PROJECT FILE-2.doc

Embed Size (px)

Citation preview

  • 7/24/2019 PROJECT FILE-2.doc

    1/56

    INDEX

    SR. NO. PARTICULAR PG. NO.

    1. GENERAL INFORMATION 3

    HISTORY 5

    COMPANY PROFILE 6

    PROMOTORS 7

    ORGANISATION STRUCTURE 8

    FORMS & TYPES OF ORGANISATION 9

    LOCATION & LAYOUT CHART 10

    TIME KEEPING SYSTEM 13

    2.MANUFACTURING PROCESS & RAW

    MATERIALS14

    INTROUCTION 16 RA! MATERIAL "MACHINES &

    E#UIPMENT17

    PROUCTION PROCESS 18

    PROUCTION PROCESS CHART 23

    MAIN PROUCTS OF COMPANY 24

    INSTALLE & UTILI$E CAPACITY 25

    #UALITY CONTROL 26

    3. FINANCIAL INFORMATION 27

    INTROUCTION 29

    O!NE & %ORRO!E CAPITAL 30

    RESERES 31

    PROFITS 32

    1

  • 7/24/2019 PROJECT FILE-2.doc

    2/56

    SR. NO. PARTICULARS PG. NO.

    4.EMPLOYEES RELATION

    INFORNATION 33

    INTROUCTION 35

    TOTAL EMPLOYEES & THEIR

    CLASSIFICATION36

    INIIUAL RELATION 37

    INUSTRIAL RELATION 38

    5. MARKETTING DEPARTMENT 39

    INTROUCTION 41

    AERTISING & SALES

    PROMOTION42

    ISTRI%UTION CHANNEL 43

    PRICING POLICY 44

    COMPETITORS 45

    6.CONTRIBUCTION OF UNIT TO THE

    INDUSTRY46

    7. FUTURE PLANS 47

    8. ACHIEVEMENTS & AWARDS 49

    9. CONCLUSION 51

    10. SUGGESTIONS 53

    11. BIBLIOGRAPHY 55

    2

  • 7/24/2019 PROJECT FILE-2.doc

    3/56

    3

  • 7/24/2019 PROJECT FILE-2.doc

    4/56

    INDEX

    SR. NO. PARTICULARS PG. NO.

    1. HISTORY 52. COMPANY PROFILE 6

    3. ORGANISATION STRUCTURE 7

    4. FORMS & TYPES OF ORGANISATION 8

    5. PROMOTORS 9

    6. LOCATION & LAYOUT CHART 10

    7. TIME KEEPING SYSTEM 13

    4

  • 7/24/2019 PROJECT FILE-2.doc

    5/56

    HISTORY

    ECH'AY ()* +*,)-/*+ 18,++-+ 1971. H)/-)/ '+)-)/

    */ ,+ ) ()* A+/ /*,. H+ ()* ,+ ,+ ,+). T+ )+ ,+ ) )* +/:+ /* //,/)* H & '.

    ECH'AY )* *,),+ (/, ,+ (; + 100 (;+* ), ,+ R)):+ ):)-+ +**+ , ,/* / - >),+ )*

    ) *=-*//+*.

    ECH'AY /=*,/+* =+* ,+ *,++ >/>* ( )+ =*/> ):)+

    )=,),/ ,+> +?=/+,. I, )* ) /,), )/+* (/ )

    *, )-=, 150 +* ) /,+ +/> =,/+* /;+ G+)" '))

    +,.

    N( ECH'AY )* :)=)-+ =*,+* / I/) )+ %HEL R+/)+"

    GNFC" IPCL" ONGC" GAIL" M)/) & M)/)" TELCO" GSFC" IOCL"

    CCS" R)/() %) ) / ,+ +/> SLI%O /=*,/+* @ USA ALHUSAIN

    @KU!UAIT +,. -+)=*+ /* (/+ )>+ *,++ =,*. A )* ,+

    )+ )/+ , = )=,),/ )/+*. T/* )/> (/, ,+ +(

    ++.

    COMPANY PROFILE

    5

  • 7/24/2019 PROJECT FILE-2.doc

    6/56

    NAME BECH'AY INUSTRIES PT. LT.

    AERESS B ECH'AY STEEL IISION"

    L))/ L);+ R)"

    RA'KOT360003

    REGISTERE OFFICE B 83" %)

  • 7/24/2019 PROJECT FILE-2.doc

    7/56

    T+ =),/ *= ) (+ )=* /=*, ()* ) - L,. H)/)

    '+) */ ( +)+ ECH'AY ), + ,+ -+*, *,++ >/> /=*,

    (/ =/*+ ) - ). A +)+ ), ,+ +/>,* *) & +/=

    *)+ , )>+*)+ =/, -+)=*+ ,+ (+= ) */++ +,* ,++*+, M.. ) )/) */ /-)/ H. */ ) /* (+ *,).

    T)" ECH'AY )* ) =,/ ))/, 35"000 , 40"000 >/>*

    )>+* + )= (/, + ,) ) :)/+, 300 /,+* ) ) + /

    *,++ ) )=,-/+ ),*.

    ORGANISATION STRUCTURE

    7

  • 7/24/2019 PROJECT FILE-2.doc

    8/56

    CHAIRMAN

    EXECUTIVE DIRECTOR

    DIRECTOR

    G. M.

    TECHNICAL PERSONNEL MARKETING FINANCE H.R.D.

    DEPARTMENT MANAGER MANAGER MANAGER MANAGER

    H.O.D. OFFICERS OFFICERS OFFICERS OFFICER

    SENIOR SENIOR SENIORSENIOR SENIOR

    ENGINEER ASST. ASST. ASST. ASST.

    SUPERVISOR

    ASSISTANT ASSISTANT ASSISTANT ASSISTANT

    OPERATOR CLERK CLERK CLERK

    CLERK

    HELPER

    FORMS & TYPES OF ORGANISATON

    8

  • 7/24/2019 PROJECT FILE-2.doc

    9/56

    I, /* +,+/+ - /+ )/,) /:+*,+, / ), ) )/+. M)/

    ,++ )+ ,++ ,+* /=*,/+*.

    DA. S) S)+ I=*,/+*"

    D%. M+/= S)+ I=*,/+*"

    DC. L)>+ S)+ I=*,/+*

    A ECH'AY /=*, /* +/= *)+ =/,.

    LOCATION

    9

  • 7/24/2019 PROJECT FILE-2.doc

    10/56

    L),/ ) *, /,), + / +*,)-/*+, ) ) )*

    )+,* , +),/> /+ )" / /, ),+ + )+ ,+ /, /* :+

    //=, , )>+ /, ) )/),+ ) ):)-+ ),/. F *,),/>" ,+) /* :+ /,), ) >)/),/. T+++" ,+ ++:),

    +/*/ +,)//> , ),/ /* + ), ) /.

    T+ ),/ ,+ ), )/ )+,+ (/> ),B

    1. I)*,=,=+ )//,"

    2. P(+"

    3. F=+"

    4. L)-"

    5. C*, ),/"

    6. T)*, )//,"

    7. C=/),/ )//,"

    8. G:++, P/.

    ECH'AY INUSTRIES /* ),/ ), R)+,* + ,+ G:++, & )- ):)/)-+ / ,/* + ),

    /) ()>+. T=> ,/* ),/" /, >+,* G:++, -++/,* /;+ = ,/+

    ++,//," ) (/, )( /+*" (),+ )//, +,.

    LOCATION CHART

    10

  • 7/24/2019 PROJECT FILE-2.doc

    11/56

    LALPARI LAKE ROAD

    LAYOUT CHART

    11

    AMUL

    INDUSTRIES

    ECHAY

    INDUSTRIESPVT. LTD.

  • 7/24/2019 PROJECT FILE-2.doc

    12/56

    TIME KEEPING SYSTEM

    12

    MAIN

    GATE

    MANUFACTURING

    DEPARTMENT

    SECURITY

    OFFICE

    STOREDEPARTMENT

    MAIN OFFICE

  • 7/24/2019 PROJECT FILE-2.doc

    13/56

    E:+ ) )* /,* ( ,/+ ;++/> **,+ , +>=),+ ,+

    +++* /* *+:/+* =+ , + ) +>=) (; )* + ,/+ /*

    +)/> ,+ /, ) ) )* +//),+ ,+ )/+** + ,

    +++ )/:/> ) +),/> ,+ (;.

    ECH'AY )* /,* ( ,/+ ;++/> **,+. I, )* ),+ (/>

    +,B

    SHIFT UTY DHOURS

    1 / 8B00 A.M. TO 4B00 P.M.

    2

    /

    4B00 P.M. TO 12B00 P.M.

    3 / 12B00 A.M. TO 8B00 P.M.

    GENERAL B 9B00 A.M. TO 5B30 P.M.

    MONAY B !EEKLY OFF

    13

  • 7/24/2019 PROJECT FILE-2.doc

    14/56

    INDEX

    14

  • 7/24/2019 PROJECT FILE-2.doc

    15/56

    SR. NO. PARTICULARS PG. NO.

    1. INTROUCTION 162. RA! MATERIAL "MACHINES &

    E#UIPMENT 17

    3. PROUCTION PROCESS 18

    4. PROUCTION PROCESS CHART 23

    5. MAIN PROUCTS OF COMPANY 24

    6. INSTALLE & UTILI$E CAPACITY 25

    7. #UALITY CONTROL 26

    INTRODUCTION

    15

  • 7/24/2019 PROJECT FILE-2.doc

    16/56

    P=,/ /* ,+ -)*/ ),/:/, ,+ ) >)/),/ .T+ +** /*

    *,/ , (; @/.+. /+ ,/ & /*,/-=,/ /* , **/-+. I, /* ,+ /*,

    =,/ 4*.

    I */+ (*" P=,/ +** /* ,+ +** :+, )(

    ),+/) /, //*+ =,.J

    ECH'AY /* ,+ L)>+ C). T+++" /, /* /://> / :)/=*

    +),+, * ,+ =*+ +)* =,/. T+ ) /* (+

    ;( ISOTS 16949 C+,//+ >/:+ - INTERNATIONAL AUTOMATIE

    TASK FORCE DI.A.T.F. >)/),/ )=),=/> )=,-/+. I, )*

    =+ >/> )* + ),/) & /,+),/) *,))*.

    !+ ) *++ ) */+ =,/ **,+.

    PRODUCTION PLACE

    RAWMATERIAL INPUT

    CAPACITY OF PRODUCTION

    TRANSFERING RAW MATERIALS

    INTO FINAL PRODUCT

    MANUFACTURING

    PRODUCTION PLACE

    RAW MATERIAL0 MACHINES & E1UIPMENTS

    T+ )( ),+/)* ++ = ,+ ,+* ,+ =, ,+ ).

    I ,+ ) ) >+, )( ),+/) +)*/ ) +) - ,+ ) ,+ ,+

    *, =, (/ ++)*+ ) ,+ ) >+, ,+ )( ),+/) )* * )*

    **/-+. I ) /=*,/+* (/,=, )( ),+/) =,/ +** /* ,**/-+.

    16

  • 7/24/2019 PROJECT FILE-2.doc

    17/56

    M)/ )( ),+/)* )+ =*+ / ECH'AY /* )* (*

    F>/> ?=)/," )- *,++" A *,++ & *,)/+** )*"

    %/+,* & -* / :)/=* *+,/* & >)+*.

    R)( ),+/)* )+ =)*+ M=-)/. T+ =)*+ /+ )+*

    ,+ +* , S.A.I.L. @STEEL AUTHORITY OF INIA LT. )/> ,

    ?=)/, ,. R)( ),+/)* +?=/+ )* /*, )+ +;+ ) (+/>,)>+ /

    )( ),+/) +),+, )* +>)>+ (/, ,+ +,/ )( ),+/)

    +?=/+.

    ECH'AY )* =+ )/ ,+ *,++ =,. T+++" /, =*+* )/

    ,+ / & *,++ )* ) )( ),+/) A=*,)/)" C)))" G+)" U.S.A."

    U.K." +,. ,+ ) =+ ,+ =,* )* + ,+ ++ ++,

    )/() -) & I/) ++*/:+ +,.

    SUPPLIERS / T.I.S.C.O." M.U.S.C.O." I.S.P.T." S.A.I.L.

    PRODUCTION PROCESS

    ECH'AY I=*,/+* =+ /++, *,++ =,* *" /, /* , **/-+

    , +*/-+ )=),=/> =+* +) +** -=, ,+ -)*/ +** /*

    )*, */+ ) /, /* +*/-+ / ,+ +)+*, /, )=),=/> ),. I

    ,/* )" ,++ /* + ,+ ),=+ * (++ =,* )+ +*/> )* +

    +?=/++,*.

    17

  • 7/24/2019 PROJECT FILE-2.doc

    18/56

    For2e) S+ee! F!2es0 F(++(2s & Fs+eers

    F)>+*

    T+ I/) ) , -+ ):+ - )

  • 7/24/2019 PROJECT FILE-2.doc

    19/56

    !+/>, = , 5000 ;>*

    S)+B R+,)>=) P/+ )* + =*,+* +?=/++,*" /=/> +

    ) >/, )>+*" ) =- -+ ,=-+ *++,*.

    %, R/>* ) /** )+ C)-" A ) S,)/+** S,++ )* (+ )*

    S=+ ) A=/= A +,.S=/+ / A* F>+ N)/+ H)++ & T+++ S=,/

    A+)+ P M)/+ F= M)/+ /,/.

    R(!-' T(res

    I/) R)/()* +>/+* ECH'AY )* I/)* +)/> )=),=+ *,++

    ,/+* L,/:+*" C)/)>+* ) !)>* = -)" +,+ ) )(

    >)=>+ /+* / ,+ =,.

    ECH'AY )* ++,* ,+ ++* :+*+)* )/() **,+* ) ,)()*.

    T+ ,/+* )+ )=),=+ ,+ + )/) ) )/) R/> R/> M)/+

    !)>+,= !+*, G+).

    C!ose) D(e For2(2s

    19

  • 7/24/2019 PROJECT FILE-2.doc

    20/56

    C);*),*" C)*),*" C+,/> R* & C)*" G+) */,+ F;*

    O=,=, *),*" S//> G+)*" %+)/> C)* %+ C); A" S/, +:+*"

    S,++/> K=;+" C( !++ & P//" A+ S),*" !++ %+)/> */+"H=-*" %) Y;+*" EY;+* F)>+;+*" M/*/, S),*" U/:+*)

    C**" S/+*

    T( H;" S);+" L)%/+ H)>+" S/> S+)," P/:, P/" ), ;+"

    )( %) & H;" S+( =/> T); R+*" S),* & L/;*" C+*

    &L+>*"+,.

    A )* + =*,+* +?=/++,*. F )/),/* / /:+*+

    /=*,/+*" :/. A=,-/+" T)," R)/ C)" M//>" E),:/>E?=/+," O/ E),/ ) >++) +>/++ /=*,.

    S=/+ / )* >+ H+),,+),+ P),/) F= M)/+ /,/

    @/=/> >+) =,,/>" )-=//> ) >//> / ,+ )>+ 12 ;> , 350

    ;>.

    Ner Ne+ For2(2sAxial Closed Die Rolled Products

    20

  • 7/24/2019 PROJECT FILE-2.doc

    21/56

    E)+* P=,* ,+ ACR L/+

    T)*/**/ G+)*

    R/> G+)*

    %= G+)*

    C=, /**

    !++ H=-*

    S,=- A+*C)+ !++*

    T); R+ !++*

    F)>+*

    M#$(e) Co,poe+s A) Trs,(ss(o Gers &

    S$3+s

    A )>+ )/+ +,* /=/> ;=;+*" */+*" =-*"

    ;+*" CNC ,=+ ( (++* ) //* +) >+) =,,/>");*),*" ) = //*+ ,)*/**/ >+)* ) *),*.

    S),* G+)* & M)/+ C+,*

    21

  • 7/24/2019 PROJECT FILE-2.doc

    22/56

    PRODUCTION PROCESS CHART

    RAW MATERIALS DEPARTMENT

    LABORATOTY DEPARTMENT

    CUTTING DEPARTMENT

    4 B(!!e+ 4 C*++(2

    FURANCE DEPARTMENT

    FORGE DEPARTMENT

    4 H,,ers

    4 D(e Se!e#+(o

    M#$(e Depr+,e+

    4 M(!!(2

    4 CNC

    4Ger #*++(2

    FINISHING DEPARTMENT

    22

  • 7/24/2019 PROJECT FILE-2.doc

    23/56

    4 P#5(2

    4 De!(6er' #$e!

    ADMINISTRATIVE DEPARTMETNT

    4 Perso! Se#*r(+'4 S+ores

    MAIN PRODUCTS OF COMPANY

    FORGE AN MACHINE FLANGES"

    FITTINGS AN FASTENERS

    SEAMLESS ROLLE RINGS AN FORGE ISCS

    RAIL!AY TYRES

    CLOSE IE FORGINGS

    NEAR NET FORGINGS AIAL CLOSE IE ROLLING

    PROUCT LINE

    FINISHE TRANSMISSION GEARS AN SHAFTS

    CNC T=+ C+,*

    23

  • 7/24/2019 PROJECT FILE-2.doc

    24/56

    INSTALLED & UTILI7ED CAPACITY

    A )>+ +=),/ *+ /+ >/> )+* =, 5 ,

    ))/, , =+.

    8999 To Press / A )=/ + >/> +** '))+*+ );+

    +?=/+ (/, -/+ >/> )/=),* =, 5 T ))/, , )=),=+

    -);* ,+ /> /> ) + >+ /** =, 2500 /).

    :;99 To Press / A = )=,),/ 3*,),/ )=/ +** +?=/+

    (/, -,/ ) , )=),=+ /+ *)+ *+ /+ -);* ,+ />

    /> )/+ ) , )=),=+ *+ /+ >/>* =, 350 ;>*.

    R(2 Ro!!(2 M#$(e / A =+/) ,+ )/) ) )/) />

    /> )/+ 6380 T ))/, )=),=+ +,)>=) )

    /+ />* =, 3 +,+ /)" ) )>+* 12 , 80 */+.

    24

  • 7/24/2019 PROJECT FILE-2.doc

    25/56

    1UALITY CONTROL

    1UALITY POLICY

    1. !+ )+ /,,+ , )=),=+ ) *= =,*" (/ ++, ,+

    )>++ ?=)/, +?=/++,* = =*,+*.

    2. !+ *) (; ,/==* /:++, = +**+* ) +),/*.

    1UALITY OBECTIVES

    1.1 E)+ =*,+ *),/*),/.

    1.2 M)/,)/ +>/+ ?=)/, ))>++, **,+*.

    2.1 ++, +:+,/.

    2.2 R+=,/ / :)/),/* & ()*,+.

    2.3 C,/=) /:++, ,+>" +** & =,/:/,.

    2.4 E)+ ,+/) ) +),/) *;/* & +,++.

    25

  • 7/24/2019 PROJECT FILE-2.doc

    26/56

    26

  • 7/24/2019 PROJECT FILE-2.doc

    27/56

    INDEX

    SR. NO. PARTICULARS PG. NO.

    1. INTROUCTION 29

    2. O!NE & %ORRO!E CAPITAL 30

    4. RESERES 31

    5. PROFITS 32

    27

  • 7/24/2019 PROJECT FILE-2.doc

    28/56

    INTRODUCTION

    M+ /* ,+ /+ - ) -=*/+** + /* +?=/+ , =)*+

    /+ )**+,* /;+ )" -=//>" ), ) )/+" )( ),+/) ) )* )

    , ) ++*+*.

    I ,+ ( HUS%AN ) OCKERY " F/)+ ) -+ *)/ , -+

    ,+ /=), **,+ +/ -" );/> **/-+ ,+ +++ +),/ -+,(++ ) =/,* ),/:/,.J

    I ECH'AY" /)+ ))>+ M. %)), */ /* =/> ) =,///>

    /)/) +*=+* / *= ) () ,), ) )//+ /,* /,.

    28

  • 7/24/2019 PROJECT FILE-2.doc

    29/56

    OWNED & BORROWED CAPITAL

    C)/,) -=>+,/> /* ,+ +** :+*/>" >++),/>" +:)=),/>"

    *++,/> ,+ *, /,)-+ +,/> /* /,)-//," /:+*,+," +/*/* )

    //,+ *=+*.

    ECH'AY )* *+ ,+ *, /,), ) ++,/:+ */,/ -=, )+* ,+ -+* =+ )/,).

    A* /, /* /:),+ //,+ * ,), /, , -+ +/:+*,+ )>)/ / ) /, *+.

    T+ )/,) *,=,=+ ECH'AY INUSTRIES PT. LT. I* )* =+ B

    PARTICULARAMT. RS.IN

    CRORES

    O- #p(+! 8.9S)+ )/,) 159.5

    29

  • 7/24/2019 PROJECT FILE-2.doc

    30/56

    S+=+ ) 375.5

    U*+=+ ) 110.0

    I,++*, 1259.5

    ECH'AY )* ) :+ */+ )/,) *,=,=+ >++) ++* /,* *)+)/,).

    RESERVES

    T), ), ,+ )**+,* ) -); ,+ /)/) /*,/,=,/ *+/)

    ;+, / )* / ) + +** /?=/ )* ) +)*)-+ :/*/ ++,/>

    ) +)* (/ ) -+ )+ = /, *+//.

    T+ ECH'AY INUSTRIES /* )* );/> ,+ +*+:+* ,+ /++,

    ),* /;+ (;+" +-,* +,. T+ +*+:+* ) *==* ,/* ) /*1100.0 R*. C+*.

    30

  • 7/24/2019 PROJECT FILE-2.doc

    31/56

    PROFITS

    N+, /, /* )=),+ - *=-,),/> ) )* ,,) ++*+*

    ,,) +:+=+" ,=* *(/> (), ,+ ) )* +)+ / ) >/:++/

    ,/+ /* ;( +, /+ +, +)/>*.

    ECH'AY +:+ + ) + ) + *,+-*,+. T+/ +)/>

    (+ /* /+)*/> +) - +). N( ) -+)+ /),+. T+++",+ ),/ + /* =, /* , /+)*/> (/ ++, , ,+ /,

    ).

    NET PROFIT RATIO NET PROFIT NET SALES Q 100

    24800000374000000Q100

    6.63

    31

    http://www.investorwords.com/4254/revenue.htmlhttp://www.investorwords.com/3669/period.htmlhttp://www.investorwords.com/4254/revenue.htmlhttp://www.investorwords.com/3669/period.html
  • 7/24/2019 PROJECT FILE-2.doc

    32/56

    32

  • 7/24/2019 PROJECT FILE-2.doc

    33/56

    INDEX

    SR. NO. PARTICULARS PG. NO.

    1. INTROUCTION 35

    2. TOTAL EMPLOYEES & THEIRCLASSIFICATION 36

    3. INIIUAL RELATION 37

    4. INUSTRIAL RELATION 38

    33

  • 7/24/2019 PROJECT FILE-2.doc

    34/56

    INTRODUCTION

    I=,* =,/ >)/),/ ):+ ++. I=, *=+* /;+ )"

    )/+" + ) ),+/). O=, ,/* *=+* ) /* =/) ), )

    >)/),/.

    T+ =) +*=+ ))>++, /* +)+ - M.Y. HATHI (*+

    =,/* )+ ,+ +** ),,),/>" /> ) ,/:),/> ++ /::/>

    ) ))>+**" /+ ) *,).J

    T+ +*+ ) )//*,),/ +),+, /* +)+ - M. '. R.

    K/;)/. T+ ))>++, ) /* :+ /,), ) )+>/> ) " ) -=, )//*,),/> ) */)

    **,+ ,+ ))>++, + /* )+>/> ,)*; -+)=*+ )/ ),=+

    ,+ ++ -+)=*+ ,( +* *//) / +,) )-//,/+*" ,)/,/*"

    34

  • 7/24/2019 PROJECT FILE-2.doc

    35/56

    *+,/+,* ) -+):/. T=*" ,+ ++ ) ,),= )/> - ))>++,

    +*+.

    I ECH'AY" )- /* ) ),/:+ ), ) ,* ) ,+ ), )

    /),/> ,+ , >+, ,+ )/= =,=, ), //= *, ) )/,)/+:++, (;+* )/> ,.

    TOTAL EMPLOYEES & THEIR

    CLASSIFICATION

    T,) =-+ +++* (;/> ), +*+, 1150 (;+* /=/>

    /+*" *,)" (;+* ) ,),*.

    A *)) +) +++ //= + )B

    U*;/+

    S;/+

    O/+ *,)

    M)/= /* ++/> = *;/" ++/++.

    35

  • 7/24/2019 PROJECT FILE-2.doc

    36/56

    INDIVUDIAL RELATION

    E++* )+ /,), )**+,* ) =/,. S" -+,,+ (;

    +)+ ,+ *= -+ ,/:),+. F ,/*" ,+ *= -+ >/:+ ,

    /)/) /+,/:+*" ) )//,/+*. T+ ) ) =+,);+ ,+ (/>

    (+)+ +)*=+ , ,/:),+ ,+ (;+*.

    1. L+):+ 30 )* E.L.

    2. H=*+ +, )()+

    3. A=) -=* 20 ),,+)+ ?=),+ =/

    4. I=*,/) *+*

    5. !/,+ (+)

    6. S)+, +?=/+,*

    7. !+)+ =

    8. E=),/ )/

    9. S=-*//+

    36

  • 7/24/2019 PROJECT FILE-2.doc

    37/56

    10. C),++

    11. F+*,/:) *(++,*12. H/) ,=13. C=,=) >)+ ) *,*

    14. C+),/:+ */+,

    I + , >+, ,+ -++/,* :/+, = *++ +++ *=

    ):+ +,+ ,/=+* ), )*, > *)* *+:/+. H++ / ECH'AY =+ ,/*

    *;/+ ) +++* )* , ,/-=,+ 3.67 /* :/+, =. !/+

    8.33 /* +*/ *++. A +++* >+,* 12 /,++*, ,+

    ,/-=,+ /* :/+, =.

    INDUSTRIAL RELATIONS

    T+ +),/*/ -+,(++ ++* ) ,)+ =/* )+ )+

    /=*,/) +),/*. G /=*,/) +),/* +)* /=*,/) +)+" (/ /*

    ++**) -+,,+ ) />+ =,/. T+ *=-=),/>

    ,+*+ +),/*.

    E:+ >)/),/ =*, ):+ ) > +),/ (/, ,+/ (;+*"

    +++*" *)++*" =*,+*" +/,*" ,+ /)/) /*,/,=,+*. I ,+

    +,/,/:+ );+," ,+ *=:/:) ,+ >)/),/ > /=*,/) +),/*

    )+ +**+,/).

    ECH'AY INUSTRIES PT. LT. H)* ) /+ +),/*/ (/, ,++++* (;+* (/ +)* , /+)*/> /++,/:+ ) ++)*+* /

    37

  • 7/24/2019 PROJECT FILE-2.doc

    38/56

    +++* ,= :+ ),+. I, )* )* +++ ,= :+ ),+. I, )* )*

    +),/*/ (/, ,+ /=*,/+*.

    38

  • 7/24/2019 PROJECT FILE-2.doc

    39/56

    INDEX

    SR. NO. PARTICULARS PG. NO.

    1. INTROUCTION 412. AERTISING & SALES PROMOTION 42

    3. ISTRI%UTION CHANNEL 43

    4. PRICING POLICY 44

    5. COMPETITORS 45

    39

  • 7/24/2019 PROJECT FILE-2.doc

    40/56

    INTRODUCTION

    P+*+, );+, /* =*,+ /+,+ );+, ) >+ *=

    );+,. C=*,+ * ,+ ;/> ,+ );+, (/,=, );+,/> ,+

    ) ), +) , ,+ );+, ;/>. T+++" ,+ );+,/> /* /,/)

    ), / ,)* )+).

    !), +* ,+ ,+ );+,/>J +)*

    A/> , P+,+ F. =;+ " T+ )/ );+,/> +)* , );+

    *+/> *=+==*. T+ )/ /* , ;( ) =+*,) ,+ =*,+ * (+

    ,), ,+ =, ) *+:/+* /,* ) *+* /,.J

    40

  • 7/24/2019 PROJECT FILE-2.doc

    41/56

    M);+,/> /* ,+ */) ) ))>+/) +** - (/ //:/=) )

    >=* -,)/ (), ,+ (), ) ++ ,=> +),/>" +/> )

    +)>/> =,* :)=+* (/, ,+*.J

    ECH'AY )* ) *+)),+ );+,/> +),+, / ,+ M=-)/. P= /+ ,+ ) /* 1 >/> ,+ ( ,=*, 2 *, / ,+ ),/:/, );+,/>

    +),+, /* + / M=-)/ /+.

    ADVERTISING &

    SALES PROMOTION

    S)+* ,/ /* ++ (/, +,) +,* /+)*/> *)+*. I, /*

    , ++/++" /, ) /:+*,+, (/, ) ) / /:/+ ,+ )/ - ,+ +( =+* +,.

    N, )/)-+ , ,/* /=*, -+)=*+ ,/* /=*, /* =+ ,+

    =, )* + ,+ + ++,* - =*+* @)/()* -)" I/) ++*+ ) ,+

    /:),+ /=*,. T/* /=*, )* >, ,+* +?=) , /,* =,/ ))/,.

    41

  • 7/24/2019 PROJECT FILE-2.doc

    42/56

    DISTIRIBUTION CHANNEL

    A )+ /*,/-=,/ /* ,+ *+/+* );+,/> /*,/,=,/* ,),)//,),+* ,+ ,)*+ ,+ =, *+:/+* /* :+* ,+ /,

    =,/ , ,+ =*+ ), ,+ /, *=,/. T/* )* )+,+ ,+ /+

    >*.

    ECH'AY =*/> ,+ + +:+ )+ /*,/-=,/ / ,+ I/) );+,.

    M+)* /+, *+/> )=),=+ , =*+*. C) +* , +?=/+

    /,++/)/+* /,* *+/>. I ,+ )*+ ++, ,+ =,*" )

    ;++* ,+ ,)+ ) /,++/)/+*.

    42

  • 7/24/2019 PROJECT FILE-2.doc

    43/56

    PRICING POLICY

    P//> /* ,+ :+ /,/) +/*/ / );+,/> ))>++,. T+ )/- ) ,+ *, /::+" ,+ *)+* +:+=+ >++),+

    =*, /+ ) *==* -++ ,++ ) -+ /,+. T+ *)+* +:+=+ />=+ /*

    (+:+ ),+/) )+,+ - ,+ /+ )>+ ,+ =,.

    A ) =),+* +//,+ /+* *+//+* / )++ (/, /,*

    - ,+

    /+. T+ (/> )+ ,+ -)*/ +,.

    A. C*, /+,+ //>

    43

  • 7/24/2019 PROJECT FILE-2.doc

    44/56

    %. +) /+,+ //>C. C+,/,/ /+,+ //>

    ECH'AY *+,* /,* /+* )* + +) =+. O / /:),+ *+,"

    /, (* *,/+,+ +, (+ /, *=/+* /,* =, , )/() -) )I/) ++*/:+. I )>+ /++, /+* /++, ;/ =,*.

    COMPETITORS

    T)" ,+ ( -+)+ + ) + +,/,/:+ ) /, =, ,),

    +,/,/ +:+ / )* ) +,/,.

    %=, ECH'AY )* + )=),=+ *,+) =, / G=

  • 7/24/2019 PROJECT FILE-2.doc

    45/56

    %=*/+** /* ,+ ),/:/, + - ,+ ) ,+ ). H++ +)* ,+

    -=*/+**+* +* -=*/+** */+, -+)=*+ (/,=, */+, + ),

    )/+:+ /* >)*. T++ )+ :)/=* -

  • 7/24/2019 PROJECT FILE-2.doc

    46/56

    INUSTRIES PT. LT. =/* /,* +**/-//,/+* ,()* ,+ */+,"

    G:++," =*,+* ) +++*. T+ +**/-//,/+* )+ )* (*B

    TOWARDS EMPLOYEES: T+ ):+ >/:+ > (;/> /,/*.

    T+ ):+ >/:+ :+/+ )//, ,+ /> , ,+ =/,. T+ ):+ )*>/:+ =*+ )//,.

    TOWARDS CONSUMERS: T+ > ?=)/, =,* )+ :/+ -

    ,+ ) , ,+/ =*,+*. T+ +),/:+* ,+ ,/>* (/, +)*)-+

    /+*. T+ ) )* +:+ + -); );+,/>.

    TOWARDS SOCIETY: T+ ) )* >, ) ISISO 9001B2000

    +,//),+ , , );+ =,/. T+ ) /* )-=, 20 ;/+,+*

    /, )+).

    TOWARDS GOVERNENT: T+ ,) /* -+/> )/ - ,+ ) +.

    T+ ) (* ,+ ) ,+ =+* )+ - ,+ *,),+ & +,) >:++,.

    46

  • 7/24/2019 PROJECT FILE-2.doc

    47/56

    FUTURE PLANS

    T+ ECH'AY /=*,/+* ):+ -++ +:+ / ,+/ +)/> (+

    /+)*/> +) - +). A )>/ /, /* , />. I, ,/> , )//),/

    /,* ?=),/, +)+ )> (/, ,+ =,/:/, ,+ ).

    ECH'AY )* :+,=+ , )=),=+ )+ >+ )=,-/+

    +,*.

    47

  • 7/24/2019 PROJECT FILE-2.doc

    48/56

    48

  • 7/24/2019 PROJECT FILE-2.doc

    49/56

    49

  • 7/24/2019 PROJECT FILE-2.doc

    50/56

    50

  • 7/24/2019 PROJECT FILE-2.doc

    51/56

    51

  • 7/24/2019 PROJECT FILE-2.doc

    52/56

    CONCLUSION

    T/* / /* +)/> >+**/:+ ) (+ *,) /* (;/> (/, =

    +**/-//,. T+++" / ) )/+:+ /, >)*.

    T/* / /* (+ ) ))>+ - /++, ) + +*. T++

    )+ +),/ )> ,+ +++" (;+* ) ,+ ))>++,. T=*" ,+

    , )+ ) -+*. !;+* ) +++* *),/*/+ (/, ))>++,.

    T++ =,/ ))/, ) ,=:+ )+ /+)*+ +) :+ +) ), 30

    ,/* ,/+ ) +:+/> + **,+),/).

    I (/ -+*, +>)/> /,* ,/=+* +**. I,* +:++ +

    ) ,+ ,/+ )**+ /, +/-+ / )>+ *)+ ) )/+:+ ,+/ =,/),+

    >)*.

    52

  • 7/24/2019 PROJECT FILE-2.doc

    53/56

    SUGGESTIONS

    53

  • 7/24/2019 PROJECT FILE-2.doc

    54/56

    I ++ = ,), / ):+ +)+ / *)+" ,/ ) ):+,/*/> ,=> T. ) -/>

    -)*. S ,), /, )()+ , ) +( /=*,/+*" (/ )* =*+ ,+/ =,* )

    )* +*,)-/*+ ) +( )/+ (/ ) /+)*+ +)*/ ) )* -+>/:+ ) /+ ), )() , ,+/ +++ ,+/ )+/),/. T+++" ,+

    (; (/, = +. * +*=, / , /+)*/> =,/:/, ).

    54

  • 7/24/2019 PROJECT FILE-2.doc

    55/56

    BIBLIOGRAPHY

    55

  • 7/24/2019 PROJECT FILE-2.doc

    56/56

    T+ (/> )+ ,+ :)/=* +/=* -;*" (/ ++ + /;+ )

    ),=+ /+* , +,+