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Price List 2018
– FOR EASIER HOUSING AND GARDENING –
Pientalo ja piha – magazine, also digitally
Pientalo ja piha -is a true mass media. It reaches more than 2 million Finns five time a year. For many of them it is the only magazine they read regularly. The magazine also exists in a scalable digital version that anyone can read on suomela.fi-website.
Suomela.fi – online and mobile
Suomela.fi is the biggest website specialized in housing and gardening with thousands of articles and other useful content. It attracts 300 000 unique users per month.
Suomela.fi – newsletter
Suomela.fi has about 100 000 newsletter subscribers. They get each Thursday a newsletter full of interesting articles and news. It is a very fast and efficient marketing channel.
“When separate medias form an entity of context that helps marketer to reach the target group effectively and versatilely, we talk about Cross Media”
Pientalokanava – video
Moving pictures work excellent in marketing. People enjoy watching them but they can be used for useful purposes as well. A video well done offers one information in a compact and easy form.
Social media
Facebook, Instagram and YouTube are the most popular some-channels in this target group. Our Facebook-community consists of 10 000 really active followers all over Finland. We reach this group very fast and cost effectively.
There are more than 1,45 million single households in Finland and more than half of the population lives in them. This group with a huge buying power is for many companies the most important customer group. To reach them effectively, you need to use several different media types. We offer them all.
CROSS MEDIA– everything under one roof
• 300 000 unique visitors per month.• 64 % women, 34 % men.• 53 % are more than 55 yrs old.• Bounce Rate is only 5 % .• 73 % of visitors come via Goolge organic search.• Responsive site scales well to mobile.• Already 40 % of visitors use mobile.
• 100 000 subscribers who get the letter every Thursday• Opening percentage 20–25 %.• Really fast response.• Possibility to buy an own newsletter (max. 2 pcs/month).
Suomela.fi is the biggest website specialized in housing and living, buildging and renovating. The site attracts each month about 300 000 unique visitors who spend a long time reading articles, watching videos and searching for information.
The most active house owners subscribe also our nwesletter that consists of most accurate things. Articles, competitions, product news and blog posts attract opening each letters.
Suomela.fi-newsletter
• The most popular videos have been watched more than 20 000 times! • The recommended length is about 2 minutes but it can also be longer if the content is good.• All our Videos have been gathered on Suomela.fi-website´s Pientalokanava-section.• All videos are naturally also on YouTube.• We help planning and producing videos all from manuscript to filming and editing.
Facebook, Instagram and YouTube are the most popular SoMe-channels among house owners. Also the more elderly people use SoMe more end more.
Pientalo ja piha | Suomela.fi SOME-channels
FACTS• 45 % of our readers use Facebook daily
• 34 % watches YouTube every week..• 16% use Instagram weekly.
SoMe-campaings are cheap and binding ways to market if it is properly planned. Significant content to the right people in the right channel is what it takes.
It is smart to build a campaing with a parner that has an active SoMe-community because the amount of followers is very important. In Facebook Pientalo ja piha & Suomela.fi -community has already more than 10 000 active followers and it grows all the time. Also Instagram is a good way to support the campaign with.
Social media gives your company good publicity and fast respons of your products. Let s plan a campaign together!
The interest in wathing videos grows in each age group. Making useful and guiding videos for house owners is guite cheap and a well planned video lasts long and gets a lot of watchers. All videos also on
YouTube!
THEME:Wonderful and inspiring home introductions
FOR EVERY NEED: Products and devices in all price categories
OUTSIDE WITH EVA: Eva Wuite’s garden column
10+1: Ten + one current product novelties
SMALL HOUSE FOODIES:Recipes and tips for
BUILDER: All type of householdrenovating
HOUSE DOCTOR:Popular house doctor continues his examinations
CARPENTERS WORKSHOP:Ideas to do- it-yourself people
Issue Appears (week) Content & themes
-lehti
House doctor: Replacing windows
For every need: Roofing materials
Builder: Floor renovation
Anita decorates: Household pets
1/2018 22.3. (vko 12)
Material 23.2.
House doctor: Asbestos
For every need: Garden houses
Builder: Roof renovation
Anita decorates: Sunscreens & sunshades
2/2018 19.4. (vko 16)
Material 16.3.
House doctor: Descending house
For every need: Gardening tools
Builder: Garden constructions
Anita decorates: Time to barbeque!
3/2018 17.5. (vko 20)
Material 13.4.
House doctor: Bathroom renovations
For every need: Fireplaces
Builder: Window repairs
Anita decorates: Kitchen appliances
4/2018 20.9. (vko 38)
Material 17.8.
House doctor: Energy certification
For every need: Extra heating sources
Builder: Ecological house
Anita decorates: Home surface materials
5/2018 25.10. (vko 43)
Material 21.9.
For many Finnish people Pientalo ja piha -magazine is the only regulary read lifestyle and household magazine. That is why Pientalo ja piha is the biggest lifestyle and household magazine in Finland - delivered to almost 1,3 million households around Finland.
Printed magazine is very efficient marketing channel. The appearance, content and adverts are main requirements for interesting and useful magazine. Pientalo ja piha -magazine is built so that it is useful in everyday life and pleasant to read, both for women and men. Content follows well considered concept, so readers can easily find their favourite columns.
2018 prices and sizes:
Advert Size (width x height)
1/4-page 90 x 125 mm
1/2-page (horisontal) 185 x 125 mm
Tori 90 x 60 mm
1/3-page 70 x 255 mm
1/2-pages (standing) 90 x 255 mm
2. ja 3. cover 205 x 273 mm + 5 mm bleeds
1/1-page 205 x 273 mm + 5 mm bleeds
Pack cover
2/1-page 410 x 273 mm+ 5 mm bleeds
Price (VAT 0 %)
5 900 €
10 900 €
2 900 €
7 900 €
10 900 €
21 500 €
19 500 €
22 500 €
35 500 €
Enclosures and special solutions:
GLUED ENCLOSURE is placed to 3rd page (on top of contents) or to the first page of the second sheet. Maximum weight of the enclosure is 20 g, maximum measurements are 148 x 210 mm (A5).
STAPLED ENCLOSUREis usually placed to the middle spread, but also between cover and sheets, or between sheets. Maximum width is 205 mm.
Whole editiononly
Primarily whole edition
Themes and content varies in each issue and they follow the normal life cycle of small house living. At winter we concentrate to the insides, at summer we are more outside.
Useful and premium content is always interesting to read. Perhaps that’s why the average reading time of Pientalo ja piha -magazine is over 30 minutes! 55 % of our readers are women and 45 % are men. This tells that our content is versatile. Pientalo ja piha -magazine is the biggest nonaligned household magazine in Finland. To reach such a big target group cost-effectively is difficult with other medias. Pientalo ja piha -magazine is the only regularly distributed magazine for many Finnish people. House owners have a high purchasing power and they always need new products and services to their home and garden.
205 x 273 mm + 5 mm bleeds
New column!ANITA DESIGNS& DECORATES
Anita Koponen designs and redecorates households..
GLUED ENCLOSURE is placed to the first half of the magazine with a drop of glue. The height can be maximum 10mm higher than the magazine itself.
SPECIALITY!Only one per
Every issue is measured
We measure reading and observation values of every
issue with a Webropol survey. The survey is free for
arvertisers.
Pientalo ja piha-digital magazine
A digital Pientalo ja piha -magazine is released together with printed magazine. Also digital magazine is free for
consumers.
Pientalo ja piha -magazine is now entirely made in Finland, so it has been awarded with
a Key Flag Symbol.
SALES AND MARKETING EDITORS
Sales, partnerANI VALPAS
[email protected] 521 1797
Sales, partnerRAMON VADELL
[email protected] 747 1270
Salesi, partner ROBERT KULLSTRÖM
[email protected] 629 657
Sales, partnerJOUNI NUORTIE
[email protected] 576 0444
SalesEIJA KETTUNEN
[email protected] 750 0851
Chief EditorELINA TURUNEN
[email protected] 829 3595
Web coordinator,, traficCAMILLA GUSTAFSSON
[email protected] 759 4895
Editor in chiefANNI LEHTI
[email protected] 534 5935
Lars Sonckin kaari 14 | 02600 ESPOO | 010 271 9595www.freemiummedia.fi
MEMBER OF NORDIC PUBLISHING GROUP Freemium Media, Villaliv from Sweden and VoresVilla in Denmark form together Nordic Publishing Group. If
you are interested in marketing in all these three countries, don t hesitate to contact you local contact person. With his/hers help you can make a reservation to all countries.
FREEMIUM Media Oy
Korkein luottoluokitus©Bisnode 2017
