YouTube Analytics Presented by David Andres Alegria

December 4th, 2013

Agenda

• Video Statistics

• Brand Messages

• Traffic Sources

• Viewer Engagement

• Summary

Video Statistics

• Videos on spreadsheet are all videos in St.

Edward’s channel (public) as of October 3, 2013.

• 28 new videos added to the spreadsheet since

last analytics update (07/13).

Brand Messages

Brand Messages

• Academic Challenge (AC)// Global Perspective

(GP) // Make a Difference (MAD).

• Things that were analyzed:

•What brand message does each video fall under?

•What is the distribution of the brand messages?

•How many views does each video get compared to

another message?

Brand Messages

58%25%

17%

Video ViewsAC GP MAD

47%

33%

20%

Videos Labeled AC GP MAD

Traffic Sources

Where do they come from?

2010

2011

2012

2013

Viewer Engagement

Viewer Engagement

• 125x125 Film Quest -

St. Edward's University

• Brother Muller and His

Brothers Perform "Gold

Digger" at Orientation -

St. Edward's University

• Professional Theater

Arts Training at St.

Edward's University (1)

• How to Throw a

Curveball-A St.

Edward’s Magazine

Extra

• Laulie, Take on your

world-St. Edward’s

University

• Hear about Anthony’s

freshman year at St.

Edward’s

Disliked Videos

Summary

• Twenty-eight videos added to the spreadsheet since last update (07/2013).

• Most videos fall under Academic Challenge brand image.

• Less Make a Difference videos

• Top three playback locations:– Embedded videos

– YouTube watch page

– Mobile devices

• Major increase in mobile device uses from 2010 to 2013– 5% to 29% in three years

Thank you

St. Edward’s University

Thank you.

St. Edward’s University

Thank you.

St. Edward’s University

Thank you.

St. Edward’s University

Thank you.

St. Edward’s University