Portfolio [Sept 07]

8/14/2019 Portfolio [Sept 07]

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Design Portfolio

Fall 2005 - Fall 2007

Rachel Mercer


2/12

Typography 1Fall2007

Instructor:JohnKane

Introduces letterforms in visual communication. Studies

typography as form and explores visual principles affecting

organization and access of typographic information. Studied

the use of the typographic grid and issues of hierarchy and

legibility through assigned projects, readings, and lectures.

Includes the historical evolution of typefaces and their clas-

sication as a rational system. Guided in the application o f

typography as the basis of graphic design.

Assignment:Form & Counterform

Objective:Accentuate differences between the different

typefaces through magnication.

The different compositions allow for the viewer to take note

of the angles of the serifs, the contrast between the form

and counterform. This allows for the viewer to aquire a

palpable sense of the letterforms unique characteristics. Thenumber two is notable because it loses its identity as individ-

ual elements are magnied and the context is nonexistant.


3/12

Assignment:Word Play

Objective:Create typographic equivalents for words

These various wordplays which are illustrated either through

various shifts in type weight, size, and position on the page

(this all being done in Akzidenz Grotesk). The examples

above all express some quality of the nouns they display.

Assignment:Word Play ( cont. )

Objective:Create typographic equivalents for words

These continued studies illustrate the verbs and adjectives

through reinforced imagery. For example, ll actually lls its

frame. Smile attempts to reinforce the idea of a smile by

uprighting the e and copying the dots of the i to create an

idea of eyes.


4/12

Assignment:Typesetting

Objective:Create an ideal, readable layout

These continued studies illustrate the verbs and adjectives

through reinforced imagery. For example, ll actually lls its

frame. Smile attempts to reinforce the idea of a smile by

uprighting the e and copying the dots of the i to create an

idea of eyes.

11.

The free communication of ideas and opinions

is one of the most precious of the rights of man.

Every citizen may, accordingly,speak, write, and print with freedom,

but shall be responsible for such

abuses of this freedomas shall be defined by law.

Assignment:Dynamic Type

Objective:Make sentences ex

sive while either supporting or s

ing the message

These excerpts from the Declar

the Rights of Man ( the French C

tution equivalent ) have been alt

changing the size, weight or po

of the type in order to either sup

subvert the message.

4

Genesis

Chapter 1: The Creation

In the beginning God created the heavens and the e arth.And the earth was waste and void; and darkness was uponthe face of the deep: and the Spirit of God moved upon theface of the waters. And God said, Let there be light: andthere was light. And God saw the light, that it was good:

and God divided the light from the darkness. And Godcalled the light Day, and the darkness he called Night. Andthere was evening and there was morning, one day. AndGod said, Let there be a firmament in the midst of the wa-ters, and let it divide the waters from the waters. And Godmade the firmament, and divided the waters which were

1, 2:

3:

4:

5:

6:

7:


5/12

Assignment:Kandinsky

Objective:Recreate an original Kandinsky using Adobe

Illustrator, utelizing either gradients or transparencies.

Original Painting pictured above, recreation below.

Intro to Digital ToolsSpring2007

Instructor:JustinNovick

Extended study of visual problem solving by utelizing the

computer as a tool for design and image making. Attended

weekly classes and labs in the electronic studios which

allowed investigation into the mediums potential, limitations,

and relationship to other media. Issues of sequencing,

transformation, and motion through time and space which

were emphasized, coupled with further examination of their

relevance in relation to a broad spectrum of applications

and disciplines.


6/12

Assignment:Photoshop

Objective:Illustrate the idea of two

adjectives using original photohraphs

Top: Illustrates the word Luminous,

originally a photograph of a lamp with

unlight lightbulbs, on a rainy day

Bottom: Illustrates the word retreat,

original photograph of tree in the after-

noon, simulated birds and lightsource.

Assignment:Brisk

Objective:Start out using a portion of the origi nal Kan-

dinsky illustration, and animate the objects to create a 35

second lm using ash which expresses the word Brisk.

Still frames from the rst 20 seconds of the reel.


7/12

Assignment:Brisk ( contd )

Objective:Start out using a portion of the origi nal Kan-

dinsky illustration, and animate the objects to create a 35

second lm using ash which expresses the word Brisk.

Self-GeneratedFall2005-Fall2006

RandomlyInspired

Id never before really been exposed to Photoshop, s

set off on a quest to learn, typically g oing off of sketch

from my sketchbook, and randomly combining them

obscure music lyrics.


8/12

hello sunshine, come into my life.

SuperFurryAnimals

Font:Cooper

Method:Two layers of texture in the background, with

added ltered effects. Combined with an original sketch,

retraced using photoshop.

Top:Indiependent

Imaginary posters for dance par

that I secretly wish existed. I n d

epend e nt is purposefully miss

to accentuate the es. Another o

sketchbook drawing, retraced a

slightly deconstructed.

Bottom:Incriminating Photogr

Expanded idea of making incrim

photographs of pandas. Multipleers, done in Photoshop CS2.


9/12

Top:Rainbows

Pseudo art poster for an imaginary

Japanese band called New Rainbow.

I dont actually speak Japanese, my

former art teacher did. Drawings were

inspired by my friends photography

Bottom:Steps to my Disaster

take my life, break my heart

APerfectKiss

The girls and the heart are based offof stock photography traces. The boy

in the background is a friend who was

good enough to pose for me.

Top:Oh Snap

Okay, so I thought I was being

Drawing based off of a photopg

that I took. I dont remember the

Bottom:I live in a Wasteland

Composition entirely based off o

stock photos and fonts. Which

somewhere about the interweb


10/12

TopLeft:Doctor Doctor

I did this in like half an hour. Entirely hand drawn fonts. Yes, I

know I spelled doctor incorrectly

TopRight:Whispers

I just wanted to be hip and with it. Period.

BottomLeft:Say Hello to the Angels

Started out with just the tree, from my sketchbook and kind

of just deviated from there. My rst ever example of limiting

my color palette.

BottomRight:You think youre ugly

I dont even remember what it says.

TopLeft:Biodegradable Hands

Experimentation with found textures, an attempt to make it

feel very natrual.

TopRight:In and Out

Further experimentation with natural textures. Self portrait

superimposed, originally from sketchbook.

BottomLeft: everytime i see your face in the clouds, i

feel no violence. Silverchair

BottomRight:White Lines

Lyrics from the AlekzJohnsonsong, gosh thats embar-

ressing to admit.


11/12

Corporate WorkAircraftMarketPlace,Inc.

May2006-August2006

Served as a production assistant / intern at a small advertis-

ing agency in Katy, TX which mainly focused on the Aviation

industry. Aided in the rejuvenation of their corporate identity

as well as sister company, Western Aviation. Aided in gen-

eration of both print and web-based advertisements to be

distributed either via magazine or e-mail.

2007 Exhibitor

N

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E-Broadcasts:Various Companies via ACMP

E-mail broadcasts sent out to a database of 50,000+

recipients. All of these were initiall edited in photoshop

(typically stock photography), edited and laid out using

InDesign, and later brought into Imageready, coded using

HTML and dreamweaver, then uploaded into the corporate

system to be sent. All of these were done within a period o f

three days or less.

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A

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Portfolio [Sept 07]