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FALL 2011

Hello Fellow Painting Contractors,

Really, The New England Council Educational Conference is almost upon us.

I get it, you are thinking, oh the cost, when it has been sooo tough the last two years. But, please, ask yourself will I be ready when theeconomy bounces back? Will I still be in business? Will I still want to be in business? Most of us have already pondered this.

We understand its a tough decision; but honestly I dont think you can afford not to attend and help your business and yourself surviveand even thrive in a tough economic time. Even if you did not pay attention in one single workshop, you would get more than yourmoneys worth with just the networking with your fellow contractors and the sharing; YES SHARINGof ideas. That is the great secretof the PDCA and the conference; we share to succeed and there are no secrets.

Then there are the workshops where more sharing takes place as we listen and bounce experiences and ideas off one another and sharethose epiphany moments that we all have. Large company, small company, pot and brush, residential or commercial we all have some-thing to share and we will all take away more than our investment.

By now you have noticed that the word share/sharingis getting repetitive but that is what PDCA, its members and the educational pro-gramming is all about.

So ask yourself the question; do I not owe it to myself, my business and my chosen craft to attend this educational event to help myself

and my fellow craftsmen rise to success.

See you in Vermont

Mark Adams, NEC President

Southington Painting Co., LLC

Phone-860-628-8923

markthebrush@sbcglobal.net

Cell-860-302-2158

Presidents Message Mark Adams, 2011 President

Mission: New England Council, Inc., PDCA exists to serve the coating and wall covering

applications industry with standards, education, training, advocacy and best business prac-

tices essential to member success.

Vision: To continue to be New Englands recognized voice of the industry, the contrac-

mailto:Email-markthebrush@sbcglobal.netmailto:Email-markthebrush@sbcglobal.netmailto:Email-markthebrush@sbcglobal.net

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2011 Educational Conference and Vendor Expo

Innovate, or Die

Taking your company through the downturn

and into the upswing...November 10, 11 & 12, 2011

Lake Morey Inn, Fairlee, VT

Conference Kick-Off Event Charlie Gilley, Restoration Painting

We have a great event added to this years Conference. Our own Green Mountain Chapter will host a Beer Tasting on Thursday eve-ning at 8:00. Vermont is home to several outstanding micro-breweries and the staff at Lake Morey will have an array for us to sample as

we arrive and re-connect.The line up is as follows:

Trout River Chocolate Oatmeal StoutA nice brown in color almost black, sweet chocolate smell, light-bodied. A velvety smoothbrew with a dry roasted finish, and flavors of chocolate & some say coffee.

SwitchbackThere are few choices however their Ale is a nice reddish amber; well balanced with a complexity of flavors. If they cando this with Ale, just imagine the rest!

Von Trapp Dunkel LargerThis is a mild brown color with a finger head. It is every bit as drinkableand consistent to the end, with no after taste. Sweet & full of grainy malt that make your taste buds sing.It is a very good example of this style German beer.

Shed IPAThis amber ale has a clear copper pour with finger head. It has a wonderful toastinesswhich creates a strong malt base, filled with a hop and citrus medium bodied finish.

Magic Hat Single ChairThis is a smooth malty aroma much like that of hot buttery French bread withan undertone of a sour layer of fresh wheat similar to a wet wheat field smell. Its been described as similarto a biscuit in your mouth. Strong wheat and grain note, slightly bitter bite finished with a light fruit ester.Medium bodied.

So come early -you wont want to miss it!

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Conference ScheduleThursday, 11/10

8:00 pm Welcome Reception / Beer Tasting Sponsored by the Green Mountain Chapter

Friday, 11/11

7:15 - 8:15 Breakfast/ Annual Members Meeting

8:30 - 9:00 Welcome

What Does a Successful Painting Contractor Look Like?

Mark Adams and Nigel Costolloe

9:00 - 10:30 Accurate, Bullet-Proof, Guaranteed Profitable Estimating

What does a successful proposal look like?

Rich ONeill

10:45 - 12:00 Common Hiring Mistakes: How and when do you Hire?

How Long does it take you to recognize a bad hire and how

long does it take you to fire them?

Nigel Costolloe

12:00 - 3:00 Vendor Expo / Lunch

3:15 - 4:30 Excellent Customer Communication - from you, your staff

and your youngest, greenest , scruffiest painter. From how you

answer the phone to how your painters greet the client, com-

munication speaks volumes about your business.

Ray Sola

6:30 Dinnerand Speaker

Vermonts Role in the Civil War

Jack Anderson, Vermont Historical Society

Saturday, 11/12

7:00 - 9:00 Breakfast Buffet

8:00 - 9:15 Leadership - How you talk to your team and how you lead

them will help define your business brand and your success

John Stahl, The Growth Coach

9:30 - 10:15 The New PDCA.org Richard Greene, PDCA

10:30 - 11:45 Branding, Networking and Prospecting - aka Marketing

What is it? Why do it? What works? What doesn't?

TBD

12:00 - 1:00 Lunch

1:15 - 2:30 Technical Training: Creating top-notch and productivepainters capable of excellent work. PQI/MPI testing, using

Craftsman Operating Procedures to Standardize Operations

Charlie Gilley

2:45 - 4:00 Mining for GoldEasy prospecting techniques Richard Greene, PDCA

4:00 - 4:30 Wrap-Up and Take-aways: What have you learned? What

will you apply? How will you measure success?

Nigel Costolloe

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Friday November 11

11:30 - 2:30

2011 Vendor Expo Lunch with the Vendors

2011 Conference Sponsors

Join the vendors for lunch at

their booths to hear about and

see the latest products and tech-nology

Confirmed BoothsRustoleum-Zinsser

XIM Products

Mi-T-M

Sherwin-Williams

Benjamin Moore

Seal-Krete

Purdy/Bestt-Liebco

The Paint Project

Graco

Titan Tools

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AnnualMembersMeeting

Friday,11/11

7:30AM

Full Registration - $250.00

2nd from Same Company / Spouse - $175.00

Registration fee includes all conference workshops,

meals and events.

Fee is non-refundable

Registration does not include hotel accommodations

Contact the Lake Morey

Resort to book rooms at

the NEC rate

$99/ night (plus 9%VT sales tax)

800-423-1211

RESERVATIONS MUST BE

MADE BEFORE 10/12

Registration Information

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The Paint Project, in conjunction with the Boston and Newton Chapters of PDCA, recently hosted an evening with hands-on educationalworkshops at their Medfield, MA shop and offices. The Paint Projectspecializes in sales and repair for the paint and power-washing indus-

try.

The night began with a delicious catered dinner. Members had a chance to mingle with vendors and presenters. After dinner, Bob Zaf-fino, President of the Paint Project, Jennifer McSharry from the Boston Chapter and John Ord from the Newton Chapter introduced theworkshop presenters.

Bill Clarke with Graco, a long-time supporter of PDCA events, displayed and demoed spray equipment featuring the newcordless spray guns and hi-tech spray pumps.

Rick Farland and James Kessler from Hyde Tools showed off new power washing spray wands and small tools. Hydeis an innovator in the industry and is always willing to lend a hand to PDCA endeavors.

Bob Townsend represented Koroseal and Koroguard. He showcased and demoed Koroseal and Koroguard specialtyfinishes including Zolatone Seamless finishes and Surface Protection. Bob has always reached out to PDCA with technicaland teaching skills.

Mark Edwards from Precision Coatings spoke with attendees about specialty coatingsfrom metallic to brushed-onaluminum products.

Always great were Marge Parkhurst and her associate Laurie from PEP Estimating demonstrating the newest versiongeared especially to the paint industry. Marge is also a PDCA member who always strives to promote our organization.

Also presenting were Bob Walsh from Dustless Vacuums and Kevin Mooney from Factory Paint , showing PaintShavers and Dustless Vacuum systems pertinent to our responsible PDCA members who are affected by the new RRPLead-Safe Laws.

It was great to have Kristin Summers and Michael Salvaggio from Valspar to share their expertise and knowledge withattendees.

Mark Wholey from The Right Brush Company brought interesting ergonomic technology with his new brush that

members had an opportunity to test.

Special thanks to Akzo-Nobel, Benjamin Moore, Pittsburgh Paints, Sherwin-Williams, XIM Products and Zolatone whosupplied products for the workshops.

And, the night was a success due to the planning and hard work of the staff at The Paint Project: owner Bob Zaffino and his wife Bethalong with their son Josh. Paint Project technicians Mike, Mark, Terry and office manager, Deb. The Paint Project takes the initiative tohelp educate PDCA members.

Thanks again to all industry leaders who participated in the evening. Our membership was once again able to view and learn new tech-nology and skills to bring home and apply to their business.

HANDS-ON WORKSHOP AT THE PAINT PROJECT

SERVES NEC MEMBERSHIP John Ord, Ord Specialty Coatings

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Photos from the Newton and

Boston Chapter educational

event held at The Paint Project.

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Just chillax! Its all in your perspective.

Like the rest of you hard working, tax paying and law abiding citizens who just happen to have chosen one of the hardest ways to make abuck, I am a painting contractor who is now dealing with the new reality of EPA RRP regulations. I think I might have preferred a

whack upside my head with a 2x4. At least that pain would be temporary.I should have married into money but I chose instead to pursue a profession where daily contact with innumerable toxic chemicals istypical. And like you, I grew up in a house which was painted with lead based coatings, and hopefully like you I survived to adulthoodwith reasonable intellect intact.

But the latent risk of working around lead is now front and center and we are left with no alternative but to comply as effectively andefficiently as possible with the new regulations. My first introduction to the RRP was accompanied by much eye rolling and snorts ofderision. The regs were obviously written without regard for the realities of the worksite, and often without regard for the conflict someof the regs presented to working OSHA-safewhens the last time you set an extension ladder on plastic!

But after putting our foremen through the training and then writing up our own field manuals and checklists, Ive come to appreciate thatfirst and foremost, these regs should be viewed in a different light.

Namely, they are designed to protect the health and well-being of your employees and their families. Does anyone object to that?

With this perspective in mind, it becomes easier to work collaboratively in our company to ensure we are all working as safely as possible.In lieu of training our painters just once, we provide refresher training each and every time we start a project requiring RRP compliance.This allows us time to reflect on our protection and production methods, to improve as needed, and to get every employee to contributethoughtfully to the successful and effective implementation of the regs.

The ancillary beneficiary is the client of course. Zero dust and debris migration from work areas to living spaces, immaculately cleanedinteriors, visually spotless exterior landscaping. Use of the barriers and LEAD hazard warnings has prompted conversation withneighbors and passersby who have in turn thanked the client for hiring a conscientious painting company.

I see this as a win-win. Have our prices increased to offset the more rigorous protection and clean up? Definitely. Are we passing thecost onto our clients with a thorough explanation of the benefits to them and their family? Absolutely.

Promote your RRP compliance in your next newsletter. Call your professional clients (designers, builders) and let them know you are notjust compliant, but conversant with the regs, fully committed to the standard and youll discover you know more than they do.

In summary, weve all complained for years about station wagon bandits, bottom feeders and fly by night outfits who steal our business.

Successful embrace of the RRP regs can and will help you distinguish your company from those that undercut your pricing, not to men-tion your service and skill.

Join the Craftsmanship and Residential Forums as they dis-

cuss building a sustainable high-performance company.

10th Annual Craftsmanship Conference

September 29-30

Residential ForumsAdvanced Shop Talk

September 30 - October 1

Attend both conferences at a discounted rate!

Complete flyer can be viewed here.

2011 Craftsmanship Forum

2011 Residential Forum

Chicago, IL

EPA RRP regulations got your blood pressure up? Nigel Costolloe, Catchlight, Inc.

http://c/Users/User/Documents/PRIMER/2011/fall%202011/AST%2012%20Flier%20-%20Final%20version.pdfhttp://c/Users/User/Documents/PRIMER/2011/fall%202011/AST%2012%20Flier%20-%20Final%20version.pdfhttp://c/Users/User/Documents/PRIMER/2011/fall%202011/AST%2012%20Flier%20-%20Final%20version.pdf

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Like many contractors, Mike McManus ofMcManus Fine Home Painting LLC, started humbly working for himself with summer help.He had finished college with a bachelors degree in economics and had a passion for writing fiction. Mike began his business working

on large, old and lead-paint encrusted houses in historic Salem, Massachusetts. During the summers, he worked and developed areputation for top-quality exterior restoration, while spending winters in pursuit of his writing. After appearing as the feature painteron This Old House, Mikes business began to expand; requiring him to add additional employees. Along with the added volume ofbusiness and workers came the growing pains which every business experiences.

For years, I told myself I had a successful business. I was working with my crew painting allday and doing the business end of things on nights and weekends. Around 2008, I decided Iwanted to run a thriving business and not working the day-to-day in the field. One of thefirst things I did was join PDCA. I attended the NEC fall conference in 2008, which was areal eye opener. I was like a sponge, soaking up information from the more successful peoplein the group who had the type of business I wanted.

In October 2010, a severe case of diverticulitis resulted in major abdominal surgery and afour- month recovery. I had a lot of time to think about life and work and what I would do

differently. First, I decided that to be more successful I needed to track every aspect of mybusiness. I had a new logo developed, site signs, company shirts and truck lettering. I ex-panded my crew from three to eight full-time men and began looking at ways to improve every task, implement company policiesand establishing standards and a business model that would function profitably without me swinging a brush.

It was his desire to improve the business that inspired Mike to sign up for Contractor College. In a period of four weeks, he tookeighteen courses, mostly at night after work. The courses covered all the aspects of running a paint business; including technicalknowledge, the organ and history of paint, its components, applications, green technology, problem-solving and how to select thebest paint for any application. The courses gave him a whole new appreciation for paint. The completion of a twenty-five page busi-ness plan as part of the accreditation process was a true learning experience for Mike as well.

The business plan forced me to take a hard look at the numbers to identify the overhead and the cost of doing business. This gaveme the confidence to know what my business expenses really were and what I needed to charge to be profitable. I had to think about

the history of my business and where I wanted my company to be in the future. Completing the business plan gave me practical guid-ance and helped me to establish achievable goals for myself and my employees. The best result of all of this is that I am not in thefield working. I can spend time addressing the sales, the marketing and the running of the business. I feel that after completing Con-tractor College I no longer have a job, I have a business.

Many of us have taken seminars at the NEC and National conventions as well as webinars and training classes through PDCA. Someof these classes can be applied towards your accreditation. Sally Kennerson who manages the Contractor College program at theNational PDCA can answer any questions you have regarding which classes are available, how you can sign up, and get started t o-ward your accreditation. Find out more by visiting the PDCA web site at www.pdca.org and click on Contractor College.

NEC Member Earns Accredited Contractor Status Jim Fradette, Fradette Painting, Inc.

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Friday, Oct 14, 2011 Lake Morey Resort

12:00 pm shotgun start

5:00 Happy Hour followed by dinner

Contact Charlie Gilley at cbgpainting@gmail.com

2011 NEC Golf Outing

Thanks to our SponsorsBenjamin Moore

Hyde Tools

Sherwin-Williams

Thomson Financial Services

New Haven Chapter

Northeast Baystate Chapter

Boston Chapter

Ord Specialty Coatings

Lundco Painting

Restoration Painting

Paul J. Corey Painting and Decorating

Southington Painting

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From left to right:

Corey Talbot & Rick Farland represent Hyde Tools -

winning team

Cathy Beckius - Closest to the Pin

David Lund - Longest Drive

Vermont Chapter Fall Golf Outing Set

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Two NEC chapters recently completed a three day project to prepare and paint six cabins at Camp Sayre, a Boy Scout camp located in

Milton, MA .

Over the two weekends needed to complete the project, the cabins were washed , scraped, spot primed and painted. Benjamin Moore's

Arborcoat was used on the body and Aura Satin on the trim.

Eight contractor members, totaling fifteen painters, worked on the project. Benjamin Moore donated all the paints and stains. Sherwin

Williams donated brushes and cleaning materials

Boston & Newton Chapters thank Ryan Williams of Benjamin Moore and Mike Duran of Sherwin Williams for their help and continuing

commitment to PDCA.

Catchlight Painting, Boro Painting, Lundco Painting, Terpstra Painting, Paul J. Corey Painting and Deocrating, Ord Specialty Coatings,

Brentwood Construction, Kurt Dwyer Painting

NEC Vendor Partners

Benjamin Moore & Co.

California Products Corporation

Express Pump Repair

Lynn Ladder and Scaffolding

Peters and Thomas Sales

R.K. Miles, Inc./

C2 Coatings Alliance

Rings End Inc.

Rust-Oleum / Zinsser

The Sherwin-Williams Co.

The Muralo Company, Inc.

The Paint Project

Boston & Newton Chapters Boy Scout Project Paul Corey

Before

After

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Restoration Painting

cbgpainting@gmail.com

Director

John Ord

Ord Specialty Painting

john@specialtycoatings.com

Director

Jim Fradette

Fradette Painting

jfradette@juno.com

Director

David Lund

Lundco Painting

dlund@lundcopainting.com

President

Mark Adams

Southington Painting Co., LLC

markthebrush@sbcglobal.net

President-Elect / Treasurer

Nigel Costolloe

Catchlight, Inc.

nigel@catchlightpainting.com

Vice-President

Ray Sola

Cloudland Paintworks

cloudlandpaint@sbcglobal.net

Secretary

Charlie Gilley

2011 NEC Executive Committee Members

Director

Mathew Richards

Castle Complements Painting Co.

info@castlecomplements.com

Immediate Past President

Cliff Berry

Cliff Berry Painting

Cliff_Berry@comcast.net