PROGRAM MODIFICATION PROPOSAL FORM...Strategic Communication Management Track Multimedia Journalism Track Journalism and Mass Communications, M.A. Proposed Name of Program (include

University of South Carolina Columbia, MMC, Journalism & Mass Communications, Program Modification, ACAP, 03/26/2020 – Page 1

ACAP 03/26/2020 Agenda Item 3f

PROGRAM MODIFICATION PROPOSAL FORM Name of Institution: University of South Carolina Columbia Briefly state the nature of the proposed modification (e.g., adding a new concentration, extending the program to a new site, curriculum change, etc.): Adding dual degree master’s degree option with National Chengchi University to both the M.M.C. in Journalism and Mass Communications and the M.A. in Journalism and Mass Communications *Students receive two master’s degrees:

1) Either the MA or MMC from UofSC and 2) IMICS from NCCU

Current Name of Program (include degree designation and all concentrations, options, and tracks): Journalism and Mass Communications, M.M.C.

Strategic Communication Management Track Multimedia Journalism Track Journalism and Mass Communications, M.A. Proposed Name of Program (include degree designation and all concentrations, options, and tracks):

Journalism and Mass Communications, M.M.C. Dual Degree (UofSC & National Chengchi University) Strategic Communication Management Track Multimedia Journalism Track Journalism and Mass Communications, M.A. Dual Degree (UofSC & National Chengchi University) Program Designation:

Associate’s Degree Master’s Degree

Bachelor’s Degree: 4 Year Specialist

Bachelor’s Degree: 5 Year Doctoral Degree: Research/Scholarship (e.g., Ph.D. and DMA)

Doctoral Degree: Professional Practice (e.g., Ed.D., D.N.P., J.D., Pharm.D., and M.D.)

Does the program currently qualify for supplemental Palmetto Fellows and LIFE Scholarship awards?

Yes

No If No, should the program be considered for supplemental Palmetto Fellows and LIFE Scholarship awards?

Yes

No Proposed Date of Implementation: Fall 2020



CIP Code: 90401 Current delivery site(s) and modes: 51102, 85000 Proposed delivery site(s) and modes: National Chengchi University (NCCU), Taiwan Program Contact Information (name, title, telephone number, and email address): Seihill Kim, Associate Director for Graduate Studies and Research, 7-7037, [email protected] Institutional Approvals and Dates of Approval: Board of Trustees Academic Affairs and Faculty Liaison Committee – 12/17/2019 Full Board of Trustees – 12/17/2019 Commission on Higher Education (CHE) ACAP – 3/26/2020 Background Information Provide a detailed description of the proposed modification, including target audience, centrality to institutional mission, and relation to strategic plan. Description The current Master of Arts (MA) degree program in the School of Journalism and Mass Communications (SJMC) in the College of Information and Communications (CIC) at UofSC offers training in communication and journalism scholarship for those looking for a career in research in the communications industry or a doctoral degree in the near future. The current Master of Mass Communications (MMC) degree program in SJMC at UofSC offers skills and knowledge for a career in the professional world of communications. The degree program at National Chengchi University (NCCU) is the International Master’s in International Communication Studies (IMICS). For this dual degree, students will take courses at NCCU and UofSC and receive two master’s degrees

1) Either the MA or MMC from UofSC and 2) IMICS from NCCU

The IMICS degree at NCCU is 32 credit hours and its transfer policy for graduate programs allows >= 21 credit hours to be transferred in from another institution. As a result, NCCU students in the UofSC MA (30 credit hours) are required a minimum of 18 credit hours from SJMC to earn the UofSC MA degree and UofSC MA students will need to take a minimum of 18 hours at UofSC and 14 hours at NCCU to earn the IMICS. NCCU students in the MMC (36 credit hours) are required a minimum of 24 credit hours from SJMC to earn UofSC MMC degree and UofSC MMC students will need to take a minimum of 24 hours at UofSC and 12 hours at NCCU to earn the IMICS. Rationale With the fast globalization of the communication industries today, it has become essential for future professionals to understand global perspectives and cultural differences. This dual degree program will: o provide for an international collaboration in which students continue to grow as global citizens o increase the enrollment in SJMC’s master’s degree programs and o contribute to maintaining a globally diverse student body at UofSC This dual master’s degree programs will enhance UofSC’s reputation by: o increasing international student recruitment,



o expanding global learning, and o helping students succeed in an increasing interconnected world This dual degree program is the School of Journalism and Mass Communication’s (SJMC) first initiative in the East Asian region and there are plans to provide an opportunity to expand throughout nearby countries, which will significantly contribute to enhancing the reputation of UofSC in the region. There has been growing demand in the East Asian region for the opportunities to engage students in global learning and many western institutions today are competing intensely with each other to establish international collaborations and exchange agreements.

Assessment of Need Provide an assessment of the need for the program modification for the institution, the state, the region, and beyond, if applicable. Through conversations with the NCCU faculty and administration, they estimate enrollment of NCCU students would be approximately two (2) each year. From a survey of current students, we estimate enrollment of UofSC students would be about one (1) each year. Clemson University, College of Charleston, and Coastal Carolina University have communication master’s programs, but their programs are MA programs. In addition to offering a traditional MA program, SJMC has the only graduate program in SC that offers a skill-oriented curriculum and degree (MMC) which will be of interest to the NCCU students. Other colleges in the Southeast region offer dual degree programs, but most of them provide students with an opportunity to receive two master’s degrees from the same institution. This dual degree program offers students an opportunity to receive two degrees from two different institutions (UofSC and NCCU). We did not find a similar opportunity from other journalism and communication programs in the state or in Southeast. With the growing international business partnerships particularly with East Asian countries today, receiving the dual degree in a Chinese-speaking country can enhance not only students’ understanding of the Asian culture but also their employment prospects. According to SC Works, the estimated annual average percent change in employment in the midlands of SC from 2016-2016 is 0.61% for reporters and correspondents, 1.15% for broadcast news analysts, and 1.16% for camera operators, television, video, and motion Picture (https://jobs.scworks.org/). According to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, from 2018-2018, broadcast and sound engineering technicians are predicted to increase 8% and film and video editors and camera operators to increase 11% (https://www.bls.gov/ooh/). Some students in the skill-oriented degree (MMC) turn their practicums into full-time jobs after graduation, while others take the skills and knowledge gained during their practicum to pursue a different path. Our MMC students have been highly successful in finding meaningful work after finishing our program. For example, recent graduates have gone on to work with organizations such as APCO Worldwide, United Way, the American Red Cross, the Tampa Bay Rays, Fox Sports in Miami/Fort Lauderdale, WCBS-TV in Charleston, the San Francisco Chronicle, USC Athletics, Fleishman Hillard, and more. Specific jobs students have gained after graduating with their MMC include Social Media Community Manager for Main Street Hub in Austin, TX, Communications Director for a Congressperson in the U.S. House of Representatives, Digital Lead Advertising Account Executive for The McClatchy Company, Carolina News Producer for WIS-TV, Employee Engagement Manager for MGM Resorts International, and many others. Transfer and Articulation Identify any special articulation agreements for the modified proposed program. Provide the articulation agreement or Memorandum of Agreement/Understanding.

https://jobs.scworks.org/

https://jobs.scworks.org/

https://www.bls.gov/ooh/

https://www.bls.gov/ooh/



As stated earlier, some UofSC courses will count toward the NCCU degree and some NCCU courses will count toward the UofSC degrees. Please see the attached MOU.

Description of the Program

Projected Enrollment

Year

Fall Headcount Spring Headcount Summer Headcount

New Total New Total New Total 2020 1 1 1 2 1 3 2021 1 4 1 5 1 6 2022 1 4 1 5 1 6 2023 1 4 1 5 1 6

Explain how the enrollment projections were calculated. Enrollment projections were calculated from conversations with the NCCU faculty and administration. They estimate enrollment of NCCU students would be approximately two (2) each year. From a survey of current students, we estimate enrollment of UofSC students would be about one (1) each year. We expect about two NCCU students (one in the fall and the other in the spring) and one UofSC student in the dual-degree programs each year. Students will be able to complete both degrees within two years.

Curriculum

Attach a curriculum sheet identifying the courses required for the program. Attached at the end of this document.

Curriculum Changes

Courses Eliminated from Program Courses Added to Program Core Courses Modified

There will be no curriculum changes.

New Courses List and provide course descriptions for new courses. There will be no new courses.



Similar Programs in South Carolina offered by Public and Independent Institutions Identify the similar programs offered and describe the similarities and differences for each program.

Program Name and Designation

Total Credit Hours Institution Similarities Differences

Master of Arts in Communication 30

Department of Communication, College of Charleston

Offers a master’s degree in communication

Offers only a traditional MA program that is less professionally-oriented

Master of Arts in Communication, Technology and Society (MACTS) 30

Department of Communication, Clemson University



Master of Arts in Communication 33

Department of Communications, Coastal Carolina University





Faculty

State whether new faculty, staff or administrative personnel are needed to implement the program modification; if so, discuss the plan and timeline for hiring the personnel. Provide a brief explanation of any personnel reassignment as a result of the proposed program modification. The dual degree programs do not require any new investment. The SJMC is not creating a new program but making our existing programs available for new dual degree programs with another institution. The programs will be self-sustaining the first year

Resources

Identify new library, instructional equipment and facilities needed to support the modified program. Library Resources: None Equipment: None Facilities: None There are no new needed additional equipment, faculty, facilities, or resources associated with establishing and maintaining the proposed dual degree. While there may be minimal miscellaneous costs, the programs will be self-sustaining from the first year. Impact on Existing Programs Will the proposed program impact existing degree programs or services at the institution (e.g., course offerings or enrollment)? If yes, explain

Yes

No


ACAP 03/26/2020 Agenda Item 3f Financial Support

Name of Program: School of Journalism and Mass Communications Dual Master's Program with NCCU in Taiwan Name of College: College of Information and Communications

Financial Support - NEW PROGRAM Sources of Financing for the Program by Year

Category 1st 2nd 3rd 4th 5th Grand Total

New Total New Total New Total New Total New Total New Total

Tuition Funding $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $

206,010.00 $

206,010.00 Program-Specific Fees Special State Appropriation Reallocation of Existing Funds

Federal, Grant, or Other Funding

Total $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $41,202.00 $ 206,010.00

$ 206,010.00

Estimated Costs Associated with Implementing the Program by Year

Category 1st 2nd 3rd 4th 5th Grand Total

New Total New Total New Total New Total New Total New Total Program Administration and Faculty/Staff Salaries

Facilities, Equipment, Supplies, and Materials

Library Resources Service Support (estimated at 17%) $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $ 7,004.34 $

35,021.70 $

35,021.70 Other (specify) (international recruitment) $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $

20,000.00 $

20,000.00

Total $11,004.34 $11,004.34 $11,004.34 $11,004.34 $11,004.34 $11,004.34 $11,004.34 $11,004.34 $11,004.34 $11,004.34 $ 55,021.70

$ 55,021.70

Net Total (Sources of Financing Minus Estimated Costs)

$30,197.66 $30,197.66 $30,197.66 $30,197.66 $30,197.66 $30,197.66 $30,197.66 $30,197.66 $30,197.66 $30,197.66 $ 150,988.30

$ 150,988.30

*New Budget Template Aligned with CHE Budget Template Note: CHE requires new costs to include costs incurred solely as a result of implementing this program. Total costs - new costs; program’s share of costs of existing resources used to support the program; and any other costs redirected to the program. Tuition Funding must match enrollment numbers provided in enrollment table.



Budget Justification Provide a brief explanation for all new costs and sources of financing identified in the Financial Support table. There will be no new major costs other than costs for international recruitment to promote the program in Taiwan and nearby countries.

Evaluation and Assessment

Program Objectives Student Learning Outcomes Aligned to

Program Objectives Methods of Assessment

MMC Offers skills in media management and strategic communications for those who wish to become professionals in some aspect of mass communications.

Students will demonstrate an understanding of the principles, processes, strategies, and tactics involved in the professions. Students will produce written products that show evidence of clear and critical thinking, and utilize proper grammar, sentence and paragraph structure, organization, transition, and tempo. Students will be able to identify various research designs and data collection methods and be able to report and interpret research results. Students will be able to discuss the contemporary issues facing media and communication managers. Students will be able to discuss the various areas of media law such as libel, access to information, copyright, free speech, and more.

Successful completion of a practicum in a professional setting, concluding with a written practicum paper and/or project portfolio developed by the student. Students must successfully write a paper describing their professional practicum experience. Beyond demonstrating that they have learned professional skills, the paper should show that they have developed effective writing skills throughout the program. Students must successfully complete a comprehensive exam related to research (and the course, JOUR 701) as a portion of their comprehensive exams. Students must successfully complete a comprehensive exam related to management (and the course, JOUR 762) as a portion of their comprehensive exams. Students will successfully complete a comprehensive exam related to mass media law (and the course, JOUR 706) as a portion of their comprehensive exams.

MA Offers skills and knowledge in formal reach and critical analyses for those who are interested in teaching and/or research careers in mass communication and those who want to pursue a doctorate.

Students will demonstrate a thorough knowledge of mass communications theory. Students will become familiar with contemporary scholarship involving major mass communications theories. Students will demonstrate a thorough knowledge of mass media law. Students will demonstrate a familiarity with current trends in and interpretations of mass media law, including such areas as

Successful completion of theory questions on the comprehensive final exam. Successful completion of media law questions on the comprehensive exam.



libel, privacy, access to public information, regulation of commercial speech, copyright and related matters, as well as an understanding of the philosophical considerations involved in free speech issues. Students will demonstrate a thorough knowledge of mass communications history and will demonstrate an understanding of the mass media as social institutions. Students should be able to relate mass communications processes and effects to politics, culture and society in general. Students will demonstrate a familiarity with research techniques and should be able to conduct basic communication and audience research. Students will demonstrate effective writing and critical thinking skills and the application of those skills in journalism and mass communications scholarship.

Successful completion of media history questions on the comprehensive exam. Successful completion of a research method-related question on the comprehensive final exam. Successful completion of mass media literature questions on the comprehensive exam.

Will any the proposed modification impact the way the program is evaluated and assessed? If yes, explain.

Yes No

Will the proposed modification affect or result in program-specific accreditation? If yes, explain; and, if the modification will result in the program seeking program-specific accreditation, provide the institution’s plans to seek accreditation, including the expected timeline.

Yes No

Will the proposed modification affect or lead to licensure or certification? If yes, identify the licensure or certification.

Yes No

Explain how the program will prepare students for this licensure or certification. N.A

If the program is an Educator Preparation Program, does the proposed certification area require national recognition from a Specialized Professional Association (SPA)? If yes, describe the institution’s plans to seek national recognition, including the expected timeline.

N.A



Yes

No NCCU IMICS Curriculum Required Courses (6 credits) 461003001 Communication Theories (3 credits) (can be substituted with CIC’s Comm Theory: JOUR702) 461002001 Research Methods (3 credits) (can be substituted with CIC’s Research Methods: JOUR701) Advanced Professional Courses (26 credits) 1. Global Communication and Transnationalism 461941001 International Images and Global Communication (3 credits) (can be substituted with JOUR779 Theories of Global Communication) 461918001 Globalization and Transnationalism (3 credits) 461910001 International Organization (3 credits) --- Media Communication and Public Opinion (3 credits) (can be substituted with JOUR542 Public Opinion and Persuasion) 2. Media and Marketing 461935001 Consumer Behavior (3 credits) (can be substituted with JOUR775 Strategic Communication for Behavior & Social Change 461885001 Social Media and Marketing (3 credits) (can be substituted with JOUR715 Integrated Communication Strategies) 461913001 International Media and Marketing (3 credits) 461920001 Statistics in Communication (3 credits) 3. Political Communication 461903001 Political Communication (3 credits) (can be substituted with JOUR542 Public Opinion and Persuasion) 461886001 News Reporting and Writing (3 credits) (can be substituted with JOUR750 Foundations of Multimedia Journalism 461942001 Internship (2 credits) (can be substituted with JOUR777 Practicum) --- Communication Campaigns (can be substituted with JOUR725 Integrated Communication Campaigns 4. New Media Studies 461888001 Digital Games and Society (3 credits) 461890001 Science and Visual Narrative Communication (3 credits) (can be substituted with JOUR772 Seminar in Health, Science, and the Media 461891001 New Media Convergence (3 credits) (can be substituted with JOUR740 New Technologies and the Mass Media) --- Pop Culture in Taiwan (3 credits) 5. Courses offered by other MA programs (6 credits maximum)



UofSC MA Curriculum Core courses JOUR701 Research Methods in Mass Communication (can be substituted with NCCU Research Methods) JOUR702 Communication Theory (can be substituted with NCCU Communication Theories) JOUR706 Media Law JOUR720 History of Mass Media JOUR749 Literature of Mass Communication JOUR799 Thesis (6 credit hours) An additional nine hours of approved graduate-level credits. UofSC MMC Curriculum Strategic Communication Management Track Core Courses JOUR701 Research Methods in Mass Communication (NCCU Research Methods) JOUR706 Media Law JOUR762 Issues in Mass Communication Management JOUR777 Practicum in Mass Communication Management (NCCU Internship) JOUR705 Strategic Communication Principles (NCCU Communication Campaigns) JOUR715 Strategic Communication Strategies JOUR725 Strategic Communication Campaigns An additional fifteen hours of approved graduate-level credits. Multimedia Journalism Track: Core Courses JOUR701 Research Methods in Mass Communication (NCCU Research Methods) JOUR706 Media Law JOUR762 Issues in Mass Communication Management JOUR777 Practicum in Mass Communication Management (NCCU Internship) JOUR750 Foundations of Multimedia Journalism (NCCU News Reporting and Writing) For broadcast emphasis: JOUR580 Advanced Reporting Topics JOUR586 Capstone I: Advanced Reporting JOUR588 Capstone II: Advanced Broadcast JOUR590 Capstone III: Digital Journalism For print emphasis: JOUR580 Advanced Reporting Topics JOUR587 Capstone I: Advanced Reporting (multimedia) JOUR589 Capstone II: Advanced Multimedia Journalism JOUR590 Capstone III: Digital Journalism An additional nine hours of approved graduate-level credits.



















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PROGRAM MODIFICATION PROPOSAL FORM...Strategic Communication Management Track Multimedia Journalism Track Journalism and Mass Communications, M.A. Proposed Name of Program (include