Your private cloud for backup anywhere

Brian Swope – Channel Account Manager

History IT Provider in search of enterprise level

backup for SMBs No clear, all-in-one solution for SMB

Tape/manual, Offsite, Expensive software Invested significant money, resources ≠

solution SMB customers need:

Enterprise functionality (data just as important) Easy to use Cost effective Flexible, keep control, secure

2006 product development

Recent Reviews & Awards

Redmond MagazineRedmond Magazine Review, 9.6/10Review, 9.6/10 MVP Product AwardMVP Product Award

TechColumbus Innovation AwardTechColumbus Innovation Award Coolest Cloud Storage Vendor by CRNCoolest Cloud Storage Vendor by CRN PC Mag – reviewPC Mag – review eChannelLine Channel Daily News – ArticleeChannelLine Channel Daily News – Article CRN Channel Web – Emerging VendorCRN Channel Web – Emerging Vendor Channel Insider (ZD) – ArticleChannel Insider (ZD) – Article Government Security News – ArticleGovernment Security News – Article InfoSecurity Magazine – ArticleInfoSecurity Magazine – Article ItBusiness Canada - Article ItBusiness Canada - Article

3333

CustomersCustomers

44

Market: Other Vendors vs. 3X

TapeTape SoftwareSoftware Local / RemoteLocal / Remote Discount Online ProviderDiscount Online Provider

Tape Backup

Manual Process – have to take tape off-site daily, Manual Process – have to take tape off-site daily, time consuming, not automatictime consuming, not automatic

Offsite storage of tapes - costOffsite storage of tapes - cost Agent based pricing, add more systems / plug in’s Agent based pricing, add more systems / plug in’s

– cost increases– cost increases Restoring single file – complex on tapeRestoring single file – complex on tape Average failure rate for tape backup is 100%. All Average failure rate for tape backup is 100%. All

tape backups fail at some pointtape backups fail at some point Tape expensive – especially compare features, Tape expensive – especially compare features,

functionality of other automatic solutionsfunctionality of other automatic solutions

Software Backup

Not a “complete” solutionNot a “complete” solution Will need to purchase additional hardware – Will need to purchase additional hardware –

removable drives / NAS / serverremovable drives / NAS / server Agent fee’sAgent fee’s IT involvement - installation, configuration, IT involvement - installation, configuration,

hardening of servers, operating systems, and hardening of servers, operating systems, and other applicationsother applications

Server only? What about remote offices? Server only? What about remote offices? Laptops?Laptops?

Protect data directly from the endpointProtect data directly from the endpoint Expensive when comparing the limitationsExpensive when comparing the limitations

Local / Remote Backup

Need to purchase twice – for offsite protectionNeed to purchase twice – for offsite protection Most local / remote products are server Most local / remote products are server onlyonly and will and will notnot backup laptops / workstations or desktops backup laptops / workstations or desktops If important data exists on these endpoints, local/remote products If important data exists on these endpoints, local/remote products

will not be a good fitwill not be a good fit Many advantages of user / workstation backup & restoreMany advantages of user / workstation backup & restore

What happens to your data should you not want to What happens to your data should you not want to use off-site piece – or you discontinue the off-site use off-site piece – or you discontinue the off-site service?service?

Where does your data go? Is it safe, secure? What Where does your data go? Is it safe, secure? What happens to your data if you change solutions?happens to your data if you change solutions?

Do they recommend not backing up all your data off-Do they recommend not backing up all your data off-site site (too costly? data not important?)(too costly? data not important?)

Competition – Discount Online Provider

Low cost?Low cost? Initial backup? Getting your data back?Initial backup? Getting your data back? Is cost important?

What about total cost of ownership (3-5 years+) What about endpoint fees? Do you want to pay monthly, on-going storage fees? (forever?)

Concerned about the security and privacy of your data?

How fast do restores take? How well do the SQL / Exchange agents work over

the internet? How long can the data be retained for?

Internet

Online Backup Service Provider

Automatic, Offsite Backup

DATA

DATADATA

DATADATA

DATA

DATA

DATA

DATA

1010

3X Solution Single, integrated solution

Advanced data

deduplication

Little user intervention Eliminate tape media

Automatic offsite backup

Secure (HIPAA compliant)

Fast backup & recovery

Policy/Rule based backup

Centralized management

Point in time snapshots

Backup open fileBackup open file

Outlook PST files

Office documents

Databases

Quick installationQuick installation

Locator service

Unlimited user licenseUnlimited user license

Redundant hard disksRedundant hard disks

Extended AgentsExtended Agents

Windows XP, Windows 2003, Windows

2000

Windows Vista, Windows 7

Windows Server 2008

MS Exchange

System State

Open Files

MS SQL

Version 3.0

What's New in 3X RBA 3.0 (highlights)•Full hard drive/system imaging •Differential image backup (efficient deltas)•Bare metal recovery (BMR)•P2V copy, P2V Restore, P2P dissimilar hardware•Local as well as remote backup (without local appliance)

• MS Exchange• MS SQL• Image backups for BMR

•Central & remote management for file based & image based backup sets•Brick-level restore for Exchange•10TB capacity with Enterprise Series•And many more enhancements

Trends Complicate Backup Laptop Growth

Most vulnerable data Outside office during

backup windows Remote Offices

Traditionally, needed local solution

Depend on local staff

Architecture

Locator Service(at 3X Systems)

End Customer(Client)

Appliance(Manager)

Locator Service Hosted by 3X Systems Dynamic DNS Service Registers digital location Requests new location Invisible to the administrator

and end user Drives portability and ease of

installation

Product DemoProduct Demo

Initialization Setup Appliance Client installation

Client Create backup set / BMR Delta Generation Common File Elimination

Restore Process Exchange Mail Recovery Local Client Remote Restore

Sample: “Local/Remote” Cost – TCO Over 5 Years

600GB of data600GB of data Hardware - $4,995Hardware - $4,995 Off-site Cost (50 cents/GB) - $18,000Off-site Cost (50 cents/GB) - $18,000 Maintenance - $4,399 for 5 yearsMaintenance - $4,399 for 5 years Total over 5 years with off-site protection - Total over 5 years with off-site protection -

$27,394$27,394

3X =total over 5 years with no additional total over 5 years with no additional costs - costs - $10,269$10,269

vs.vs.

3X RBA3X RBA

Competition – Discount Online Provider

Myth of “low cost” Monthly storage fees

40PCs with 2GB of Storage = 80GB 80 GB * 50¢/GB over 60 months

Monthly endpoint fees 40 PCs * $4 / mo = $160 / month

$160 * 60 months Plus, additional fees for data

recovery

1818

$2,400$2,400

9,6009,600------------------------

100GB100GB

forfor

$3,663$3,663

Competition – Local / RemoteFeatures Local - w/Remote Option 3X Systems RBA

Remote Backup & Disaster Recovery (offsite)

No (only with additional fees)

Yes

Additional Fees Yes (monthly, recurring)

No (one-time purchase)

Desktops No Yes

Laptops No Yes

Remote Offices No Yes

Servers Yes Yes

RAID No Yes

Gigabit Ethernet No Yes

User restore data from their workstation/laptop?

No Yes

Total control of your data No Yes

Data always private & secure ? Yes

Source de-dup & common file elimination

? Yes

Centralized, remote & user management

No Yes