Project on Setting Up an Apparel Retail Store

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    For setting up our first retail store we acquired an area of 350sq feet @10000 per sq feet amounting to Rs.3500000 atcenter stage mall .we have been purchasing land and building for furtherexpansion of Desi PunkFor the smooth functioning we hired people for the

    following positions : Store manager(1) Assistant store manager(1) Department manager (2) Team leader (1) Team members (2) Cleaning Team (2)

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    CAPITAL REQUIREMENTS:

    YEAR 1:CAPITAL- 25,00,000

    LOAN 20,00,000

    YEAR 2:CAPITAL 40,00,000LOAN 17,60,000

    YEAR 3:CAPITAL 60,00,000LOAN 32,60,000Interest on loan and capital was being provided at 10% per annum.

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    To insurance account 60,000

    To repairs 4,900

    To sundry trade expenses 1,200

    To conveyance 13,400

    To office expenses 16,200

    To interest on loan 2,00,000

    To interest on capital 2,50,000

    To office lighting 56,600

    To advertising 15,000

    To import duty 2,00,000

    To discount 21,200

    To bad debts written off 1,23,750

    To depreciation:

    Equipment 27,500

    Furniture and fitting 7,500

    Land and building 3,50,000

    To net profit t/f to capital account 7,26,850

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    PARTICULARS AMOUNT PARTICULARS AMOUNT

    To opening stock 4,15,000 By sales 43,70,000To purchases 14,12,000 By closing stock 3,80,000To octroi 7,500

    To dock charges 8,300

    To Wages 24,000

    To gross profit transferred to p &l a/c

    28,83,200

    47,50,000 47,50,000

    To salaries 1,95,000 By gross profit transfer fromtrading account

    28,83,200

    To stationary and printing 5,815 By income from investment 3,85,000

    To postage and telegram 2,800

    To audit fees 8,000

    To legal charges 8,400

    To telephone expenses 12,250

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    To insurance account 66,000

    To repairs 5,650

    To sundry trade expenses 1,400

    To conveyance 19,375

    To office expenses 18,700

    To interest on loan 1,60,000

    To interest on capital 4,00,000

    To office lighting 88,150

    To advertising 80,000

    To import duty 2,37,500

    To depreciation:

    Equipment 49,000

    Furniture and fitting 37,000

    Land and Building 4,40,000

    To net profit t/f to capital account 14,33,160

    32,68,200 32,68,200

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    LIABILITIES AMOUNT ASSETS AMOUNTCreditors 3,70,000 Cash in hand 6,54,358Bills payable 59,000 Cash at bank 10,43,500Employee provident fund 9,750 Debtors 16,50,000

    Loan 16,00,000(Add) interest onLoan 1,60,000

    17,60,000Closing stock 3,80,000

    Equipment 4,90,000(Less)depreciation 49,000

    4,41,000

    Capital 40,00,000 Furniture andFitting 3,70,000(Less)depreciation 37,000

    3,33,000

    (Add) intereston capital 4,00,000

    Land andBuilding 44,00,000(Less)depreciation4,40,000

    39,60,000

    (Add)netprofit 14,33,160 58,33,160

    Income tax 4,29,948

    84,61,858 84,61,858

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    PARTICULARS AMOUNT PARTICULARS AMOUNT

    To opening stock 3,80,000 By sales 59,33,000To purchases 21,80,000 By closing stock 5,80,000To octroi 14,000

    To dock charges 21,050

    To Wages 24,000

    To gross profit transferred to p &l a/c

    38,93,950

    65,13,000 65,13,000

    To salaries 2,34,000 By gross profit transfer fromtrading account

    38,93,950

    To stationary and printing 14,200 By income from investment 14,30,000

    To postage and telegram 3,100

    To audit fees 11,000

    To legal charges 8,400

    To telephone expenses 16,840

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    To insurance account 70,575

    To repairs 9,145

    To sundry trade expenses 1,730

    To conveyance 25,940

    To office expenses 21,000

    To interest on loan 3,26,000

    To interest on capital 6,00,000

    To office lighting 1,10,085

    To advertising 49,350

    To import duty 4,25,000

    To depreciation:

    Equipment 49,000

    Furniture and fitting 47,500

    Land and Building 5,70,000

    To net profit t/f to capital account 27,31,085

    53,23,950 53,23,950

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    LIABILITIES AMOUNT ASSETS AMOUNTCreditors 2,93,000 Cash in hand 23,50,000Bills payable 1,15,000 Cash at bank 25,57,610Employee provident fund 11,700 Debtors 26,70,000Loan 17,60,000

    (Add) intereston Loan 1,76,000(Add)additionalLoan 15,00,000(Add) interestOn loan 1,50,000

    35,86,000

    Closing stock 5,80,000

    Equipment 4,90,000(Less)depreciation 49,000 4,41,000

    Capital 60,00,000 Furniture andFitting 4,75,000(Less)depreciation 47,500

    4,27,500

    (Add) intereston capital 6,00,000

    Land andBuilding 57,00,000(Less)depreciation 5,70,000

    51,30,000

    (Add)net profit 27,31,085

    93,31,085

    Income tax 8,19,325

    1,41,56,110 1,41,56,110

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    The projected sales has been increasing tremendously as in the1 st year the sale was Rs. 34,00,000,2 nd year sales areRs.43,70,000 which shows an increase of 28.52% and in the 3 rd year the sales further increased by 15,63,000 which meant a35.76% increase.

    Desi punk witnessed continuous profits wherein the profit in the1 st year was of 14,33,160 which grew by 11.42% in the secondyear which has further grown by 13.24% which has becomepossible due to the effective promotional strategy in advertisingthe brand.

    The proportionate increase in return on investment as in year1:16.15% and in year 2:25.59% and in the year 3:29.49%.It has increased constantly with each passing year.

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    Desi Punk was successful in establishing a unique clothingretail business in Delhi and NCR .

    The strength of Desi Punk is that the customers could easilydifferentiate among the products while its weakness wasabsence of promotions strategy.

    We intend to diversify the business .

    We strive for continuous profits.

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    This project report mainly focused on ethnic women ware,other different kinds of trades under clothing sector are notconsidered.A new firm may find it difficult to enter in cloth trading asthe already established firm may give them a toughcompetition.

    The firm needs to maintain varieties of stock whichultimately demanded a huge investment.

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