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The Route of Excitments-Route of Emotions

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Northeastern Coast

ALLINCLUSIVEmagazine

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Northeastern Coast The Route of Excitments-Route of Emotions

Introduction:Polish tourism market is expanding and seeking for new destinations in tropical regions with offering beach, sun, adventure, leisure, business

and conventions.The ofcial airline LOT Polish is expanding its international routes,

operating the brand new aircraft Boeing- 787 Dreamliner, for long haul destinations and we are tour operators in eld prospecting for new

opportunities.Brazil is in our growth targets, with the ight schedule, to suit FIFA

events and Olympic Games.

Objective/Goals:Expand tourism polish, whatever incoming or outgoing, involving companies LOT, UEFA, ATP Activity, Boomerang Tours Operator,

generating foreign exchange, tourism international ow for both countries.

CEARÁ •

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Justications

The travel industry certainly does not happen without transportation,

lodging, food and entertainment.Polish Ministry of Economy

promotes Brazil as one of ve fastest developing markets and funds (in 75%) share of Polish

entrepreneurs in trade fairs and propose places in economic

missions to Brazil.

POLANDThe average and range of outgoing

tourism market

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Marketing actions;

Support the ofcial tourism sectors airport, infrastructure, lack of bureaucracy;

Promotion, Advertisement and Public Relations campaigns;

Support in printing catalogs and brochures;

Participation in trade fairs tourism product already formatted;

Support to famtours, presstours;

From Hotels & restaurants, ground operator and other services, availability, willingness of commercialization, attractive and competitive prices;

From the institutional area, we need promptness in the actions of authorization of air operations, low operational rates and fuel prices competitive with other countries.

For the Polish tours operators and airline we need

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APRIL2013First technical visit to Ceará and Piauí State – The Route of EmotionsAttendance to BNTM2013 by invitation of SETUR-Ceara and CTI-Ne.Special edition focusing the Ceara Tourism Attractions in main Polish magazine All Inclusive.Completion of Day in Poland-Brazil CEART Handcrafts.Contacts with Ceara and Piaui States tourism entrepreneursContacts Associations-ABIH-ABRASEL-ABAVContacts with FIFA / Match Hospitality

MAY 2013 Day- 10th

By invitation of the Mayor of Warsaw, Mrs. Jolanta Koczorowska, a presentation on the tourism product of Ceara tourism and CEART Handcrafts attractions will be held at the Cultural Center of the Municipality of Warsaw-Wawer, attended by 150 entrepreneurs specially invited.Achievement of PIT 2013 - Convention of the Polish Chamber of Tourism in Fortaleza.

October- Warsaw -TTG-Fair Professional Tourist Rio de Janeiro- Trade of the Americas-ABAV in conjunction of SETUR-Rota das Emoçoes.

Actions in Progress and Market Strategies

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Cidades mais populosas da Polónia 31/03/2011, 31/12/2011

� Varsóvia

� Cracóvia

Posição Cidade Voivodia Pop. Posição Cidade Voivodia Pop.

� Łódź

� Wrocław

1 Varsóvia Mazóvia 1 711 324 11 Białystok

Podláquia 294 989

2 Cracóvia Pequena Polónia 759 137 12 Gdynia

Pomerânia 249 139

3 Łódź Łódź 728 892 13 Częstochowa

Silésia 236 796

4 Wrocław Baixa Silésia 631 235 14 Radom

Mazóvia 222 496

5 Poznań Grande Polónia 554 696 15 Sosnowiec

Silésia 216 420

6 Gdańsk Pomerânia 460 276 16 Toruń

Cujávia-Pomerânia 204 954

7 Estetino Pomerânia Ocidental 410 131 17 Kielce

Voivodia de Santa Cruz 202 196

8 Bydgoszcz Cujávia-Pomerânia 356 177 18 Gliwice

Silésia 187 474

9 Lublin Lublin 348 567 19 Zabrze

Silésia 181 128

10 Katowice Silésia 310 764 20 Bytom

Silésia 176 902

Information about Poland and Lot Polish Airlines

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Rzeczpospolita Polska República da Polónia

Bandeira Brasão de armas

Hino nacional: Mazurek Dąbrowskiego ("Mazurca de Dąbrowski")

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Gentílico: Polaco ou polonês

Localização da Polónia (em vermelho) No continente europeu (em cinza) Na União Europeia (em branco)

Capital Varsóvia 52°13'N 21°02'E

Língua oficial Polaco

Governo República parlamentarista - Presidente Bronisław Komorowski

- Primeiro-ministro Donald Tusk

Formação - Cristianização 14 de abril de 966

- Segunda República 11 de novembro de 1918

Entrada na UE 1 de maio de 2004

Área

- Total 312 679 km² (69.º)

Poland The average and range of outgoing tourism market

Rzeczpospolita

Polska

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IATA LO

ICAO LOT

Callsign LOT

Founded 1 January 1929

Hubs Warsaw Chopin Airport

Focus cities

� John Paul II International

Airport Kraków-Balice

Frequent-flyer

program

Miles & More

Airport lounge Executive Lounge

Alliance Star Alliance

Subsidiaries

� LOT Charters

� LOT Cargo

Fleet size 38 (+11 orders) excl. subsidiaries

62 (+19 orders) inc. subsidiaries

Destinations 92

Company slogan

The future is our horizon[1]

First European Airline to fly the

Boeing 787 Dreamliner [2]

Parent company State Treasury of Poland

Headquarters Warsaw, Poland[3]

Key

people

� Sebastian Mikosz (CEO)

� Leszek Narowski (Member of the

Management Board, Sales Director)

� Wojciech Bańkowski (Member of the

Management Board, Responsible for

Restructuring)

� Wiesława Musiał (Member of the

Management Board)

Revenue PLN 2.963 billion (2010)[4]

Net

income

PLN -52 mio. (2010)[4]

Profit PLN -163.1 mio. (2010)[5]

Website www.lot.com

Polskie Linie Lotnicze LOT S.A. (Polish pronunciation: [ˈlɔt], Flight), trading as LOT Polish Airlines, is the flag carrier of Poland. Based in Warsaw, LOT was established in 1929, making it one of the world's oldest airlines still in operation. Using a fleet of 55 aircraft, LOT operates a complex network to 60 destinations in Europe, the Middle East, North America, and Asia. Most of the destinations are served from its hub, Warsaw Chopin Airport.The airline has a large short-haul service, with recently added destinations like Hannover and Stuttgart, operating 20 EMBRAER-Jet 170/175, and a recent order conversion to the E-195, will enable LOT to serve more destinations. The company is awaiting eight new Boeing 787s, the first of which arrived in Warsaw on 15 November 2012.LOT found itself undergoing constant management change in the late 2000s due to worsening financials and reductions in market share. After placing orders for several Boeing 787 aircraft and taking delivery of two, the carrier has found itself "nearly insolvent" due to the January 2013 grounding of the 787.

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CONTACTS in BRAZIL

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55•85 3318 9713

Fortaleza • Ceará • Brazil

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Travel Industry & Marketing Consultancy