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INDEX
SR. NO. PARTICULAR PG. NO.
1. GENERAL INFORMATION 3
HISTORY 5
COMPANY PROFILE 6
PROMOTORS 7
ORGANISATION STRUCTURE 8
FORMS & TYPES OF ORGANISATION 9
LOCATION & LAYOUT CHART 10
TIME KEEPING SYSTEM 13
2.MANUFACTURING PROCESS & RAW
MATERIALS14
INTROUCTION 16 RA! MATERIAL "MACHINES &
E#UIPMENT17
PROUCTION PROCESS 18
PROUCTION PROCESS CHART 23
MAIN PROUCTS OF COMPANY 24
INSTALLE & UTILI$E CAPACITY 25
#UALITY CONTROL 26
3. FINANCIAL INFORMATION 27
INTROUCTION 29
O!NE & %ORRO!E CAPITAL 30
RESERES 31
PROFITS 32
1
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SR. NO. PARTICULARS PG. NO.
4.EMPLOYEES RELATION
INFORNATION 33
INTROUCTION 35
TOTAL EMPLOYEES & THEIR
CLASSIFICATION36
INIIUAL RELATION 37
INUSTRIAL RELATION 38
5. MARKETTING DEPARTMENT 39
INTROUCTION 41
AERTISING & SALES
PROMOTION42
ISTRI%UTION CHANNEL 43
PRICING POLICY 44
COMPETITORS 45
6.CONTRIBUCTION OF UNIT TO THE
INDUSTRY46
7. FUTURE PLANS 47
8. ACHIEVEMENTS & AWARDS 49
9. CONCLUSION 51
10. SUGGESTIONS 53
11. BIBLIOGRAPHY 55
2
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3
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INDEX
SR. NO. PARTICULARS PG. NO.
1. HISTORY 52. COMPANY PROFILE 6
3. ORGANISATION STRUCTURE 7
4. FORMS & TYPES OF ORGANISATION 8
5. PROMOTORS 9
6. LOCATION & LAYOUT CHART 10
7. TIME KEEPING SYSTEM 13
4
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HISTORY
ECH'AY ()* +*,)-/*+ 18,++-+ 1971. H)/-)/ '+)-)/
*/ ,+ ) ()* A+/ /*,. H+ ()* ,+ ,+ ,+). T+ )+ ,+ ) )* +/:+ /* //,/)* H & '.
ECH'AY )* *,),+ (/, ,+ (; + 100 (;+* ), ,+ R)):+ ):)-+ +**+ , ,/* / - >),+ )*
) *=-*//+*.
ECH'AY /=*,/+* =+* ,+ *,++ >/>* ( )+ =*/> ):)+
)=,),/ ,+> +?=/+,. I, )* ) /,), )/+* (/ )
*, )-=, 150 +* ) /,+ +/> =,/+* /;+ G+)" '))
+,.
N( ECH'AY )* :)=)-+ =*,+* / I/) )+ %HEL R+/)+"
GNFC" IPCL" ONGC" GAIL" M)/) & M)/)" TELCO" GSFC" IOCL"
CCS" R)/() %) ) / ,+ +/> SLI%O /=*,/+* @ USA ALHUSAIN
@KU!UAIT +,. -+)=*+ /* (/+ )>+ *,++ =,*. A )* ,+
)+ )/+ , = )=,),/ )/+*. T/* )/> (/, ,+ +(
++.
COMPANY PROFILE
5
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NAME BECH'AY INUSTRIES PT. LT.
AERESS B ECH'AY STEEL IISION"
L))/ L);+ R)"
RA'KOT360003
REGISTERE OFFICE B 83" %)
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T+ =),/ *= ) (+ )=* /=*, ()* ) - L,. H)/)
'+) */ ( +)+ ECH'AY ), + ,+ -+*, *,++ >/> /=*,
(/ =/*+ ) - ). A +)+ ), ,+ +/>,* *) & +/=
*)+ , )>+*)+ =/, -+)=*+ ,+ (+= ) */++ +,* ,++*+, M.. ) )/) */ /-)/ H. */ ) /* (+ *,).
T)" ECH'AY )* ) =,/ ))/, 35"000 , 40"000 >/>*
)>+* + )= (/, + ,) ) :)/+, 300 /,+* ) ) + /
*,++ ) )=,-/+ ),*.
ORGANISATION STRUCTURE
7
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CHAIRMAN
EXECUTIVE DIRECTOR
DIRECTOR
G. M.
TECHNICAL PERSONNEL MARKETING FINANCE H.R.D.
DEPARTMENT MANAGER MANAGER MANAGER MANAGER
H.O.D. OFFICERS OFFICERS OFFICERS OFFICER
SENIOR SENIOR SENIORSENIOR SENIOR
ENGINEER ASST. ASST. ASST. ASST.
SUPERVISOR
ASSISTANT ASSISTANT ASSISTANT ASSISTANT
OPERATOR CLERK CLERK CLERK
CLERK
HELPER
FORMS & TYPES OF ORGANISATON
8
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I, /* +,+/+ - /+ )/,) /:+*,+, / ), ) )/+. M)/
,++ )+ ,++ ,+* /=*,/+*.
DA. S) S)+ I=*,/+*"
D%. M+/= S)+ I=*,/+*"
DC. L)>+ S)+ I=*,/+*
A ECH'AY /=*, /* +/= *)+ =/,.
LOCATION
9
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L),/ ) *, /,), + / +*,)-/*+, ) ) )*
)+,* , +),/> /+ )" / /, ),+ + )+ ,+ /, /* :+
//=, , )>+ /, ) )/),+ ) ):)-+ ),/. F *,),/>" ,+) /* :+ /,), ) >)/),/. T+++" ,+ ++:),
+/*/ +,)//> , ),/ /* + ), ) /.
T+ ),/ ,+ ), )/ )+,+ (/> ),B
1. I)*,=,=+ )//,"
2. P(+"
3. F=+"
4. L)-"
5. C*, ),/"
6. T)*, )//,"
7. C=/),/ )//,"
8. G:++, P/.
ECH'AY INUSTRIES /* ),/ ), R)+,* + ,+ G:++, & )- ):)/)-+ / ,/* + ),
/) ()>+. T=> ,/* ),/" /, >+,* G:++, -++/,* /;+ = ,/+
++,//," ) (/, )( /+*" (),+ )//, +,.
LOCATION CHART
10
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LALPARI LAKE ROAD
LAYOUT CHART
11
AMUL
INDUSTRIES
ECHAY
INDUSTRIESPVT. LTD.
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TIME KEEPING SYSTEM
12
MAIN
GATE
MANUFACTURING
DEPARTMENT
SECURITY
OFFICE
STOREDEPARTMENT
MAIN OFFICE
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E:+ ) )* /,* ( ,/+ ;++/> **,+ , +>=),+ ,+
+++* /* *+:/+* =+ , + ) +>=) (; )* + ,/+ /*
+)/> ,+ /, ) ) )* +//),+ ,+ )/+** + ,
+++ )/:/> ) +),/> ,+ (;.
ECH'AY )* /,* ( ,/+ ;++/> **,+. I, )* ),+ (/>
+,B
SHIFT UTY DHOURS
1 / 8B00 A.M. TO 4B00 P.M.
2
/
4B00 P.M. TO 12B00 P.M.
3 / 12B00 A.M. TO 8B00 P.M.
GENERAL B 9B00 A.M. TO 5B30 P.M.
MONAY B !EEKLY OFF
13
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INDEX
14
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SR. NO. PARTICULARS PG. NO.
1. INTROUCTION 162. RA! MATERIAL "MACHINES &
E#UIPMENT 17
3. PROUCTION PROCESS 18
4. PROUCTION PROCESS CHART 23
5. MAIN PROUCTS OF COMPANY 24
6. INSTALLE & UTILI$E CAPACITY 25
7. #UALITY CONTROL 26
INTRODUCTION
15
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P=,/ /* ,+ -)*/ ),/:/, ,+ ) >)/),/ .T+ +** /*
*,/ , (; @/.+. /+ ,/ & /*,/-=,/ /* , **/-+. I, /* ,+ /*,
=,/ 4*.
I */+ (*" P=,/ +** /* ,+ +** :+, )(
),+/) /, //*+ =,.J
ECH'AY /* ,+ L)>+ C). T+++" /, /* /://> / :)/=*
+),+, * ,+ =*+ +)* =,/. T+ ) /* (+
;( ISOTS 16949 C+,//+ >/:+ - INTERNATIONAL AUTOMATIE
TASK FORCE DI.A.T.F. >)/),/ )=),=/> )=,-/+. I, )*
=+ >/> )* + ),/) & /,+),/) *,))*.
!+ ) *++ ) */+ =,/ **,+.
PRODUCTION PLACE
RAWMATERIAL INPUT
CAPACITY OF PRODUCTION
TRANSFERING RAW MATERIALS
INTO FINAL PRODUCT
MANUFACTURING
PRODUCTION PLACE
RAW MATERIAL0 MACHINES & E1UIPMENTS
T+ )( ),+/)* ++ = ,+ ,+* ,+ =, ,+ ).
I ,+ ) ) >+, )( ),+/) +)*/ ) +) - ,+ ) ,+ ,+
*, =, (/ ++)*+ ) ,+ ) >+, ,+ )( ),+/) )* * )*
**/-+. I ) /=*,/+* (/,=, )( ),+/) =,/ +** /* ,**/-+.
16
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M)/ )( ),+/)* )+ =*+ / ECH'AY /* )* (*
F>/> ?=)/," )- *,++" A *,++ & *,)/+** )*"
%/+,* & -* / :)/=* *+,/* & >)+*.
R)( ),+/)* )+ =)*+ M=-)/. T+ =)*+ /+ )+*
,+ +* , S.A.I.L. @STEEL AUTHORITY OF INIA LT. )/> ,
?=)/, ,. R)( ),+/)* +?=/+ )* /*, )+ +;+ ) (+/>,)>+ /
)( ),+/) +),+, )* +>)>+ (/, ,+ +,/ )( ),+/)
+?=/+.
ECH'AY )* =+ )/ ,+ *,++ =,. T+++" /, =*+* )/
,+ / & *,++ )* ) )( ),+/) A=*,)/)" C)))" G+)" U.S.A."
U.K." +,. ,+ ) =+ ,+ =,* )* + ,+ ++ ++,
)/() -) & I/) ++*/:+ +,.
SUPPLIERS / T.I.S.C.O." M.U.S.C.O." I.S.P.T." S.A.I.L.
PRODUCTION PROCESS
ECH'AY I=*,/+* =+ /++, *,++ =,* *" /, /* , **/-+
, +*/-+ )=),=/> =+* +) +** -=, ,+ -)*/ +** /*
)*, */+ ) /, /* +*/-+ / ,+ +)+*, /, )=),=/> ),. I
,/* )" ,++ /* + ,+ ),=+ * (++ =,* )+ +*/> )* +
+?=/++,*.
17
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For2e) S+ee! F!2es0 F(++(2s & Fs+eers
F)>+*
T+ I/) ) , -+ ):+ - )
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!+/>, = , 5000 ;>*
S)+B R+,)>=) P/+ )* + =*,+* +?=/++,*" /=/> +
) >/, )>+*" ) =- -+ ,=-+ *++,*.
%, R/>* ) /** )+ C)-" A ) S,)/+** S,++ )* (+ )*
S=+ ) A=/= A +,.S=/+ / A* F>+ N)/+ H)++ & T+++ S=,/
A+)+ P M)/+ F= M)/+ /,/.
R(!-' T(res
I/) R)/()* +>/+* ECH'AY )* I/)* +)/> )=),=+ *,++
,/+* L,/:+*" C)/)>+* ) !)>* = -)" +,+ ) )(
>)=>+ /+* / ,+ =,.
ECH'AY )* ++,* ,+ ++* :+*+)* )/() **,+* ) ,)()*.
T+ ,/+* )+ )=),=+ ,+ + )/) ) )/) R/> R/> M)/+
!)>+,= !+*, G+).
C!ose) D(e For2(2s
19
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C);*),*" C)*),*" C+,/> R* & C)*" G+) */,+ F;*
O=,=, *),*" S//> G+)*" %+)/> C)* %+ C); A" S/, +:+*"
S,++/> K=;+" C( !++ & P//" A+ S),*" !++ %+)/> */+"H=-*" %) Y;+*" EY;+* F)>+;+*" M/*/, S),*" U/:+*)
C**" S/+*
T( H;" S);+" L)%/+ H)>+" S/> S+)," P/:, P/" ), ;+"
)( %) & H;" S+( =/> T); R+*" S),* & L/;*" C+*
&L+>*"+,.
A )* + =*,+* +?=/++,*. F )/),/* / /:+*+
/=*,/+*" :/. A=,-/+" T)," R)/ C)" M//>" E),:/>E?=/+," O/ E),/ ) >++) +>/++ /=*,.
S=/+ / )* >+ H+),,+),+ P),/) F= M)/+ /,/
@/=/> >+) =,,/>" )-=//> ) >//> / ,+ )>+ 12 ;> , 350
;>.
Ner Ne+ For2(2sAxial Closed Die Rolled Products
20
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E)+* P=,* ,+ ACR L/+
T)*/**/ G+)*
R/> G+)*
%= G+)*
C=, /**
!++ H=-*
S,=- A+*C)+ !++*
T); R+ !++*
F)>+*
M#$(e) Co,poe+s A) Trs,(ss(o Gers &
S$3+s
A )>+ )/+ +,* /=/> ;=;+*" */+*" =-*"
;+*" CNC ,=+ ( (++* ) //* +) >+) =,,/>");*),*" ) = //*+ ,)*/**/ >+)* ) *),*.
S),* G+)* & M)/+ C+,*
21
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PRODUCTION PROCESS CHART
RAW MATERIALS DEPARTMENT
LABORATOTY DEPARTMENT
CUTTING DEPARTMENT
4 B(!!e+ 4 C*++(2
FURANCE DEPARTMENT
FORGE DEPARTMENT
4 H,,ers
4 D(e Se!e#+(o
M#$(e Depr+,e+
4 M(!!(2
4 CNC
4Ger #*++(2
FINISHING DEPARTMENT
22
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4 P#5(2
4 De!(6er' #$e!
ADMINISTRATIVE DEPARTMETNT
4 Perso! Se#*r(+'4 S+ores
MAIN PRODUCTS OF COMPANY
FORGE AN MACHINE FLANGES"
FITTINGS AN FASTENERS
SEAMLESS ROLLE RINGS AN FORGE ISCS
RAIL!AY TYRES
CLOSE IE FORGINGS
NEAR NET FORGINGS AIAL CLOSE IE ROLLING
PROUCT LINE
FINISHE TRANSMISSION GEARS AN SHAFTS
CNC T=+ C+,*
23
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INSTALLED & UTILI7ED CAPACITY
A )>+ +=),/ *+ /+ >/> )+* =, 5 ,
))/, , =+.
8999 To Press / A )=/ + >/> +** '))+*+ );+
+?=/+ (/, -/+ >/> )/=),* =, 5 T ))/, , )=),=+
-);* ,+ /> /> ) + >+ /** =, 2500 /).
:;99 To Press / A = )=,),/ 3*,),/ )=/ +** +?=/+
(/, -,/ ) , )=),=+ /+ *)+ *+ /+ -);* ,+ />
/> )/+ ) , )=),=+ *+ /+ >/>* =, 350 ;>*.
R(2 Ro!!(2 M#$(e / A =+/) ,+ )/) ) )/) />
/> )/+ 6380 T ))/, )=),=+ +,)>=) )
/+ />* =, 3 +,+ /)" ) )>+* 12 , 80 */+.
24
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1UALITY CONTROL
1UALITY POLICY
1. !+ )+ /,,+ , )=),=+ ) *= =,*" (/ ++, ,+
)>++ ?=)/, +?=/++,* = =*,+*.
2. !+ *) (; ,/==* /:++, = +**+* ) +),/*.
1UALITY OBECTIVES
1.1 E)+ =*,+ *),/*),/.
1.2 M)/,)/ +>/+ ?=)/, ))>++, **,+*.
2.1 ++, +:+,/.
2.2 R+=,/ / :)/),/* & ()*,+.
2.3 C,/=) /:++, ,+>" +** & =,/:/,.
2.4 E)+ ,+/) ) +),/) *;/* & +,++.
25
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26
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INDEX
SR. NO. PARTICULARS PG. NO.
1. INTROUCTION 29
2. O!NE & %ORRO!E CAPITAL 30
4. RESERES 31
5. PROFITS 32
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INTRODUCTION
M+ /* ,+ /+ - ) -=*/+** + /* +?=/+ , =)*+
/+ )**+,* /;+ )" -=//>" ), ) )/+" )( ),+/) ) )* )
, ) ++*+*.
I ,+ ( HUS%AN ) OCKERY " F/)+ ) -+ *)/ , -+
,+ /=), **,+ +/ -" );/> **/-+ ,+ +++ +),/ -+,(++ ) =/,* ),/:/,.J
I ECH'AY" /)+ ))>+ M. %)), */ /* =/> ) =,///>
/)/) +*=+* / *= ) () ,), ) )//+ /,* /,.
28
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OWNED & BORROWED CAPITAL
C)/,) -=>+,/> /* ,+ +** :+*/>" >++),/>" +:)=),/>"
*++,/> ,+ *, /,)-+ +,/> /* /,)-//," /:+*,+," +/*/* )
//,+ *=+*.
ECH'AY )* *+ ,+ *, /,), ) ++,/:+ */,/ -=, )+* ,+ -+* =+ )/,).
A* /, /* /:),+ //,+ * ,), /, , -+ +/:+*,+ )>)/ / ) /, *+.
T+ )/,) *,=,=+ ECH'AY INUSTRIES PT. LT. I* )* =+ B
PARTICULARAMT. RS.IN
CRORES
O- #p(+! 8.9S)+ )/,) 159.5
29
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S+=+ ) 375.5
U*+=+ ) 110.0
I,++*, 1259.5
ECH'AY )* ) :+ */+ )/,) *,=,=+ >++) ++* /,* *)+)/,).
RESERVES
T), ), ,+ )**+,* ) -); ,+ /)/) /*,/,=,/ *+/)
;+, / )* / ) + +** /?=/ )* ) +)*)-+ :/*/ ++,/>
) +)* (/ ) -+ )+ = /, *+//.
T+ ECH'AY INUSTRIES /* )* );/> ,+ +*+:+* ,+ /++,
),* /;+ (;+" +-,* +,. T+ +*+:+* ) *==* ,/* ) /*1100.0 R*. C+*.
30
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PROFITS
N+, /, /* )=),+ - *=-,),/> ) )* ,,) ++*+*
,,) +:+=+" ,=* *(/> (), ,+ ) )* +)+ / ) >/:++/
,/+ /* ;( +, /+ +, +)/>*.
ECH'AY +:+ + ) + ) + *,+-*,+. T+/ +)/>
(+ /* /+)*/> +) - +). N( ) -+)+ /),+. T+++",+ ),/ + /* =, /* , /+)*/> (/ ++, , ,+ /,
).
NET PROFIT RATIO NET PROFIT NET SALES Q 100
24800000374000000Q100
6.63
31
http://www.investorwords.com/4254/revenue.htmlhttp://www.investorwords.com/3669/period.htmlhttp://www.investorwords.com/4254/revenue.htmlhttp://www.investorwords.com/3669/period.html7/24/2019 PROJECT FILE-2.doc
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32
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INDEX
SR. NO. PARTICULARS PG. NO.
1. INTROUCTION 35
2. TOTAL EMPLOYEES & THEIRCLASSIFICATION 36
3. INIIUAL RELATION 37
4. INUSTRIAL RELATION 38
33
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INTRODUCTION
I=,* =,/ >)/),/ ):+ ++. I=, *=+* /;+ )"
)/+" + ) ),+/). O=, ,/* *=+* ) /* =/) ), )
>)/),/.
T+ =) +*=+ ))>++, /* +)+ - M.Y. HATHI (*+
=,/* )+ ,+ +** ),,),/>" /> ) ,/:),/> ++ /::/>
) ))>+**" /+ ) *,).J
T+ +*+ ) )//*,),/ +),+, /* +)+ - M. '. R.
K/;)/. T+ ))>++, ) /* :+ /,), ) )+>/> ) " ) -=, )//*,),/> ) */)
**,+ ,+ ))>++, + /* )+>/> ,)*; -+)=*+ )/ ),=+
,+ ++ -+)=*+ ,( +* *//) / +,) )-//,/+*" ,)/,/*"
34
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*+,/+,* ) -+):/. T=*" ,+ ++ ) ,),= )/> - ))>++,
+*+.
I ECH'AY" )- /* ) ),/:+ ), ) ,* ) ,+ ), )
/),/> ,+ , >+, ,+ )/= =,=, ), //= *, ) )/,)/+:++, (;+* )/> ,.
TOTAL EMPLOYEES & THEIR
CLASSIFICATION
T,) =-+ +++* (;/> ), +*+, 1150 (;+* /=/>
/+*" *,)" (;+* ) ,),*.
A *)) +) +++ //= + )B
U*;/+
S;/+
O/+ *,)
M)/= /* ++/> = *;/" ++/++.
35
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INDIVUDIAL RELATION
E++* )+ /,), )**+,* ) =/,. S" -+,,+ (;
+)+ ,+ *= -+ ,/:),+. F ,/*" ,+ *= -+ >/:+ ,
/)/) /+,/:+*" ) )//,/+*. T+ ) ) =+,);+ ,+ (/>
(+)+ +)*=+ , ,/:),+ ,+ (;+*.
1. L+):+ 30 )* E.L.
2. H=*+ +, )()+
3. A=) -=* 20 ),,+)+ ?=),+ =/
4. I=*,/) *+*
5. !/,+ (+)
6. S)+, +?=/+,*
7. !+)+ =
8. E=),/ )/
9. S=-*//+
36
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10. C),++
11. F+*,/:) *(++,*12. H/) ,=13. C=,=) >)+ ) *,*
14. C+),/:+ */+,
I + , >+, ,+ -++/,* :/+, = *++ +++ *=
):+ +,+ ,/=+* ), )*, > *)* *+:/+. H++ / ECH'AY =+ ,/*
*;/+ ) +++* )* , ,/-=,+ 3.67 /* :/+, =. !/+
8.33 /* +*/ *++. A +++* >+,* 12 /,++*, ,+
,/-=,+ /* :/+, =.
INDUSTRIAL RELATIONS
T+ +),/*/ -+,(++ ++* ) ,)+ =/* )+ )+
/=*,/) +),/*. G /=*,/) +),/* +)* /=*,/) +)+" (/ /*
++**) -+,,+ ) />+ =,/. T+ *=-=),/>
,+*+ +),/*.
E:+ >)/),/ =*, ):+ ) > +),/ (/, ,+/ (;+*"
+++*" *)++*" =*,+*" +/,*" ,+ /)/) /*,/,=,+*. I ,+
+,/,/:+ );+," ,+ *=:/:) ,+ >)/),/ > /=*,/) +),/*
)+ +**+,/).
ECH'AY INUSTRIES PT. LT. H)* ) /+ +),/*/ (/, ,++++* (;+* (/ +)* , /+)*/> /++,/:+ ) ++)*+* /
37
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+++* ,= :+ ),+. I, )* )* +++ ,= :+ ),+. I, )* )*
+),/*/ (/, ,+ /=*,/+*.
38
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INDEX
SR. NO. PARTICULARS PG. NO.
1. INTROUCTION 412. AERTISING & SALES PROMOTION 42
3. ISTRI%UTION CHANNEL 43
4. PRICING POLICY 44
5. COMPETITORS 45
39
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INTRODUCTION
P+*+, );+, /* =*,+ /+,+ );+, ) >+ *=
);+,. C=*,+ * ,+ ;/> ,+ );+, (/,=, );+,/> ,+
) ), +) , ,+ );+, ;/>. T+++" ,+ );+,/> /* /,/)
), / ,)* )+).
!), +* ,+ ,+ );+,/>J +)*
A/> , P+,+ F. =;+ " T+ )/ );+,/> +)* , );+
*+/> *=+==*. T+ )/ /* , ;( ) =+*,) ,+ =*,+ * (+
,), ,+ =, ) *+:/+* /,* ) *+* /,.J
40
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M);+,/> /* ,+ */) ) ))>+/) +** - (/ //:/=) )
>=* -,)/ (), ,+ (), ) ++ ,=> +),/>" +/> )
+)>/> =,* :)=+* (/, ,+*.J
ECH'AY )* ) *+)),+ );+,/> +),+, / ,+ M=-)/. P= /+ ,+ ) /* 1 >/> ,+ ( ,=*, 2 *, / ,+ ),/:/, );+,/>
+),+, /* + / M=-)/ /+.
ADVERTISING &
SALES PROMOTION
S)+* ,/ /* ++ (/, +,) +,* /+)*/> *)+*. I, /*
, ++/++" /, ) /:+*,+, (/, ) ) / /:/+ ,+ )/ - ,+ +( =+* +,.
N, )/)-+ , ,/* /=*, -+)=*+ ,/* /=*, /* =+ ,+
=, )* + ,+ + ++,* - =*+* @)/()* -)" I/) ++*+ ) ,+
/:),+ /=*,. T/* /=*, )* >, ,+* +?=) , /,* =,/ ))/,.
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DISTIRIBUTION CHANNEL
A )+ /*,/-=,/ /* ,+ *+/+* );+,/> /*,/,=,/* ,),)//,),+* ,+ ,)*+ ,+ =, *+:/+* /* :+* ,+ /,
=,/ , ,+ =*+ ), ,+ /, *=,/. T/* )* )+,+ ,+ /+
>*.
ECH'AY =*/> ,+ + +:+ )+ /*,/-=,/ / ,+ I/) );+,.
M+)* /+, *+/> )=),=+ , =*+*. C) +* , +?=/+
/,++/)/+* /,* *+/>. I ,+ )*+ ++, ,+ =,*" )
;++* ,+ ,)+ ) /,++/)/+*.
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PRICING POLICY
P//> /* ,+ :+ /,/) +/*/ / );+,/> ))>++,. T+ )/- ) ,+ *, /::+" ,+ *)+* +:+=+ >++),+
=*, /+ ) *==* -++ ,++ ) -+ /,+. T+ *)+* +:+=+ />=+ /*
(+:+ ),+/) )+,+ - ,+ /+ )>+ ,+ =,.
A ) =),+* +//,+ /+* *+//+* / )++ (/, /,*
- ,+
/+. T+ (/> )+ ,+ -)*/ +,.
A. C*, /+,+ //>
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%. +) /+,+ //>C. C+,/,/ /+,+ //>
ECH'AY *+,* /,* /+* )* + +) =+. O / /:),+ *+,"
/, (* *,/+,+ +, (+ /, *=/+* /,* =, , )/() -) )I/) ++*/:+. I )>+ /++, /+* /++, ;/ =,*.
COMPETITORS
T)" ,+ ( -+)+ + ) + +,/,/:+ ) /, =, ,),
+,/,/ +:+ / )* ) +,/,.
%=, ECH'AY )* + )=),=+ *,+) =, / G=
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%=*/+** /* ,+ ),/:/, + - ,+ ) ,+ ). H++ +)* ,+
-=*/+**+* +* -=*/+** */+, -+)=*+ (/,=, */+, + ),
)/+:+ /* >)*. T++ )+ :)/=* -
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INUSTRIES PT. LT. =/* /,* +**/-//,/+* ,()* ,+ */+,"
G:++," =*,+* ) +++*. T+ +**/-//,/+* )+ )* (*B
TOWARDS EMPLOYEES: T+ ):+ >/:+ > (;/> /,/*.
T+ ):+ >/:+ :+/+ )//, ,+ /> , ,+ =/,. T+ ):+ )*>/:+ =*+ )//,.
TOWARDS CONSUMERS: T+ > ?=)/, =,* )+ :/+ -
,+ ) , ,+/ =*,+*. T+ +),/:+* ,+ ,/>* (/, +)*)-+
/+*. T+ ) )* +:+ + -); );+,/>.
TOWARDS SOCIETY: T+ ) )* >, ) ISISO 9001B2000
+,//),+ , , );+ =,/. T+ ) /* )-=, 20 ;/+,+*
/, )+).
TOWARDS GOVERNENT: T+ ,) /* -+/> )/ - ,+ ) +.
T+ ) (* ,+ ) ,+ =+* )+ - ,+ *,),+ & +,) >:++,.
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FUTURE PLANS
T+ ECH'AY /=*,/+* ):+ -++ +:+ / ,+/ +)/> (+
/+)*/> +) - +). A )>/ /, /* , />. I, ,/> , )//),/
/,* ?=),/, +)+ )> (/, ,+ =,/:/, ,+ ).
ECH'AY )* :+,=+ , )=),=+ )+ >+ )=,-/+
+,*.
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CONCLUSION
T/* / /* +)/> >+**/:+ ) (+ *,) /* (;/> (/, =
+**/-//,. T+++" / ) )/+:+ /, >)*.
T/* / /* (+ ) ))>+ - /++, ) + +*. T++
)+ +),/ )> ,+ +++" (;+* ) ,+ ))>++,. T=*" ,+
, )+ ) -+*. !;+* ) +++* *),/*/+ (/, ))>++,.
T++ =,/ ))/, ) ,=:+ )+ /+)*+ +) :+ +) ), 30
,/* ,/+ ) +:+/> + **,+),/).
I (/ -+*, +>)/> /,* ,/=+* +**. I,* +:++ +
) ,+ ,/+ )**+ /, +/-+ / )>+ *)+ ) )/+:+ ,+/ =,/),+
>)*.
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SUGGESTIONS
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I ++ = ,), / ):+ +)+ / *)+" ,/ ) ):+,/*/> ,=> T. ) -/>
-)*. S ,), /, )()+ , ) +( /=*,/+*" (/ )* =*+ ,+/ =,* )
)* +*,)-/*+ ) +( )/+ (/ ) /+)*+ +)*/ ) )* -+>/:+ ) /+ ), )() , ,+/ +++ ,+/ )+/),/. T+++" ,+
(; (/, = +. * +*=, / , /+)*/> =,/:/, ).
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BIBLIOGRAPHY
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T+ (/> )+ ,+ :)/=* +/=* -;*" (/ ++ + /;+ )
),=+ /+* , +,+