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Preparing Your Billing System for the Future: Customer-Centricity and Convergence
Jennifer FellowsDirector, Intec Product Management
To the customer, convergence means nothing
Jackson Pollack’s Convergence
It Could Be This…
The Operators’ View
Fast
Customers want it …
Easy
Accessible Convenient
Giving Customers What They Want
Do you know their demographics?
What can your system really support?
Are you hindered by system limitations?
Can you empower the push to convergence??
Reaching the Convergence Paradigm
Phase 1: It Must be the Network
Voice (+SMS) Network
Post event mediation
Billing
Next Generation
Data Network
Active mediation
IN
Product catalogueSubscriber
dataBalance
information
▲
$
▲
$
▲
$
CustomerCare
▲
$
Reaching the Convergence Paradigm
Phase 2: Evolved IT
Voice (+SMS) Network
Post-paidRating & Billing
IN PlatformAdjunct IP
Rating/Charging
▲
$
Product catalogueSubscriber
dataBalance
information
Next Generation Network
active mediation
▲
$
▲
$
▲
$
CustomerCare
Post event mediation
▲
$
Reaching the Convergence Paradigm
Phase 3: Convergent IT
Voice (+SMS) Network
Post event mediation
Convergent Charging, Billing and Customer
management
Product catalogue
Subscriber data
Balance information
Next Generatio
n Data Network
Active mediation
ServiceControlPoint
▲
$
Without a truly convergent architecture, customer centricity remains elusive
Enable Emigrants to Pay on Behalf of Your Customers
MA
RK
ET E
XA
MP
LES
Customer convenience
Increase penetration
Avoid infrastructure deficiencies
Cross-Sell Between ServicesM
AR
KET E
XA
MP
LES
Share Cap Plans Amongst Subscribers M
AR
KET E
XA
MP
LES
Offer Postpaid Benefits with No Credit Risk
MA
RK
ET E
XA
MP
LES
Credit control
Stable revenue stream
No credit risk
Allow Customers to Select a Credit Limit Within their Means
MA
RK
ET E
XA
MP
LES
Customer control
Increase share of postpaid
Limit credit risk
How to Offer the Services Your Customers Want
Platform- Single view of customer, product
- One rating engine, one billing engine, one database
Pricing- For all types of events
- Usage, recurring, non-recurring, discounts, subtotals
- Multiple tariffs per event- The charge, a discount, subtotals, shared revenue
Products- Bundle services
- Increases options with simplicity
- Targets subscribers- Provide what customers really want
