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Mobile publishing does not have to be complicated...
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eMobile™ News and Community Mobile Websites and Apps - On Demand
“It’s a dream come true for all media companies and professionals.”Sumit Jain, CTO, Hindustan Times
2Inside
Mobile Publishing: More powerful than Web ever was
Why is “now” the perfect time to go Mobile?
How strong is your mobile strategy?
Mobile strategy challenges
On-Demand Mobile Websites and Apps from Pressmart
Features
Why Pressmart?
How do we create your Mobile presence on demand?
Configurable features
About Pressmart
Customers
Partners
Other Products
3Mobile Publishing: More powerful than Web ever was 4.6 billion mobile users globally (that’s 70% of
world’s population)1
3 billion+ apps downloaded from Apple’s app store2
80% iPhone users browse the web3
Other smart phones (32%), All other Mobiles (10%)
$6.2 billion will be spent in 2010 in mobile app stores4
The Guardian newspaper sold 70,000 paid downloads of its iPhone App in less than a month
Conde Nast's GQ Magazine sold 12,000 paid downloads of its Jan 2010 issue iPhone App5
Source: 1Wikipedia, 2Apple, 3comScore, 4Gartner, 5Adage
“Three billion applications downloaded in less than 18 months—this is like nothing we’ve ever seen before.”
Steve Jobs, Apple’s CEO.
4
“More people will access the mobile web than the desktop web.”In 2013 according to Gartner
In 2015 according to Morgan Stanley
5Why is “now” the perfect time to go Mobile?
Mature players in the smart phone market (iPhone, Nexus One, BlackBerry, Palm Pre, Android, Symbian, Windows Mobile 7)
More capable browsers, increasing mobile bandwidth
Mobile Social Media Boom (Facebook announced over 65 million active mobile users connecting to its site)
A realtime news companion (Latest News, Citizen Journalism)
Rapid rise in Mobile Content Consumption (3 billion apps downloaded from Apple AppStore in just 18 months)
“It makes sense for us to exist in every platform our subscribers use…” Joe LevyEditor in chief, Maxim
6How strong is your mobile strategy?
“91% of people have their mobile within arm’s reach 24/7.”
Morgan Stanley
“iPhone users are young, rich & tech-savvy.”
ReadWriteWeb
Non-existent or Weak
We have a Mobile optimized Website
We have Mobile Apps on iPhone
We have Mobile Apps on other popular platforms (BlackBerry, Android…)
Purely text and images content publishing
Has rich media and interactive community features
We monetize our mobile presence with Subscriptions and Ads
We get deep analytics from our mobile users
Mobile Presence Checklist
7Mobile strategy challenges
Benchmark and define your custom requirement that needs specialized knowledge in Mobile Publishing
Search, evaluate and manage the outsourced vendor Make an upfront investment without a visible ROI Manage expensive and difficult product changes and upgrades Keep track of the dynamic mobile landscape and navigate your mobile strategy
Your Publication
Your Publication
Mobile readersMobile readers
How do you reach them?
8
Presenting Pressmart eMobile™ News and Community Mobile Websites and Apps - On Demand
9
On-Demand delivery of private-labeled mobile websites and apps on all popular handset devices (iPhone, Nexus One, Android, Blackberry)
Seamless integration with your existing systems (Editorial Workflow, Content Management, XML, PDF, Pressmart eReplica Product)
Equipped with Top-of-the-line audience engaging features including video streaming, Galleries, Comments, Citizen Journalism, Subscriptions, Ads and Social Media
Software as a Service – no hassles with deployment, upgrades, maintenance
Pay as you go – No Capex
On-Demand Mobile Websites and Apps from Pressmart
10Features
Categorized NewsAllows users to view newly added articles and related stories, rate an article or simply search for the articles
Video and Image GalleryGive the users access to exclusive images and videos
Social NetworkCreate your own community and engage your readers
Citizen JournalismAllow users to post an article with images and video for editor’s review
Polls Get users to express their opinion
11Why Pressmart?
No IT expertise needed for setup or maintenance
Hassle-free feature updates with no dependence on IT
Pay-as-you-go (No Capex) model allows Publishers to map Investments with Returns
Zero go-to-market time
Repurpose content with seamless integration with Pressmart eReplica products
Private branding with dynamic change management capabilities
No exit barrier. No license fee. No hidden costs
SLA-backed security, availability, reliability, and scalability
12How do we create your Mobile presence on demand?
Signup
ConfigureDefine your customrequirement
Content IntegrationFrom Existing workflow’s,
CMS, PDF etc
Submit to mobileapps stores
Go Live
13Configurable features
The opening page of your iPhone app can be custom branded with your Logo
You can add your publication title name to the app
The font and color can be customized to suit your requirement
You can Enable/Disable features on your app.
Configure user controls
14Demo Screens
Categorized News
VideosCitizen Journalism
Polls
15
Who are we? Started in 2006 with Angel Investment in 2007 and Institutional Investment in
2008 from DFJ and NEA-IUV
Offices in India, US and UK
Experienced Leadership Team with strong engineering and business background
What do we do? Leaders in Online and Mobile Publishing Solutions for the Print Media Industry
SaaS-based products based on Pay-as-you-go hosted model
Customers in 57 countries
Channel relationships with leading distributors, printers, associations, online media services and telecom carriers
About Pressmart
16
Publishers (in 25 languages from 57 countries)
1.2 Million Subscribers Companies (Incl. a Forbes-ranked Pharma Company, an International Business School, a Telecom Major)
Government
Customers
17Reference Customers
18
Distributors (Curtis, DHL Higgs) Printers (Cadmus, Geon) Telecom Service Providers (Airtel, Spice, BSNL) Telecom Device Manufacturers (Motorola) News Aggregators / Portals (Samachar.com) Trade Associations (WAN-IFRA, SNA, NNA, NIEI)
Channel Partners
19Other Products
20
Thank you
“It’s a much-needed, much-awaited service and I highly recommend it to Publishers who believe they are in the business of content and audience development and not Information Technology.”Paul Luckman, Publisher, The Portugal News (Largest English Weekly in Portugal)
Pressmart Media Limited
US +1 (606) 376-7022UK +44 (203) 371 7693 IN +91 (40) 6612 4000
[email protected] www.pressmart.com