Project 1 Processbook

The concept for this project was to make it seem that the viewer is looking through a microscope. As it zooms into the jelly letterform the viewer will see small jelly�shes swimming around. As it zoom further the lens focuses on a single large jelly�sh then it zooms out as if the viewers removed themselves from the microscope. The concept that I was trying to achieve was to make it seems as if the viewer is looking into the cells of the jelly letterform.

CONCEPT

Mind mapping possible ideas and concepts that are related to the theme of jelly�sh.

MINDMAPPING

Brainstorming ideas with sketches and framing exploration

SKETCHES

JELLY FISH SPECIES RESEARCH

lagoon nomura sea nettle

moon light square moon

The images that were research jump-started an idea of blood cells. When moon jelly�shes swim in a pack, it resembles blood cells.

BLOOD CELL CONCEPT

With the idea of blood cells, it elaborated into an idea of having a �ipbook that makes the viewer feels like they are looking through a microscope and zooming into the letter-form to possibly see the cells.

BLOOD CELL CONCEPT

To fully execute the project probably it was necessary to understand the movements of jelly�sh. Understanding and learning the technical skills will ensure to have a more �nish and realistic piece.

UNDERSTANDING JELLYFISH MOVEMENTS

To achieve that concept of having a microscope zooming into the cells, I’ve decided to make the letterform J turn into jelly so there are a substance that the audience is looking into.

JELLY LETTERFORM

With a solid concept the next step was the media of execu-tion. A few media was explored for example vector, hand drawings and image manipulations. It was believed that image manipulation was best suited for this type of concept.

MEDIA

Images that was search on the web to get inspiration, ideas and references.

REFERENCES AND INSPIRATIONS