Promoting Health &Wellness

Random Acts of Flowers improves the emotional health and wellbeing of individuals in healthcare facilities by delivering recycled flowers,

encouragement and personal moments of kindness.

Using flowers as the vessel, our vision is to inspire and nurture a culture of care and compassion.

While Random Acts of Flowers directly serves people struggling with illness, injury or the aging process, our reach goes well beyond the

recipients to impact their families, caregivers, healthcare administrators, our devoted volunteers and committed donors.

Yes, Flowers Do Heal! Multiple studies indicate that the mere presence of flowers in a patient’s hospital room can, in the words of a team of researchers from Rutgers University, become “a powerful positive emotion inducer” that improves mood as well as long-term episodic memory in elderly patients.

A 2009 study by researchers from Kansas State University found that “patients in rooms with plants and flowers had significantly shorter hospitalizations, lower ratings of pain, anxiety and fatigue, and more positive feelings” when compared to patients in a control group.

An empirical study conducted in early 2016 by the UT College of Medicine specifically confirms the positive impact deliveries from Random Acts of Flowers have on the emotional wellness of medical patients.

- Almost 95% of respondents self-reported that the unexpected delivery of flowers from Random Acts of Flowers improved their overall emotional wellness, with 73.5% reporting “extreme improvement.”

- The study also reaffirmed that RAF is serving patients who typically are not getting this emotional lift, with 81.1% of respondents reporting they had not received other gifts of flowers outside of the Random Acts of Flowers’ delivery, and for 11.3% of the sample the RAF volunteers were the only visitors they had during their hospital stay.

How it Works

Donated product is sourced from community floral partners.

(wholesalers, retail florists, weddings, special events, grocery stores, funeral homes)

The flowers are recycled and repurposed into new, beautiful arrangements by volunteer teams.

RAF volunteers deliver bouquets and moments of kindness to people in local healthcare facilities.

(hospitals, assisted living, nursing homes, hospice)

The mission is typically fulfilled in 24 – 48 hours, reinforcing the immediacy and positive impact

on the community.

Our Journey 2

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Larsen Jay has a near-fatal accident on July 29th. During his extended hospital stay

he delivers his flowers to fellow patients and sees the impact his “random act of

kindness” has on others. This is the inspiration for Random Acts of Flowers.

One year to the month of the accident, Adrian and Larsen Jay incorporate Random Acts of Flowers with a mission of improving emotional health of community members in area healthcare facilities. RAF opens a small

facility with 1 employee and 4 volunteers with the backing of 199 supporters.

After six months of preparation and development, RAF launches on March 3rd at the University of Tennessee Medical Center. The first floral delivery is made to a patient

in Larsen’s former hospital room. Floral donors, community supporters and

volunteers begin flocking to the program.

RAF continues to grow, adding volunteers and floral partners while moving into a larger facility and celebrating mission fulfillment milestones including the

10,000th delivery in January. Operational efficiencies are learned and the

sustainable program takes shape.

Due to the RAF success and increased demand, the Board of Directors votes to expand the program to new cities. RAF

Tampa Bay, FL is chosen as the first branch and opens that November. Just a month

later, RAF opens another branch in Greeneville, TN.

Progress and learning endures as the National Headquarters Team is formed

and branches in Chicago, IL and Silicon Valley, CA launch while Greeneville, TN closes due to small market size. In late 2015, RAF celebrates

its 100,000th floral delivery and launches a strategic plan for expansion nationwide.

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RAF branches eclipse significant delivery milestones while the national team continues improvements on mission

fulfillment, operations and sustainability initiatives. The newest location in Indianapolis, IN is announced as

discussions begin on future opportunities.

Mission Fulfillment

FLORAL DELIVERIES

LOCAL IMPACT

173,296 VASES RECYCLED

(thru 08/16/16)

4,659

Avg. Deliveries Per Month

173,296

Total Vases Recycled Nationwide

148,324

Total People Served Nationwide

NATIONWIDE

NATIONWIDE ( Closed 2015 ) ( Est. 7/2008 ) ( Est. 10/2013 ) ( Est. 1/2015 ) ( Est. 4/2015 )

Total

Volunteer Heart The success of the Random Acts of Flowers’ mission is driven by our dedicated volunteer workforce.

“I enjoy being surrounded by beautiful flowers and people who share a common interest and goal. I feel great after a volunteer shift knowing that my small amount of time has helped another

person. I have personally seen that light in people’s eyes when I make a floral delivery.”

- Cathy Palivos, RAF Chicago Volunteer

2,002 Registered RAF

Volunteers

72,068 Volunteer Hours Donated To Date

2,386 Average # of Hours Served per Month

Fun, Easy & Creative Minimal Training

Flexible Commitment Friendly Environment

Immediate Community Impact Variety of Tasks for All Skillsets Multi-Generational Experience

Individual, Group & Corporate Opportunities

Did You Know?

99% of RAF Volunteers Would Recommend Working with Us to Others

93% of Volunteers Saw Working with RAF as

an Opportunity to Make a Difference

99% of RAF Volunteers Understand How Their Volunteer Work Impacts the Mission

Serving the Healthcare Community Random Acts of Flowers successfully works with national healthcare partners to deliver moments of positive emotional health. In addition to the major medical partners listed below, RAF works with over 300 healthcare facilities including

assisted living, nursing home, rehabilitation, hospice and community health organizations.

“The residents at our facility are honestly so thankful and touched by your wonderful donation of flowers. Many haven't

received a gift in years and most don't have regular visitors. The pure joy on the resident’s face isn't seen too often. Try as we do,

any contact from someone other than staff is truly a joyous occasion. From the bottom of my heart, I want to really thank

every volunteer at your organization for providing such an impactful event in our resident's lives.”

– Melinda B. Glen Oaks Nursing & Rehab / Northbrook, IL

“I wanted to report that the Random Acts of Flowers delivery created quite a buzz here at PAC last week! The residents were so touched and surprised by the deliveries. I will never forget

some of the big smiles the residents had when they received their surprise flower delivery. How special! I was also very impressed by the level of professionalism, the beautiful flower bouquets, and the wonderful volunteers from Random Acts of Flowers.

Thank you so much!” – Deeann A.

Palo Alto Commons / Palo Alto, CA

The Floral Industry Partner Random Acts of Flowers is a strong partner with the floral industry.

Since its founding, RAF has worked closely with floral professionals to utilize waste in a productive and meaningful way.

Keys to our successful floral relationships:

RAF isn’t competing for a florist’s customer base. People served by the charity are often those who wouldn’t normally receive flowers, are forgotten about,

haven’t had a visitor or are without a support network.

“For years I would walk out of an event with a heavy heart knowing that thousands of dollars of flowers would be tossed in the garbage. Now that RAF is here we smile as we leave knowing that all of our hard work of beautiful fresh

flowers will continue to brighten and bless someone else’s day.” – Lisa Foster / Owner, Lisa Foster Floral Design in Knoxville, TN

RAF is only using what’s already sold/unsalable in the floral marketplace. Our organization focuses on gathering used, donated flowers

destined for the garbage to “upcycle” them for another purpose.

“We have a cart full of flowers every day we throw away to the compost. It's better to get smiles of the patients instead of throwing them out. I love to see a picture of someone's face when they get flowers from Random Acts of Flowers!”

- Steve Wilkie / Costco Floral Coordinator in Atherton, CA

RAF celebrates flowers and florists as an important part of our society. With each delivery, Random Acts of Flowers validates the importance of giving flowers and how their healing property can purposefully impact people.

RAF never substitutes for a floral professional. Recipients of our floral deliveries are determined by the healthcare professionals (doctors, nurses & caregivers). Random Acts of Flowers never responds to individual requests in lieu of working with a local florist.

"Random Acts of Flowers is a true asset in the market, actually making it easier for me to sell flowers. People like knowing that once the flowers have been used for their original purpose, there's another very meaningful use for them."

-Danny Jones / Owner, Bloomers Flowers & Gifts in Knoxville, TN

RAF is a key referral source for florists. Random Acts of Flowers is happy to refer and promote partner florists to our donors, supporters and volunteers.

“Random Acts of Flowers provides a tangible benefit to our business, reducing the green waste and disposal expense from our memorial flowers. But more importantly, I just love the mission and the impact the organization has on our community.”

- Keenan Knopke / Owner, Curlew Hills Memory Gardens in Palm Harbor, FL

The American Institute of Floral Designers (AIFD) officially endorses Random Acts of Flowers and recognizes its effective re-use of floral products for use in charitable social effectiveness. AIFD is the floral industry’s leading non-profit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design.

Random Acts of Flowers is endorsed by and a proud member of the Society of American Florists (SAF), a national trade association that represents all segments of the U.S. floral industry. The 15,000 members are the industry’s top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry.

Operational Structure

Service Markets & Potential Growth

Existing RAF branches. RAF Indianapolis launches October 2016. All other branch locations under consideration.

501(c)(3) NonProfit Corporation Headquartered in Knoxville, TN

Every branch is supported by the national headquarters team

responsible for:

Technology Human Resources

Operational Support Compliance / Risk Management

Financial / Accounting Strategy

Marketing / PR Training & Education

RAF Branch Locations (major elements)

2,500 – 3,500 sq.ft. Facility 2 – 3 Full Time Employees 1 – 2 Delivery Vans 100 – 600 Volunteers

A Partnership with RAF Brings Multiple Benefits

Alignment of core values based on integrity and

commitment to excellence.

Keen focus on the mission, keeping organizational overhead

low to channel financial resources toward floral deliveries to bring

encouragement to those in need.

A large and highly engaged volunteer base across multiple

demographics.

Strong affinity with millennials and other environmentally

conscious consumers.

Social responsibility association with a neutral, non-controversial

organization.

Alliance with a unique and inspiring brand.

National Partners

National Partnership Opportunities

Become a National Partner with Random Acts of Flowers that positions

your brand on a national scale while having a local impact.

TEAM BUILDING / GROUP VOLUNTEERING

Engage your group in a unique “done-in-a-day” teambuilding experience that has a lasting impact on the community.

BOUQUET DELIVERY CARDS

Directly associate your brand by being a featured delivery card sponsor given with every delivery of flowers and hope.

The back of the card contains three main areas: - Top Section: Promotes a corporate partner that helps

financially support the program. - Middle Section: * The volunteer who created the

bouquet signs their name, offering a personal community connection to the recipient.

- Lower Section: * Acknowledges where the flowers have

been donated from to make the bouquet. We want the recipient to know that someone in their community has donated the flowers and expressed an interest in helping them have a better day.

RAF Logo

Mission Statement

Branch-Specific Contact & Website Information

(w/charitable org info on bottom)

* Both lower areas are personally hand-written by volunteers. This representation of the delivery

card back is for illustrative purposes only.

Vicki S.

The Heart Gala

National Partnership - Additional Benefits IN-KIND DONATION / PROGRAM PRODUCT USE

Your donated products may be used by RAF volunteers in our operations and facility or distributed through selective marketing materials. This is an excellent way to support RAF’s mission while promoting your products directly to our dynamic teams of volunteers. IN-FACILITY SIGNAGE

Each RAF branch facility is a similar general office/workshop/processing setup with cohesive look and feel with branding, signage, mission-reinforcement photos, etc. National corporate partners are featured in facilities with dedicated signage for all participants to see. MARKETING

In addition to the opportunities outlined above, national partners will be promoted through major RAF marketing materials throughout the year. WEBSITES Random Acts of Flowers maintains websites for the national organization as well as branch-specific sites. Some content is mirrored across all sites while other content is localized per branch. BI-ANNUAL NEWSLETTER Each RAF branch mails a traditional, printed, multi-page informational newsletter to donors, sponsors, volunteers and all those who’ve engaged the program. These are issued in the fall and spring depending on the specific schedule of the branch operations. ANNUAL REPORT RAF publishes an annual report outlining operations, mission fulfillment, financial health, growth opportunities and partnerships.

Contacts

MISSION: Random Acts of Flowers (RAF) improves the emotional health and wellbeing of individuals in healthcare

facilities by delivering recycled flowers, encouragement and personal moments of kindness. LOCATIONS: National Headquarters RAF Chicago RAF Indianapolis

3500 Workman Rd. – #101A 2000 Greenleaf St. – Suite 5 1057 E. 54th St. – Suite F Knoxville, TN 37921 Evanston, IL 60202 Indianapolis, IN 46220 (865) 248-3045 (847) 430-4751 (317) 282-0144

RAF Knoxville RAF Silicon Valley RAF Tampa Bay 3500 Workman Rd. – #101B 3501 Edison Way 564 Frederica Ln. – Suite A Knoxville, TN 37921 Menlo Park, CA 94025 Dunedin, FL 34698 (865) 633-9082 (650) 852-1450 (717) 754-7974

ONLINE: Website: http://www.RandomActsofFlowers.org

Facebook: http://www.facebook.com/randomactsofflowers Twitter: http://www.twitter.com/rndmactsofflwrs Instagram: http://www.instagram.com/randomactsofflowers Pinterest: http://www.pinterest.com/raflowers YouTube: http://www.youtube.com/randomactsofflowers Vimeo: http://vimeo.com/user34647693

DESIGNATION: Random Acts of Flowers is a federally registered 501(c)(3) nonprofit corporation (ID# 26-3006360).

The Random Acts of Flowers name and its logo are trademarked / copy written properties of RAF, registered in the United States, Canada, Australia and the European Union. RAF also holds charitable licenses in all US states as required including the ability to partake in Commercial Co-Ventures (CCV).

Larsen Jay Founder & CEO

larsen@randomactsofflowers.org

(865) 248-3045 o (865) 384-2656 c

Cindy McConkey Cox COO & CMO

cindy@randomactsofflowers.org

(865) 248-3045 o (865) 368-3976 c

National Board of Directors Random Acts of Flowers is governed by a dynamic board of directors who provide leadership,

direction and advice to help build a sustainable future.

FY’2017 National Board Members Mr. Ron Feinbaum SVP & GM Consumer Division, Scripps Networks Knoxville, TN Dr. Caren Gallaher Owner, Complete Surgical Care Knoxville, TN Mr. Dean Gestal President, Reynolds Cycling Salt Lake City, UT Mrs. Gillian Growdon Community Leader Chicago, IL Mr. Jay Hicks President & CEO, Prime Care Management Indianapolis, IN Mr. George Hashbarger, Jr. Portfolio Manager, BPV Advisor Strategies Knoxville, TN Mr. Barry MacLean CEO, MacLean-Fogg Chicago, IL Mr. Hazen Mirts President & CEO, Enrollment First, Inc. Knoxville, TN Mrs. Maddie Strange Senior Director Process Improvement, Terminix Memphis, TN Mr. Wayne Wilson CFO, Malibu Boats Knoxville, TN Emeritus Board Members Mr. Jackie Lacey AiFD Ntl. Secretary, PFCI, CFD, Owner of DBG Events & Florals Chicago, IL Mr. Ali Safavi President & CEO, 5209inc. Santa Monica, CA Mr. Bill Sansom Chairman & CEO, H.T. Hackney Co. Knoxville, TN

“Flowers always make people better, happier, and more

helpful; they are sunshine, food and medicine for the soul.”

- Luther Burbank / Pioneering American Botanist