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PrintPost Approved PP243096/00007 ISSN 1444-8041 Volume 26, Number 5 April/May 2011 The ‘Myth of the Ethical Consumer’ and what it means for the producers Darling Downs Fresh Eggs secures its future with feed mill First RSPCA approved chicken in SA, TAS and Victoria Vacuum & Milling Solutions’ feedmills for the poultry industry Poultry Digest

Poultry Digest April/May 2011

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Page 1: Poultry Digest April/May 2011

PrintPost Approved PP243096/00007 ISSN 1444-8041

Volume 26, Number 5

April/May 2011

The ‘Myth of theEthical Consumer’ and what it means forthe producers

Darling DownsFresh Eggssecures its futurewith feed mill

First RSPCAapproved chicken inSA, TAS and Victoria

Vacuum & MillingSolutions’ feedmills forthe poultry industry

PoultryDigest

PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 1

Page 2: Poultry Digest April/May 2011

Drinking water administered live vaccine

Consult your veterinary advisor and visit our website

www.bioproperties.com.auPhone: (03) 9876 0567

Salmonella is a serious threat to poultry, consumers and the economic viability of poultry farms.

Thanks to Vaxsafe® ST, you can decrease the risk of Salmonella Typhimurium infection.

No need to walk onegg shells any more...

Stamp out Salmonella

PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 2

Page 3: Poultry Digest April/May 2011

POULTRY DIGEST, April/May 2011 3

OFFICE ADDRESS:250 Hawthorne Parade, Haberfield 2045Ph: (02) 9798 3078 Fax: (02) 9798 2105SUBSCRIPTIONS: AUSTRALIA One year – $55.00*.Send payment and full details to (subscritpions only): Primary Media, GPO Box 1846, Sydney NSw 2001NEw ZEALAND One year – $A80. OTHER COUNTRIES Asia Pacific including theSubcontinent – One year: Airmail – $A80; Rest of the world – One year: Airmail – $A92. Send payment in Australian dollars. *Australia subscription rate includes GST.

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ALL MATERIAL COPYRIGHT (editorial and advertisements) and may not be reproduced with-out the written consent of the publishers. whilstevery care is taken to ensure the accuracy of thecontents of POULTRY DIGEST, the publishers donot accept any responsibility or liability for thematerial herein.PRINTED BY: Image PrintPO Box 6388, Silverwater NSw 2128Ph: (02) 8753 6333

Editorial EnquiriesPeter Bedwell or Rosemary Embery+6 1 2 9798 3078 or 0419 235 288

Sales:Peter BedwellPhone: +61 2 9798 3078Mob: 0419 235 288Or Mob: 0409 944 472Fax: + 61 2 9798 2105Email: [email protected]: www.primarymedia.com.au

POULTRY DIGEST consists of a bi-monthly manage-ment magazine and an annual industry review. Published by C D Supplies Pty Ltd (ACN 091 560 557)

Production: Rosemary EmberyEmail: [email protected]

NEwS

4 The ‘Myth of the Ethical Consumer’ and what it means for the producers

In the course of a lecture that Professor Timothy Devinney gave at UTS in Sydneyrecently, he outlined fascinating research and case studies and clearly revealed thecomplexity of human behaviour as it relates to the choices and actions we actuallymake versus those we believe we would make. Peter Bedwell went along andreports on what this means for the poultry industry.

8 First RSPCA approved chicken in SA, TAS and Victoria

South Australians, Tasmanians and Victorians will have easier access to higherwelfare chicken with the launch of the first RSPCA Approved chicken. The chickens are raised in the Bendigo Valley on farms that meet the RSPCA’s highanimal welfare standards.

20 Tara Jarman explains the Alltech Quality System

On March 25, 2011 Alltech’s Asia-Pacific Quality Assurance Manager, Tara Jarmanwas in Sydney with Key Accounts Manager Dr Andreas Kocher to explain the safety benefits of the Alltech Quality System (AQS) to feed suppliers.

10 COVER STORY Darling Downs Fresh Eggs secures its future with feed mill

In April/May 2005 Poultry Digest reported on the first stages of an upgrade at DarlingDowns Fresh Eggs, Pittsworth Queensland; an enterprise run by the Adams family, estab-lished back in 1972. Now, with the upgrade of the five sheds finished, the 200,000 layercapacity farm is supplying retailers throughout Queensland and interstate and PeterBedwell revisited the farm to report on the decision to have their own on-site feedmill.

28 NUTRITION FEATURE Egg production in the future: Focus on phytogenics

Dr Tobias Steiner from Biomin looks at egg production in the future and how therequirement for energy, nutrients, trace minerals and vitamins for high-performing layersmust be met by implementation of adequate feed formulations adapted to the birds’requirements as closely as possible.

22 COMPANY PROFILE Vacuum & Milling Solutions’ feedmills for the poultry industry

Vacuum & Milling Solutions Pty Ltd, established and operated by Martin Liese, is a relative newcomer to the poultry industry but has, over the last 17 years, accumulated alot of valuable experience in its speciality which is the design and installation of specialised on-farm grain milling facilities.

38 HEALTH FEATURE A new product to beat Litter Beetle

Litter Beetle is a common pest of broiler sheds in much of Australia especially in shedswith earthen floors. Warwick Madden from Further Research & Consulting reports onthe outcomes of a trial of a new insecticide called BeetleBETA.

Roger Adams from Darling DownsFresh Eggs

April/May 2011Volume 26, Number 5

Contents

PoultryDigest

Drinking water administered live vaccine

Consult your veterinary advisor and visit our website

www.bioproperties.com.auPhone: (03) 9876 0567

Salmonella is a serious threat to poultry, consumers and the economic viability of poultry farms.

Thanks to Vaxsafe® ST, you can decrease the risk of Salmonella Typhimurium infection.

No need to walk onegg shells any more...

Stamp out Salmonella

PRODUCT NEWS40 Orego-Stim certified for use in organic systems42 FeedLogic launches FeedMeter product line43 Fancom’s new 746 egg counting computer for alternative housing systems

PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 3

Page 4: Poultry Digest April/May 2011

4 POULTRY DIGEST, April/May 2011

NEwS

On April 27, 2011 at UTS in UltimoSydney, Timothy Devinney, Professor ofStrategy at UTS Business School gave apublic lecture as part of the UTSpeaksSeries.

The topic for the night was ‘EthicalVanities’. The session was introduced andchaired by Christopher Zinn, DirectorCommunications & Campaigns for theCHOICE organisation.

Dr Devinney recently co-authoredwith Pat Auger and Giana M. Eckhardt, abook published by Cambridge UniversityPress, ‘The Myth of the Ethical Consumer.’

This title in text, and through a DVDpresentation, examines consumer attitudesand methodology into understanding truehuman behaviour when faced with ethicaland economic choices.

It is well worth the A$50 cover priceand should be on every marketing andadvertising executives’ bookshelf, not tomention those whole control our retailstrategies.

In his introduction Dr Devinney asked“Are our demands for socially responsiblecompanies and governments reasonable?

“How often do you as a consumer,employee, investor ot everyday citizen compromise your stated values for conve-nience or cost savings?

“When push comes to shove, how easilywould you abandon what you say youvalue to protect your personal interests?

“Can we really blame corporations andgovernments for cutting corners when wemay often do so ourselves?” he said.

In the course of the lecture, DrDevinney outlined fascinating research andcase studies and clearly revealed the com-plexity of human behaviour as it relates tothe choices and actions we actually makeversus those we believe we would make.

“We challenge the assumption that corporations, governments and NGOs canachieve the level of social responsibility webelieve they must, while being composed ofdemonstrably imperfect beings ourselves,”Dr Devinney said.

In the book and during the lecturebest/worst studies comparing importanceof issues to consumers in different countries received a lot of attention.

In 16 key category issues, animalrights differed quite significantly fromcountry to country in terms of consumerattitudes with a somewhat confused pattern

displayed overall.The book, The Myth of the Ethical

Consumer, and the lecture at UTS onEthical Vanities, raises questions about themarketing strategies of Coles in its fight forretail supremacy in the Australian retail sector.

Apart from massive discounting in anumber of key categories including freerange eggs and possibly poultry meat,Coles sought to gain sales volume by whatis described in the DVD provided with thebook as a ‘cause related marketing strategy’.

In November 2010 Coles announcedin a fact sheet ‘its intention to move Colesout of caged eggs by 2013 and lowered theprice of free range eggs by at least 18%nationally’.

In the same fact sheet under the head-ing of ‘Customer Position’ statements weremade that ‘Coles customers say they wantto buy ‘higher welfare’ eggs but can’t affordthe change, and Coles price cut and ethicalposition has resulted in a considerableswitch from caged eggs to free range.’

“The move follows a clear messagefrom customers that they want to buy freerange eggs instead of caged eggs but areprevented from doing so because of thecost.

“Latest research shows that 95% ofColes customers would switch to free rangeif the price was lower,” the fact sheet stated.

All of which pretty much confirms DrDevinney’s research documented in hisbook and discussed at the Ethical VanitiesUTSpeak public lecture and that is con-sumers want to make what they considerethical choices, but are more often than notunwilling to pay extra for those choices.

The ‘Myth of the Ethical Consumer’ and what it means for the producers

Professor Timothy Devinney (above) andthe book he co-authored (right).

If the poultry industry is being expectedby retailers, and Coles in particular, to supply eggs and chicken meat grown in lessefficient production systems (like freerange) for the same returns as those givento growers using conventional systems,then our industries are heading for a disaster.

But then if we except that the ‘ethical’consumer is indeed a myth then it is logicalto assume those who retail to consumersare subject to the same criteria.

All we can hope is that sooner or laterbig retail will realise that marketing strate-gies that ultimately destroy suppliers busi-nesses are not in their long term interests.

Right now the Australian retail sector isbeing dominated by just two giant concerns that may control over 75% of theshoppers dollar and they are fighting formarket supremacy.

In the UK and Europe where currentColes management gained experience, ‘welfare friendly’ intensive livestock produc-tion is loosing its shine amongst consumers.

Poultry Digest hears that even in sophis-ticated high income per capita markets innorthern Europe, cost pressures and grow-ing levels of unemloyment as a result of theGFC are resulting in a return to higher levels of EU caged production.

In the not too distant future there willbe nine billion souls on this planet andfeeding them with dwindling resources likearable land, water and oil is going to be achallenge that may well transcend whethereggs come from free range or cage layerproduction systems.

In fact the ‘ethical’ path may well be toensure that the maximum use is made ofscarce resources like feed crops and energyto produce the most eggs and meat possibleconsistent with established reasonable welfare farming practice.

Pursuing any path that delivers perceived short term market gain ratherthan maximising the supply of affordablefood could be construde as perhaps theultimate ‘Ethical Vanity’.

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Page 5: Poultry Digest April/May 2011

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Whether you are farming pigs, poultry, cattle, horses (or any other species) or you have pets or wildlife, there is an application for Protexin. All animals have the same need for a stable healthy digestive system to ensure good health and nutrition, positive growth and viable productive capacity.

For more than 10 years Protexin has gained the support of veterinarians, nutritionists, farmers, horse owners, trainers and studs, wildlife carers and pet owners who have discovered a multitude of ways to maximise the health and wellbeing of their animals.

Protexin offers many benefits;• Establishes beneficial microflora• Suppresses E. Coli, Salmonella & Aeromonus spp• Treats and controls scours• Improves digestibility of feed• Improves growth and feed conversion• Reduces digestive upsets• Enhances animal health• Re-establishes gut microflora following antibiotics, worming or vaccination• Reduces stress (stress disrupts normal intestinal balance)• Safe to use, non-toxic and residue free

More productive farm animalsand healthier, happier pets.

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FoForr momorere t thahann 1010 y yeaearsrs P Prorotetexixinn hahass gagainineded t thehe s supuppoportrt o off veveteteririnanaririananss, nnutrtrititioioniniststss, f fararmemersrs, hohorsrsee oownenersrs, trtraiainenersrs a andnd s sttudsds, iwildldlilifefe c cararererss anandd pepett owners whho h have didiscover ded a m lultitittudde off ways t to ma ixi imise t thhe h healtlthh andd wellbeing of their animals.

PProtexiin offffers many bbeneffiitts;• Establishes beneficial microflora• Suppppreesssseses E. Coli, , Salmono ele laa & Aeromonus spp• TTreatts a dnd conttr lols scours• Improves digestibility of feed• Improves growth and feed conversion• Reduces digestive upsets• EEnEnhhahancnceses a a ininimamalll hhehe lalalththth• Re-establishes gut microfflora ffollowing antibiotics, worming or vaccination• Reduces stress (stress disrupts normal intestinal balance)• Safe to use, non-toxic and residue free

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 5

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 7

Page 8: Poultry Digest April/May 2011

8 POULTRY DIGEST, April/May 2011

NEwS

Live vaccine for protection against AEV in chickens.

IntervetNobilis®

AEV Vaccine

For product enquiries contact Robin Anderson on 0424 197 640

For orders contact Customer Service on 1800 033461 or fax 1800 817 414

RRA

/IVT6

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Safe and sound

Intervet/Schering-Plough Animal Health91-105 Harpin Street, Bendigo East VIC 3550

Free Call: 1800 033 461 • Free Fax: 1800 817 [email protected] • www.intervet.com.au

First RSPCA approved chicken in SA, TAS and Victoria

Plans for PIX 2012 well advanced

Major poultry health conference in Mexico

South Australians, Tasmanians andVictorians will have easier access to higherwelfare chicken with the launch of the firstRSPCA Approved chicken.

The chickens are raised in the BendigoValley on farms that meet the RSPCA’shigh animal welfare standards.

“We’re very excited about this newproduct line. It’s the first time on the EastCoast that the RSPCA has been able toprovide a higher welfare meat chickenoption to consumers, who we know arelooking for it,” said RSPCA Australia CEOHeather Neil.

“The key objective of the RSPCAApproved Farming Scheme is to improvethe lives of farm animals by moving awayfrom conventional farming systems to production environments that better meetthe animal’s welfare and behavioural needs.

“As a result of this new product andthe RSPCA’s work with chicken farmers -hundreds of thousands of meat chickens

will have a much better life.” The RSPCA’S meat chicken standards

can be applied to bird-friendly indoor(barn) or outdoor (free-range) systems.RSPCA Approved Bendigo Valley chickenis an indoor system and is labeled as suchso consumers can make a fully informedchoice.

Animal welfare on RSPCA Approvedfarms is much higher than what is requiredby law or recommended in various statecodes of practice.

“Achieving a high level of welfare onmeat chicken farms entails getting the balance right between all the housing conditions that can have an impact on birdwelfare such as space, lighting and enrich-ment.

“RSPCA assessors regularly visitRSPCA Approved farms to ensure our highstandards are maintained.”

On RSPCA Approved chicken farms: • chickens have more space

• chickens are free to forage and dustbathein litter • chickens have straw bales or other objectsto investigate • chickens have perches to sit on • chickens have a longer dark period sothey can rest properly

To find RSPCA Approved chickennear you visit www.rspca.org.au/shophu-mane.

To view the Approved FarmingStandards visit www.rspca.org.au/what-we-do/approved-farming-scheme/

On 11th May, John Hazeldene,Managing Diector of Hazeldene Poultry,Bendigo, Victoria was reported on ABCRadio National rural news as stating thatapproximately 5% of their broiler produc-tion was now conforming to the newRSPCA approved code for raising broilermeat chickens which involved stockingdensity of 25% less than in their conven-tional broiler sheds.

Planning for PIX 2012 has already commenced and Rod Jenner from GoldenCockerel has taken over the role ofPresident.

PIX2012 will be held from May 20-23,2012 at the Gold Coast Convention andExhibition Centre and is being run in conjunction with the 2012 AustralasianMilling Conference (SFMCA and ATMA),bringing an estimated 850 delegates to asingle conference.

The technical program is beingexpanded to include sessions on feedmilling and poultry processing, as well asthe traditional areas of chicken meat, eggs,free range and organic production.

Workshops on hatchery, breeders, tunnel ventilation are also included.

The trade show will be expanded toinclude feed milling and poultry process-ing, with more room available forexhibitors to better show off their productranges.

As in previous years there will be a galadinner on the Monday night.

This will make PIX undoubtedly thelargest and most significant poultry exhibi-

tion in the Australasian region.With accommodation options for every

budget, and with the Gold Coast beckon-ing, PIX2012 is worth putting in yourdiary for next May.

Geof Runge has retired after 20 yearsas president. Geof started with PIX in 1988and took over as President for the 1990conference.

During that time PIX has progressedfrom a small technical meeting for around200 guests at a Gold Coast hotel to a

combined technical meeting and tradeexhibition catering for almost 700 guests atthe Gold Coast Convention and ExhibitionCentre.

Geof ’s wife Bronwyn has been a signif-icant contributor also, taking on the role ofconference secretariat.

At the AGM, Geof was presented witha plaque in recognition of his contributionby the members of the PIX Associationcommittee, and he and Bronwyn alsoreceived some gifts.

The Mexican Branch of the WorldVeterinary Poultry Association (WVPA)will be hosting the XVIIth WorldVeterinary Poultry Congress in Cancun,Mexico on August 14 to 18, 2011.This global congress on poultry health

matters will be a major international gathering of poultry veterinarians andpoultry health scientists and will feature acomprehensive program that includes

Keynote Lectures on subjects as diverse assalmonella, campylobacter, coccidiosis,avian influenza, immunity, antibiotic resistance and bird welfare.In addition, there will be symposia on

avian influenza, mycotoxins and food safety. This is a must attend conference foranyone involved in poultry health and fulldetails of the conference can be sourced atwww.wvpc2011cancun.org

PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 8

Page 9: Poultry Digest April/May 2011

Live vaccine for protection against AEV in chickens.

IntervetNobilis®

AEV Vaccine

For product enquiries contact Robin Anderson on 0424 197 640

For orders contact Customer Service on 1800 033461 or fax 1800 817 414

RRA

/IVT6

532

Safe and sound

Intervet/Schering-Plough Animal Health91-105 Harpin Street, Bendigo East VIC 3550

Free Call: 1800 033 461 • Free Fax: 1800 817 [email protected] • www.intervet.com.au

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:32 PM Page 9

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10 POULTRY DIGEST, April/May 2011

Darling Downs Fresh Eggssecures its future with feed mill

By PETER BEDWELL

Queensland and interstate. Roger and Chris Adams and son-in-law

Geoff Sondergeld, felt it was necessary toprotect their enterprise, as best they could,from rising feed costs and decided to buildtheir own feedmill.

For many years DDFE had relied on alease arrangement with a Gatton feedmillbut the opportunities presented by beingable to secure their own grain suppliescombined with increasing transport costs,made the decision to commission their ownfeedmill on-site logical.

The benefits for any intensive livestockindustry from owning its own feedmill areobvious but apart from cost saving andhaving complete control over the wholefeed production operation, being able toproduce feed precisely as and whenrequired can have livestock performancebenefits as feed quality and freshness can bemaintained.

The Adams family turned to MartinLiese who runs Vacuum & Milling w

Solutions Pty Ltd, based near Beaudesert inQueensland, to design and build a feedmillto provide the 240 tonnes a week feedrequirements of the DDFE business.

At the heart of the completed feed-milling set up are two Danish-built SkioldSK 5000 disc mills, which can deliver 8.5tonnes of milled feed per hour.

“Skiold Disc mills are very robust andsimple to maintain and the milling discsare fabricated from steel of exceptionalquality and hardness: rollers in a hammermill are typically rated at 60 HV of hard-ness whereas the discs in a Skiold feedmillare rated at 1740 HV, and that’s why theylast so well in service,” Martin said.

“There are no chain or belt drivesinvolved with the Skiold mill design as themilling discs are direct coupled to theirdrive units.

“The only regular maintenance is toapply grease to two nipples at 500 hourintervals.

“Also Skiold disc mills are quieter and

New feedmill supplies 240 tonnes a week.

In April/May 2005 Poultry Digestreported on the first stages of an upgrade atDarling Downs Fresh Eggs, PittsworthQueensland; an enterprise run by theAdams family, established back in 1972.

Now, with the upgrade of the fivesheds finished, the 200,000 layer capacityfarm is supplying retailers throughout

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12 POULTRY DIGEST, April/May 2011

create less dust than typical hammer mills,”he pointed out and can also be automati-cally adjusted while in operation.

Apart from the Skiold SK 5000 discmills and Skiold mixer units, the other critical component of the overall feed production process is the FlexMix computerised and fully automated controlsystem.

Firstly through the FlexMix infeed control panel, raw material inputs to silosfrom transport are processed and then thePC based system takes over to control thewhole of the feed manufacturing process.

“The mill operator can see all stages ofthe production process in real time. In theFlexMix program the operator can dial uphis recipe and how many tonnes of feed herequires and then the FlexMix will do therest,” Martin explained.

“The program can handle up to 50components of data and conduct a runningstocktake of all ingredients.

“A complete history of productionsincluding every batch made is created,including the recipe and how long theprocess took.

“On the computer display screen thereare easy to read recipe diet windows andthe whole program has been designed tocontrol all the processes vital to feed production including inputs, feed produc-tion, stock control and batch history.”

The FlexMix program coupled to theinternet allows Vacuum & MillingSolutions to offer remote support to themill operator.

DDFE layer diet formulations are theresponsibility of well known industry identity Rowly Horn.

Mr Horn is as pleased with the intro-duction of the new feedmill at DDFE as isthe Adams family.

“A critical consideration was to ensureplenty of grain storage capacity and with 3x 200 tonne grain silos attached to thefeedmill and 360 tonne protein meal stor-age, this has been achieved,” Mr Horn said.

“Being able to adjust our own diets onsite greatly assists with a phase feedingstrategy essential to getting the best performance out of the birds while managing feed cost,” Mr Horn added.

The new feedmill represents a majorinvestment for DDFE but Roger, Chrisand Geoff consider the investment wellworth it and they are full of praise for theefforts of Martin Liese and his companyVacuum & Milling Solutions.

“We were convinced that they knewwhat they were doing when it came tofeedmill technology and this has proved tobe the case,” Mr Adams said.

“As with all aspects of running ourbusiness we leave it to the experts and so

v

1. FlexMix program can handle up to 50 components of data. 2. Grain storage is acritical consideration - 3 x 200 tonne silos. 3. The heart of the feedmill - 2 Skiold discmills. 4. Skiold mill components result in a quiet and low dust environment.

w

1

2

3

4

Unfortunately, Fowl Cholera has been a problem in many farms across Australia. But with Poulvac® iPabac® IV it doesn’t have to be.

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For more information on Fowl Cholera or Poulvac® iPabac® IV,

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Page 13: Poultry Digest April/May 2011

Unfortunately, Fowl Cholera has been a problem in many farms across Australia. But with Poulvac® iPabac® IV it doesn’t have to be.

multocida Types 1,3,4 & 3x4.

FOWL CHOLERA IS SCRATCHING ABOUT.

Pfizer Australia Pty Ltd, 38–42 Wharf Road, West Ryde, NSW 2114. ABN 50 008 422 348. ® Registered Trademark of Pfizer Australia. PAL0249/PD.

Poultry Health. Performance. Growth.

www.pfizeranimalhealth.com.au

For more information on Fowl Cholera or Poulvac® iPabac® IV,

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 13

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14 POULTRY DIGEST, April/May 2011

far that has proved to be a good strategy.“We certainly did our research when it came to selecting our

new cages and our choice of the Valli cage system installed byB&M Slots has delivered the excellent results that we anticipated,”he said.

Other contributors to the continued success and growth ofDDFE Mr Adams mentioned were Rowly Horn in his role asnutritionist and also Michael Pritchard, Biosecurity Manager forLienerts, who supplies Virkon S disinfectant to DDFE.

From Poultry Digest’s point of view it is good to visit a farmwhen an upgrade strategy first commences, as we did in 2005, andthen revisit the operation as the last phase reaches completion.

By commissioning a state of the art feedmill the Adams family has gone a long way to future-proofing their business.

In the coming years, having some control of feed costs will bevital to the survival of any intensive livestock operation.

Right now the Adams family is happy with the upgrade andtheir sales achievements in an expanding market – in fact on theiroffice wall is a little motto ‘Volume is Vanity - Profit is Sanity’.

Poultry Digest can think of a couple of large concerns inAustralia right now that might take note of that philosophy.

There is no doubt however, that while ensuring a more costeffective operation for its current production capacity, DDFE’sown feed milling operations could be a distinct advantage in anyfuture growth scenario.

Well within the life of the Adam’s upgraded layer sheds andnew feedmill, the population of Australia will exceed 30 millionand a lot of that expansion will take place in Queensland,Northern NSW and the NT currently serviced by DDFE.Demand for eggs cannot help but grow and those best placed tosatisfy this demand must benefit accordingly.

v

Top: Martin Lieseoperates theFlexMix infeedcontrol panel.Centre: Skioldmixer unit. Left: Viewer window on discmill – operatorcan monitor rawmaterial flow.

MINTREX® chelated trace minerals get in and stay in. Studies prove higher trace mineral levels in the tissue – and fewer minerals looking for an exit. Reduce your overall trace mineral volume and replace with MINTREX for better functioning birds. Visit novusint.com/poultry, call 02 9719 1466 or email David Watson at [email protected] for more information.

From the makers of

®MINTREX, ALIMET and are trademarks of Novus International, Inc., and are registered in the United States and other countries. ©2011 Novus International, Inc. All rights reserved. 2001

TRACE MINERALS

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 14

Page 15: Poultry Digest April/May 2011

MINTREX® chelated trace minerals get in and stay in. Studies prove higher trace mineral levels in the tissue – and fewer minerals looking for an exit. Reduce your overall trace mineral volume and replace with MINTREX for better functioning birds. Visit novusint.com/poultry, call 02 9719 1466 or email David Watson at [email protected] for more information.

From the makers of

®MINTREX, ALIMET and are trademarks of Novus International, Inc., and are registered in the United States and other countries. ©2011 Novus International, Inc. All rights reserved. 2001

TRACE MINERALS

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 15

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18 POULTRY DIGEST, April/May 2011

NEwS

Alltech wins coveted prize for Mycosorb

Danisco appoints new Technical Sales Manager

Coles cutting prices irresponsible says VFF

Alltech has announced that it has won thecoveted Product Grand Prize for HungarianAnimal Breeding, at the 18th HungarianGreat Plain Animal Husbandry andAgricultural Exhibition.

The exhibition is run annually byHód-Mezgazda Co Ltd and the HungarianAnimal Breeders Association (HABA).

The winning dossier, entitled ‘UsingMycosorb Technology in the MycotoxinControl Program’ was voted best out of 45dossiers submitted, in the largest Hód-Mezgazda and HABA competition to date.

Alltech’s dossier focussed on Mycosorb,an all natural yeast based product which

reduces mycotoxin absorption in the animal.

It showed that the inclusion of Alltech’sprize winning solution, Mycosorb, in ananimal’s diet can reduce the absorption ofmycotoxins and alleviate the negativeeffects on both animal health and the contamination of food products.

General Manager for Alltech Hungary,Jeno Helembai said “Mycotoxins and theirnegative effects are damaging to the healthof our dairy cows, poultry and pigs andultimately to productivity.

“They can even affect the quality ofconsumer products such as milk, eggs and

DuPont Virkon®

Lienert Australia are the sole Australian Distributors of Antec Products.

For more information contact:

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meat. We have shown that Mycosorb is areal solution to these issues, not just for theHungarian animal industry, but worldwide.”

The grand prize is awarded for a product dossier that demonstrates innova-tion, originality and quality research, aswell as substantially improving the qualityand profitability of farming.

According to HABA, “Alltech’s winningproduct, Mycosorb, is pioneering andunique in its kind. The effectiveness of theproduct is supported by sound scientificstudies, and there are numerous referencefarms where Mycosorb is being used successfully.”

Veterinarian, Dr Guillermo Gaona-Ramírez, has recently joined the DaniscoAnimal Nutrition team as a Technical SalesManager.

He will be covering the SouthAmerican countries of Bolivia, Colombia,Ecuador and Peru and reporting to EnriqueBetancourt, Latin American Sales Director.

As well as providing technical support,Guillermo will also help develop sales ofDanisco’s probiotic and enzyme productsfor poultry producers in the Andean countries.

Highly experienced, Guillermo wasformerly a broiler veterinarian for MacPollo S.A. in Colombia and has a diploma

in poultry production from UniversidadNacional Autónoma de México. His mostrecent role has been as Poultry TechnicalManager in Latin America for RalcoNutrition.

Guillermo who is firmly focused onproducer needs and is inspired by the possibilities presented by his new role com-ments, “technically proven products, supported with research and combinedwith good training accelerate positiveresults for the producer. My aim is to provide a first class professional service andto use my technical expertise to help cus-tomers improve the health and productivityof their poultry flocks.”

The Chicken Meat Group of the VictorianFarmers Federation (VFF) has criticisedthe latest move in the Australian supermar-ket price wars as ‘irresponsible’, the Stockand Land agricultural weekly newspaperhas reported.

Australia’s two big supermarket chains,Woolworths (802 stores) and Coles (742stores, including 48 Bi-LO Supermarkets),have engaged in recent months in pricewars on products ranging from gasoline tomilk, bread, beer and eggs.

Coles is now planning to cut the priceof chicken meat.

VFF Chicken Meat Group president

Mike Shaw said Coles’ plan was unsustain-able and would have a long-term impact onthe chicken meat industry and the widercommunity.

“While we all like lower prices for ourbasic food items, the large retailers have anobligation to make sure that any pricereduction does not destabilize the supplychain,” Shaw said.

“The recent floods have forced up thecost of grain and as a result the cost ofchicken production is substantially higher.

“It is irresponsible for Coles to applypressure through price cuts at this time,”Shaw said.

Shaw said through high consumerdemand and more efficient production,the per kilo retail price of chicken fell from$9.30 ($9.67) in 1970 to about $5($5.20) now.

He said primary producers would eventually bear the financial burden of thesupermarkets’ cheaper prices.

“Coles may claim that its campaign issaving Australian consumers money in difficult times; the reality is, the supermarket giant is creating unrealisticprice expectations,” Shaw said.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 18

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 19

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20 POULTRY DIGEST, April/May 2011

NEwS

Dr Andreas Kocher, Key Accounts Manager, Alltech with Tara Jarman, Alltech’s Asia-Pacific Quality Assurance Manager.

Tara Jarman explains the Alltech Quality System

On March 25, 2011 Alltech’s Asia-PacificQuality Assurance Manager, Tara Jarmanwas in Sydney with Key Accounts ManagerDr Andreas Kocher to explain the safetybenefits of the Alltech Quality System(AQS) to feed suppliers.

Ms Jarman, who is based in Bangkok,is yet another Australian who now plays aninternational role in the global operationsof Alltech. Originally from Tasmania shegained experience in the aquatic sectorbefore taking on quality control in inten-sive livestock feed industries.

“AQS is a system that incorporates therequirements of all leading and internation-ally recognised quality protocols and itcombines globally recognised standards likeHCCP and HSL with regional and locallyaccepted standards to ensure feed and foodsafety,” Ms Jarman said.

“AQS standards are operating in 14production facilities and 68 blending andwarehouse sites around the world so that allour customers can have confidence inAlltech’s quality, safety, traceability andconsistency of all products.

“The first step in AQS is the receivingprocess, then raw material storage, formula-tions and batching, the production process,packaging, quality assurance (sample analy-sis of finished goods in QA labs), finishedgoods storage, and finally shipping.

“The eight step process creates trace-ability across the whole of production toour customers, and by using the appropri-ate well established global, regional andlocal quality assurance protocols AQS isnot a re-invention of the wheel but provenand effective safeguards across all our markets,” Ms Jarman explained.

“A key component of AQS is Q+, aunique mineral quality program developedby Alltech and applied to the Bioplex rangeof organic trace minerals,” Dr Kocher said.

“We apply a combination of controlmeasures to ensure the highest possible levels of end product quality and safety aswell as proven performance.

“Q+ is a ‘positive release’ programwhere all batches of inorganic trace mineralsare tested for Dioxin, PCBs and heavy metals prior to sale and the program alsointegrates the Bioplex quality measures thatguarantee total chelation and mineral content.

“As the world’s largest producer oforganic trace minerals for livestock indus-

tries Alltech believes that our productionand quality control protocols should set thestandard for our industry,” Dr Kocher said.

“Over the last 18 years Alltech hascommitted significant resources into thearea of chelated production, as well as quality control and application research.

“Our three core manufacturing plantsin Canada, the US and Brazil now operatewithin the world’s most defined qualityprograms instituted for organic mineralproducts,” he added.

“As part of AQS of which Q+ is a partall analyses procedures are conducted byAlltech quality laboratories and external labfacilities and all internal testing is periodi-cally checked through external lab verifica-tion,” Ms Jarman explained.

When Poultry Digest first spoke to TaraJarman more than two years ago sherevealed the true nature of the potential forcontamination in raw material supply andthe processes Alltech had developed toensure such materials were eliminated fromthe production process.

More recently Poultry Digest hasattended conferences in Thailand andobserved first hand the concerns that areexpressed at senior government levelsregarding contamination of the feed foodchain.

Thailand, a major exporter of pork andchicken-based products, has like Alltechadopted internationally recognised ISO andHACCP protocols to ensure food safety.

In March, as part of the VIV Asia 2011event key speakers at the ChinaVisionsconference, including Mr Ma Chuang,Vice Secretary General of the China AnimalAgricultural Association revealed the trou-bled nature of the feed industry in China.

The well documented melamine conta-mination of dairy products followed bynumerous issues surrounding illegal sub-stances in pig feed and layer poultry diets isof huge concern to those trying to improvestandards in Chinas vast livestock sector.

Currently, as part its 12th five yearplan, China is devoting considerableresources to improve feed/food safety standards in an industry valued at morethan $US285 billion annually.

Such concerns also remind us that inglobal markets constant vigilance on theissue of quality control in all aspects of thefeed food chain is essential.

Alltech is well aware of the criticalnature of keeping feed safe for animals andconsumers and that it is an essential part ofconducting a successful feed supplementbusiness in the 21st Century.

“It is essential that we take every possible step to protect our clients reputa-tion and the safety of their products.

“The success of the commercial poultry industries in Australia, as well asthe concentrated nature of productionmeans that any contamination or food safetyissues becomes a big issue very quickly,” DrKocher warned.

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22 POULTRY DIGEST, April/May 2011

COMPANY PROFILE

Vacuum & Milling Solutions PtyLtd, established and operated by MartinLiese, is a relative newcomer to the poultry industry but has, over the last 17 years,accumulated a lot of valuable experience inits speciality which is the design and installation of specialised on-farm grainmilling facilities.

Initially Martin worked in the dairyindustry, installing milking shed equipmentand of course, feed milling and augeringinstallations.

After 11 years working for one companyMartin decided when that company wassold, it was time he set up his own businessas a feed milling and augering equipmentspecialist.

Initially, most of Martin’s businesscame from the dairy and then beef cattlesector but the business has now expandedinto the pig and poultry industries.

Poultry Digest recently revisited DarlingDowns Fresh Eggs in Pittsworth inQueensland to look at its recently completedfeed mill and that story appears in thisissue.

Today Vacuum & Milling Solutions isa booming family run business with fourfull time employees and is attracting plentyof interest from the poultry sector.

Martin realised early on that customersatisfaction is the key to success.

“Farming is a seven day a week, 24hour a day business and we recognise that,”he said.

“If problems arise we have to be readyto fix them immediately and as such weoffer a 24 hour service to our customers.

“I learnt long ago that arguing aboutwhat caused a problem is futile – better justto fix it and do our best to avoid similardifficulties in the future,” Martin said.

“Our equipment is sourced from bothoverseas and locally manufactured; we supply and install roller mills, hammermills or disc mills, whatever best suits thecustomers’ needs.

“Taking on the Australian, New

Zealand and Pacific region distributorshipfor Skiold disc mills and ancilliary equip-ment has been one of our greatest businessbuilding initiatives,” Martin said.

“The Danish built Skiold range isspecifically designed for on-farm feedmillsolutions from half a tonne to 20 tonnesper hour.

“Skiold disc mills are of the highestquality and exceptionally durable in serviceas well as being simple to maintain with acapacity 1 to 18 tonnes per hour.

“The discs are rated at 1740 HV (hard-ness measurement) and that is five times

Top: Martin Liese (right) and the team on site at Country Heritage Seeds. Above:Prefabrication helps speed up the installation process.

harder than a typical hammer mill.“This fact is critical when dealing with

abrasive raw materials like sorghum andlupins,” Martin explained.

Apart from the quality and efficiencyof its disc mills, Skiold offers an easy tounderstand and use computer based control system, FlexMix.

“This PC based system covers rawmaterial inputs, a wide range of feed for-mulations, a running stock take of allingredients and complete batch histories. Itis a total feed management tool.”

Vacuum & Milling Solutions’ feedmills for the poultry industryBy PETER BEDWELL

CONTINUED ON PAGE 26 w

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20 POULTRY DIGEST, February/March 2010

Licenced BuildersQueensland 1145296, 1145316, 1145317South Australia BLD211630, BLD211362, BLD213002Victoria CB-L 31372, CB-L 31534

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 24

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POULTRY DIGEST, February/March 2010 21

Building and growing for over 39 years.

Turn key prices available, extensive guarantees.

2 to 3 week build time.

[email protected] www.santrevpoultry.com

Office: 1300 815 888 Fax: 1300 816 888

Testimonial:

“Nice clean finish, wellsealed. Just a good qualityjob. 50% less gas usedcompared to existing shedson farm.

Highly Recommended”

Orland Poultry,South Australia

RICHARD AND GARRY SANDAY(formerly SANDAY BROS)

LUKETREVANION

Richard Sanday has5 years broiler management experience and 33years building poultry sheds

Luke Trevanion has6 years broiler management experience and 5years in poultryshed project management.

Garry Sanday has 38years building experience and hasbeen responsible formajor innovations inthe poultry buildingindustry

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 25

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26 POULTRY DIGEST, April/May 2011

INGHAMS ENTERPRISESPTY. LIMITED

A.C.N. 008 447 345

QUALITY PERFORMANCELAYERS

Locked Bag 4000,LIVERPOOL BC NSW 1871

Tel: 1800 007 580Fax: 02 9826 4912

Email: [email protected]: 0407 261 922www.inghams.com.au

IghamAdYrbk 1/17/08 5:10 PM Page 1

Vacuum & Milling Solutions’ ability to provide specific purpose built feed mill solutions has taken them well beyondAustralia.

Recently the company has completed installations in NewZealand, PNG and perhaps most interestingly, Malaysia.

“We were asked to quote on building a feed mill forMarditech, which works beside Malaysian Agricultural andResearch Development Institute, which is part of the MalaysianGovernment similar to our DPI ,” Martin said.

“We knew that our bid would have to compete with quotesfrom low cost suppliers in Asia.

“In the end however, the Marditech opted for our bid, basedon recommendations of our experience, the quality of the feedmillcomponents and the service guarantees we offer.

“Though we try our best to offer affordable as well as efficientsolutions to our clients it was very satisfying in an intensely competitive bidding process to win the Marditech contract basedon quality and service rather than just price,” Martin said.

Having spent some time looking at the Darling Downs FreshEggs feedmill, Poultry Digest went with Martin to meet thewhole Vacuum & Milling Solutions’ team working at nearbyPittsworth on extensions to the Country Heritage Feeds facility.

Adrian Hobbs, Manager of the facility, explained that thesupply of organically certified feed to livestock industries and particularly the poultry sector had resulted in their expansionwith a Vacuum & Milling Solutions’ installation.

Martin and his crew showed how prefabrication on site could

speed up the construction process – always a bonus when a business like Country Heritage Feeds had demand pressures fromnew clients.

“Ninety five percent of our business has come from recommen-dations from existing clients and we are very proud of that fact. Italso keeps us on our toes when we design and build installations andconstantly reminds us how important good service is to our business,”

“Our company name, Vacuum & Milling Solutions was chosencarefully and when we state that we offer ‘solutions’ we mean justthat – we are not simply equipment salesman.

“Design, fabrication, on time installation, as well as training ofcustomer staff to get the best possible performance and value formoney out of our feedmills are all part of the integrated package weoffer,” Martin said.

“Just like other livestock industries the poultry sector has costpressures and is very capital intensive with little margin for error inday to day operations.

“We think that our feedmill solutions offer a real opportunity forboth independent growers and integrators to manage their feedcosts,” he concluded.

For more information go to www.vacmillsolutions.com.au

COMPANY PROFILEv CONTINUED FROM PAGE 22

Top: Yes, that is a feedmill, built by Vacuum & Milling Solutionsfor Marditech, Malaysia. Above: Martin Liese with CountryHeritage Feeds Manager Adrian Hobbs.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 26

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POULTRY DIGEST, April/May 2011 27

Feed costs too high?

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To find out more please contact your local distributorFeedworks, [email protected] Tel: 03 5429 [email protected] www.feedworks.com.au www.danisco.com/animalnutrition

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CONTINUED ON PAGE 26 w

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 27

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28 POULTRY DIGEST, April/May 2011

Within the last decades, production performances of modern commercial laying hens have improved considerably,including an increase in egg production, a reduction in feed conversion and increased livability.

Various factors, such as genetics, housing, vaccination, lighting,nutrition, moulting, ambient temperature and processing, mayaffect the productivity in egg production (Alodan and Mashaly,1999; Amerah et al., 2007; Franco-Jimenez et al., 2007; Singh et al.,2009).

Among these factors, optimal feeding strategies are mandatoryto meet the huge metabolic demand of modern laying hens.

Undoubtedly, the requirement for energy, nutrients, trace minerals and vitamins of these high-performing birds must be metby implementation of adequate feed formulations adapted to thebirds’ requirement as closely as possible.

Furthermore, a fundamental objective in feeding the modern laying hen is to keep its digestive tract healthy, thereby maintainingfunctionality on a high and efficient level.

Adequate energy intake and utilisation is a prerequisite to maintain production on a high level throughout the laying cycle.Hence, most egg producers are looking for strategies to optimise feedefficiency of their flocks.

Intestinal health as precondition for performanceIn the life cycle of layers two periods are particularly critical in

terms of intestinal health. Already in the early rearing phase (4 to 6weeks of age) the foundation for subsequent performance is laid.

In this stage, feeding programs should aim at an optimum bodyweight development in order to guarantee high laying rates in connection with optimum egg quality.

Furthermore, the time between beginning and peak of lay isimportant because in this period, nutrients must be supplied forbasic metabolic activities, as well as for increasing egg productionand further accretion of body weight. Optimum usage of dietarynutrients is therefore necessary, with the functionality and health ofthe digestive tract having a major impact.

Phytogenic feed additives as precursor for intestinal healthIt has been shown that performance of laying hens can be

promoted substantially through optimizing intestinal health. As such,phytogenic substances have proven efficacious.

Phytogenic feed additives are mostly based on herbs or plantextracts, such as thyme, oregano, anise or garlic, all having a benefi-cial effect on digestion and gut microflora.

In the majority of controlled experiments a substantial improve-ment in feed efficiency (feed/egg mass) at unchanged or enhancedegg production was obtained when layer diets were supplemented

NUTRITION FEATURE

Egg production in the future:Focus on phytogenicsBy Dr TOBIAS STEINER, Biomin Holding GmbH

w

Figure 3. Feed conversion ratio (FCR) (University of Novi Sad)

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 28

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POULTRY DIGEST, April/May 2011 29

Only fromBig Dutchman:[Natura] FLEXIBLE MODULAR SYSTEM

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 29

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30 POULTRY DIGEST, April/May 2011

NUTRITION FEATURE

with phytogenics. In addition, improvements in egg shell

quality and breaking strength were reported.Furthermore, increased oxidative stabilitywas determined in eggs – or in otherwords: eggs had an extended shelf life,which would be interesting particularly forthe processing industry.

This effect is due to the presence ofsubstances with antioxidative activities,which are found in numerous plantextracts.

The efficacy of phytogenic additiveslargely depends on their composition anddosage in the feed. Only a standardisedcomposition can guarantee high and steadyeffectiveness.

Over-dosing usually does not bringadditional benefits, but only creates anadditional cost. Therefore, producersshould adhere to dosing recommendationsprovided by the manufacturers.

Recent trials carried out with a standardised phytogenic additive (BiominP.E.P.) confirm the potential of these substances in laying hen nutrition.

of Novi Sad, Serbia). Egg quality parameters were slightly

different in both treatments (Table 2).Especially shell thickness and Haugh Unitrating revealed higher values hens fed phytogenics as the birds grew older.

Moreover, eggs were slightly and significantly heavier in these hens, as indi-cated by a higher number (29.5 vs. 23.1%)of heavier (L) eggs, particularly towards theend of the trial.

Additional trials investigating theeffects of phytogenic supplementation inthe later stages of the laying cycle will pro-vide further information on the efficacy ofthese additives in older hens.

Conclusion• Phytogenic feed additives have potentialto improve production results in layinghens.• Their main benefit is an improvement infeed conversion at unchanged or increasedegg production.• A recent trial confirms that supplementa-tion of layer feed with the phytogenic feedadditive Biomin P.E.P. results in improvedperformances and egg traits, hence maypositively affect egg production.

Biomin® P.E.P. is made with a unique blend of essential oils and prebiotics to provide a synergistic formula. It is designed specifically to support digestion and improve feed conversion.

5% improved feed efficiency!Powerful Phytogenics at work!

For more information, please visit:

www.pep.biomin.net

5% improved feed efficiency!Powerful Phytogenics at work!

The natural way.

BIOMIN (Australia) Pty Ltd7 French Crescent Caroline Springs Victoria 3023Tel/Fax: 03-8361 6882Email: [email protected]

BIOMIN (Australia) Pty Ltd25/9-15 Lloyds Ave, Carlingford NSW 2118Ph: 02 9872 6324 Fax: 02 9872 5139Email: [email protected]

Naturally ahead.

BIOMIN (Australia) Pty LtdPO Box 2344, Carlingford NSW 2118Ph: 02 9872 6324 Fax: 02 9872 5139Email: [email protected]

v Table 1: Production performance of laying hens fed diets with or without aphytogenic feed additive (Biomin P.E.P 125 g/t). (University of Novi Sad.)

Control Phytogenics Difference (%)

Body weight week 16 (kg)Body weight week 22 (kg)Body weight week 28 (kg)Egg production week 23 (%)Egg production week 28 (%)Average 2nd grade eggs (%)Average egg weight (g)Average daily feed intake (g)FCR

1.3201.695b

1.83884.6092.064.0259.2b

1032.45

1.3241.767a

1.86688.9192.883.3460.2a

1022.34

+0.3+4.2+1.5+5.1+0.9-17+1.7-1.0-4.5

abSignificant difference between groups (p<0.05)

Table 2: Egg quality parameters (28 weeks of age) of laying hens fed dietswith or without a phytogenic feed additive (Biomin P.E.P 125 g/t).(University of Novi Sad.)

Control

Phytogenics

Shell

cleaness

4.9

4.9

Shell

breaking

force

(kg)

2.7

2.8

Shell

thickness

(0.01 mn)

35.4

36.3

Shell

weight

(g)

35.4

36.3

Shell

weight

(%)

10.8

11.1

Albumen

height

(mn)

9.85

9.58

Yolk

colour

11.60

11.78

Haugh

units

93.5

98.8

1Shell cleaness was evaluated on a scale from 1 (very dirt shell) to 5 (completley clean)2Egg breaking force (kg) was measured by equipment by Rauch.3Egg yolk colour was determined according to Roche yolk colour fan.

Table 1 shows the performance resultsof a University trial with Hy-Line layers (6replicates per treatment with of 6 cages perreplicate and 5 layers per cage) (University

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 30

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POULTRY DIGEST, April/May 2011 31

www.skov.comClimate for Growth

An efficient cooling system helps promote ani-mal well-being and productivity in hot periods.

The high-pressure system can also be used for humidification, dust binding and to soak the house between the batches.

Complete ventilation systems focusing on cooling

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 31

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32 POULTRY DIGEST, April/May 2011

NEwS

Half of the country says chicken istheir favourite meat

Dina Joadar re-joins Novus

Iconic Australian poultry brand Steggles has revealed that 49% ofAustralians say chicken is their or their family’s favourite meat; whilea further 29% say they prefer to buy chicken over any other meatbecause it’s more nutritious.

Steggles CEO John Camilleri said: “Our research shows the popularity of chicken in Australia, particularly among families.Chicken provides ease, versatility and affordability, encouraging families to enjoy meal times together.”

It appears that large families, in particular, prefer chicken, with55% of respondents with five or more people in their household voting chicken as their or their family’s favourite meat.

“The development and offering of products such as the StegglesFamily Feast shows that chicken has a well-regarded place within thefamily home. It’s healthy, but there is also a variety of cooking techniques and flavours you can use when cooking chicken,” saidCamilleri.

When comparing the sexes, it seems that 30% of men areembracing chicken because of its nutritional value compared with28% of females.

“Chicken offers a number of nutritional benefits that are recog-nised by health conscious consumers and is very much a meat foreveryone,” said Mr Camilleri.

Steggles commissioned the study through Ipsos, which asked1,000 people ‘Why do you buy chicken?’.

Known to be high in protein and low in fat, chicken plays a significant role in the Australian diet.

In fact, chicken consumption has increased from 6kg in 1965 toan astonishing 37kg per person in 2010*.

Other recent research showed that chicken is the most consumedmeat in Australia, having overtaken beef since 2008, with one out ofthree people eating chicken at least three times a week.

Importantly, all chicken grown for meat consumption inAustralia are 100% free of any added hormones or steroids.Additionally, cages are not used in chicken meat farming operationsacross Australia. Steggles continues to educate consumers on poultryfarming in Australia.

• NZ lifestyle• Wide exposure – laying/meat breeds, Grandparent/Parent/Commercial Flocks, Hatcheries/ Supplyingdomestic and export

• Be a big fish in a small and growing pond

Bromley Park Hatcheries, a private NZ company establishedin 1927, specialises in importing the best genetic lines ofchicken available in the world, breeding and supplying tocustomers in NZ and exporting throughout the world. We regard our people as key to our success, having a culture of performance and family; therefore team fit is criticalto us.We are facing some exciting new growth and are searchingfor a competent Technical Manager, and Hatchery Manager.

Technical ManagerWe are looking for a candidate who is focused on systemsexcellence and customer service delivery, and aspires tomore senior roles in the future.Reporting to the Operations Manager your key responsibili-ties will include driving a “do it right, do it now” cultureacross the business, managing a continuous improvementprogramme, conducting audits on the hatcheries and farms,and liaising with customers and hatchery on deliverables andperformance.This role will suit someone with a minimum of five yearsexperience in the poultry industry spanning breeds (meatand layer) for farm and hatchery, nutrition, veterinary, andcustomer service.The successful candidate will have experience of managingpeople, excellent computer skills, possess strong attention todetail, well developed communication and influencing skills,customer focussed, and able to function in a role that willrequire them to multi-task. A tertiary qualification in poultrywould be an advantage.

Hatchery Manager – Grandparent & Parent HatcheryReporting to the Operations Manager your key responsibilitieswill include managing hatchery performance against agreedtargets, conversant in bio-security, health & safety management, and building customer relationships.We ideally see this role as suiting someone who has a minimum of five years experience in hatchery management,has an analytical approach, a diagnostic understanding ofhatchery equipment and systems, and experience of managing people.The successful candidate will have excellent computer skills,possess strong attention to detail, well developed communi-cation and influencing skills, customer focussed, and able tofunction in a role that will require them to multi-task. A ter-tiary qualification in poultry would be an advantage.Due to the nature of the business the role is based on-sitewhere a house will be provided as part of the package, andat times requires rostered on-call work.

An attractive and competitive remuneration awaits the successful applicants of each role.

If this role sounds just what you’re looking for please senda covering letter and CV to [email protected].

Asian poultry industry identity, Dina Joardar has after a short breakre-joined Novus International as Poultry Team Lead and RegionalTechnical Manager.

Dina’s qualifications include a Veterinary Science & AnimalHusbandry degree and he is currently undertaking post graduatestudies at Glasgow University.

He also has extensive industry experience and practical knowl-edge in poultry production and nutrition.

In his present role he will lead a technical team comprising aNutritionist and a Feed Quality Specialist, and will continue toexpand Novus-Universities research programs, be responsible for providing innovative technical services in area of poultry production,nutrition, preserving and enhancing feed quality with a demonstrableconcept of ‘Health through Nutrition’ solutions with Novus’ growingrange of animal health and nutritional programs, the company said.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 32

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POULTRY DIGEST, April/May 2011 33

NEwS

Aussie Chook Equipment sale forced by partner health issue

Aussie Chook warehouse in Murray Bridge, South Australia.

Poultry Digest has been informed that dueto the ill health of one of the partners inthe well established Aussie ChookEquipment is up for sale.

Now operating out of an 400 squaremetre warehouse in Murray Bridge inSouth Australia, the business is located inthe heart of a poultry industry that willdouble in size over the next ten years asestablished plans for expansion proceed.

“Aussie Chook Equipment (ACE) has aproven track record, with a good sales andservice records,” its vendors state.

“ACE represents prestige products andcompanies including the Plasson range, LBWhite Heaters, Outback EnvironmentControls, Rotem controllers, Euro Fans,Munters ventilation and cooling equip-ment, Ezypan Feeders, American CoolairFans, Mixrite Medicators and Aussie Fogcooling systems.

“Known as a reliable and cost effectivesupplier, this business should see a turnoverin excess of $1 million per annum.

“Aussie Chook Equipment has plenty of growth potential, particularly asthe economy continues to recover from therecent financial crises.

“The business would ideally suit cou-ples that want to own their own businessand who could take advantage of the hardwork of its current owners in establishing asuccessful operation,” the vendors said.

The vendors are open to options,including an equity partner, if applicable,Poultry Digest was told.

The business is located at 7 EmeraldStreet Murray Bridge, SA 5254 and interested parties should contact GordonBarolo on (08) 8534 4160, mobile 0412126 610 or Martin Simmons on (07) 33526677, mobile 0411 601 814.

670 ACRES, 10 TITLES, APPROVED FEEDLOT, RIVER FRONTAGE WITH IRRIGATION & STOCK INTENSIVE LICENCES. CLOSE TO WARWICK CBD

• 330 acres creek flats cultivation, 160 acres new cleared ground, 180 grazing• Licensed 8000 slu lamb feedlot, licensed 500 scu cattle feedlot.• Grain complex, complete with roller mill, elevator and 1200 ton of grain storage.• 3 phase power throughout the property including to grain complex and irrigation pump• Irrigation mains, irrigation and stock intensive licences• Large timber cattle yards, sheep yards and shearing shed.• Hay sheds, numerous machinery sheds, mill shed and workshop.• Meat house with cool room.• Undercover cattle induction crush.• Over 1.5 km of bitumen B Double access frontage and over 1.7 km of CondamineRiver frontage.

• Main homestead comprises of 2 bedrooms, large sleep out, easily converted 4 bedrooms.

• Will sell as a whole or in 2 parcels.

This is truly a one-off opportunity to own the complete package.

PRICE $2,200,000

www.rh.com.au/3390838www.realestate.com.au/7317571

www.domain.com.au/2008935721

Sustainability Declaration Available in Office

Contact: Trevor Devine 0429 618 209 Contact: Brent Bowles 0408 670 055

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 33

Page 34: Poultry Digest April/May 2011

NEwS

34 POULTRY DIGEST, April/May 2011

Great opportunity for a poultry farm in Queensland

An oppotunity to start up a poultry farmin Queensland is available with the sale ofthis ideal property which meets all therequirements of the meat bird processors,including ideal access, large water licenses,and is currently approved for cattle andsheep feed lot.

The property is 670 acres on 10 titles,330 acres of which are river flats and cultivation, along with 160 acres of newlycleared ground and 180 acres of grazing.

There’s also a grain complex consistingof 1200 tonne of grain storage, roller milland elevator, connected to 3 phase power.Plus irrigation, stock intensive licensesalong with under ground irrigation mainsand a 1.7 km frontage to the CondamineRiver make it a very attractive proposition.

There are large timber cattle and sheepyards with undercover crush, shearing shed,hay sheds, numerous machinery sheds, millshed and workshops.

The main home consists of two bed-rooms with a large sleep out which couldbe easily converted to another two bed-rooms.

There’s also another two bedroomhome or workers cottage which is

currently leased.All this and located only 10 minutes

drive to Warwick with bitumen ‘B’ Doubleaccess.

This is a unique opportunity to own acomplete package and the vendor is willingto sell as a whole or in two parcels ifrequired.

For further information or inspectioncontact Trevor Devine at Raine & HorneWarwick on 0429 618 209 or BrentBowles Property Specialists on 0408 670055 or www.rh.com.au Id 3390838.

SMH 18/05/2011

For further information please contact:ADVANCED ANIMAL NUTRITION

Ph 02 6851 1747 Fax 02 6851 2134 Email: [email protected]

DON’T END UPIN THE

HEADLINES –USE

VIRUGARDKEEP YOUR BUSINESS SAFE

S.M.H 18/05/2011

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 34

Page 35: Poultry Digest April/May 2011

POULTRY DIGEST, April/May 2011 35

Jabiru Gold Natural and Synthetic Pigment blends.

“The Producers No. 1 Choice for Uniformity of Quality Yolk Colours”

Jabiru Gold Natural Liquid PigmentsJabiru Gold Natural Dry PigmentsJabiru Gold blend of Natural and Synthetic pigmentsboth in liquid and dry formJabiru Natural Red pigment in liquid and dry formJabiru Natural Yellow pigment in liquid and dry formJabiru Red 10% Synthetic Canthaxanthin in liquid formJabiru Astaxanthin 10% dry for Aquatic pigmentationCommercially Proven Throughout AustraliaProducers No 1 Choice for Yolk PigmentationEfficacious, and Highly Stable in dry and liquidsNon Toxic, and easy to include into your layer and broiler rationsSpecialised Multi Filling Liquid Applicators available on requestThe most cost effective way to pigment egg yolks andbroilers

Ray Beazleigh,Jabiru Agribusiness Pty Ltd ABN. 17 117 945 141

PO Box 83, Bowral NSW 2576Telephone 02 4861 5325 Mobile 0418 201 629Fax (02) 4861 1410 E-mail [email protected]

w

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PRODUCT NEWS

Danish based Hamlet Protein has com-menced a multi-million dollar investmentin a new US sales and production companyon the back of strong sales growth in theNorth American market.

Employing an initial 25 members ofstaff, the US organisation will be responsiblefor serving customers in the entire NAFTAregion.

Located in Findlay, Ohio, the new production plant is expected to go intooperation in early 2012, combiningHamlet Protein’s unique bio-based technol-ogy with raw materials supplied by thearea’s large soya-farming community.

The bioconversion technology fromHamlet is based on minimum energy con-sumption, no use of chemicals in the man-ufacturing process and a minimum ofwaste.

The significant expansion of overallproduction capacity is consistent with thecompany’s global expansion strategy andwill equip it to meet growing marketdemand for its speciality soya proteins foranimal feed.

“The US Mid-West is the perfect loca-tion for this expansion, offering easy accessto raw materials and an established cus-tomer base,” said Chief Executive Officer,Søren Munch.

“So far we have focused mainly onpiglet feed, and we have experienced a highlevel of acceptance of our proteins in NorthAmerica.

“Through our new sales and production organisation, we will be able toprovide a much improved service to cus-tomers in the NAFTA region.”

Efficient fishmeal alternative HamletProtein’s products are recognized as an effi-cient sustainable alternative to fishmeal.The increasing constraints on fishmealavailability are a major factor behind thecompany’s increasing sales. Another is thegrowing focus on reducing the use ofantibiotics in North American feed.

“Using high quality ingredients such asthis range of proteins can help lessen theneed for medication in feed,” said ChiefCommercial Officer, Søren Bank.

Although the majority of sales in NorthAmerica currently go to the piglet feed sector, Mr Bank sees an opportunity todevelop more sales to manufacturers ofpoultry, calf, aqua and pet feed.

“We see a strongly increasing demandfor high-quality, sustainable protein sourcesacross a wide range of young animal feed

Hamlet Protein invests in US manufacturing plant

applications. “With our new organisation, we will be

able to provide feed manufacturers across allsegments with nutrition and feed optimisa-tion support,” he said.

Mathias Keij, Feed ApplicationManager from Hamlet Protein based inDenmark, has recently been visitingAustralian clients with the distributor inAustralia, Wayne Bradshaw.

Mr Keij, who sees plenty of potential

for Hamlet’s products here described theproduct as “a further processed soya basedprotein.

“The target of our processing is toreduce the anti-nutritional factors inherentin raw soya; these anti-nutritional factorsare caused by the soya plants protectivemechanisms and at Hamlet we can identifyand remove them resulting in the produc-tion of a highly effecient nutrition source,”Mr Keij explained.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 35

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36 POULTRY DIGEST, April/May 2011

More than half a century ago chain feeders were thestandard feeding system in poultry. The introduction of panfeeders made many poultry producers aware of the drawbacks of the chain feeder and replaced it.

Some of these disadvantages were addressed quite quick-ly, but others remained till just a few years ago. Innovationspossibly due to the availability of new technology and material allowed manufacturers to fight back, and with success.

The chain feeder never left the poultry industry. It remained popular in cage systems and over the years it was often used as the preferred system in parent stock and aviary housing.

In recent years an increasing number of broiler breeder growersshow renewed interest in the chain feeder. That interest initially camefrom those who prefer a simple, open and affordable system which canbe easily managed and cleaned.

They discovered that the historical disadvantages of being labourintensive and causing uneven flocks due to selective feed picking alongthe slow moving chain, had been overcome.

Direct driveThe modern chain feeder can be elevated as easily as any pan feeder

system and can distribute the feed at high speed at the desired amount.VDL Agrotech, one of the leading makers of chain feeders, initiated anumber of improvements in its Chainovation program.

At first sight the improvements seem to be marginal, but a closerlook shows why the system deserves to be reconsidered as the feed distribution system in poultry.

In the past it was rather labour intensive to adjust chain feeders tothe desired height during the production cycle of pullets and broilers.

At cleanout the whole system had to be dismantled for cleaning andreinstalled before the new flock came in.

“Fortunately this is a thing of the past since the whole system wastaken of the ground and suspended from the ceiling so it can bewinched up at the required height during production and depopula-tion,” said Mari Beniers, Product Manager with VDL when pointing ata range of new features.

He found that users appreciate the chain feeder because it is anopen system which is easy to clean, control and maintain.

“Through introducing the direct motor drive principle, the systemhas become more compact, requires less maintenance and is more energy efficient.

“A 35mm ax, connecting carrier wheels by means of safety dowel

MANAGEMENT FEATURE

The chain feeder revisitedBy Dr WIEBE van der SLUIS, Rooster 45, Doetinchem, The Netherlands

The popularity of chain feeder systems isgrowing. Various essential improvements,made possible through the use of new technologies and material, has meant thatthe system is again a labour and price competitive feeding system for all bird types.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 36

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POULTRY DIGEST, April/May 2011 37

pins, allows a maximum power transfer to each of the chain circuits,” Mari added.

Hopper extentionsBesides introducing a direct drive unit, VDL also changed the

construction of the hopper. It now has a power coated weldedsolid and durable structure with 1,2,3 or 4 circuits pre-mounted.Each of the circuits runs in opposite directions. The hoppers aredesigned for stable suspension, with a plastic flexible bag extensionto connect the in-feed auger with the hopper at all heights.

“Inside the hopper is one of the interesting improvements,”said Mari. “Even the most experienced poultry grower would hardly recognise it, but we know that they will be pleased with it.We have moved the return wheel further inside the hopper to minimise the loss and better mix the return feed. The wheel ismade of two nylon halves and a hardened steel gear with betterfixed dimensions.

“To assure the right amount of feed is distributed to the birds,the Chainovation hopper now has a slide which can easily set thefeed level in seven different positions, ranging from 1125 to 3000kg/hour during production.

Increased speedTraditionally chain feeders were known to distribute feed at

low speed causing a lot of stress among birds. When starting thefeeder the larger and most aggressive birds moved to the hopper toget a spot as close as possible to the fresh feed delivery point to getthe best feed particles.

Besides causing stress and dust it also allowed these assertivebirds to grow faster than the less dominant ones, resulting in aflock suffering from uniformity. Through using high-speed chaincircuits (up to 36m/min) it became feasible to eliminate this problem. It assured a fast distribution of feed and minimised theneed for birds to fight for a good position along the trough. Allbirds get their portion of high quality feed at more or less the sametime.

“Increasing line speed seemed to be a simple solution, howeverit required a number of changes in guiding the chain through the

hopper and trough, explained Mari. “For critical parts we had to make use of special steel to cope

with the extra force and wear. Take for example the chain guide blockin the hopper and the corners. They have undergone changes toassure that the chain will run smoothly and will drag the feedthrough the trough at the desired speed and amount.

“Based on field results,” Mari concluded, “we now can say thatthe new chain feeder can meet the demands of the modern poultrygrower. The fact that many top poultry breeder farmers prefer the useof a chain feeder gives us the confidence to say that this feeding system is ready for the future”.

MANAGEMENT FEATURE

Above: The chainfeeders on the floorduring feeding and(opposite page) thefeeders are raisedto the ceiling toallow the birds tomove around. Left: The feedhopper elevatedfrom the floor.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:33 PM Page 37

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38 POULTRY DIGEST, April/May 2011

HEALTH FEATURE

A new product to beat Litter BeetleBy WARWICK MADDEN, Further Research & Consulting. www.further.net.au

Litter beetle (Alphitobius diaperinus) isa common pest of broiler sheds in much ofAustralia especially in sheds with earthenfloors.

As a matter of course sheds are normallytreated for litter beetle after clean-out andsanitising. Litter beetles are well known asvectors of various poultry diseases so it isimperative that they be controlled.

Tapeworm in particular can be a problem in Australian chickens and litterbeetle larvae are the most likely vector. Inaddition, litter beetles are also known todamage insulation in sheds, reducing itseffectiveness.

Traditionally sheds were sprayed afterclean out using fenitrothion. Fenitrothion,an organophosphate chemical, was used formany years and over time resistance builtup rendering it less effective.

In addition, worker safety issuesbecame a growing concern with the moveaway from organophosphate and carbamatechemicals in the 1990s.

The introduction of a cyfluthrin wet-table powder formulation (Tugon WP, nowknown as Prolong) in the late 90s saw amajor move away from the old chemistry.Cyfluthrin is a synthetic pyrethroid, a class

of chemicals noted for its fast knockdown,quick kill and relatively low mammaliantoxicity. Tugon/Prolong became the prod-uct of choice for the control of litter beetlein broiler sheds.

Cyfluthrin use became widespread andwith few alternatives being used it wasinevitable that some resistance in beetlepopulations would occur.

Lambkin and Rice (2006) noted resistance to cyfluthrin in litter beetle populations in broiler sheds in south eastQueensland as early as 2001. In the studyit appeared that the level of resistance wasrelated to the number of cyfluthrin applications.

Betacyfluthrin was developed as a second generation pyrethroid by Bayer.Cyfluthrin is made up of four different isomers, or forms, of the active ingredient.Studies showed that two of these isomershad very much reduced insecticidal activityand were removed from the formulationcreating betacyfluthrin.

One of the first crops it was used inwas cotton where there was a high level ofpyrethroid resistance in the cotton boll-worm (Helicoverpa armigera).

Betacyfluthrin was one of the few

products to show improved control of resistant populations.

A study by Tomberlin et al (2008)showed high resistance levels in litter beetles in the USA to first generationpyrethroid, permethrin.

However they showed vastly improvedcontrol using betacyfluthrin and anothernewer generation pyrethroid. This wouldindicate that the newer pyrethroids areeffective in suppressing resistant popula-tions of litter beetle.

A trial using new BeetleBETA SC(betacyfluthrin 125g/L) insecticide was carried out on a broiler farm in westernSydney to generate registration data.

BeetleBETA has been developed bySundew Solutions Pty Ltd, a new R&Dbased pest control technology company.

In the trial, three earthen floor broilersheds with high populations of litter beetleswere divided in two. Before spraying, litterhad been removed and the sheds had beensanitised. Pre-treatment beetle counts weretaken when the previous broilers were stillpresent not long before their removal.

Half of each shed was sprayed withBeetleBETA (80mL per 50L) and the otherhalf with Prolong 10 WP (100g per 50L).

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 38

Page 39: Poultry Digest April/May 2011

POULTRY DIGEST, April/May 2011 39

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HEALTH FEATUREThe application rate for both products was10L of spray per 100 m2.

Spray was applied to all floor areas plusone metre up the wall of the sheds on allsides. Where the two treatments merged inthe middle of the shed a sampling bufferzone was left to avoid potential overlap.No beetle samples were taken from thesezones.

The sheds were sampled regularly forbeetles and larvae. Four sampling positionswere established and marked out in eachreplicate.

A 100mL scoop of litter was takenfrom each position along the feeder line.Samples were taken at the end of the previous batch then at 2, 3, 5, 6 and 7weeks covering the whole cycle.

The numbers of live beetles and larvaewere counted manually in the laboratorywithin 24 hours of each sampling. Larvaeless than 10mm long were not counted.

ResultsThe results were statistically analysed

by Dr John Rogers of ResearchConnections and Consulting (RCAC).The results indicated that BeetleBETA wasmore efficacious than Prolong especiallyagainst litter beetle larvae.

This is shown clearly in the chart.Numbers of adult beetles in both treat-ments remained relatively low throughout.

A distinct peak in larvae numbers canbe seen at six weeks for Prolong. Larvaenumbers appear to drop at seven weeksprobably due to pupation. Larvae numbersfor BeetleBETA remained low throughout.

The grower commented that the product was easy to measure and mix,being a liquid rather than a wettable powder.He also noticed higher numbers of deadbeetles in the BeetleBETA treated plots ofthe sheds.

BeetleBETA was recently registered(under the name MaxumPRO 125 SC) bythe APVMA for the control of litter beetlealong with a range of other general pestssuch as spiders, ants and cockroaches. Theproduct, in 1L measure packs, will be avail-able through poultry distribution channelsin August 2011.

BeetleBETA offers growers an effectivelitter beetle management tool alternative.For more information contact SundewSolutions on 1800 786 339 or email

[email protected] for pre-launch commercial trial samples. Visit thewebsite at www.sundewsolutions.com.au

References• Lambkin, T.A. and Rice,S.J. (2006) Baseline responses of Alphitobiusdiaperinus (Coleoptera : Tenebrionidae) tocyfluthrin and detection of strong resistance infield populations in eastern Australia.Journal of Economic Entomology, 99 (3). pp. 908-913.• Tomberlin J.K., Richman D. and MyersH.M. (2008) Susceptibility of Alphitobiusdiaperinus (Coleoptera: Tenebrionidae) frombroiler facilities in Texas to four insecticides. Journal of EconomicEntomology,101(2). pp. 480-483.

Chart: the average number of litter beetle adults and larvae per treatment at each sampling date. Treatment was carried out on 01/03/10.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 39

Page 40: Poultry Digest April/May 2011

40 POULTRY DIGEST, April/May 2011

Orego-Stim is produced from 100% natural essential oilsthat are exclusive to Meriden Animal Health Limited. The UKOrganic Body; Organic Farmers and Growers Limited approvesOrego-Stim for use organic rearing systems, ensuring that it can beincluded in the diets either via the drinking water or the feed oforganically reared poultry and pigs.

Meridan Animal Health states that Orego-Stim acts as a feedflavour and appetite enhancer and it has some other positive benefitsto the animal due to the antimicrobial and antioxidant properties ofthe raw material.

“It has been used as a feed additive inclusion in broiler diets formore than ten years in commercial poultry production as well as forlayers and breeders,” said a spokeperson for the company.

“It was the original commercial phytogenic feed additive forbroilers. Combined data of average growth parameters over threecontinents in similar commercial broiler farms each testing over

30,000 broilers shows that Orego-Stim increases weight gain,reduces feed conversion ratio and mortality and improves Europeanproduction efficiency factor.

“A 6% reduction in FCR is equivalent to a reduction of200kcal/kg energy content equivalent to a saving of approximately$25 USD per ton of feed.

“Orego-Stim can be used strategically throughout the lifecyclein layers to improve egg production rates, elongate point of lay,reduce cracked and dirty eggs.

“Orego-Stim increases egg production in layers, while main-taining a longer and more consistent peak production period. Interms of egg quality, observations in the field has suggested thatthere is a positive effect in terms of producing more uniform andconsistent colouring of eggs, coupled with less appearance of bloodspots and faecal stains. In older flocks, Orego-Stim® reducesthe number of inferior eggs, such as poor egg shell quality and dis-colouration (Chiong, 2000).

“Orego-Stim is the 100% natural feed additive/flavour for usein poultry diets either via the feed or the drinking water. It notonly enhances gut function, but is also renowned for its otherinteresting properties.

“Published studies and field trials throughout a range of countries demonstrate the significant and wide-ranging effects ofthe product on various microbes that affect the gastrointestinaltract of livestock animals, thus enhancing performance and boost-ing productivity.

“It promotes growth and better feed utilisation. It improveshealth status and assists in times of stress while providing a distinc-tive aromatic flavour in feed.

“It maintains a healthy gut flora and continuous use ensuresthat pathogenic bacteria are kept at the lowest possible levels, whilepreserving healthy levels of beneficial bacteria in the intestines.

PRODUCT NEwS

Orego-Stim certified for use in organic systems

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 40

Page 41: Poultry Digest April/May 2011

POULTRY DIGEST, April/May 2011 41

“It reduces the frequency of wet droppings and keeps mor-tality low without the need for extra medication.

The production enhancing effects of Orego-Stim in Poultry• Improving palatability and feed intake• Improving growth and feed conversion ratio• Maximising intestinal health • Decreasing incidences of diarrhoea caused by common intesti-nal diseases • Optimising growth of the intestinal villi for better absorptionof nutrients• Helping to maintain a healthy immune system• Reducing mortality• Providing extra protection during stressful periods • Producing drier faeces + drier litter = less ammonia• Improving efficiency of growers • Improving the efficiency of layers and uniformity of the eggs• Increasing egg production • Reducing the number of cracked, inferior and dirty eggs

Tried and tested “Over many years Orego-Stim has been researched and

developed in a variety of conditions and environments and isnow used and recommended by all types of livestock feed pro-ducers, nutritionists and veterinarians throughout the world…

“All commercial, clinical and university trials are available infull detail upon request.

“It is available in either a powder or liquid form and can be administered to the layer diet either viathe feed or the drinking water.

“Orego-Stim can be started from day-old layer chicks. It issafe and reliable, and helps the chicks to get quickly accustomedto eating commercial feed and can be used throughout the entirelifecycle,” said the company.

“Some farmers or nutritionists may opt for the inclusion ofOrego-Stim at specific phases of the layer’s life cycle, such asduring the pullet stage, when it is of utmost importance toensure that these pullets have adequate nutrition from the feedand a good feed conversion efficiency in order to achieve thedesired bodyweight gain.

““

PRODUCT NEwS

“This can be achieved by its growth-enhancing properties. It helpsthe pullets to achieve the standard recommended bodyweight of theparticular breed and the required health status just before the point-of-lay.

“This is very important so that the flock eventually achieves its fullpotential during the laying period.

“Some may choose to use Orego-Stim one month prior to the onsetof egg production (at the point of lay) until the end of the peak pro-duction period. This will maximise the egg production capacity of thehens at the peak of their laying cycle.

“Others choose to use it to boost the hen day production of anolder flock, from 50 - 60 weeks right up to the depopulation period.

“At this point, it helps to reduce the number of inferior eggs, such as those with poor egg shell quality and those with discolouration andspots, which are due to the poor nutrient absorption capacity of olderlayers.”

Table 1: Effect of Orego-Dtim in growth of broilers

TREATMENT

With Orego-Stim

No Orego-Stim

LIVE WEIGHT

(KG)

1.994

1.886

FCR

1.83

1.94

EPEF

252

218

MORTALITY

(%)

4.4

7.1

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 41

Page 42: Poultry Digest April/May 2011

42 POULTRY DIGEST, April/May 2011

PRODUCT NEWSFeedLogic launches FeedMeter product line

Feedlogic Corporation, a leading supplier ofintelligent feeding solutions for livestockproduction, is introducing FeedMeter, a newsystem which allows real-time measurementof feed usage on-farm.

FeedMeter’s core technology is anentirely new process to measure the massflow of feed through a standard feed line.The patent-pending system uses a simple,low-maintenance device which attaches to afeed line and uses unique software to calculate mass flow and record the data.

Information generated by theFeedMeter can be used to monitor feed disappearance, detect feed bridging and feedoutages, and manage feed bin inventories.

“It will provide important diagnosticinformation to help producers spot feedwastage and ensure the right feed is beingfed to the right animals,” said Drew Ryder,Feedlogic President.

“FeedMeter uses new telemetry technology to push data automatically to theInternet where it is easily accessible to the

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producer,” he said.Special ‘mesh networks’ allow multiple

FeedMeters on one production site to connect to one communications hub, simplifying installation and connectivity.

“FeedMeter is the first of a series ofproducts we are planning to bring to marketwhich will provide livestock producers rapidaccess to accurate farm-level data,” said MrRyder.

“We are building a ‘cloud-based’ information collection platform using thelatest telemetry technology which will giveproducers and their partners access to datathey could never access before.

“Over the next 12 months, we willintroduce a number of other products whichwill leverage the FeedMeter telemetry platform.

“These will provide producers withadditional tools to measure and control production, improve efficiency, and lowercosts.

“At a time when feed costs are reaching

unprecedented highs throughout the world,we believe producers are looking for thesekinds of tools to drive down the cost of theirinputs and streamline their supply chains,”Mr Ryder concluded.

For more information on the FeedMeteryou can contact the Australian distributorFeedWorks on (03) 5429 6458 or [email protected].

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PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 42

Page 43: Poultry Digest April/May 2011

PRODUCT NEWSFancom’s new 746 egg counting computer is specially for alternative housing systems

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The 746 is a tried and tested system for eggcounting and egg flow control for manyyears. A completely new software versionmakes the 746 even more suitable to applyin situations with alternative housing systems, according to a compnay state-ment.

“Fancom’s 746 egg counting systemdoesn’t just provide a reliable count of eggproduction, it also regulates the speed ofthe egg belts so that the supply on the collection belt is automatically and precisely geared to the packing capacity atall times,” the company said.

“The 746 prevents any gaps in the flowof eggs caused by empty nesting boxes andensures an even spread of the eggs on theegg belt. This gives huge time savings (upto a few hours), reduces the risk of crackedeggs and gives less wear and tear.

“The special counters use infrared technology to count the eggs withouttouching them.

“The 746 eggcounting computer registers productionper day, per group andper counter, in num-bers and laying per-centages.

“The computerdisplays this data fortoday, and for the pre-vious seven days. Themost important production data is displayed in weeklyoverviews and savedfor 70 weeks.

“The FarmManager management program generates a clear presentation ofegg production data in graphs and tables.Any differences quickly become visible.

“Plus, the 746 egg counting computercan be remote operated and controlled.The management program can be extended

using the special FarmManager for Layersanalysis software that compares the key performance indicators with the standardsor with previous production cycles.

“This data is displayed in a clear dashboard,” the company said.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 43

Page 44: Poultry Digest April/May 2011

44 POULTRY DIGEST, April/May 2011

Equipment, sales, install + service + parts• Complete Poultry equipment.• Feeders; silos; cross augers.• Drinkers.• Ventilation.• Controllers.• Heating.• Curtains exterior; interior; black out.• Evaporate cooling pads, paper, poly.• Layer cages & nesting systems, barn& free-range.• Building supplies bulk, steel;insulation: panel; roofliner.

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NEWSAviagen Australian and New Zealand Seminar a huge successIn an industry first for the region, Aviagen Australia and NewZealand (AANZ) planned and hosted senior poultry executivesfrom almost every company within the region at a two dayTechnical Seminar, held at the Airport Hilton, Melbourne.

With more than 60 attendees representing the industry theseminar was a huge success, according to the company.

Comments from some of the attendees were a reflection oftheir appreciation for the content of the seminar.

“The real value of a meeting like this is as a refresher for thingswe need to highlight, review and assess on how we are doing on thefarms,” commented Brett Richter, Queensland ProductionManager, Ingham’s.

James Baker, Tamworth Livestock Manager, Baiada said “Agreat attraction is to take the time to review what we do on a dailybasis, focus and improve.

“Another benefit from the seminar was the material presentedwas excellent and can be used to train our people back at workwhich is very helpful for management,” he said.

“This is one of the best seminars I have been to, I like the focuson information and data to assess areas of improvement,” saidTania Morris, Hatchery Manager, Baiada.

“Data can help address an issue and take any personalizationthat may occur out of the discussion,” she added.

The seminar covered a diverse range of subjects and presentedsomething for everyone.

Topics from the agenda included recommendations from

Aviagen and many aspects of production – flock health (IB focus),biosecurity and vaccination, ventilation, egg handling, nutrition,managing with data, post hatch management, breeder uniformity,breeder and male diets, floor egg management – which were pre-sented by specialists working and located within the region’s exten-sive Aviagen Asia Technical Team.

The meeting also shared information on the resources andeffort being allocated within Aviagen Australia to improve stafftraining and develop cadetships to attract younger people to acareer in the poultry industry.

The second day concluded with an in-depth review of thecompany’s genetic program and a performance update for thefuture from International Product Manager Dominic Elfick.

Requests for Aviagen Technical Managers to personally visitand present many of those subjects directly to individual compa-nies were frequent up until the seminar close.

Aviagen also announced its intention to alternate future technical seminars with the Biennial PIX conference. The meetingwas designed to promote interaction and questions were discussedat the conclusion of many of the presentations.

In closing the seminar, Bill Souther, Senior Vice President Asianoted the importance of serving customers in Australia and NewZealand with local representation and emphasized the strengthand presence of both the regional team of support specialists andthe local production of Aviagen products for customers in theregion.

“We also believe there is considerable value in being able tocall someone in a similar time zone and receive an answer orresponse either the same day or within a 24 hour period,” he concluded.

Above: Attendees at the Aviagen Technical Seminar.Above: Dominic Elfick, International Product Manager,presenting at the seminar.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 44

Page 45: Poultry Digest April/May 2011

Feed Extenderfor poultry feeding systems

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POULTRY DIGEST, April/May 2011 45

NEWS

Litter composting and viral pathogen survival

Moba BV appoints Sales Director for Asia Pacific

Moba has appointed Christoffer Ernst as itsSales Director for Asia Pacific (excludingJapan and China). He now heads the busi-ness of Moba Asia from their headquartersin Kuala Lumpur, Malaysia.

Christoffer Ernst is the third genera-tion in a family with a long history in theegg industry and has 14 years experience inthe Asian egg industry, having been basedin Asia since 1998.

With his appointment, Moba further

With an increasing cost of litter materialcoupled with an increase in public aware-ness of litter re-use issues (particularlypathogen load), the poultry industry ischallenged on how to best manage thispotential resource.

A previous Poultry CRC project under-taken by Professor Steve Walkden-Brown(project 06-15) at UNE focused on viralpathogen survival in multiple batch litteruse by broilers.

Experiments, using a novel bioassay,investigated pathogen survival in litter overtime; to semi-quantify survival rates ofpathogens with temperature. This researchshowed that chicken anaemia virus, infectious bursal disease virus and fowl adenovirus serotype 8 infections were readi-ly transmitted in litter, but infectious bronchitis virus and Newcastle disease viruswere poorly transmitted via litter.

This project, in collaboration withCSIRO’s Dr Peter Hunt, will investigateviral pathogen survival in composted litterover time and in relation to temperature.The ultimate potential benefit is to developgood temperature/time relationships ofcommon viral pathogen survival rates incompost, leading to a higher level of litterreuse without some of the risks associatedwith it. This will also have the benefit ofreducing costs of production and, by utilis-ing this resource to full potential, a smallerecological footprint for the industry.

“We will determine whether moleculartests will mimic pathogen survival curvefrom prior bio-assay work (project 06-15)and a rapid decay of viral load in bioac-tive, composting conditions will occur,”said Professor Walkden-Brown.

“We will also develop Standard

Operating Practices (SOP) for litter com-posting (i.e., predictive outcomes at certaincomposting temperatures) resulting in thedevelopment of reliable models that com-panies/growers can use to achieve predictable and measurable outcomes”.

The Commercial Manager of thePoultry CRC, Mr Lloyd Thomson, said“waste stream mitigation is a major commercial challenge for the Poultry CRC,and this project will tackle part of thisimportant issue facing the poultry indus-tries in the face of an ever increasing urbansprawl and a more stringent regulatoryenvironment.”

cements their commitment to the Asianregion as a reliable and professional partner.

Moba having its headquarters inBarneveld is a global organisation thatoffers total solutions for egg grading, packing and processing.

“A global team of skilled specialists isthere to help you with implementing andmaintaining the most innovative and prof-itable equipment, designed for yourfuture,” Mr Ernst said.

Professor Steve Walkden-Brownfrom UNE.

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 45

Page 46: Poultry Digest April/May 2011

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This is a very exciting development for readers

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PoultryDigest

NEWSTalking gut health - Aviagen Eastern & Central European SeminarAviagen’s Central and Eastern (CEE) Teamrecently organised a special seminar focus-ing on gut health.

The seminar, which took place inVienna and was attended by 15 veterinari-ans working for and with Aviagen customers in the region, gave delegates theopportunity to listen to Dr Stephen RCollett, Clinical Associate Professor,Department of Population Health, PoultryDiagnostic and Research Center, Athens,Georgia, one of the world’s leading expertson gut health.

Dr Collett updated the attendees onall areas of gut health, including anatomy,physiology and pathology, sharing latestinformation and practical advice.

During the afternoon session, delegateshad the opportunity to join in workshopsto evaluate gut health.

Neil Clark, Area Technical Manager,said: “At Aviagen, we are committed to giv-ing our customers access to leading expertsin many fields.

“Therefore, we were delighted to haveDr Collett as a guest speaker at our special

gut health seminar. I would like to thankhim for his outstanding presentations andProffessor Michael Hess, together with histeam, for assisting with the organisation of,and for providing the facilities at theVetmeduni Vienna, for the event.

Gut health is such an important topicfor today’s poultry industry that we felt itwas beneficial to get together the veterinari-ans working in our region. Good guthealth means efficient performance and lessantibiotics used, so it’s a ‘win win’ situationall round.”

Dr Krasen Penchev, DirectorVeterinary Services, Ameta, Bulgaria,added: “As an industry vet, I give the seminar 10 out of 10 points for the topicsand presentations.

“We got practical and realistic answersto many of the questions raised – exactlywhat we need in the field! The practicalsession was brilliant and reflected every-thing we have to do in a chicken house. Ican say that I have learned many things insuch a short time and this is credit to agreat presenter and an event well organised

by the Aviagen team.” Dr Zoltan Szabo from Debrecen in

Hungary commented: “Thank you forinviting me to this seminar. I appreciate allthe efforts of the Aviagen team to organisea seminar of such high standard on arenowned location as the VeterinaryUniversity in Vienna.

“The subject, the presenter and thelocation all exceeded expectations. DrCollett explained this complex topic withscientific thoroughness, but according topractical demand. Every statement wasbacked up by a picture and the practicalworkshop was a great help to demonstrateconclusive findings.”

PDAprilMay2011:PDFEBMAR09 4/06/11 2:34 PM Page 46

Page 47: Poultry Digest April/May 2011

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Page 48: Poultry Digest April/May 2011

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