WCS Live Projects – 16 Nov 2014

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4 Key Areas

Membership Competitors Activities and services Marketing & Communication

4 Keys Areas: Objectives, Actions and Deliverables

1. Competitors

2. Membership 4. Marketing and Communication

3. Activities and Services

• Objective: Compare other societies that are believed to be direct competitors to understand what improvements could be made in order to diversify the offer

• Activities: Analysis of current situation (events, number of members, sponsors, marking campaign, website, organisational structure)

• Deliverables: Word/ppt document to provide a benchmarking analysis and to suggest areas where PPE can diversify itself from competitors, and actions to be implemented

• Objective: Rationalisation of the activities and services (ranking by importance); Improve/create 1 core event

• Activities: Analysis of the current situation; evaluate the importance of each activities (different drivers - financial, close to our vision, number of members participating…); understand what is the relationship with the academic staff

• Deliverables: Word/ppt document to provide a rank of the activities, to highlight the improved/new core event and actions to be taken + suggestions

• Objective: Increase number of members

• Activities: Analysis current situation (course, age, year, under/post, intern/national)

• Deliverables: Word/ppt document to suggests areas of expansions, and actions to be implemented

• Objective: Increase brand awareness

• Activities: Re-name and change logo; redevelop the vision/mission of the PPE; change how website is presented; distributing hand-outs; review mail list (weekly report); analysis of Facebook statistics

• Deliverables: New logo; word/ppt document with suggested changes; first draft of hand-outs; improved weekly report (structure)

NOTE: All activities and deliverables may change due to availability/disclosure of internal PPE’s information required to carry out the analysis

4 Key Areas: Action Plan - GANTT Chart

NOTE: All activities and deliverables may change due to availability/disclosure of internal PPE’s information required to carry out the analysis

Required Action from PPE Executives

• Provide feedback on objectives, actions and deliverables.

• Once agreed on the above mentioned, sign off by PPE Executives is required.

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Competitors AnalysisAnalysis of the external & internal competitors & the awards

Competitor Analysis for PPE Society

Our Sample: 8 Competitors

4 Internal• Warwick Finance Society• Warwick Economics Society• Warwick Politics Society• Warwick Philosophy Society

4 External• Oxford PPE Society• Manchester PPE Society• Exeter PPE Society• Sussex PPE Society

Average number of members: 527Maximum number of members: 1,600Minimum number of members: 91

Examples of vision statements:

“To offer a space within which Warwick students can develop themselves philosophically along side people of similar interests”

“To provide not only the best for our members, but also with some exclusive opportunities you wont find anywhere else on campus, or even anywhere else in the country”

"The whole is greater than the sum of the parts”

“To bring PPEists together , fostering links with those studying PPE through Europe also ; guide students on the course through all aspects of academic life”

“To put on events that reflect the links between the three subjects and bring people with similar interests together, while trying to work with other societies to create open debates”

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COMPETITORS ANALYSIS

EVENTS

-Type of event-Type of audience-Price-Topic

SOCIETY

-Cost of joining-Number of execs-Execs’ functions

COMMUNICATION SOURCES

-Website-Facebook-Other social networks-Newsletter

SPONSORS

-Type of sponsors-Involvement

WEBSITE

-Presentation-Context-Logo

Areas of Analysis – Overview

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Areas of Analysis – Findings (1/3)

“Job related” and “Big social events” type are the most common within our sample

Mix (between Politics, Philosophy and Economics) events are the most popular events in our sample. Other topics, i.e. social and academic help, not related to those three subjects are found to be quite popular

Internal (only for University students) is the type of Audience most targeted in our sample

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How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the sample represented by the red column.

Areas of Analysis – Findings (2/3)

- “Other” (than what it is commonly expected from a society) functions are found very often in our sample, suggesting that there is no pre-set organisation structure in the sampled societies.

- President, Social secretary and Treasures are the functions that on average are always found among our sample

Banks are the the most popular sponsors in our sample, following by Consulting. Looking at our findings about the most frequent type of event, “job related” – it could be assumed that those sponsors have an active role in organising Jobs related events.

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How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the sample represented by the red column.

Areas of Analysis – Findings (3/3)

On average, Website and Facebook are the most used type of communication in our sample. Blog is not used.

Very few of our competitors’ samples have an extremely appealing website, on average, nearly half of them have either an average or a basic website. This means that if PPE put effort in improving its website, the benefits could be important.

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How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the sample represented by the red column.

Awards

Warwick (Internal)

1. Awards to be Won

Society of the Year

Best Event

Most Improved Society

Best Academic Society

Source: http://www.warwicksu.com/execresources/other/awards/

2. How to Apply

Applications will open in May 2015 for society achievements in the 2014/15 academic year. The application will include the following:

A Socs Awards Cover Sheet

A maximum 1000-word submission for Society of the Year, Best New Society, Most Improved Society and Best (By Category) Award

A maximum 500-word submission for Best Event

A 20 second video if your society has been shortlisted

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NUE Awards

Best University Award

£1000 prize

This Award celebrates the university society who has promoted and encouraged their members to undertake some form of work experience.

Source: http://nueawards.co.uk/student-awards.php

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NUS Awards

1. Awards to be won

Society of the year

Academic Representation

2. Entry Requirements

Apply or be nominated

3. Criteria

What are and how can you demonstrate levels of student participation in activity across the past year?

What successes have been demonstrated in the past year?

How have these contributed to an outstanding year and what examples of improvements have been made have contributed to this?

How have resources been used most efficiently and innovatively to meet objectives and how can this impact be demonstrated?

How has the activities of the group or individual improved the student experience in the past year?

What other activities have benefited the student population or the wider community?

Source: http://www.nusawards.org.uk/about/categories/engagement-awards/

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RBS ESSA Awards - Gold

Entry Requirements

£100 (excl. VAT) entry fee

Promotional Video – Name it properly; add logos, post video on Facebook, and email the link to us.

Host events with four local professionals or entrepreneurial alumni.

Interview the hosts, post photos and/or videos of both the event and interviews on Facebook and send us the links via email.

Let us know which member of your society has incorporated a company

Your society must hold at least one founder event, photograph and name the images properly and post them on your society Facebook page. (A founder event is an opportunity for the members of your society that are starting a company to present their idea to the society and beyond. It is also an opportunity for the founders to potentially discover resources, skill sets, co- founders and contacts that guests might have.)

Prizes – Gold Award ( Turnover over £4000)

£10,000 for Most Enterprising Student Society

£4,000 for Runner Up

£3,000 for Best Series of Events

£2,000 for Runner Up

£2,500 for Best membership engagement

£1,500 for Runner Up

£2,500 for Best alumni engagement

£1,500 for Runner Up

£2,500 for Best professional development

program

£1,500 for Runner Up

£1,000 Social Impact Award

Source: http://theessa.com/apply/apply-rbs-essa-awards/#.VHeH_b4VrzI16

RBS ESSA Awards - Silver

Entry Requirements

£40 (excl. VAT) entry fee

Promotional Video – Name it properly; add logos, post video on Facebook, and email the link to us.

Host events with four local professionals or entrepreneurial alumni.

Interview the hosts, post photos and/or videos of both the event and interviews on Facebook and send us the links via email.

Prizes – Silver Award ( Turnover

over £1500+)

£6,000 for Most Innovative Fundraising

Activity

£1,000 for runner up

£3,000 for Best Use of Funds

£1,000 for runner up

£2,000 for Most Innovative Event

£1,000 for runner up

£1,000 for Most Improved Membership

Engagement

£1,000 for Most Improved Alumni

Engagement

£1,000 for Most improved Professional

Development Program

£500 Social Impact Award

Source: http://theessa.com/apply/apply-rbs-essa-awards/#.VHeH_b4VrzI17

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MembershipBreakdown of the members & Questionnaire

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Analysis of the demographics of the members

Membership Analysis

Members by sex Members by age range

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Analysis by year of study & student type

Membership Analysis

Members by year of study Members by student type

• Most members are freshers and this may be due to the fact

that the membership is for free and old members may not

refresh their membership with the SU on the 2nd and 3rd

year even though they are active members PPE should ask

from members to refresh each year with SU and focus on

activities that might target 2nd and 3rd year students.

PPE lacks Postgraduates members. It is suggested to

collaborate with postgraduate office so as to approach more

postgraduates

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Analysis by faculty & department

Membership Analysis

Members by faculty Members by department

Most members are studying social majors. However,

students from others faculties should be reached by

communicating more efficiently the mission of PPE society

and better advertising

Even though PPE stands equally for Politics, Philosophy,

Economics most members are from Economic majors.

Therefore, PPE should consider actions to attract more

students interested in Politics and Philosophy. Collaborative

events with Politics and Philosophy societies might enhance

awareness

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Proposed template & questions

Questionnaire

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Proposed template & questions

Questionnaire

The questionnaire has already been

provided to the customer & can be used

for further analysis of the members

satisfaction

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Activities & ServicesProposals for new events & event promosion

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• less events as they are not popular• less finance focused• more about other options

Career events

• bigger amount• keep the variety of topics

Talks

Activities & Services

• debate (once per term, one topic,• 2 lines of reasoning, 2 teams)• open meetings with members to up-

date and ask for opinions (once per term)

New events

Comments on activities & event suggestions

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Facebook Page

TwitterPost twitter feeds once a week &

before every event

Website Put all events on website calendar

Flyers Hand out locations to

include: the library

entrance, the library café,

buses, the sport centre,

Roots grocery store, the

tables in the learning grid)

ScreensAdvertise on Piazza screens and the

screens inside the buildings

Event Promotion

Advertise two weeks in advance

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Marketing & CommunicationDescription of brand elements,media & material

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Brand elements: logo & slogan

Marketing & Communication

Proposed logo Slogan

Opinions to be heard, spread and discussed.

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PPE’s vision statement

Marketing & Communication

Proposed vision statement

To bring together students who share the same passion for the fascinating world of Politics, Philosophy and Economics. We strongly believe in connecting people and spreading knowledge to facilitating the expression of new thoughts. Our experienced professional mentors provide you with one to one guidance and insights to help you set strong foundations for your career. We aim to inspire with our innovative speaker series and create unforgettable moments through our sell-out socials. Do you want more?

Media

Home Our Team EventsPPE ForumMentoringReviews Sponsors Books Contact Us

PPE SOCIETYWARWICK

Website Mock-up

Website

• Publish news on the website monthly.

• Have a blog to discuss current news and reward students for contributions.

News• Make the website

interactive and animated.

• Cover the margins with the handbook, polls etc. for a more efficient use of space.

Page Design• Have an electronic journal

for a summary of the past events and a description of future ones.

• Have a summary of the upcoming month’s events so that people can structure their agenda.

Events

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https://www.facebook.com/WarwickPPESociety?fref=ts

FacebookGeneral Comments• Have one Facebook group for everyone• Update Facebook twice per day (use

Fresher reps?)- With event reminders- Polls for member opinions (event

ideas, event opinions, social ideas etc.)

- With relevant articles: link and a question to members to prompt discussion

- With links to website e-journal

Before Events:• Photographs and videos of other talks by

the speaker• Links to articles related to the topic of the

eventDuring Events• Create a twitter # for people to post

questions to the speakerAfter Events• Post photos and highlights after ALL

events• Ask members to write critics of the event

Materials

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Material: Introduction kit

Marketing & Communication

PPE Rubber band PPE Lanyard

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Material: Introduction kit

Marketing & Communication

PPE Rubber bangle PPE USB Stick

The following documents should be pre-installed:mission statement, handbook, contacts of the executives, calendar with the events for the coming year

• Use a uniform layout for all events so that it is recognisably by the PPE society.

• Animation should be replaced by a picture of the speaker

• At the bottom are to tear-off slips so that people can put them in their purse (and give one to a friend hopefully)

• Flyers should be distributed in key points such as library, Unihouse, Rootes & Sport center

Material: Flyers

Marketing & Communication

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PPE Society Consultants

Meet The Team

Panos Markidis

Team Leader

Katerina Zabrovskaya

Public Relattions Consultant

Savina Kousoula

Busi ness Analyst

Lucy Tyler

Sales and Marketing Consultant

We also credit input from Mattia Mattevi, Christian Mayer and Marta Penheiro