program Guide - Parks Associates · The Connected Consumer: Current State of the Digital Health Market Parks Associates analysts discuss the digital health market from both a business

Charter SponSorS

program Guide

The United States is experiencing a fundamental change in healthcare, where regulators, insurers, and care

providers are shifting to a patient-centered approach. Concurrently, design breakthroughs, technology

advances, and mass adoption of mobile consumer devices have made consumer-centric care possible in

ways previously impossible.

In 2006, Parks Associates started our digital health research because we recognized the important changes

taking place in health and wellness, and the significant impacts these changes would have on manufacturers,

service providers, and other players in both the health and technology industries.

This event serves as an industry forum connecting the technology industry with the healthcare stakeholders

such as health systems, payers, physician practices, and home care providers. We firmly believe that a strong

and mutually beneficial collaboration is one of the critical success factors for the healthcare industry’s deep-

ening transformation.

Thank you for your support and please feel free to connect with any Parks Associates staff for help through-

out the event.

Sincerely,

Hosted By

UPCOMING EVENTS

Welcome to the Inaugural

Tricia Parks CEOParks Associates

Harry Wang Director, Health & Mobile Product ResearchParks Associates

Stuart SikesPresidentParks Associates

ContentS3 — Welcome

6 — Keynotes

6 — Advisory Board

8 — Agenda

14 — Sponsors

18 — Supporters

CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home

November 18-19, 2014 Amsterdam, The Netherlands

CONNECTIONS™ Summit at CES: Monetizing Smart Home Solutions & Connected Devices January 6, 2015 Las Vegas, NV

Smart Energy Summit: Engaging the Consumer

February 16-18, 2015 Austin, TX

CONNECTIONS™: The Premier Connected Home Conference

May 19-21, 2015 San Francisco, CA

Remote

Independent

Solutions

Inno

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eRemote Health Monitoring

EventFocus

for Accountable Care

Consumer-CentricWellness & Fitness Solutions

IndependentLivingTechnologies& Services

InnovativeConvenienceCare Models

© Parks Associates

Parks Associates focused our research on

four areas of consumer health technologies,

detailed in the image on this page. They all

require active consumer participation to be

successful, and by including all four areas,

Parks Associates ensured comprehen-

sive coverage of the health markets

in our research.

We have followed this same phi-

losophy in planning the Connected

Health Summit, where Parks Associates

analysts and industry experts analyze the

roles of connected health technologies and

innovations in driving changes in consumer

behaviors and business models.

ConneCtedhealthSummit.com4

eventSpecial event

Hosted By

lunch

Break

registration

Charter

association

STORY OF

By Paul Sonnier

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ConneCtedhealthSummit.com

Supporters

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INDPENDA-AD-8.5x11-FINAL.indd 1 8/21/14 4:34 PM

ConneCtedhealthSummit.com6

John Mattison, Chief Medical Information Officer,Kaiser Permanente

Ronald J. Ozminkowski, Ph.D., SVP and Chief Scientific Officer, Consumer Solutions Group, Optum

Chris Young, Vice President, New Virtual Market Development and Incubations,Ascension Health

Adam Pellegrini, Vice President, Digital Health,Walgreens

James R. Mault, M.D., F.A.C.S., Vice President and Chief Medical Officer, Qualcomm Life

KeYnoteS advISorY BOARDAARP

Keith Epstein, Senior Strategic Advisor

ADTAmy Kabcenell, Sr. Director, Marketing, ADT Health

AlereKent Dicks, CEO of Alere Connect, a division of Alere

American Heart Association Patrick Wayte, Senior Vice President, Patient and Healthcare Innovations

Ascension HealthChris Young, Vice President, New Virtual Market Development and Incubations

Care InnovationsKarissa Price, Chief Marketing Officer

Humana WellnessChris Nicholson, VP and COO

Intermountain HealthcareCraig Kartchner, Senior Director of Marketing

Kaiser PermanenteJohn Mattison, Chief Medical Information Officer

Lowe's Companies, Inc.Kristen T. Bowring, Director of Business Develop-ment, Smart Home Business Unit—New Business

Meridian HealthSandra Elliot, Director, Consumer Technology and Service Development

Northwestern UniversityDavid Curtis Mohr, Ph.D., Professor

Omron Healthcare, Inc.Randy Kellogg, Chief Operating Officer

Qualcomm Life/Continuaa AllianceClint McClellan, Senior Director of Business Development at Qualcomm Life and Chairman of the Continuaa Health Alliance

United Health Bud Flagstad, Senior Vice President, Software Innovation and Technical Product Services, Optum

Walgreens Adam Pellegrini, Vice President, Digital Health

Wellness & Prevention, Inc., a Johnson & Johnson company

John Vander Meulen, General Manager

Chris Nicholson, VP and COO,Humana Wellness

the Shift to Consumer-Centric: Perspectives from Health Systems

Applying Connected Health to the Wellness market: the "triple threat" Driving Growth

Building a Consumer-Centric Connected Health Ecosystem

Consumer Engagement As A Loyalty Strategy

Enhancing the Consumer’s Propensity to Succeed in a Digital Health management World

tHURS—5:00 pm

fRiday—9:45 am

fRiday—11:45 am

tHURS—11:45 am

tHURS—9:45 Am

advISorY BOARD

8 ConneCtedhealthSummit.com

9:45 Am K e y N OT e F I R es I D e C H AT

The Shift to Consumer-Centric: Perspectives from Health SystemsWith spending power shifting to consumers and pressure from government and insurers to improve accountability and quality in care delivery, U.S. health systems—hospitals and physicians—are facing challenges on multiple fronts, including the need to en-hance care practices, patient engagement, market transparency, and quality reporting. This keynote fireside chat, featuring two senior executives from nationally respected health systems, sheds light on strategies to address upcoming changes and shares their perspectives about the impact of technology and consumerism on their business decisions.

John Mattison

Chief Medical Information Officer

Kaiser Permanente

Chris Young

Vice President, New Virtual Market Development and Incubations

Ascension Health

10:15 Am NeTWORKINg BReAK

SponSored by Playtabase

10:45 Am DIsCUssION PANeL

Population Health Management: Tracking Technology’s ImpactAs the healthcare industry shifts to preventive care, traditional disease management companies are expanding their service scope and embracing technology to meet their clients’ interests. Population health management emphasizes the continuum of preventive care as consumers transition from one life stage to another, with solutions such as virtual care and digital coaching employed to reduce costs while improving care engagement and communication. This panel examines the best practices of popula-tion health management in the digital age and how technology can reshape consumers’ experience with population health man-agement services.

� Kent Dicks, Chief Executive Officer, Alere Connect

8:00 am RegIsTRATION

SponSored by Independa

8:00 am CONTINeNTAL BReAKFAsT

8:30 am WeLCOMe & ReseARCH PReseNTATION

The Connected Consumer: Current State of the Digital Health Market Parks Associates analysts discuss the digital health market from both a business and a consumer perspective. The presentation sets the stage for the conference by highlighting areas of connected health that have gained traction while also calling out the many barriers to industry growth. Parks Associates’ survey data show con-sumers are starting to use digital tools in healthcare—26% of U.S. broadband households use a website for appointments, lab results, and prescriptions, and 25% use health apps. This presentation re-veals current consumer activities and their demands, interests, and concerns related to connected health products and services.

� Jennifer Kent, Ph.D., Senior Analyst, Parks Associates

� Stuart Sikes, President, Parks Associates

� Harry Wang, Director, Health & Mobile Product Research, Parks Associates

8:45 Am DIsCUssION PANeL

Healthy Living, Connected Devices, and WearablesParks Associates estimates device manufacturers will sell more than 45 million personal health and wellness products in 2014 and 22% will be network connected. This panel examines innovations in connected devices and new wearable technologies and their role in enabling healthy living. Speakers also address the integration of healthcare applications and services with these devices and the role of health insurers and care providers in driving consumer adoption.

� Muhammad Abdurrahman, Ph.D., CEO & Co-Founder, Playtabase

� Kris Bowring, Director of Business Development, Smart Home Business Unit - New Business, Lowe’s Companies, Inc.

� Keith Epstein, Senior Strategic Advisor, AARP

� Paul Jansen, Executive Vice President, Marketing, Masimo

� Patrick Wayte, Senior Vice President, Patient and Healthcare Innovations, American Heart Association

MODERATOR Harry Wang, Director, Health & Mobile Product Research, Parks Associates

2:00 pm RegIsTRATION & sPONsOR TABLeTOP seTUP

6:00 pm COCKTAILs AND MeeT & gReeT — Palm Terrace

TeCHNOLOgy & PARTNeRsHIPs

AgeNDA thUrSdaY SEPTEMBER 4

AgeNDA WedneSdaY SEPTEMBER 3 Sessions — Salon AB, 4th Fl.Breaks & Receptions — Salon C, 4th Fl.Lunches — Palm Terrace, 6th Fl.

9PARKSASSOCiAtES.COm

� Maneesh Goyal, SVP Corporate Development, Welltok

� Ronald J. Ozminkowski, Ph.D., Senior Vice President and Chief Scientific Officer, Consumer Solutions Group, Optum

� Jacob Sattelmair, Co-Founder and CEO, Wellframe

� John Vander Meulen, General Manager, Wellness & Prevention, Inc., a Johnson & Johnson company


11:45 am K e y N OT e

Applying Connected Health to the Wellness Market: The "Triple Threat" Driving GrowthThe wellness marketplace alone is valued at over $40 billion. The convergence of mobile, healthcare, and SaaS solutions are provid-ing health and wellness companies with tremendous engagement capabilities and rapid delivery of solutions that leverage context, personalization, and preferences to improve outcomes for consum-ers. This keynote presentation explores this emerging and positive “triple threat” that can be leveraged across the health & wellness marketplace to deploy connected health solutions, empower con-sumers, and accelerate market growth.

Chris Nicholson

VP and COO

Humana Wellness

12:15 pm NeTWORKINg LUNCH — Palm Terrace

SponSored by CONNECTIONS™ Summit at CES

1:30 pm DIsCUssION PANeL

Path to Quality of Care: Leveraging Technology for ACOsAs the financial model for healthcare shifts to paying for perfor-mance/value, the Accountable Care Organization (ACO) will secure a larger role as the provider type to deliver value-based care. ACOs are built on a collaborative care approach, and investment in tech-nology will facilitate better patient-doctor communications and transform consumer care experience. This panel looks at the chal-lenges and opportunities that ACOs face in delivering patient-cen-tered care and the best practices to proactively engage patients.

� Julie Cherry, Director of Clinical Services, Intel-GE Care Innovations

� Gaurov Dayal, President, Delivery, Finance and Integration, SSM Health Care

� Sandra Elliott, Director, Consumer Technology and Service Development, Meridian Health

� Tammy Richards, Operations Director, Patient and Clinical Engagement, Intermountain Healthcare

� Eric Rock, CEO, Vivify Health


AD potentially

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91245_ADT_Parks_AD.inddHeidi Kempisty / Krystal Carter8-19-2014 4:37 PM hkempisty-mpt-09403

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ADT141010900055912458.5” x 5.5”8.75” x 5.75”8.25” x 5.25”300 dpi000 - ADTMagazineProud Charter Sponsor...

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Independent Living: Engaging the Elderly & CaregiversThe population in the U.S. and many other developed markets is aging rapidly, and technologies and services designed to help older consumers live safely and independently will find a huge potential market. However, current approaches have yet to crack open this market. This panel discusses current challenges and highlights spe-cific technologies, services, and strategies to better serve this market.

� Nancy Green, Managing Principal, Verizon Healthcare, Verizon Enterprise Solutions

� Amy Kabcenell, Sr. Director, Marketing, ADT Health, ADT

� Liddy Manson, President, BeClose

� Madeline Pantalone, VP Business Development, GreatCall

� Kian Saneii, CEO, Independa

MODERATOR Jennifer Kent, Ph.D., Senior Analyst, Parks Associates

3:30 pm NeTWORKINg BReAK

SponSored by Ayla Networks


The Role of Connected Devices in Digital HealthThis panel probes the design and use cases that drive consumer usage and how device manufacturers can leverage partnerships to bring consistent health benefits to consumers.

� David Friedman, CEO and Co-Founder, Ayla Networks

� Clint McClellan, Senior Director of Business Development, Qualcomm Life; Chairman, Continuaa Health Alliance

� Julia Strandberg, Vice President, Global Marketing Respiratory and Monitoring Solutions, Covidien/Zephyr Technology

� Jim Taschetta, CMO and Head of Retail Sales, iHealth Lab

� Mark Walters, Chairman, Z-Wave Alliance


5:00 pm K e y N OT e

Building a Consumer-Centric Connected Health EcosystemIn this keynote, James R. Mault, M.D., F.A.C.S., discusses the long-term potential of technology in changing consumers' health behaviors as well as best practices to bring technology innovations to the mar-ket. Qualcomm Life shares insight into the challenges of interoper-ability and aggregating currently disparate consumer data. Dr. Mault analyzes steps to overcome these hurdles and the importance of making health apps and devices easier to use for consumers.

James R. Mault, M.D., F.A.C.S.

Vice President and Chief Medical Officer

Qualcomm Life

5:30 pm NeTWORKINg ReCePTION

6:10 pm NeTWORKINg eveNT: San Diego Padres Baseball Game

thUr

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6-6:45 aM MAKe eveRy MINUTe COUNT — 7 MINUTe WORKOUT

SponSored by Wellness & Prevention, Inc., a Johnson & Johnson Company

The 7 Minute Workout helps you make every minute count. Join exercise physiologist Chris Jordan for a morning workout with the Johnson & Johnson Official 7 Minute Workout App.

8:00 am RegIsTRATION

SponSored by Independa

8:00 am CONTINeNTAL BReAKFAsT

8:30 am WeLCOMe & ReseARCH PReseNTATION

Connected Devices and Digital Health Services: Consumer PerspectivesParks Associates analysts explore the impact of health reforms on the connected health market and share new survey data to illus-trate strategies and techniques for engaging consumers.

� Jennifer Kent, Ph.D., Senior Analyst, Parks Associates

� Harry Wang, Director, Health & Mobile Product Research, Parks Associates

8:45 am DIsCUssION PANeL

Moving the Digital Health Market Forward: Consumers Take ChargeConsumers are gaining increasingly active roles in their healthcare services. Spending is shifting from employers to employees, and personal technologies give consumers the ability to make informed decisions about their healthcare. However, uptake has been slow thus far. For example, nearly 75% of U.S. broadband households have not used online virtual care communications, while consumer usage of digital tools is infrequent. This panel examines the key trends reshaping the consumer health markets and highlights major opportunities in which a consumer-centric approach has yielded early fruition.

� Christopher Catallo, SVP, Business Development, Healthgrades

� Lena Cheng, MD, Business Development, Doctor on Demand

� Jason Donahue, Product Manager for Data & Insights, Jawbone

� Patrick Leonard, CTO, iTriage

� Philip Marshall, MD, MPH, Co-Founder, Conversa Health


AgeNDA FrIdaY SEPTEMBER 5 FrId

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CONsUMeR eNgAgeMeNT & CHANge



Consumer Engagement As A Loyalty Strategy Walgreens has shown the industry how alignment of incentives can accelerate and sustain consumer health adoption of behavioral change programs. Come listen to the best practices Walgreens has developed and learn how your organization can "Connect with Walgreens" to accelerate your own initiative.

Adam Pellegrini

Vice President, Digital Health

Walgreens

10:15 am NeTWORKINg BReAK


10:45 am DIsCUssION PANeL

Incentivizing Behavioral Changes: The Impact of Apps and Big DataDigitization and connectivity in the healthcare industry bring funda-mental changes to care practices for chronic conditions. Patients have multiple digital means to access health information, self-evaluate, and communicate with care providers. Care providers have far more convenient options to engage patients and can better understand consumer needs and motivations through big data analytics. This panel examines the roles of apps and big data for both end users and businesses and sheds light on future growth opportunities.

� Vishal Dubey, Vice President, dacadoo

� Shawn DuBravac, Chief Economist and Director of Research, Consumer Electronics Association

� Bettina Experton, CEO, Humetrix

� Margaret McKenna, Head of Data & Analytics, RunKeeper

� Patrick Wheelock, Strategy & Business Development - Mobile Health, Verizon Enterprise Solutions



Enhancing the Consumer’s Propensity to Succeed in a Digital Health Management WorldHow can we help consumers identify and reduce health-related risks and gaps in care that can adversely affect the quality of their lives? The best programs designed to do this are grounded in theory and based upon goals that individual consumers want to achieve. These goals might include improvements in functional status or life satisfac-tion, expressed via examples such as “I want to spend more time with my family and less time in the hospital.” How can we help consumers improve their chances of success in a digital world? Dr. Ozminkowski addresses this and related questions during this keynote session.

Ronald J. Ozminkowski, Ph.D.

Senior Vice President, Chief Scientific Officer, Consumer Solutions Group, Optum

12:15 pm LUNCH & INTeRACTIve NeTWORKINg — Palm Terrace

SponSored by CONNECTIONS™ Europe


Healthcare Purchasing Decisions: The Power of the Informed ConsumerConsumer-centric healthcare represents a radical change in the way the U.S. healthcare industry operates. For many health industry players, consumer choice, pricing transparency, and patient feed-back have been irrelevant to business operations—until now. In this panel, speakers discuss the ways in which pricing transparency and patient reviews will change their business operations and strat-egies. They also examine strategies and opportunities for industry players to engage the new population of informed consumers.

� Jennifer Griffin, Product Marketing Specialist , Health and Wellness Division, Angie's List

� Amer Haider, CEO, Doctella

� Noah Lang, CEO, Stride Health

� Jonathan Ozeran, VP, Product, Zest Health



Effective Strategies to Drive Healthy Living through all Life StagesConsumers at different life stages have different needs for care assistance and support. Digital tools and programs can be a life-changer for people with chronic conditions or those who desire to live healthy and independently. This panel examines approaches to design effective and engaging programs and services that cater to the diverse needs of self-care and healthy living and discusses strategies and business models for consumer adoption.

� Meghan Oates-Zalesky, Vice President of Marketing, ShapeUp

� Lou Ryan, CEO, SelfHelpWorks

� Dennis Upah, EVP of Enterprise Markets, Remedy Health Media

� Eric Zimmerman, VP Business Development, Redbrick Health

� TBA, AARP



Investment Trends in Consumer HealthParks Associates estimates U.S. revenues from connected health products will exceed $8 billion by 2018. This panel of leading in-vestors in the consumer health industry discusses the state of the market and analyzes the future solutions they find the most intrigu-ing and exciting.

� Tim Chang, Managing Director, Mayfield Fund

� Skip Fleshman, Partner, Asset Management Ventures

� Polina Hanin, Academy Director, StartUp Health

MODERATOR Stuart Sikes, President, Parks Associates

4:15 pm Closing Comments

FrId

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A Monetizing Strategies for the Connected Home

Taking Noninvasive Monitoring to New Sites and Applications™

Reasons to Attend CONNECTIONS™ Conferences: � inSigHtS from the leading analyst team covering connected devices, entertainment services, the Internet of Things, and the smart home

� tHe only indUStRy events that connect the Internet of Things and the connected home with decades of consumer research and industry expertise

� netwoRking with top smart home, service, security, and entertainment companies

� foRwaRd-tHinking SeSSionS on future trends and business opportunities for all players in the connected home ecosystem

� ConCieRge SeRviCe for sponsors to ensure the best possible networking opportunities

Monetizing Strategies for the Connected Home

Parks Associates Connected Home Conference Series

Visit www.parksassociates.com/connections to see complete list

CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home

November 18-19, 2014 | Amsterdam

CONNECTIONSEurope.com

CONNECTIONS™ Summit: Monetizing Smart Home Solutions & Connected Devices January 6 at 2015 International CES CONNECTIONSSummit.com

CONNECTIONS™: The Premier Connected Home Conference

May 19-21, 2015 | San Francisco, CA CONNECTIONSUS.com

The ADT Corporation (NYSE: ADT) is a leading provider of electronic secu-rity, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada.

ADT's broad and pioneering set of products and services, including ADT Pulse® interactive home and business so-lutions, and health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 16,500 people at more than 200 locations. More information is available at www.adt.com.

Lowe’s has entered the Smart Home market with a broad range of innovative new connected products and services using their Iris platform. Iris allows consumers to monitor and control their home from their computer, tablet, or smart phone. The broad range of Iris products and services are designed to appeal to the average consumer with simple and affordable bundles that make homes safer, more energy efficient and convenient to manage. www.lowes.com/iris

Intel-GE Care Innovations™ transforms the way healthcare is delivered, connecting people with their care teams and giving them the confidence to live independently wherever they call home. Our products and services help bring healthcare into the home and help people live confidently and engaged in their own health. We offer flexible solutions for managing remote patient care and helping caregivers manage and coordinate family care. www.careinnovations.com

Z-Wave technology and is an open internationally rec-ognized ITU standard (G.9959). It is the leading wireless home control technology in the market today, with over 1000 certified interoperable products worldwide. Repre-sented by the Z-Wave Alliance, and supported by more than 250 companies around the world, Alliance members lead the home controls market, providing leading edge products and systems that deliver increased comfort, convenience, energy conservation, safety and security and aging in place. The Z-Wave standard is a key enabler of smart living solutions for deployment in all channels from service providers to etail and retail, security com-panies, builders and installers, as well small business and commercial and hospitality. With over 20 million end devices in homes, Z-Wave is a key enabler of the Internet of Things. http://z-wave.sigmadesigns.com

thank You Charter Sponsors

The early support and collaboration from our Charter sponsors were invaluable to the ongoing success of Connected Health summit: engaging Consumers . Parks Associates thanks you for taking a key leadership role in launching this important industry event.

adt

lowe's

Care Innovations

Z-Wave



Independa, Inc.Independa, Inc. offers senior care providers an integrated,

easy to use technology-enabled independent living solu-

tion, including an option for the world’s first and only TV with embedded remote care services—offered through Independa’s strategic

partnership with LG Electronics, global leaders in Commercial TVs. Independa award winning solutions are redefining independence with

a unique and compelling blend of proactive technologies, helping organizations and family caregivers extend and enhance the indepen-

dence of care recipients at their residence of choice.

Independa is redefining independence with a unique and compelling blend of proactive technologies helping professional and family care-

givers extend and enhance the independence of care recipients at their residence of choice. With Independa senior living facilities gain a

competitive advantage—reducing new customer acquisition costs, as well as extending the stay for current residents. www.independa.com

WalgreensAs the nation's largest drugstore chain with fiscal

2013 sales of $72 billion, Walgreens vision is to be

the first choice in health and daily living for everyone in America, and beyond. Each day, in communities across America, more than 8

million customers interact with Walgreens using the most convenient, multichannel access to consumer goods and services and trust-

ed, cost-effective pharmacy, health and wellness services and advice. Walgreens scope of pharmacy services includes retail, specialty,

infusion, medical facility and mail service, along with online and mobile services. These services improve health outcomes and lower

costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector.

The company operates 8,215 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens

digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Take Care Health Systems

is a Walgreens subsidiary that manages more than 400 in-store convenient care clinics throughout the country. www.walgreens.com

Special event Sponsor

registration Sponsor

SMART SENSOR ANALYTICSSMART SENSOR ANALYTICS

16 ConneCtedhealthSummit.com

Ayla NetworksAyla Networks provides a cloud-based application enablement platform as a service (PaaS) that makes

it easy and cost effective for OEMs to connect any device to the Internet. Our end-to-end software

solution accelerates the development and support of smart, interactive product solutions, from device

to cloud to application. The Ayla IoT Cloud Platform combines innovative cloud based services with

software agents embedded in connected devices as well as on the mobile applications. Leading manu-

facturers and service providers use Ayla to quickly integrate secure connectivity and data intelligence

into products without substantial design modifications or changes to existing business models, and in a

way that end customers understand and appreciate. www.aylanetworks.com

PlaytabasePlaytabase™ creates ‘fun and meaningful solutions to reinvent your world’. We’re developing Reemo™, a

wrist-worn technology that empowers users to control electronics via gesture alone. We are targeting

aging baby boomers, as well as the assisted living facilities that help them age gracefully. Reemo™

provides a unique way for aging seniors to interact with their devices as well as more independence.

Additionally, it provides a constant stream of data on which to build services for monitoring seniors for

care providers. We’ve begun usability testing and in September, we’ll be beta-testing in several assisted

living facilities in Minnesota, Ohio, and California. www.playtabase.com

Wellness & Prevention, Inc., a Johnson & Johnson companyWellness & Prevention, Inc., a Johnson & Johnson Company, is a science based, outcomes driven orga-

nization that offers a portfolio of industry leading health coaching solutions to the payer market. Our

solutions help members develop the skills and the desire to make health a priority. Our programs bring

a unique and scalable approach to coaching that has demonstrated ability to deliver results across large

populations. We bring this approach to health plans to support their pursuit of the triple aim – achieving

better health outcomes, at lower cost, all while enhancing the member experience. For more information,

visit www.wellnessandpreventioninc.com.

Break Sponsors

event SponsorMasimo

Masimo is a global medical technology company that develops and manufactures innovative noninvasive

patient monitoring technologies, including medical devices and a wide array of sensors. A key medical

technology innovator, Masimo is responsible for the invention of award-winning noninvasive technolo-

gies that are revolutionizing patient monitoring, including Masimo SET® pulse oximetry, Masimo rainbow

SET® noninvasive and continuous total hemoglobin (SpHb®), acoustic respiration rate (RRa™), Masimo

SafetyNet™, and SEDLine®(EEG-based) Brain Function Monitors. www.masimo.com

Consumer electronics Association (CeA) The Consumer Electronics Association (CEA) is the technology trade association representing the

$208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA

membership, including legislative advocacy, market research, technical training and education, industry

promotion, standards development and the fostering of business and strategic relationships. CEA also

owns and produces the International CES – The Global Stage for Innovation. All profits from CES are re-

invested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and

through social media.

association

AGILE IoT PLATFORMS

It is now easy and economical to build a whole suit of connected wearables and deliver the features that make these products exciting to end customers.

Imagine the Possibilities:

• Health Monitoring• Bio Wearables• Fitness Tracking• Elderly care

• Baby Monitoring• Food Sensors• Health Compliance

www.aylanetworks.com

Come and See Us:

Ayla’s CEO, David Friedman, will be participating in a panel discussion.

Session DetailsThe Role of Connected Devices in Digital Health4:00PM Thursday, September 4th


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briefs healthcare executives and hospital administrators on the latest healthcare industry trends and developments. Benefit from our free, time-saving email newsletter on healthcare organiza-tions & providers, Medicare/Medicaid/CMS, policies & regulations, healthcare reform, and more. www.FierceHealthcare.com

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tives, CIOs and IT managers the must-know news, market trends, and insights about the health IT industry. Stay up-to-date on breaking news about CPOE, EMRs, HIE, e-prescribing, and more by visiting our website and signing up for our free, weekly email news briefing. www.FierceHealthIT.com

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administrators, IT executives, and program managers the must-know news, market trends, and insights about implementing wireless solutions in the healthcare industry. Get updated on mo-bile health records, remote patient monitoring, tablet and phone devices, telemedicine, & more. www.FierceMobileHealthcare.com

HealthITAnalytics.comHealthITAnalytics.com is the healthcare industry’s leading source for news, in-

formation, and tips on big data, population health management, clinical informatics, and business intelligence. Visit our site to read about best practices for hospital leaders successfully transform-ing their organizations into efficient, cost-effective providers of high quality care. http://healthitanalytics.com

HealthITSecurity.comHealthITSecurity.com brings together the various technical, legal and compli-

ance aspects of securing health data for healthcare organizations, including hospitals, providers, and health information exchanges (HIEs). Through interviews conducted with industry experts such as CIOs, CISOs, compliance officers and HIPAA attorneys, the site provides first-hand experiences for readers to consider and learn from. http://healthitsecurity.com

HIT ConsultantHIT Consultant is an award-winning, healthcare technology editorial news site that provides deep insights and analysis of healthcare technology

trends and innovation. www.hitconsultant.net

mind CommerceThe Mind Commerce® mission is to provide cus-tomized research, consulting, training, and writing services for the telecommunications & IT industry within our areas of expertise. Mind Commerce cli-

ents include manufacturers, developers, service providers, indus-try organizations, and government. Mind Commerce partners include various leading firms in the telecommunications indus-try. Mind Commerce differentiates itself from its competition by meeting the unique needs of its clients through customized prod-uct development & service delivery. http://mindcommerce.com

PharmaVOICEPharmaVOICE magazine provides com-mentary about the challenges and

trends impacting the life-sciences industry, covering a range of issues from molecule through market. PharmaVOICE's more than 34,000 BPA-qualified subscribers are also kept abreast of the latest trends through additional media resources, including WebSemi-nars, Podcasts, Videocasts, and White Papers.http://www.pharmavoice.com

STORY OF

By Paul Sonnier

Story of Digital HealthThe Story of Digital Health and the 25,000+ member Digital Health group

on LinkedIn focus on the convergence of the digital and genet-ics revolutions with health and healthcare. By joining the Linke-dIn group, you can receive weekly announcements synthesiz-ing global news, follow and share curated news posts, view and comment on discussions, and connect with other professionals around the globe. http://storyofdigitalhealth.com

The USC Center for Body Computing The USC Center for Body Computing (CBC) is a digital health innovation center head-quartered at the USC Keck School of Medi-cine. The CBC works with other USC entities,

industry leaders, venture capitalists, and innovators to synthesize biotechnology, telecommunications, entertainment and design into new paradigms that will seamlessly enhance healthcare ac-cess and quality of life. www.uscbodycomputing.org

Supporters

© Parks A

ssociates | ww

w.p

arksassociates.com | sales@

parksassociates.com

| 972.490.1113 | All Rig

hts Reserved

Key Topics

Research Roadmap

CURRent HealtH services, insurance, and relationship with physician

ConSUmeR attitudes and motivational factors towards health and wellness lifestyle

Connected solutions are creating new opportunities in the healthcare market. Technologies are creating new opportunities in health services, home monitoring, and fitness devices for new and

existing players in the health markets.

Parks Associates has been analyzing the healthcare markets and the impacts of new technologies since 2006. Our

Digital Health Service provides companies, from insurers to OEMs to service providers, the information they need to

understand their target markets and to develop strategies that will engage consumers.

360 VIEW• Health Devices & Services for the Connected

Consumer

MARkET FOCuSES• Engaging Consumers for Healthy Living:

Health Apps

• Reasons for Appeal of Health & Fitness Devices

• Digital Health Consumers: A Lifestyle and Technology Segmentation

• Prescribing Apps: Engaging Health Consumers

• Online Communication Tools for Healthcare

• Supporting Caregivers: Digital Tools & Services

• Digitally Fit: Healthy Living & Connected Devices

CONTACT 972.490.1113 or

ExAMINES | Impact of Technology on the Healthcare Needs of u.S. Consumers

www.parksassociates.com/health-research

INDuSTRy REPORTS• Mobile Carriers and Wireless

Healthcare Opportunities

• Delivering Quality Healthcare to the Digital Home: The 2014 Edition

• Wearable Computing: Fitness and Health in Style

• Independent Living at Home: Second Edition

• Virtual Care: Technologies and Business Models

• Networked Medical Devices: Innovations and Business Models

• Disease Management and Health Monitoring for ACOs

digital teCHnology adoption, ownership, and use of tracking tools & apps

owneRSHip of home health devices, including self-monitoring devices

USe of fitneSS tRaCking devices, apps, or web portals for exercise and fitness

ConSUmeR engagement with services designed to drive positive changes

Size of eldeRly population, living conditions, and adoption/usage of aging-in-place solutions

Julianne O'ConnorBusiness Development [email protected]

Parks Associates

WedneSdaY SEPTEMBER 32:00 pm RegIsTRATION & sPONsOR TABLeTOP seTUP

6:00 pm COCKTAILs AND MeeT & gReeT — PALM TERRACE

thUrSdaY SEPTEMBER 4TeCHNOLOgy & PARTNeRsHIPs

8:00 RegIsTRATION SponSored by Independa

8:00 CONTINeNTAL BReAKFAsT

8:30 The Connected Consumer: Current State of the Digital Health Market

8:45 Healthy Living, Connected Devices, and Wearables � AARP � American Heart Association � Lowe’s Companies, Inc. � Masimo � Playtabase

9:45 K e y N OT e F I R es I D e C H AT The Shift to Consumer- Centric: Perspectives from Health Systems

John Mattison, Chief Medical Information Officer, Kaiser Permanente

Chris Young, VP, New Virtual Market Development & Incubations, Ascension Health

10:15 NeTWORKINg BReAK SponSored by Playtabase

10:45 Population Health Management: Tracking Technology’s Impact � Alere Connect � Optum � Wellframe � Wellness & Prevention, Inc., a Johnson & Johnson Company � Welltok

11:45 K e y N OT e Applying Connected Health to the Wellness Market: The "Triple Threat" Driving Growth

Chris Nicholson, VP & COO, Humana Wellness

12:15 NeTWORKINg LUNCH — PALM TERRACE

SponSored by CONNECTIONS™ SuMMIT at CES

1:30 Path to Quality of Care: Leveraging Technology for ACOs � Intel-GE Care Innovations � Intermountain Healthcare � Meridian Health � SSM Health Care � Vivify Health

2:30 Independent Living: Engaging the Elderly & Caregivers � ADT � BeClose � GreatCall � Independa � Verizon Enterprise Solutions

3:30 NeTWORKINg BReAK SponSored by Ayla Networks

4:00 The Role of Connected Devices in Digital Health � Ayla Networks � Covidien/Zephyr Technology � iHealth Lab � Qualcomm Life/Continuaa Health Alliance � Z-Wave Alliance

5:00 K e y N OT e Building a Consumer-Centric Connected Health Ecosystem

James R. Mault, M.D., F.A.C.S., VP & Chief Medical Officer, Qualcomm Life

5:30 NeTWORKINg ReCePTION

6:10 NeTWORKINg eveNT: San Diego Padres Baseball Game

FrIdaY SEPTEMBER 5

CONsUMeR eNgAgeMeNT & CHANge

6-6:45 MAKe eveRy MINUTe COUNT — 7 M INUTe WO R KO UT


8:00 RegIsTRATION SponSored by Independa

8:00 CONTINeNTAL BReAKFAsT

8:30 Connected Devices and Digital Health Services: Consumer Perspectives

8:45 Moving the Digital Health Market Forward: Consumers Take Charge

� Conversa Health � Doctor on Demand � Healthgrades � iTriage � Jawbone

9:45 K e y N OT e Consumer Engagement As A Loyalty Strategy

Adam Pellegrini, Vice President, Digital Health, Walgreens

10:15 NeTWORKINg BReAK SponSored by Wellness & Prevention, Inc., a Johnson & Johnson Company

10:45 Incentivizing Behavioral Changes: The Impact of Apps and Big Data

� Consumer Electronics Association � dacadoo � Humetrix � RunKeeper � Verizon Enterprise Solutions

11:45 K e y N OT e Enhancing the Consumer’s Propensity to Succeed in a Digital Health Management World

Ronald J. Ozminkowski, Ph.D., Senior Vice President, Chief Scientific Officer, Consumer Solutions Group, Optum

12:15 LUNCH & INTeRACTIve NeTWORKINg

— PALM TERRACE

SponSored by CONNECTIONS™ Europe

1:30 Healthcare Purchasing Decisions: The Power of the Informed Consumer

� Angie's List � Doctella � Stride Health � Zest Health

2:30 Effective Strategies to Drive Healthy Living through all Life Stages

� AARP � Redbrick Health � Remedy Health Media � SelfHelpWorks � ShapeUp

3:30 Investment Trends in Consumer Health � Asset Management Ventures � Mayfield Fund � StartUp Health

4:15 Closing Comments

Main— Gallery I — Gallery II — Palm TerraceAGEnDA-At-A-GLAnCE

Sessions — Salon AB, 4th Fl.Breaks & Receptions — Salon C, 4th Fl.Lunches — Palm Terrace, 6th Fl.

Documents

program Guide - Parks Associates · The Connected Consumer: Current State of the Digital Health Market Parks Associates analysts discuss the digital health market from both a business