PPT on Ray Kroc

8/14/2019 PPT on Ray Kroc

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03/12/10Arjun Saxena

Ray KrocRay Kroc

By:- Arjun Saxena


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Famous For :- McDonalds fast food tycoon Full Name:- Raymond "Ray" Albert Kroc Born:- October 05, 1902 in Oak Park,

Chicago, Illinois. Ray was a Libra. Died:- Saturday, January 14, 1984, in San

Diego ( U.S.A) Cause Of Death :- Heart Failure

Introductionntroduction


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Founder of the immensely successful

McDonalds franchiseoperation.

He introduced management innovations thatis teenage labor force to produce arigorously standardized menu at a lowcost.

OverviewOverview


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McDonald's Corporation is the world'slargest chain of hamburger fast foodrestaurants, serving nearly 47 millioncustomers daily.

The corporation's revenues come from therent, royalties and fees paid by thefranchisees, as well as sales in company-operated restaurants.

cDonaldcDonald


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The company has also expanded theMcDonald's menu in recent decades toinclude alternative meal options, such assalads and snack wraps, in order to

capitalize on growing consumer interest inhealth and wellness.

ContCont


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McDonald's predominantly sells1.Hamburgers,

2.Various types of chicken sandwiches

3.French fries,

4.Soft drinks,

5.Breakfast items and desserts. Portugal is the only country with McDonald's

restaurants serving soup.

hat does ithat does itSells?ells?


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During the First World War he trained tobecome an ambulance driver, though thewar ended before he ever saw action.

In early 1950s he tried his hand at a number

of trades including paper-cup salesman,pianist, jazz musician, band member andworked at an Oak Park radio station.

He eventually became a multi-mixermilkshake machine salesman, travelingacross the country.

arly Lifearly Life



Convinced that he could sell numerousmixers to every new restaurant thatopened, he partnered with the McDonaldbrothers (Richard and Maurice D.

McDonald) to open and Franchiseadditional McDonald's restaurants. Kroc eventually became frustrated with the

brothers' willingness to accept their chainhaving only a handful of restaurants.

In 1961, he purchased the company fromthe brothers for $2.7 million.

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However one of his most famous flops wasthe Hulaburger, which consisted of a sliceof grilled pineapple, with some cheese, ona bun.

Kroc also revolutionized the art ofFranchising, where he set strict rules onhow the food was made.

For the marketing of the product, he let thefranchisees decide on what the bestapproach was.

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Poor Parents He went to public schools but did not

graduate. Leave the school to open his own music

store. When World War I began, he lied about his

age to serve as an ambulance driver forthe American Red Cross.

A variety of jobs and 3 wives followed.

ersonal Lifeersonal Life .



After serving in World War I, Kroc returnedhome and became a ribbon noveltysalesperson and a jazz pianist.

In 1922 he went to work for the Lily-Tulip

Cup Company, but soon left to becomemusical director for one of Chicagospioneer radio stations.

There he played the piano, arranged themusic, accompanied singers, and hiredmusicians.

areer Detailsareer Details



Kroc then returned as a salesman, later he becameMidwestern sales manager.

In 1937 he came upon a new invention: a machine thatcould mix five milk shakes at one time, called themulti-mixer.

Lily-Tulip turned down the opportunity to distribute the

mixer. Krocfounded his own company to serve as exclusive

distributor for the product in 1941. In 1954, Kroc entered in the restaurant in San

Bernardino, California, owned by Richard and MauriceD. McDonald (brothers), which was operating eight of

his multi-mixers. After some negotiation, the McDonald brothers agreed to

join Kroc in a partnership.

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Ray Kroc opened the first of the chain of

McDonalds restaurants on April 15, 1955in Des Plaines, Illinois. On that first day, Krocs restaurant had

sales of$366.12. By 1961 there were over 130 outlets, and

in that year Kroc bought out theMcDonald brothers for $2.7 million.

From these humble beginnings emergedan empire which by 1984 (Dead) had

8,300 restaurants in 34countries withsales of more than $10 billion. Krocs greatest achievement was the

ability to mass-produce food uniformly .

.ont.ont


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When Ray Kroc bought the first McDonald'sin 1955, he focused on what peoplewanted. With this focus came theutilization of Mr. Kroc's theory ofQSC

(quality, service, and cleanliness ). McDonald's has had the unique ability to

adapt to the changing market, and that,along with their QSC program and

innovative product development, has keptthem on top.

Ray kroc and McdonaldsRay kroc and Mcdonalds

marketing strategy:-marketing strategy:-



Societal marketing takes into account the

overall concerns of the target market, theenvironment, for example. :-

McDonald's got rid of their one time

innovative styrofoam packaging andreplaced it with more environmentally soundpaper packaging. They stress the fact thatthey are environmentally aware, by

reminding us not to litter, etc., on theirvarious forms of packaging.

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McDonald's promotes, such as the OlympicGames, puts their name worldwide.

McDonald's also uses a theory referred to asrelationship marketing

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He died because ofheart failure at ScrippsMemorial Hospital in San Diego, California, on

January 14, 1984 at the age of 81. by 1984 hehad 8,300 restaurants in 34

countries with sales of more than $10 billion. Kroc was credited with promoting and

developing the team, which reached the WorldSeries five years after it, the same year in

which Kroc died. Each baseball players wore a black armband

with the initials R.A.K. to commemorate thelate owner.

DeathDeath


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ThankU

&haveaH

amburger

ThankU

&haveaH

amburger

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PPT on Ray Kroc