Fast Track

Professional

Management

ProgramMM-ECM Capstone 2013

Group 12

Overview

1. Shawn: Current Issue

2. Leo: Our solution

3. Tingting: Marketing

Strategy

4. Lydia: Financials

Current Challenges

New professional graduates lack

management skills

Difficulty setting up own practices

Sauder - Certificate in Professional

Practice Management

Sauder Executive Education

9 days lecture set - $5,900

Students leave with certificate and

business knowledge

Is this enough?

Our Solution - Overview

Sauder core curriculum is effective

Gap between knowledge & applicability

Core curriculum + additional components

Help young professional bridge the gap

with hands-on approach

Our Solution

Fast Track Professional Management

Program

Add-on to existing program

Specifically for newer professionals

Multi-stage program over 6 months

Students leave with business knowledge

and custom business plan

Stage 1 – Lectures

As per existing program

Groundwork and basics covered

Stage 2 - Projects

Examine current practices

Stage 3 - Consultancy

Certified professional practice consultant

Help shape project into customized

business plan

Use knowledge from Stages 1 and 2

Individuals or groups

Stage 4 – Additional

Consultancy

Optional at supplemental cost

Consultant service during practice set-up

Cheaper than standard consulting

Full-Time Consultant

First 6 Months

Stages 1 - 3

Hands-on with

groups to help

develop biz plan

Second 6 Months

Stage 4 + Research

Collect and

maintain

qualitative &

quantitative data

Full-Time Consultant

First 6 Months

Stages 1 - 3

Hands-on with

groups to help

develop biz plan

Second 6 Months

Stage 4 + Research

Collect and

maintain

qualitative &

quantitative data

Marketing Strategy

Fast Track program provides customized

business plan and specialized

consultancy

Appeal to potential students = ownership

of practice

Pros vs. Cons

Utilizes current resources

Guide young professionals to own their practices

Inexpensive

Long-term skills provided

Fully tailored

Additional upfront

time and money

cost

Pricing

Current program

Stage 1 of the Fast

Track Program

$5,900

Fast Track program

$8,150

Value Proposition for

Professional

- 5-year timeline

- Initial Cost: $36,929

- Tuition Cost: $8,150

- Opportunity Cost: $28,779

- Debts: $400,000

- Expected income in year 2-5: $200,000/yr

- Discount rate: 1%

Value Proposition for

Professional

- 5-year timeline

- Initial Cost: $36,929

- Tuition Cost: $8,150

- Opportunity Cost: $28,779

- Debts: $400,000

- Expected income in year 2-5: $200,000/yr

- Discount rate: 1%

Total Initial costs: -$36,929

Loans in present value: -$400,000

PV of 4-year salaries discounting at 1%:

$633,973

NPV = $197,044

Value Proposition for Sauder

Fast Track program

Revenue = Tuition * 40 Students

Incremental costs

Marketing Expenses: $3,000/yr

Consultant Salary: $90,000/yr

Program Growth Potential

Develop network in the professional

industry

Data source for research opportunities

Recruit more students

Expand outside of Vancouver

THANK YOU