap

1. What will you put into your game plan?

2. Questions