WELCOME

VINTAGE

ASIF - UL - KABIR 2011-1-10-298

RIASAT UDDIN AHMED 2011-1-10-255

AMIT KUMAR SAHA 2011-1-10-258

RAKIMUL ISLAM SOUROV 2011-1-10-262

ASIQ AFRIQ SOTON 2011-1-30-003

A STUDY ON

CUSTOMER BEHAVIOUR AND SATISFACTION

OF QUBEE

OBJECTIVE OF THE STUDY

The objective of this report is mainly to find out the satisfaction level of Qubee customers in our country, its strength and weakness, and to locate the specific areas of dissatisfaction among the users

TARGET MARKET

Qubee’s target market is from middle to upper income professionals, students, youth and general users who are basically want high speed with portable compatibility and at affordable cost

PRODUCTS AND SERVICES

MODEMS: Qubee offers six different types of modems that helps the customer to choose according to the place and price.

PACKAGES: Qubee offers two types of internet services to the customer.

1. PRE-PAID

2. MONTHLY PACKAGES

COVERAGE AREAS:

Currently the company operates there network within Dhaka, Chittagong, Sylhet, and four other cities also and quickly plan to do the same in cities nationwide.

QUBEE EXPERIENCE BOOTH

Qubee have built experience booth in different places to give the practical experience to their subscribers and they have highly focused on that Experience booth to promote their product. It is now possible to try out the real internet experience from Qubee at your favorite coffee shop or shopping mall.

STRENGTH

Cable free internet service

Effective promotional activities

Wide Range of network

Centralized & decentralized decision process

Easy to use

Strong HRM

Customer service & support

Quick response to customers

Better job environment

Easy to subscribe to the Qubee service

WEAKNESS

Package rate is high

Poor customer service

Problems in Billing System in Postpaid

So high price. every people not accept the

price

Not available in everywhere

Weak network

Qubee cannot fight with the tariff rate of other

service providers

OPPORTUNITY

Growing demand for wireless bandwidth

connection

Huge market size

Innovation

New Services

New Technology

Introducing New Products

Change in Tariff plan

THREATS

Bad Economy

Gov. Regulations

International Competition

Change in Tastes

Substitute Products

Price reduction by competitor to capture the

market

Increasing number of competitor

SWOT ANALYSIS OF QUBEE

The research has done by a systematic process

1. PROBLEM IDENTIFICATION

2. DATA COLLECTION

3. DATA ANLYSYS

DATA ANLYSYS & INTERPRETATION

WHAT OPERATOR’S CONNECTION YOU USE TO CONNECT WITH INTERNET?

0

2

4

6

8

10

12

QUBEE BANGLALI

ON

OLLO BROAD

BAND

OTHERS

OPERATOR'S CONNECTION 11 9 2 2 1

OPERATOR'S CONNECTION

HOW LONG YOU ARE USING QUBEE SERVICES?

9%

27%

18%

46%

TIME PERIOD

LESS THAN ONE MONTH

2-6 MONTH

1 YEAR

MORE THAN 2 YEARS

FROM WHICH SOURCE YOU CAME TO KNOW ABOUT QUBEE?

12% 0%

36% 44%

8%

SOURCES TO KNOW ABOUT QUBEE

FRIENDS & FAMILY

TV COMMERCIAL

BILLBOARDS

NEWSPAPERS

OTHERS

ARE YOU SATISFIED WITH THE QUBEE NETWORK

0

1

2

3

4

5

6

YES

No

SATISFACTION LEVEL

ARE YOU SATISFIED WITH THE TARIFF PROVIDED BY QUBEE?

0%

27%

46%

27%

SATISFACTION LEVEL

HIGHLY SATISFIED

SATISFIED

NEUTRAL

POOR

THANK YOU