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TOP 10 Learning Questions
for Chapter 12
(Setting Product Strategy)
Farlah Angela S. Sevilla
May 22, 2010
1. Product System is ________
A. the set of all products and items a
particular seller offers for sale.
B. also called product assortment.
C. is a group of diverse but related
items that function in a compatible
manner.
D. when a company lengthen its
product line beyond its current
range.
2. Performance Quality
A. should supplement basic function
B. is customized to an individual
C. is the level at which product’s
characteristics operate
D. is the probability that the product will not
malfunction or fail within a specified
period of time
E. is the product’s expected operating life
under natural or stressful condition
3. Services can be differentiated
through the following except:
A. Customer consulting
B. Customer training
C. Product form
D. Ordering ease
E. Delivery
4. A product mix has the
following except:
A. width
B. length
C. depth
D. variety
E. consistency
5. Which of the following is
True?
A. Durable goods are intangible goods, that
survive many uses.
B. Durable goods require more personal
selling and low mark- up.
C. Non- Durable goods are tangible and
consumed in one or few uses.
D. Appropriate strategy for non- durable
goods is to charge high mark- up and
advertise heavily.
E. Services are tangible, inseparable,
variable and perishable.
6. Which of the following is
False?
A. To be branded, products must be
differentiated.
B. Packaging is an element of product
strategy.
C. An effective package must attract
attention, describe the product’s features,
create consumer confidence, and make
favorable impression.
D. Packaging must identify the brand.
E. Packaging must convey descriptive and
non- persuasive information.
7. Alcon brand IOLs (intraocular lenses)
with three price levels is an example of:
A. Product- line pricing
B. Optional- feature pricing
C. Product- bundling pricing
D. Captive- product pricing
E. Two- part pricing
8. A company selling Printers using
PVC card and ink is an example of:
A. product- line pricing
B. captive- product pricing
C. optional feature pricing
D. product- bundling pricing
E. by- product pricing
9. Life insurance, smoke
detectors are examples of :
A. convenience goods
B. shopping goods
C. specialty goods
D. unsought goods
E. emergency goods
10. Sun cellular P350 postpaid
plan is an example of:
A. Product- bundling pricing
B. By- product pricing
C. Two- part pricing
D. Optional – feature pricing
E. Captive- product pricing
TOP 10 Learning Questions
for Chapter 12
(Setting Product Strategy)
Farlah Angela S. Sevilla
May 22, 2010
1. Product System is ________
A. the set of all products and items a
particular seller offers for sale.
B. also called product assortment.
C. is a group of diverse but related
items that function in a compatible
manner.
D. when a company lengthen its
product line beyond its current
range.
2. Performance Quality
A. should supplement basic function
B. is customized to an individual
C. is the level at which product’s
characteristics operate
D. is the probability that the product will not
malfunction or fail within a specified
period of time
E. is the product’s expected operating life
under natural or stressful condition
3. Services can be differentiated
through the following except:
A. Customer consulting
B. Customer training
C. Product form
D. Ordering ease
E. Delivery
4. A product mix has the
following except:
A. width
B. length
C. depth
D. variety
E. consistency
5. Which of the following is
True?
A. Durable goods are intangible goods, that
survive many uses.
B. Durable goods require more personal
selling and low mark- up.
C. Non- Durable goods are tangible and
consumed in one or few uses.
D. Appropriate strategy for non- durable
goods is to charge high mark- up and
advertise heavily.
E. Services are tangible, inseparable,
variable and perishable.
6. Which of the following is
False?
A. To be branded, products must be
differentiated.
B. Packaging is an element of product
strategy.
C. An effective package must attract
attention, describe the product’s features,
create consumer confidence, and make
favorable impression.
D. Packaging must identify the brand.
E. Packaging must convey descriptive and
non- persuasive information.
7. Alcon brand IOLs (intraocular lenses)
with three price levels is an example of:
A. Product- line pricing
B. Optional- feature pricing
C. Product- bundling pricing
D. Captive- product pricing
E. Two- part pricing
8. A company selling Printers using
PVC card and ink is an example of:
A. product- line pricing
B. captive- product pricing
C. optional feature pricing
D. product- bundling pricing
E. by- product pricing
9. Life insurance, smoke
detectors are examples of :
A. convenience goods
B. shopping goods
C. specialty goods
D. unsought goods
E. emergency goods
10. Sun cellular P350 postpaid
plan is an example of:
A. Product- bundling pricing
B. By- product pricing
C. Two- part pricing
D. Optional – feature pricing
E. Captive- product pricing
TOP 10 Learning Questions
for Chapter 12
(Setting Product Strategy)
Farlah Angela S. Sevilla
May 22, 2010
