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Part 2 of this workshop series. For part 1 visit http://www.slideshare.net/CRDE/ecommerce-setting-up-an-online-store-part-1. These workshops were designed for for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au
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Capital Region
E-Commerce Part 2
Presented by Threesides Marketing
Housekeeping
RDA Southern Inland
Region
Our MissionTo provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region.
Regional Priorities•Regional Development Planning•Education, Employment & Investment•Transport – Infrastructure & Services•Regional Food•Digital Economy Transition•Living & Working Sustainably
Key Initiatives•South East Region of Renewable Energy Excellence•Regional Sponsored Migration Scheme•Southern NSW Harvest Association•Capital Region Digital Enterprise Program
How We Can Help You•Access to government programs•Advice and training•Sourcing skilled labour•Grants - support and data•Networks and contacts
Find out More
Richard EversonProject OfficerMob. 0427 27 27 [email protected] www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their online marketing:
Old Bus Depot MarketsNational Parks NSW
Retail 360Lantern Apartments Thredbo
Sportsmans WarehouseDDCS family Lawyers
RGT TrainingTrev’s café Dickson
(and more…)
Your name, business, and the one thing
that motivated
you to come today?
Learning outcomes
Compare popular e-commerce management systems and payment gateways
Identify the steps, tools and security considerations needed to start selling online.
Overview1. Ecommerce Content management
systems
2. Inventory – photos, descriptions and content
3. Shipping and fulfilment
4. Taking the money – Payment Gateways
5. Security and safety
6. Starting your digital marketing – adwords, email, social and landing pages
RECAP
NAB online retail report – July 2013
The DIY get
started question
s.
NAB online retail report – July 2013
The simple 5 P’s of e-commerce
THE E-COMMERCE EXPERIENCE
External sales engine
Merchant Account fees
Card Fees Gateway FeesReturns / follow up
The online experience
• E-commerce site (a shop) – a program to sell your product
• Inventory – product to be sold
• A online host – a server to host your online booking system
• Payment System – to enable payment of sales
• Analytics – reporting of sales
• Staff – a trained staff member to manage the system
Essential Tools in E-Commerce
Questions to ask• Who is responsible in maintaining the system
• Are you the leader of follower with your competitors
• Is there an ongoing fee or is it pay per sale
• Is there a commission for using the system
• Is the system easy to use for all staff
• Who is developing the system for future upgrades
• Does your system support multi channelling delivering product to multiple sites
NUTS + BOLTS
• Hosted or installed (custom developed)
• Scalable
• Plugins and extensions)
• Customisable design
• Ease of use (front and backend)
• Logical user experience
• Available development. support / communities
• Useful reporting
• Affordable
E-commerce management systems
CMS + EMS
+
What’s the best system for me?EMS
http://go.magento.com/
• Custom E-commerce system
• Largest Extension market place available
• Bought by ebay in 2011
• Large development community
• Supports most shipping and payment gateways
• 3 versions – community, GO, enterprise
Magento / Magento Go
GST and Selling Overseas Generally, if GST applies to a transaction in the offline (physical)
world then GST will also apply to a transaction for the same item online.
If however the purchaser of the goods or services is from outside Australia, then GST is not applicable. Nor is GST applicable if an overseas organisation sells goods or services with a value of less than A$1000 to an Australian customer.
If a foreign organisation is doing business from within Australia, then GST (and all other regulatory and taxation) obligations apply.
Know your GST obligations – For more information visit: http://www.ato.gov.au/Business/GST/
• High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age, price, brand
• Hand written descriptions
• Customer feedback and reviews
• Video content
Inventory – photos, descriptions and content
Product Photography kit
Manual Shipping
• E-Shipping
• Shipping aggregator
• Couriers
• Same day shipping
Shipping options
Hundreds of providers
Payment Gateways
eway
www.eway.com.au
eway costs
Paypal fees
What you need:
1. A payment gateway provider
2. A SSL certificate for your site
3. A unique IP address on the hosting server
4. A online / credit card merchant account with a bank
What your bank will want:
5. See the site
6. Terms and Conditions of Sale
7. Refund Policy
8. Privacy Policy
Payment Gateways
SSL certificate - $10 > $800/year
Security and safety
SSL certificate
Security and safety
www.cheapssls.com www.eway.com.au/cheap-ssl
Start your Marketing
• High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age, price, brand
• Hand written descriptions
• Customer feedback and reviews
• Video content
Inventory – photos, descriptions and content
Product Photography kit
1.Email List
2.Google Adwords
3.Search SEO
The big 3
Next steps:
• Do your homework• Develop an Email list • Consider Google AdWords to
increase your profile online• Choose a payment provider• Review your shipping • Start your Marketing
Workshops and ConsultationsWorkshops
•Series of 17 workshop topics over the next 12 months
•Free sessions – subsidised by federal government – in Queanbeyan and across the region
Digital Consultations
•4 hour digital business consultations
•Develop and digital business plan
•Identify 3 get started now actions
•Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/enterprisegroupfeedback
Verification word: training
Stay in touchWebsite:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!